Tag Archive | "Promoting Your Website"

Which Changes Will be Brought to Online Marketing in 2012 – Part 3

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Which Changes Will be Brought to Online Marketing in 2012 – Part 3


We’ve seen some interesting new trends when it comes to online marketing and the changes that are expected to happen in 2012. Online business model changes, rise in social media advertising, online television, as well as mobile marketing are all things that are expected to take place in 2012. But there are a few other things that are expected to be more important this year. Mainly when it comes to promoting your website through natural search results on Google. Here are some of them:

  • Content and Site Design Will Matter More

Google has recently made some changes to their algorithm which penalizes low quality websites that are built for the sole purpose of attracting clicks on search engines. This increases the quality of search results overall, as searchers are now less likely to be directed to a website that has irrelevant content or is just a dumping ground for advertisements. Quality, relevant content will be necessary. As Google is now showing snippets of websites when a user hovers over the search results, having a site that is attractive to the user is also going to be a lot more important. Working on the design elements of your site is thus recommended.

  • Google + Will Matter More For SEO

While there is some debate as to whether Google + will ever have any relevance as a personal social network and few people now expect it to be a serious rival to Facebook, it looks like Google + will matter to business users a lot more. This is because Google + results will also be indexed in search engine results and will be given a high degree of relevance, just like YouTube videos are shown in search results. Whether or not you believe Google + will be important in your online marketing strategy overall, it would be a very good idea to have an account on the network.

  • Rating, Review and Consumer Opinion Sites Will Become Very Important

While these sites have existed for more than 15 years now, review websites are going to get more relevance in search results. Already, we can see results for comments left about a certain business appearing near the top of search results when that business name is searched for on Google. For business owners, this means two things. First, offering a quality product or service, which will avoid consumers complaining about them on these sites. Second, monitoring search results for their business name, associated keywords as well as entries regarding them on review and opinion websites. Many of these sites give the chance for business owners to respond to any comments, both positive and negative. This will give potential customers that are checking out your business a good feeling that you care about their opinions and that you want to help them resolve any issues that they may have. This applies to any business that targets the consumer market, whether online or offline. Review websites for Business to Business companies, while not as popular, still exist and should be paid attention to as well if this is the line of business in which you operate in.

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Efficient Video Marketing Uses

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Efficient Video Marketing Uses


We have all seen mentions about how video marketing could be useful in terms of making money online. But the issue with it is that few business owners use it, and many of them don’t really do it well. Can you use video sharing sites like YouTube and Daily Motion to attract some customers to your website? Definitely. Here are some tips that you will find helpful for this:

 

  • Use public video sharing sites and not your own server

 

The obvious advantage of this is that you will be saving bandwidth, as the videos will be hosted on a site such as YouTube and not your own server. Another advantage of this is that more people will be able to see your videos if they search for their related keywords. If you host your videos on your own server, they can only be seen on the places where you put them, such as websites, blogs or social media pages.

 

  • Put your website and business logo at the beginning and end of your video

 

Even though YouTube allows you to put links in the description (which you should do as well), you are better off putting your website in your video as well. This is because some people may see your video and choose to embed it on their own website or blog, or share it with social media. If your video goes viral and is seen by a lot of people, chances are it will be embedded on a lot of sites, so to get the most traffic from this effect, your website must be present in the video itself.

 

  • Give useful content to your viewers

 

It is said time and time again, nobody comes online to watch commercials, there are enough of them on TV. The content of your videos therefore needs to be relevant to your products and niche, without looking like you are only promoting your website or goods. Instructional or informational videos are the best. For example, if your company sells replacement iPhone screens, then having a video which demonstrates how to open up the iPhone and change its screen without messing up the phone would be quite useful. It can also be used for intangible products such as guides and learning materials. So if you sell language courses, you can create a video which teaches some important phrases, pronunciation, words, in another language, then at the end refer the viewers to your website so they can check out the product and see if it is good for them.

 

  • Don’t give up if you don’t get many views

 

It is a fact that most videos will not achieve millions of views, especially if your niche is very specific. The issue is quality and not quantity. You can make sales with just a handful of viewers that are truly interested in the content of your video and the product behind it, while uploading a video that gets thousands of views because it is “cute” or “funny” may not bring you any serious site visitors.

 

 

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Promoting Your New Web Store

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Promoting Your New Web Store


Once you have your products ready and your website up, then there is one important thing left to do for you: promoting the web store that you’ve just built. In many cases, this is going to get a little bit challenging, due to the fact that you are going to be competing directly against dozens of online retailers which are already more established in the industry. But it is by no means impossible. There are some things that you can do to ensure success as well as one good strategy that is used by many small online retailers:

 

Sell Globally – Promote Locally

 

Obviously, one of the main advantages of e-commerce is that you can sell your merchandise to buyers all around the world. This is the reason that most e-commerce sites ship globally. But going against corporations that have billion dollar budgets is not really a wise move. This is why you will need to first start promoting your website locally, in your own area and community. This is also how many of the world’s global corporations started out. Coca Cola first started selling their product locally before going global. You will also find that many large internet providers and wireless companies first started offering their services in the city where they were founded before expanding. Therefore, if you want to succeed online, you will need to follow their lead, even though you may not actually have an objective of starting a global online sales empire such as Amazon. Now how do you do all of this? It is actually quite simple and we will get into some ways that you can accomplish this in the next post.

 

Target Your Audience by Language

 

Of course, not everyone can do this as not everyone speaks another language. But targeting your audience by language is an efficient marketing tool. All you would need to do is to have multiple versions of your website in different languages, such as French, German, Spanish, etc. This has many advantages for the owner of an online shop. First, you would get access to more customers, who may not speak English and would be searching for websites in their own language. Second, promoting your website would become easier if you do this. While websites in English make up the vast majority of online content, there is a drawback to this. You will get increased competition and therefore would need to outrank many other sites in order to get some customers. But in terms of sites in other languages, there is less of them. The customer base may be smaller, but it is still there, in the millions. Therefore, doing your SEO, pay per click ads and social media posts in another language would mean that there would be less websites selling the same thing than you. This will simplify the promotional process and make it give you better results, faster.

 

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Promoting Your Website With A Blog

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Promoting Your Website With A Blog


A lot of companies have made blogs a strong part of their online marketing strategy, but not everyone knows exactly how to use their blog in an effective way. If you’re thinking about using a blog to help promote your product, service, or website, there are a few important things to keep in mind before diving in.

One of the most important things a blog can do for you is give your company a personality. By posting interesting stories relating to your product, and how customers are using it, you can shape how people view your product. For example, if your company sells blenders, it might be fun for your visitors to see youtube videos showing how to make the perfect smoothie, or maybe even recipes for the perfect margarita. By doing this, you’re associating your company with that awesome new smoothie recipe in the customer’s mind, thus impacting how they view you, and your product.You have now given your company a friendly personality by sharing something useful with the customer.

A blog can also help you to make all of the details about your product or service more consumable for the reader. A blog post showing someone using the product can get the idea across way better than a lengthy step by step set of instructions. When consumers are forced to sift through pages upon pages of dry reading material to learn what they need to know about your product or service, they will often lose interest, and try to find what they’re looking for elsewhere. By presenting information about your product or service in a short, easy to read blog post detailing how someone else is using your product or service, consumers suddenly begin to see that information as useful, and understandable, rather than overwhelming, and frustrating.

This one’s going to seem a little odd, but bear with me. You should avoid making blog posts strictly related to your product. Be sure to talk about things related to your niche, but not directly related to your company. If your blog feels like nothing more than an ad for your company, web savvy visitors will likely pass it by without a second glance. If you’re providing quality information they want to see, they’ll stick around and read a few other posts, some of which will be about your product.

Keep your blog friendly, and informative, and you’ll see the benefits. Your visitors will find your company more approachable, and customer friendly, and that in turn, will lead to sales.

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25 Ways To Market Your Website And Get Traffic

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25 Ways To Market Your Website And Get Traffic


traffic-increaseI want to share with you top 25 ways to market your website

#1 – Article Marketing

Many people ignore this first method to increase website traffic. It’s as simple as article marketing. It is a simple method of creating, writing and submitting articles to various directories online such as:

* EzineArticles.com
* GoArticles.com
* SearchWarp.com
* ArticleDashboard.com
* ArticleCity.com

When you post articles to these websites you soon start to see that your website start to see some traffic from the articles you write. It will then start to increase and eventually you get more and more backlinks from more and more articles, which results in higher search engine rankings.

Simply write and submit as many high quality articles as possible and be sure to link back to the website you want to drive traffic to! The articles will drive you traffic immediately, as well as build quality incoming backlinks. The article might sometimes rank on its own in the search results and drive you some simple traffic! Try it out!

#2 – Social Bookmarking

Another way to get some immediate traffic and have this be free, is to use social bookmarking. It’s one of the most popular methods, but also one of the most underused methods of increasing the backlinks you get to your website, but also the instant traffic from the social bookmarking site itself.

Here are some of the sites I use with this method:

* Digg.com
* Del.Icio.us
* Reddit
* Fark
* Mixx
* Propeller
* Netvouz
* And many more.

You want to try to include your websites keyword in order to help boost the websites searhc engine rankings. Try it by signing up for these services and promoting your website’s pages. Try to only bookmark valuable pages of your websites. Nothing spammy or sales will get any attention on these sites!

#3 – Yahoo Answers

If you are not aware of Yahoo Answers it’s a website that allows people to post questions and you will simply answer these questions with a good response. Then when you gain enough credibility to answer questions in the best way possible you can link back to resource pages on your website and get some immediate traffic from answering questions of targeted prospects!

#4 – Blog Commenting

Blog commenting is an effective strategy for getting more visitors. You can find high traffic blogs in your marketplace and post valuable comments, adding to the value of the post and include a link back to your website, usually in the name of your post.

Do not spam and link to your website in the actual post, but write a compelling and good answer and people will click your name anyway!

#5 – Using Blog Platforms

If you are not currently owning a blog you are putting a lot of free targeted traffic on the table. A blog is so loved by Google that you might get thousands of free visitors just by having the right blog on the internet at the right time.

This blog can then funnel traffic to your website or whatever else it is that you want more traffic to, maybe a Hub that you have? Who knows? Either way, you can use blogs on these platforms.

* Blogger.com
* WordPress.com
* WordPress.com
* Livejournal

I highly recommend starting at least a free blog at blogger.com with your targeted keywords in them! This method has gotten me thousands of free visitors.

#6 – Squidoo Marketing

A site similar to HubPages is Squidoo. This website will allow you to create what is called a “lens” and not a “hub”. This site is very similar to hub pages in the way it operates and the ease of use, as well as the ability to rank high in Google for your target keywords.

I’ve got tons of free squidoo lenses on the internet that get free targeted traffic, which then funnels that traffic to my websites. I highly suggest you create a couple of lenses and start promoting your website with Squidoo, as well as HubPages right now!

#7 – Hub Pages

Hubpages (the website you are no right now) has over 100,000 people in its community ready to visit your hub, if it’s valuable enough to the visitor. So create a couple of hubs that help promote yourself or your website. Since the community doesn’t like spammy hubs, make sure you create a hub with genuine value, such as this hub. It has a list of resources and methods for going about getting traffic to your website.

These types of hubs seems to do incredibly well, so it’s time to start building your hubpage empire too!

#8 – Propeller

Propeller is a very high trafficed website that will allow you to post a link to your website, on which other people can vote. This means that if your content is good and targeted, odds are people will vote on your content. The more votes you get, the more traffic you will get so take advantage of this service and post only really good content!

Share your bookmarks on this site, make a few omments on other people’s content and link back to your own conent. Thousands of people have the opportunity to see your site and visit it for their needs!

#9 – Keyword Research

The most important thing when driving traffic is keyword research! If your keywords are not targeted to people who want what you offer it’s not going to be a match anyway. There are a few rules to think about when it comes to keyword research, some of the things include the amount of searches per month, and the competing pages in search engines.

Try to find keywords with 2,000 searches or more per month, obviously, and less than 25,000 competing pages in Google, where few are authority sites on the first page of the search engine you are targeting.

So let’s say you have 5,300 searches per month for a keyword, that might get you 0 visitors, unless you are ranked high in Google for that term, so the competition might be “100,000″ in quotes.

That is too much, but if the same keyword had 5,300 searches and only 8,241 competing pages in Google you will more likely rank for that keyword! Understand? Great!

#10 – Press Release Distribution

Press Releases are free to submit on many websites. They can turn out to be a good promotional tool if you have something worthy of a news announcement. Got a new website? Release a press release about your new website, that’s simple enough! Try to target your press release to your keywords and submit it to.

* PrWeb.com
* Free-Press-Releases.com
* PrLog.net

And many more!

#11 – Us Free Ads

UsFreeAds is a website that will allow you to post an ad for your website. It is like a short classified ad to help promote your website. Try it out and see that you can get some really cool results from it!

#12 – Content Is King

No matter which traffic method you are using, always remember that content is king! Content moves the internet and the person with the best and the most content for a keyword will have the most opportunity to get traffic so create a lot of it and place it on your website, other websites and link back to your website.

Here are some of the criteria for good content:

* Valuable
* Helpful
* Interesting
* Funny
* Crazy
* Cool

And many more!

#13 – Video Marketing Sites

You don’t always have to write in order to spread your content to gain attention and visitors online! You can also use video marketing sites to get the same message across, and sometimes better than with articles or text. I use video a lot to help increase the traffic to my sites in various markets. I like to do it and it’s a lot of fun.

Here are some of the sites to submit your videos to:

* YouTube
* Google Video
* Yahoo Video
* Facebook Video
* Dailymotion
* MetaCafé
* Revver

And many more. Please keep your videos short, valuable and to the point as well. This will help people like your videos and go visit your website.

#14 – Use Facebook

Facebook is a great place to share your website. Get active in the community and talk to a lot of people in the community! Share links that are interesting, videos and photos. Join groups and create your own fanpages to help increase the visibility of your website.

I use this method a lot and have only recently started to use facebook as a serious business tool to drive traffic to my sites and it’s working wonders! Try it, you will not be disappointed!

#15 – Forum Marketing

Get active in forums and start posting good answers to people questions. Share links to your other resources that you created, articles, videos etc. Share some photos of yourself too! Join in the many discussions going on and try to establish a sense of authority and credibility in the forum as somebody who is a good valuable resource.

#16 – Create An Affiliate Program

If you have your own product that you are selling, why not start an affiliate program and have other people promote your website for you? So instead of building traffic yourself, share your methods and allow affiliates to promote your product for you. It’s a great way to get some traffic without paying a single dime!

#17 – Join Twitter

If you haven’t noticed lately, Twitter is one of the fastest growing phenomena out there right now. You will find that millions of people are sharing their messages and getting very simple things to become very viral on Twitter, so if you are not currently on Twitter you are missing a huge portion of the marketplace. So join now and start posting valuable resources and links to interesting things you find online. Sometimes you want to mention your own website and get visitors to come over and take a look. Share a lot of content and engage in conversation.

#18 – Search Engine Optimization

SEO or search engine optimization is one of the best ways to get free targeted traffic for a long time. Pick 20 or so keywords and start creating content for those keywords, build links to your website and optimize it the best for your keywords.

Some things to think about with SEO is to have your keyword in each of these elements of your page:

* Title Tags
* Header Tags
* Underlining, Bolding, Italic
* Anchor texts for links
* Backlinks

When your site is optimized in the best way possible it will start to gain some attention in the search engines and start getting free traffic on autopilot! Neat, huh?

#19 – Submit Your RSS Feeds

A great way to increase your traffic is to distribute your RSS feed to RSS distribution sites. It will help you spread your message faster and more people will find your RSS feed if it’s out there in more places than just your own website.

Some of the feeds to submit are:

* Your Blog Feed
* Squidoo Feed
* HubPages Feed
* Article Account Feeds
* etc

#20 – Directory Submission

You can go ahead and submit your website to various directories online that have resources and links to websites. This will help increase the amount of backlinks you get to your website and thus increase your SEO. It will be hard to get too much traffic from these on their own, but you do get some SEO benefit!

Here are some directories:

* DMOZ
* JoeAnt
* WebWorldIndex

#21 – Networking With Others

One of the best ways to drive more traffic is by aligning yourself in strategic alliances with other successful webmasters in your niche. You can exchange links, email lists and a lot more. This will allow you to have access to a lot of leads, say you know 10 people with 10,000 people on their lists… It would open you up to 100,000 new prospects immediately!

See how powerful these relationships can be!

#22 – Use Digg.com

Another site you might want to consider networking on and driving traffic with is Digg.com. It will allow you to post news for your niche and people can come vote on your content. Your content will then get seen by others in the Digg.com community and you will get more diggs that will lead to more traffic. It can get really viral if you have something of good value and post it to Digg.com!

#23 – Be Bold And Daring

In order to attract people you will need to be a little bold and daring. The more over the top you are, but deliver good valuable stuff the more people will feel attraction towards you. Some of the most successful people are very bold and daring. They speak their mind so don’t be afraid to be a little animated when you go about your content or whatever!

#24 – Encourage Interaction With Your Visitors

When you post a blog post for example. Ask people to interact with you and leave comments. Have them interact, engage and help you improve your site. This helps show that you care about your visitors and will attract more of them!

Help make it easy for your visitors to share your content by providing “share this buttons” and other “sharing abilities” on your site.. Make it easy for them to share your stuff!

#25 – Join And Get BUSY In The Warrior Forum & Digital Point

When you are honestly active in a forum you are always providing great information and you continously build your credibility to become one of the authorities in your niche.

I’ve use these methods and this forum to drive thousands of visitors, how? It’s because it’s full of targeted people, then I place good valuable content in front of them.

The best part is that you don’t have to pay a single penny for the visitors you attract. You’ll become an internet marketing magnet that immidiately catches the attention of your prospects and sends server crushing traffic for free!

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Marketing Your Website to drive traffic to it

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Marketing Your Website to drive traffic to it


backlinksOnce your site has been search engine optimised by us you are now ready to start promoting your website.

There are several ways you can promote your website which are:

1) Search Engines natural listings (organic method)

2) PPC – Pay per click campaign with something like Google adwords

3) Newspaper, magazine adverts

4) local radio

5) Email marketing

6) leaflet drops to houses, posters in shop windows

7) Writing about your website in forums, blogs, chat rooms, social bookmark websites

The most recommend method is the organic method to get high rankings on the major search engines like Google, Yahoo, Msn etc. 

Google will determine your rankings on searches by how many back links you have to your site, which means how many other websites have your link on. This lets google know that your website is very popular. If you can try to make sure that the sites that you have a back link on match the theme of your website. For example if you are an electronics website selling electronics try to have back links on other shopping website selling simalar products and services. This will make it easier for Google to understand what your website is all about.

Even better is if you can have keyword anchor text as your back links from other sites. For example instead of just putting your domain URL as a back link you could have your chosen keyword for example – cheap ipods – and when someone clicks on this they are directed to your website. This lets google know your website has cheap ipods and to place your rankings high up when someone uses this search term on google.

The HTML code to create a keyword anchor back link text is:

<a href=http://www.YOURDOMAINNAME.com>YOUR KEYWORD TEXT</a>

Another good trick is to look at your competitors and find out how many back links they have and what other websites they have their links on. This will give you some idea of how they have achieve page 1 listings on google. To find out what back links your competition has you can do the following:

1) On google get their domain name and search using their full domain name ( example – http://www.websitesforsaleworld.co.uk = over 500 back links)

2) On Yahoo.com or Yahoo.co.uk get your competitors URL and do the following entering the following in the search bar:

Linkdomain:www.yourcompetitorsurl.com

This will tell you how many back links they have and what websites they are on. A good theory is if you put your link on all the websites your competitor has, you will over time be next to them on top of Google.

A number of good ways to get back links is to try some of the following:

1) Writing up articles about your products or services that you offer with your back links within your articles using the anchor text back link
2) Writing in blogs leaving your links
3) Exchanging links with other similar websites. Usually if you look towards to the bottom of most websites they have a “Links” page that allows you to exchange links with each other
4) Submit your URL to free directories
5) Submit your URL to DMOZ. Google loves this directory, altougth it can take months to get lising on there
6) Submit your URL to social networking sites, forums
7) Use Yahoo answers and other forums to answer peoples questions with a link to your website.

List of websites to submit your website to

http://www.bestcatalog.net/seo_tips/directories.htm

Another method which you can use is setting up a pay per click campaign with Google adwords.


This works by paying Google everytime someone clicks on your link in Googles network of websites and search engine.  You can set a budget for example 0.20p per click to your site.  You can set a daily budget so you can pay for example 1,000 hits aday to your website. Another very good way to promote your website and build back links to your site is to write in forums, blogs and social bookmarking sites. For example the following: 1) Yahoo answers 2) Forums and blogs that match your niche. For example if you have a finance website, look for forums to do with finance and people looking for loans etc.. 3) Facebook. You can create a group on facebook with a link to your website and email this group to all your friends 4) Set up an email campaign and email several people your services Another option is to pay for an advert in your local paper telling them about your services and a link to your website
websites for sale

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