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Twitter to Give Away Free Ads to Small Businesses

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Twitter to Give Away Free Ads to Small Businesses

Advertising on Twitter has been something that’s been talked about a lot in online marketing circles. The microblogging service has now become part of many companies overall social media strategies. In fact, millions of businesses around the globe have created a Twitter accounts to promote their brand and share information with users who may be interested in what they have to offer. There are two ways a company can advertise on this social media site.

The first one is free and simply involves creating a Twitter account. You can then post messages on your profile, which can be read by users that follow you. But for those who want more exposure, Twitter has recently expanded its paid ads option, which allows your messages to be seen by Twitter users based on your selected demographic. Many companies, especially large and well known brands, have taken advantage of this paid advertising option.

But now, it seems that Twitter wants to increase the number of small and medium sizes businesses that advertise on its network. The company has made an announcement on November 20th that it is going to give away $100 in ad credits to small businesses that qualify. The conditions to receive the ad credit are quite simple: it requires a business based in the United States, which has a completed Twitter profile and image, sends tweets on a regular basis, hasn’t used Twitter’s paid advertising features before and has at least 20 users following them. The first 10 000 small business who sign up and fulfill these conditions are going to receive the advertising credit in their account and can begin using it right away.

Now, some may think that there isn’t anything spectacular or particularly generous about this offer. And this is actually quite true. Advertising credits have been given out by Google Adwords, Bing and Facebook through various channels. For example, it is common to receive $100 in Google Adwords credits and a $100 Facebook Ads voucher when signing up for a webhosting package. But it seems that Twitter has been a lot slower in rolling out its paid ad services and hasn’t been aggressively going after small business advertisers like Google.

But this seems to be changing and the company is now actively on the lookout for new advertisers, especially small businesses. And it also seems to be working. In fact, all statistics show that Twitter ad revenue has been steadily growing since 2010. This growth is expected to continue again in the next 2 years, with projected Twitter ad revenues reaching $808 million by 2014.

This recent promotion will give small businesses the chance to try out Twitter’s ad service without spending any money. This will give them a more “hands on” look at how Twitter advertising work and they can determine for themselves whether it is likely something that they will want to keep paying for in the future, or if other ad networks will give them better results for their online advertising campaigns.

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Twitter Changes The Way it Does Promoted Tweets

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Twitter Changes The Way it Does Promoted Tweets

Advertising on Twitter is somewhat different than what you would see on most other social media websites. Twitter, a popular microblogging platform, has grown to be used by millions of people around the globe who use it to share information with their followers, as well as by businesses who create a profile on the site and keep their clients and potential clients in the know about what is going on in their company. We’ve previously discussed some of the ways that one can join Twitter and start using it to promote their business. However, there are some other advertising options available to Twitter users as well.


Just like any other social media website, Twitter needs to have businesses which pay to have their ads seen if they want their social network to keep functioning. One of the ways that Twitter would do this was by making Promoted Tweets available to their business users. A company would first need to write a regular Tweet and post it so that it’s seen by all of their followers. This can give a company a lot of exposure in itself, especially if they have thousands of highly targeted followers that are paying attention to what they’re tweeting. But there is a way to get even more exposure for your message: sending out a Promoted Tweet. This tweet would be the same one that you posted to all of your followers. However, it does have one main difference: instead of being promoted to just your followers, it would get sent out to a much larger audience. This provides your business with a lot more views for your Tweet, and of course it gives Twitter the revenue that it needs to keep their service running.


There has been a slight change to the way Twitter handles sponsored tweets in the last few days. It’s not really much of a radical change that will shake the world of social media forever, but it’s still worth noting. Advertisers that send out Promoted Tweets will no longer have to create a “regular” tweet and send it out to their followers. They can go straight to making a Promoted Tweet and sharing it with the world of Twitter users, based on certain targeting factors such as demographics and the geographic region of the user.


According to internet marketing news updates, Twitter will be encouraging advertisers to make their promoted tweets look similar to regular ones. Promoted tweets that see more user engagement may “appear more often”, according to information from Twitter.


If there’s one thing that can be learned from Twitter is that it’s possible to have a social networking site that is both popular and profitable, without cluttering up the page with 10 different ads all over the place. Promoted tweets are seen as a lot more “friendly” and unobtrusive by Twitter users than the standard text or image ads that are seen on other social networking websites.

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Establishing Your Blog as an Authority in Your Niche

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Establishing Your Blog as an Authority in Your Niche

If you want your blog to become popular, you may have heard that it would need to become an authority in its niche. Many bloggers and online marketers wonder how this could be accomplished. The steps to take are relatively straightforward, however they will take time to complete fully. Here’s what you can do to put your blog on the road to being a respected site in its niche:

  • Create Quality Content for Your Blog

There’s really no way around this one. Your blog, in order to be viewed as an authority and respected by both readers and search engines, must have something interesting for the readers in it. This means that the content must be original and likely to appeal to your audience. Don’t just repeat what others have said, especially if you post on topics such as news. If you post about something that’s been in the news lately, for example the controversy surrounding the SOPA act in the United States at the moment, users will want to read something original about it and not just a rewrite of what the major press outlets have said. Add information from different sources. Add your own opinion, as well as the opinions of others. Include graphics, images and videos when it becomes necessary.

  • Participate in Niche Communities

Discussion forums, other blogs, social media pages, etc. are all great places where you can get some exposure for your blog. Include a link to your blog in your profile. Include a link to your blog in your forum signature. Share your blog posts with others when others whenever possible. People who are already interested in your niche are more likely to visit your blog and follow it if they find the content to be useful and interesting to them.

  • Make References to Previous Blog Posts and Link to Other Posts as Well

Make references to other posts in your blog when appropriate. This will increase readership of your other blog pages with your visitors and can also have some very good benefits when it comes to search engine optimization. Readers are more likely to come back to your blog if they find that it provides a complete explanation of the topics covered by having links to posts that are related to the current one that they’re reading.

Linking to and referencing other blogs is also recommended. While it may seem counter productive to send traffic to other websites without making any direct profit from it, remember that this is a blog and not a landing page for a product that you’re selling. In the blogging community, it is frequent for bloggers to link, quote and reference contents on other blogs and websites. It all comes down to sharing. Other blog owners frequently look at where their traffic is coming from and they’re likely to check out your blog too. This will give you opportunities to have your content shared and possibly even get you links on blogs and related niche websites too.

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Keep  Your Facebook Friends Happy

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Keep Your Facebook Friends Happy

If you’re using Facebook as a marketing tool, you know how important it is to have a lot of active Facebook friends. One of the biggest challenges of using Facebook as a marketing tool is keeping those friends happy, and keeping their attention. Fortunately, there are a few things you can do to keep them from losing interest in you.

Wall Posts

Be careful about what you post on other people’s walls. If you feel tempted to post messages advertising your products or services on other people’s walls, resist that urge. If you do, the only thing you’ll achieve is getting people to unfriend you. Instead, post friendly messages on other people’s walls, and try to get them to visit your Facebook page. You don’t have to directly advertise to your Facebook friends to get their attention. Try being friendly, and drawing other Facebook users to your profile, and from ther, let your profile do the rest of the work for you.

Be Social

Take the time to interact with other Facebook users. Social networking is all about being social, and if you don’t take the time to be friendly, and interact with other users, you’re not going to get all you should be getting out of Facebook. Be sure to answer any messages you get, and take the time to comment on wall posts. The more effort you put into being social on Facebook, the more it will pay off for you in the long run.

Talk About Them

People love to hear about themselves. Take the time to look at your friends’ Facebook profiles, and talk to them about their interests, and their projects. By taking the time to get to know your friends, and talk about them, you’ll be sure to get their attention, and draw them into your profile. The more interest you show in them, the more interest they’ll show in you.

If your Facebook friends are happy, and interested in what you’re saying, you’ll be more likely to get more out of them. Keep that in mind as you use Facebook, and you’ll be able to use it as an effective marketing tool.

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Drive More Traffic To Your Site

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Drive More Traffic To Your Site

In order for a website to be profitable, it needs visitors. The more people that see your site, the more products you’ll sell, and your ads will get clicked more frequently. There are a number of ways to bring in more traffic to your site. Let’s take a look at a few of the more effective ones.

PPC Advertising

PPC (pay per click) advertising is a great way to drive traffic to your website. Use a service like Google Adwords to create some ads, and get them out to your audience. If you’re going to go this route, it’s important to set a budget for your ads. You don’t want to spend more on advertising than you’re going make. For example, if you spend $10 per day on advertising, you should be bringing in at least that much from sales, or ad revenue.

Article Marketing

Article directories can be a great source of traffic. Just find one that represents your niche well, write a few 300 – 500 word articles every week, and post them to whatever article directories you like. Include a link to your site in each article, and over time, you’ll begin to see a solid amount of traffic coming into your site from your article marketing efforts.

Social Networking

You probably know a lot of people with Facebook and Twitter accounts. That’s because a lot of people in every demographic imaginable are using those services. Facebook alone has over 500 million users, and some of them are bound to be a part of your target audience, so setting up a Facebook page for your website is a good idea.

Spread The Word

Put a link to your site in your profile on any sites you visit frequently. If you comment on a popular blog a lot, make sure your account is linked to your site. If you post on forums a lot, make sure your site is listed in you signature. Everything you can do to spread the word about your site will help to bring in more traffic.

Each method listed above for driving traffic is simple, and effective. Aside from PPC advertising, they’re all free too. You can bring in more traffic to your site quickly, and for very little money if you know the right methods to use.

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Get A Good Looking Website On A Budget

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Get A Good Looking Website On A Budget

If you’ve ever thought about starting a new website, chances are you have looked into hiring a professional designer. A lot of design firms charge extremely high rates for simple websites, and in many cases there are additional costs for different types of functionality. With design firms charging such high rates, it’s hard to imagine getting a website off the ground on a budget, but it can definitely be done.

Setting up a site using WordPress is actually fairly simple. If you’re comfortable with some light HTML, chances are you could do it yourself, as long as you’re not looking for anything too complicated. Most hosting providers offer an automatic install of WordPress, and once it’s installed, all you really need to do is make a few simple tweaks to the theme to get it looking the way you want it to. If you’d like to add a little bit of additional functionality to your site, there are many plugins and widgets available for WordPress that allow you to do a wide variety of things. There are some plugins to help with SEO optimization, some to add things like polls to your site, and some to allow you to embed a podcast right into a post. Some of them require a little more effort to set up than others, but if you’re on a tight budget it might be worth the time.

If design firm prices don’t fit in your budget, and you don’t feel like you could learn to set up a site on your own, there’s a third option. Sites like elance.com let you connect with many freelance designers. Freelancers can often product the same quality work that a large firm would deliver, but given that their operating cost is significantly lower, you’ll get a much better price out of them. It’s important to go through a site like elance rather than just searching Craigslist for a freelancer. Elance, and other sites like it let you see a designer’s profile, along with reviews of their work. That way, you can be sure you’re getting a designer that can handle your site, and won’t leave you high and dry if there’s a problem.

Don’t be discouraged by the prices big design firms offer. If you take the time to do a little work with your site yourself, or if you can find a freelancer that suits your budget, your site can become a reality, even if your budget is tight.

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