Tag Archive | "Press Releases"

More Online Reputation Tips

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More Online Reputation Tips


Building and maintaining a good online reputation for your company isn’t too difficult. It mainly revolves around using all of the available channels to make sure that positive information about your business and products appears in search results when someone looks up your company name on Google. Here is some more information on what you can do to make this all happen:

 

  • Update Your Site and Social Media on a Regular Basis

 

This is not only good for SEO, but will also help when potential customers research your company. Even if there isn’t anything new going on, you can always update your social media accounts by referring to your current product selection or promotions. This shows users that you’re actively involved in your business.

 

  • Link Your Business to Your Personal Social Media Accounts

 

People also want to know who is behind the company they’re dealing with, especially if they’re going to make a large purchase with you. When you post press releases or articles to directories, include some information about yourself and your role in the company. Also, add your company to your personal profiles on Facebook and LinkedIn. This makes it easier to see who is in charge of your business.

 

  • Get Your Products Reviewed by Experts

 

Having your products talked about in a positive way by industry experts, especially those who have a large following and are well respected for their reviews, is definitely something that can help you with your online reputation. It may not always be easy, especially if you’ve just started out, but if you know someone who does YouTube video reviews or who writes about certain products on his blog, having him review something that you sell will help reassure people that your products are of high quality.

 

  • Encourage Your Buyers to Leave Reviews

 

Link to reviews of your business and products on other sites. Encourage those who have done business with you to leave comments and reviews. You can also have a review section on each of your product pages, but having comments on external sites will be a lot more useful in gaining the confidence of buyers.

 

  • Monitor Your Reputation Actively

 

There are plenty of online services that allow you to get regular updates regarding what is said about your business online. Or, you could simply do a Google search yourself from time to time. Doing so will allow you to see how you’re doing and address any possible problems and complaints before they become problematic.

 

  • Be Easily Reachable

 

Ensure that your customers have ways to contact you should there be something wrong with a purchase they’ve made from you. Respond to their inquiries in a rapid and professional way. Take care to resolve any problem, no matter how small the amount involved is or whether you feel that it’s the buyer’s fault. This will reduce the chance of them complaining about the whole situation to other people online and will give you the chance to have a satisfied customer instead of a disgruntled one.

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Why SEO Isn’t Going Away Any Time Soon

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Why SEO Isn’t Going Away Any Time Soon


With changes to search engine algorithms, as well as a myriad of other changes in the way that search engines such as Google rank websites, some are arguing that SEO is “dead” for internet marketers. Is there any sort of truth behind these claims?

 

If you examine most of the articles, press releases and blog posts that claim that SEO is going away, you will quickly find what the author’s intentions are. Usually, they want to create an “alarmist” title to draw the user’s attention, then make some vague arguments as to why SEO won’t work for you and of course, you usually end up with an advertisement for some kind of product, system, guide, etc. which will supposedly magically bring you traffic to your site without doing any search engine optimization work on it.

 

One of the main reasons why SEO isn’t going anywhere is that it’s an industry that is too profitable. Search volumes are higher than ever. There are now hundreds of thousands of service providers which work in the search engine optimization industry. This includes “general” online marketing firms, to more specialize businesses that help certain types of websites rank well in search results. Not to mention the millions of freelancers that also help with SEO (often unknowingly), such as article writers, web page designers, etc. Companies are willing to spend money to rank well on search engines and there’s millions of dollars spent on that each and every year.

 

Those who complain about SEO are often those who did something wrong and got their websites penalized after yet another Google update. But you rarely hear webmasters with years of success and a constant stream of traffic complaining about it. Updates made by search engines to the way they rank their search results have nothing to do with them wanting to “penalize” some affiliate marketer who made $35 last month pushing some dubious weight loss product. Rather, it’s all about the user.

 

Nobody wants to search for specific information, only to be presented with search results that are little more than thinly veiled advertisements for commercial products. Nobody wants to look through blog comments to see what other users have had to say about an interesting article they’ve read only to see a hundred comments saying “Nice site!” and stuffed with a link to some scammy get rich quick scheme. The changes that search engines make encourage webmasters, marketers, product sellers, etc. to make the web a better place. They can still sell their products and promote their offers in places where it’s appropriate. They can still run any type of website that they want, but if they want visitors, they need to have a site that runs well and provides their users with something that will actually be useful for them.

 

SEO is here to stay. The methods used for it, however, will evolve and adapt themselves. Those who are truly skilled in internet marketing will see this as a normal part of the game, as a challenge to take, rather than a threat to their bottom line.

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