Tag Archive | "Ppc Advertising"

Using PPC For Small Business

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Using PPC For Small Business


If you take a look at recent online marketing news, you will see that using pay per click advertising is growing online. In that past few years, this use has grown steadily. One of the reasons behind this growth is the fact that many small businesses are now using PPC advertising to get more visitors to their websites and customers to buy their products. If you want to get started as a small business user, then here are some tips that you can use to launch your first successful campaigns:

Take Advantage of Free Offers

Many PPC advertising service providers give free ad credit to members who join. You can find these free offers simply by looking online. Some web hosts also offer free advertising credit to clients that use their services. For example, you can get a $100 Google Adwords credit from many web hosting providers. Making use of these credits will allow you to start advertising at no cost on various platforms and see which ones will be the most suitable for your business and bring you the best quality traffic.

Don’t Forget to Target Your Ads

This is one of the most important aspects of PPC advertising: geo targeting, which means only serving your ads to web users that are in a certain defined geographic region. There are several uses of this: obviously, if you have a local business that only serves a certain area, you will want to limit your clicks to come from that area. Anything else will simply be a waste of money. Even if you do business globally, you may want to limit the countries that you target for your advertising, mainly due to the fact that there’s a much higher amount of fraud and poor quality traffic coming from certain countries.

Some PPC services also allow you to choose specific sites or groups of sites that your ad will appear on. They also have demographic targeting, meaning you can make your ads appear on sites that will be mostly visited by the demographics that are the most likely to purchase something from your business, thus making your traffic more useful for you.

Use Keywords Wisely

If you advertise on search services, like Google or Bing, then keywords for PPC are as important as for SEO. Even more so, as you will be paying for each click. Be sure to do your keyword research in thoroughly before and carefully select the keywords you will want to target. Avoid keywords that will be too broad, as they will result in getting traffic from people who may not necessarily be looking for what you’re offering. If your business sells clothes and accessories, instead of targeting general keywords like “fashion”, you may want to target more specific ones like “Diesel jeans” or “discount handbags”, etc. Basically, you need to think as one of your customers and target keywords that they would be most likely to search for.

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PPC Advertising vs. Organic SEO

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PPC Advertising vs. Organic SEO


Two different methods of internet marketing, each with their own advantages and disadvantages, are pay per click (PPC) advertising and organic SEO. Let us take quick look how to affectively use them and what some of the benefits and drawbacks are.

PPC Advertising

PPC is exactly what it sounds like, you pay every time somebody clicks your advertisement, the most popular PPC network is Google Adwords but there are many different providers of PPC programs. The most obvious benefits to PPC advertising are immediate exposure to your market, flexible plans for spending (theoretically the more you spend, the more traffic you get) and quite a bit of control over the whole operation. Using PPC advertising networks can be tricky but there are rules and guidelines that you can follow that will almost guarantee results.

PPC Adwords is based entirely around keywords, an advertiser bids on certain keywords so that every time their ad is shown and clicked, they pay a certain their bid amount. The tricky part is choosing quality keywords that will ensure your ads are being shown to people who should be seeing them. Let us say that you are selling a book on self help, what keywords would you bid for? Some will be obvious but out of your price range, for example “self help books” might be a bit above your budget, so you have to get creative. Try to put yourself in the mind of an internet browser who is looking to buy a book on self help; would you be searching for something like “ways to be happy” or for a product like “self help book to make me happy”? Figuring out what your target market wants is essential to a successful PPC campaign.

Organic SEO

Another option for advertising online is organic SEO, this is traditionally viewed as ranking for your keywords in search engines but has also recently referred to building reputation on social networks, for now we will focus on the benefits of ranking for your keywords.

Similar to PPC advertising, establishing an organic position in search engines is dependent on keywords. You want to target and optimize your website for keywords that will bring in visitors you want to have visiting your website, i.e. visitors who want to buy your products. There are many different ways to optimize your website and begin ranking online for your keywords, fortunately most of them from building backlinks to article marketing, be creative and use the internet for research, you will have more tactics than you know what to do with before too long.

PPC advertising and organic SEO are both viable and important options, both challenging, both potentially rewarding and can both bring you visitors, invest some time learning about them today to start converting more and earning more.

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Advertising Options Overview – Google Adwords

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Advertising Options Overview – Google Adwords


Whatever type of online product you are promoting, whether it’s an ebook on Clickbank, or a CPA offer, you would need to get traffic to your offer. We all know that: if you get no traffic, you get no conversions and therefore no revenue. Google Adwords is one of the most popular online advertising tools that is used by internet marketers to get targeted traffic directly to their offers. Here is a quick overview of how it works:

Adwords is a Pay-Per-Click (PPC) advertising service. This means that you will pay for every click that is sent to your website, rather than the amount of times that your ad is displayed, or a flat rate for a certain period of time. The amount that you will pay for each click will depend on various factors. First is the competition for the keywords that you are targeting. Keywords that are quite broad in nature, such as “dog” or “computers” will cost you less, but the traffic will also be of lower quality than if you had used more specific keywords. This is quite simply due to the fact that these people will often not be in buying mode, but rather searching for general information about various products.

Keywords like “dog training guide” or “computer repair service” will yield much better results, but will cost you more for each click. Another factor that influences price is what other people are bidding for that keyword. The more competition for a certain keyword, the higher the average bid price will be. For example, most keywords related to financial products, such as “insurance” or “credit cards” can cost anywhere between $5 to $40 or more for a single click.

In Adwords, you will write a short text ad, composed of a title, 2 short lines of text and a link to your site. The ads themselves mainly appear on Google’s search results when someone searches for a keyword that you have bid on. The position of your ad will mainly depend on how much you bid. If your bid is higher than the other competitors, your ad has a better chance of appearing in the first position, highlighted on top of the search results. Google Adwords also uses the Google content network to distribute ads, however you may turn this option off in your account. This will make your ad appear on sites that have content related to your keywords. For example, if you are selling dog training guides, your ad could appear on a forum that talks about dogs.

Mastering the Google Adwords system will take you some time and practice. Therefore, you should do as much research as possible before launching a campaign on it. Believe me, mistakes on Adwords could be very costly for you. The good news is that many webhosting companies give a free voucher of $50 to $100 that you can use to create your first Adwords campaign, when you sign up for a hosting account with them.

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Make Money With PPC Advertising

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Make Money With PPC Advertising


Pay per click, or PPC advertising can be a great way to bring in some ad revenue with your website. In fact, PPC ads can help you make money in more ways than you probably realize.

A lot of people shy away from PPC ads due to the low payout per click they bring in. While that is a valid concern, there are things you can do to counter the low payout by snagging a high volume of clicks. A lot of people try to hid their ads so that they won’t offend their visitors. While that’s a nice idea in principal, in practice, it doesn’t work out well Most frequent internet users are familiar with ads, and they have come to accept that advertising is a part of visiting any successful website. As long as the ads don’t directly intrude on your website’s usability, visitors won’t be offended. Also, the whole point of running ads is to have them seen by your visitors. If you tuck them off to the side, or near the bottom of your site, fewer people will see them, and as such, fewer people will click them.

It’s important that your users see your ads, but don’t overdo it . If your ads cover up your content and make your site unusable, new visitors will be put off by your site. Not only will they ignore your ads, but they’ll be way less likely to come back to your site in the future, and you definitely want them to come back.

Traffic is the most important factor in how successful your PPC ads will be. By writing high quality content, and working to bring more traffic to your site, you’re ensuring that more people will see your ads. If more people see them, more people will click them.

It’s also important to keep your ads relevant to your content. Services like Google Adsense automatically generate your ads based on your content, but there are many other PPC programs you can join that don’t. If you’re picking ads to display on your site, make sure to choose ads that will appeal to your users. If you have a website about movies, putting an ad for a Blu-Ray player on it is a great idea. Putting up an ad for a lawn mower is probably not such a good idea. While the lawn mower ad might have a higher payout, fewer people will click on it, and you’ll make less money over time.

By choosing your ads carefully, and placing them in prominent places on your site, you can ensure that your users will see, and click your ads. The more traffic you pull in, the more ad revenue you’ll see.

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