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Profiting From Tablet Devices

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Profiting From Tablet Devices


We‘ve seen how tablets tablets are becoming a lot more popular among the general population and new models, like the Kindle Fire are getting a lot of attention. Tablet PCs have actually had a run that is similar to smartphones. Previously a business tool that was used only by a segment of the population, they have now fallen into mainstream consumer devices, with all classes of people having an interest in owning one.

 

There are, of course, several different models of them on the market today, so if you want a comparison of their features and specifications, there is plenty of free information to look at. But as marketers and online entrepreneurs, what interests us mainly is the online money making opportunities that come from these devices. Actually, there are several ways that you can make money off the surge in popularity of tablets. Here are some of them:

 

  • Selling the devices themselves

 

If you look at eBay, for example, you will find that there is a large selection of tablets available, sometimes at prices that are better than what you would pay if you go through the official channels like in an Apple store. There is also a growing market for refurbished or used devices, as plenty of consumers would like to get a tablet, without paying the full price for a new one.

 

To profit from these, all you need is to find a source that can supply the devices at a low price and then you can resell them online (or even offline if you want) at a profit. There are now businesses which make money by buying back damaged tablets, fixing them and then selling them again as refurbished to budget conscious consumers.

 

  • Selling accessories and parts

 

Now that there is a bigger demand for tablets, there is also a bigger demand for items that are related to these devices. All kinds of cases and skins are now being sold to owners of tablet PCs. There is also a market for other aftermarket accessories like wall chargers, USB cables, innovative charging devices that let someone recharge their mobile device by using solar power and more.

 

Finally, just like with PC parts, we have tablet parts that are being sold, which are often bought by independent repair technicians, as well as some individual consumers that want to try and fix the device themselves after the warranty runs out. Most common parts that sell well online include replacement screens and batteries. Again, the simple concept of buying low and selling high applies. You check which items are in demand, find a good supplier that provides them at a lower price and then resell them at a profit through online marketplaces or an e-commerce site that you’ve put together.

 

There are a few other ways we can make money from tablet PCs. Check back tomorrow for a few other ideas that could let you make some money.

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Improving the Performance of Your Online Advertising

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Improving the Performance of Your Online Advertising


Previously, we’ve seen how important it is to keep track of how your online ads are doing and what you can do to make this happen. But if you notice that you’re not really getting the results that you were hoping for from your online marketing efforts, then there are a few things that you can do to try and solve the problem. Here are some areas that you can examine more in detail to try to change the way things are going:

Your Ad Copy

Having a good ad copy is essential to success in the online world. The ad copy is basically the ad itself, which could be a text ad, video ad, or banner. Look at how your ad is made. If it’s a text ad, like in a classified ads site, is it well written, without 10 spelling mistakes per sentence and gives people an accurate representation of your business (products, prices, etc). Does it have a call to action? For a banner ad, is it visually appealing? Does it at least give some information about what you’re promoting? Having a good ad copy can make a big difference.

Keywords/Demographics/Other Parameters

These would be factors that are specific to each type of online advertising method you use. For example, if you use PPC ads on search engines, you will need to target the right keywords. If you use media buying, you can select demographics so that your ad will be displayed on websites that are more likely to be frequented by the section of the population which are your target market. You can also select your ad to be displayed on specific sites, etc. Don’t forget geo targeting. If you have a local business, showing your ads world wide is simply a waste of money. Get familiar with the advertising method that you’re using and tweak some of the parameters as necessary.

Marketing Channel or Specific Site/Service

Not every single advertising channel will be appropriate for every business. Also, certain specific sites or services could yield better results for some users. For example, a company may not get much luck getting good customers on the classified ad site Craigslist, but could get much more quality visitors and customers from Backpage, etc. Don’t hesitate to drop a certain service or advertising channel from your portfolio completely, especially if after making many changes, plus putting in time and money you aren’t able to make anything work well for you. There will always be other options available to you.

Obviously, these are just some general tips on what you can change to get some improvement. There are plenty of free resources available online such as e books and forum posts which deal with the specifics of certain advertising channels, or give advice on how to promote a specific kind of business online. By reading these materials, you will get a better look at some additional things that you can do to improve the way your online ads are now doing.

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