Tag Archive | "Poor Quality"

Getting Your Facebook Page to Work – Part 1

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Getting Your Facebook Page to Work – Part 1


So, now you know that your Facebook page isn’t quite working out the way you were planning in the beginning. You bought into the whole “Make a Facebook page and it will be a magic online marketing solution”, except that it’s anything but magic. You have a few fans, but they don’t seem to pay too much attention to what you’re posting. You may get a few likes and shares here and there, but the numbers are really dismal. Maybe you get a comment or two on posts that you make, but once again, this is just a comment or two. No matter how hard you try to be interesting, it’s not really working out for you. So, what is causing all of this negativity and how to fix it? Here are some of the possible reasons:

You’re not really posting anything interesting

You need to consider that people who are on Facebook are there to communicate and be entertained. This isn’t a business directory like the Yellow Pages. This isn’t LinkedIn, where serious individuals wearing suits and ties scour profile looking for business opportunities and profitable partnerships. You have real people who are looking for something interesting.

Try to make your posts provoke a reaction among your audience. Maybe use humor. Post content that is varied, not the same thing over and over again. Post different types of content: text, pictures, infographics, videos, etc. But above all, show some enthusiasm yourself. Now you don’t need to jump up and down with excitement every day about your Facebook page, but if you’ve made it to be a chore, or just another item on your online marketing “to do” list, that lack of enthusiasm will translate into poor quality posts. You need to make everything that you post meaningful and likable to your audience.

You’re talking about yourself a bit too much

But social media marketing is all bout “marketing”, right? Getting people to look at your stuff and hope that they will buy things from you, no? Well… sure that’s something that you can use it for, but it’s more than just about promoting yourself. If all that you do is post links to products on your website, or link to blog posts that you’ve made, your fans will lose the motivation to follow your posts with interest. When your stuff appears on their news feeds, it will be just one more “ad” to them and they will rapidly come to ignore them, even if they had a bit of interest in your products in the beginning.

Try to write some interesting content related to your industry. Link to articles, videos, inforgraphics, etc. that you find online, even if they don’t come from your won business. Find content that your fans may like and then share it on your page. Remember, your Facebook page shouldn’t be one big advertising page, but rather a way to communicate and exchange with your fans, even if every exchange doesn’t end with a sale.

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Debunking Common Myths About Google Panda: Part 2

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Debunking Common Myths About Google Panda: Part 2


With all the myths floating around on the internet about the Google Panda update, it’s time that we made some sense about what that update really means and how webmasters can adjust to it. Here are some more myths about the update that we can debunk:

 

  • Large Sites that Consistently Ranked Well Will Not be Affected

 

There are some major players in the web content field that were hit by the Panda update. About.com, a site that provides information on various topics thanks to guides and FAQ’s submitted by its users has stated that it saw a “moderate” impact on its traffic due to Panda.

 

Associated Content, a site where different writers can submit articles and that was owned by Yahoo! Has also been affected. This has resulted in Yahoo! Retiring the site, opting instead to keep some of its best content and to move it over to a new site called Yahoo Voices.

 

Therefore, no matter how big or popular a site is, it can be affected by Panda.

 

  • Sites That Were Penalized Will Still Keep the Penalty After Improving Their Content

 

Web pages that are in Google’s index are run through the filter on an occasional basis. Pages that were improved will have a chance to get back on track. The important thing to know is that you should seek to make improvements to your entire site to ensure that it has quality content and not just a few pages. It may take a while for your site to recover from its penalty, however Panda is not designed to permanently ban a site from the search index.

 

  • Only the Pages With Poor Content Will be Penalized

 

Unfortunately, Panda will apply a penalty that will be valid for the entire site if there are enough pages that are classified as poor quality. It is possible that some pages on a website that have been penalized will keep their good ranking if they are of very high quality, however. But this is not something that will happen in all cases. Therefore, webmasters need to be sure that all of the pages on their site have high quality content, or risk getting penalized.

 

  • Only Websites That Have Articles on Them Will be Penalized

 

Again, all web pages will go through Panda, so it doesn’t matter what type of content you have on your site. It will still be subjected to the rules of the filter. Even if your website only has pages which have one or two hundred words on them and can’t really be classified as “articles”, your site could face a penalty if these pages are ranked as poor quality. No matter what you have on your website, you should follow the basic SEO recommendations, such as making sure that good spelling and grammar is used on all pages, not overusing keywords, not inserting irrelevant keywords into pages they don’t belong, etc.

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Debunking Common Myths About Google Panda

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Debunking Common Myths About Google Panda


Ever since Google rolled out their “Panda” Update in February 2011, there have been many myths that have circulated all over the web about it. Here are some of the more common ones and answers to them:

 

  • Google Wants to Get Rid of Affiliate Marketing as We Know It

 

The Panda update has nothing to do with affiliate marketing, CPA offers, etc. It can affect any website, whether it is selling its own products, promoting affiliate offers, or even not selling anything at all and not containing any ads. Those who do affiliate marketing or promote cost per action offers properly (using different traffic sources, ensuring the quality of landing pages and web content, etc) should not suffer too much from it. It’s designed to stop marketers who use Black Hat SEO techniques, such as publishing content designed to attract those who search for certain terms and then trying to get them to buy a product.

 

  • The Panda Update Only Affects Content Repositories

 

Every website on Google’s index will go through the Panda filter, no matter what kind of site it is. Whether you have just a few pages that were written by yourself, or you run a site where hundreds of different authors submit content, your site will be filtered through it just the same. While some of the websites that were the most affected by the Panda update were indeed content repositories, the reason behind this is that they had a higher chance of having poor quality content on their sites to begin with, as they have submissions from many different authors.

 

  • Panda Only Targets Queries done in US English

 

This was true at the beginning, but it’s just not the case anymore. Content in all languages, except Chinese, Japanese and Korean will be affected by Panda. Therefore, if the content on your site is written in a language other than English, this will not let you “escape” the new filter created by Google. While it is not known as of now if the same criteria is used to filter sites in all languages, according to some online marketing news, it seems that sites published in other languages can indeed be penalized if they have too much content that is irrelevant, poorly written, or repetitive.

 

  • If a Page has Gone Through the Filter the First Time, Everything is OK

 

Google has made several adjustments and tweaks to Panda which have the goal of making it more effective for its intended purpose. Google is expected to continue rolling out updates to it. Therefore, attempting to “outsmart” Google by using black or gray hat SEO techniques is unlikely to work well in the long term. The only way forward if you want your site to rank well on a consistent basis is to provide your users with quality content at all times.

 

There are a few other myths about Panda that are circulating. Tomorrow we will take a look at some more.

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Google’s Changes Making Marketers Change Strategies

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Google’s Changes Making Marketers Change Strategies


In the past year, there are plenty of internet marketers as well as SEO specialists who have had their business completely turned upside down. Was there some kind of radical change to the way online marketing is now being done? Not quite. The same channels are available (SEO, paid search, on site advertising, email, social media, etc) and they still work in the same basic way. However, it is the world of SEO that has been the most touched lately, with updates that Google has rolled out during this past year.

 

Google’s justification for their changes to their search algorithm is simple: to deliver content that is a lot more relevant and of high quality than every before. The main benefit of this is for the users, who want to be able to find what they’re looking for without too much trouble. Previously, especially when searching for some more obscure keywords that don’t have millions of search results, it wasn’t uncommon for users to find pages listed in search results that were quite irrelevant to what they were looking for. Pages that were simply a collection of (often poorly formatted) advertisements, plus content that looked like it was written by some kind of experimental AI robot in the early stages of development, rather than a human being that actually possesses a working brain.

 

Before the updates that were made recently, called Google Panda and Google Penguin, are now starting to do their effect by cutting down on this phenomenon. Various tricks that were used by online marketers, webmasters and SEO experts, whose goal was to try and outsmart the search engine by highly ranking pages that don’t actually have anything worthwhile that would be deserving of that rank, now are no longer working. Previously, it was possible to create content in barely legible English, put a few links in it with the relevant URL and anchor text, then distribute the content to a network of blogs. Since this has resulted in poor quality search results being delivered to the user, Google has seen as it had no choice but to change the way they do their business.

 

Now the main question that many reading this will have: who will be affected by these changes, to what degree and what they can do about it to stop their website from being dropped down in rankings or severely penalized. Anyone who is building an online business for the long term will know the great importance of having a website that will be well ranked in Google and that can remain there for a long time. Even though most webmasters know that black or gray hat SEO methods only work for short term use, they didn’t hesitate too much to use them. But there are some better ways to get a website to rank well, give the user the material that they were searching for and still lead to profits for everyone involved in the entire online marketing operation.

 

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Using PPC For Small Business

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Using PPC For Small Business


If you take a look at recent online marketing news, you will see that using pay per click advertising is growing online. In that past few years, this use has grown steadily. One of the reasons behind this growth is the fact that many small businesses are now using PPC advertising to get more visitors to their websites and customers to buy their products. If you want to get started as a small business user, then here are some tips that you can use to launch your first successful campaigns:

Take Advantage of Free Offers

Many PPC advertising service providers give free ad credit to members who join. You can find these free offers simply by looking online. Some web hosts also offer free advertising credit to clients that use their services. For example, you can get a $100 Google Adwords credit from many web hosting providers. Making use of these credits will allow you to start advertising at no cost on various platforms and see which ones will be the most suitable for your business and bring you the best quality traffic.

Don’t Forget to Target Your Ads

This is one of the most important aspects of PPC advertising: geo targeting, which means only serving your ads to web users that are in a certain defined geographic region. There are several uses of this: obviously, if you have a local business that only serves a certain area, you will want to limit your clicks to come from that area. Anything else will simply be a waste of money. Even if you do business globally, you may want to limit the countries that you target for your advertising, mainly due to the fact that there’s a much higher amount of fraud and poor quality traffic coming from certain countries.

Some PPC services also allow you to choose specific sites or groups of sites that your ad will appear on. They also have demographic targeting, meaning you can make your ads appear on sites that will be mostly visited by the demographics that are the most likely to purchase something from your business, thus making your traffic more useful for you.

Use Keywords Wisely

If you advertise on search services, like Google or Bing, then keywords for PPC are as important as for SEO. Even more so, as you will be paying for each click. Be sure to do your keyword research in thoroughly before and carefully select the keywords you will want to target. Avoid keywords that will be too broad, as they will result in getting traffic from people who may not necessarily be looking for what you’re offering. If your business sells clothes and accessories, instead of targeting general keywords like “fashion”, you may want to target more specific ones like “Diesel jeans” or “discount handbags”, etc. Basically, you need to think as one of your customers and target keywords that they would be most likely to search for.

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