Tag Archive | "Physical Location"

Making Your Business Look Trustworthy Online

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Making Your Business Look Trustworthy Online


When shopping online, one of the things that makes many internet users hesitant at buying from a specific site is their perceived reliability and honesty of the business that they’re dealing with. Sure, you can offer the best quality products and offer your customers with top notch customer service, but you will need to convince them that this is something that you truly offer. There are quite a few methods that you can use to make your site appear more trustworthy in the eyes of online shoppers. It’s nothing too complicated, really. All that you have to do is to include certain elements on your website.

 

  • The main design

 

Your site should be neatly designed and load correctly in all browsers without errors. Every element should work, such as the links and graphics. Text on your site should be free of grammatical and spelling errors. It has been demonstrated time and time again, a site that looks “professional” will immediately get more trust from visitors than a website that looks like it was put together in 10 minutes.

 

  • Contact information

 

If something goes wrong, buyers will want to have the assurance that they will be able to contact you to resolve the issue. They also want a quick way to get in touch with you should they have questions about your products.

 

The contact information that you provide will depend on the type of products that you sell and the specific kind of business that you run. If you have a physical location, including your address prominently on your site will help reassure visitors that they’re dealing with a “real” business. But even if you only sell digital products, posting some contact information prominently on your site is still a necessity. Include a phone number and email address if possible. Make sure that the “Support” or “Contact Us” button is well visible on your site.

 

If visitors need to read through the fine print at the bottom of the page just to see your contact information, this gives the impression that the only purpose of your site is to sell things, but that you don’t really care too much as to what happens after the buyer completes the purchase.

 

  • Social media buttons

 

Linking to your company’s social media pages from your website will give the impression that you’re a more established company, rather than a fly by night website. Therefore, you should include some links on your website to your Facebook, Twitter or Google+ pages. Not only will this help with marketing, but it also reassures the visitor that they would have a way to contact you or post comments about a purchase that they’ve made from you.

 

While these are some of the top elements you can include on your website, they’re not the only ones. Tomorrow, we will take a look at a few other things that you can do which will help instill trust in the people who come across your website.

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What to Include in Your Facebook Page

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What to Include in Your Facebook Page


If you’re planning to set up a Facebook fan page for your business, then you’ve made the right decision in getting more social media exposure for your company. But how do you use social networking sites to their fullest potential? The first thing that you need to know is what you should include in your Facebook fan page. Here are some general tips that will be helpful in that aspect:

  • Your basic contact information

You want your page visitors to be able to contact you if they have any question about your business or a product that you offer. Include your phone number, e-mail address, as well as address if you have a physical location.

  • A link to your main business website

Putting a link to your website on your Facebook page means that you get one more, high quality backlink to your site, in addition to potentially getting more traffic from social media visitors that are interested in learning more about what you offer.

  • A link to your blog

If you have a blog, then include a link to it as well, for the same reasons as you would include a link to your main website. You get a backlink and potential traffic coming directly from your Facebook page, which is a winning combination in the world of online marketing.

  • Links to your other social media accounts

Do you use any other social networking services, such as Google +, MySpace, Twitter, LinkedIn, etc. ? In that case, include a link to your other profiles as well, as this will allow you to gain more followers on your other accounts.

  • Pictures and descriptions of your products

If you sell physical merchandise, include some pictures of featured items on your Facebook page. The goal here is not to copy your entire catalog (unless you sell only 3 or 4 products), but to showcase some of your products to your visitors. Of course, you should link to the relevant page on your main website which sells these products.

  • General information about your business

Include a brief description about how your business works, such as the type of items you sell, services you provide, opening hours, payment methods, etc. This will give the visitor enough information to know whether what you sell is right for them. It will also cut down on some questions being sent to you by message, such as “Do you take Paypal” or “Do you sell such and such products”, etc.

  • Updates about your business and industry

Keep your page lively and up to date, by posting information such as new products, price reductions, promotions, etc. Even if you have nothing that changed, post some information that’s related to your niche, such as advice on using some of your products, or news that’s related to your niche. This will make your page look more “alive” and keep your followers interest, as opposed to a page that hasn’t been updated in several months and looks abandoned.

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