Tag Archive | "People Search"

Better Marketing Habits to Establish: Part 2

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Better Marketing Habits to Establish: Part 2


Previously, we’ve seen some good habits that you can establish to start off the year well with your online marketing efforts. Here are some more tips that will help you make the most of your online marketing activities, no matter what line of business you’re operating in.

  • Understand Your Audience and Target It Correctly

There are still many businesses which aren’t targeting their audience right when it comes to promoting their products and services online. While advertising on a “general” site can sometimes be profitable, most businesses will get better results with advertising that is targeted towards customers which are more likely to buy their products. If you use search based advertising, then you’re already doing this if you’re targeting the right keywords, meaning keywords which people are likely to search for when they’re interested in buying something that your business sells.

But if you use on-site advertising, such as by buying text ads, pay per click ads, video or banner ads on various websites, then you will need to be more careful as to whether you’re really displaying your ad to the right audience, meaning people who will visit your website because they’re likely to buy your products, as opposed to being simply curious. Many advertising networks now let you choose the sites on which your ads will be displayed. You can also target your advertising to specific geographic areas, such as cities and states, plus also select demographics such as age, gender, income level, etc. By thinking about who your buyers are and targeting the segment of the population that they represent, your ad campaigns will be a lot more likely to be successful.

  • Track Your Results on a Consistent Basis

One important advantage that using online marketing brings you is that you can track your results and see how you’re doing, often in real time. However, there are still too many online marketers that aren’t taking full advantage of these tracking capabilities. There are free tools and scripts which you can install on your web server that will tell you exactly where the clicks to your website are coming from, how long a visitor has stayed on your website, which pages they have visited, etc. Since they’re available to you for free, you should definitely take advantage of them.

Many advertising networks also provide you with detailed information about how your ads are doing, such as which ads and keywords get the most clicks, etc. Use these metrics to determine which of your ad groups and advertising methods are performing at their best, so that you can focus on using these, and get rid of or make changes to ads or marketing methods that are simply causing you to waste time or money. Keep tracking how your ads are doing each day and at the end of the month, compare the statistics to see how each ad group has done. This will give you a much clearer picture of what works and what doesn’t work too well for you.

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What Types of Sites to Use a Content Locker On?

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What Types of Sites to Use a Content Locker On?


Previous, we’ve talked about using a content locker to make some money from CPA offers. Basically a content locker is an application which lets you require that users fill out a CPA offer before they can access your content, hence the name “content locker”. However, many webmasters wonder as to exactly what kind of site this type of set up would be appropriate for. Those who want to build a website may also want some ideas as to what kind of content you can put on a website to make it work well with this CPA tool.

 

Obviously, if you have an e-commerce site or a site, using a content locker would be quite dumb, since you want to make buyers jump through as few hoops as possible before they could buy something from you. However, if you have a site that provides content for free, then using one might be a good choice. Here are some examples of sites where such a tool would work quite well:

 

  • Free video game / arcade sites

 

These are websites where people can come to play free online video games, usually games made in flash.

 

  • News portals

 

Sites where visitors come to read some news, which can be general or which can be specific to a certain niche. It is much better if the news focuses on a specific niche or industry, as this will increase the number of visitors that actually fill out the offer rather than just click out and go get what they want somewhere else. Remember, there are plenty of general news sites, in fact there are hundreds of them. However sites that offer updates on a specific niche are fewer in number.

 

  • Templates / graphics sites

 

There are a lot of people who search the web looking for free images they can put on their site, or some free website templates that they can use on it. This is a great way to monetize such a site.

 

  • Ebook download sites

 

If you created an e-book and want to monetize it without actually selling it, you can use a content locker to require the visitor to fill out a CPA offer, and make a few dollars for you, before they can access the download link to get their e-book.

 

Some Other Considerations

 

Of course, these are just some examples of websites where such a tool can be used. There are plenty of other things that you can offer on your site as well. The key element here is that all sites that are suitable to use a CPA gateway with provide some kind of free content to the user.

 

There is also something else that you can do to monetize your site and that is require a small PayPal donation of $1 or $2 to access all the content without having to complete an offer. Some users may not want to fill out an offer over fears that they will get spammed, etc. However many of them wouldn’t mind paying $1 or $2, especially if they think that what you have to offer will be useful to them.

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