Tag Archive | "People Find"

Building Your Online Reputation: Which Channels to Use

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Building Your Online Reputation: Which Channels to Use


Your online reputation is essentially everything that can be found about your business online, whether it’s content that’s created by you or by other people. Obviously, if you want to build a solid online reputation, there are certain basic things that you need to do, right from the very beginning. If your business is brand new, it may seem to be a bit difficult to get started, but in reality you just need to take a few steps in the right direction. We will now present you some useful tips on how to make this all happen:

 

  • Have a Website With All the Necessary Information

 

Obviously, you know that if you want to be found in the online world, your business will need a website. But your site should also be complete, with detailed information about your products, as well as information on what they’re good for and how to use them. This will give more pages from your company in search results and will also help your site get found more easily.

 

  • Allow User Reviews and Ratings of Your Products When Possible

 

When people shop online, they not only want to find the product that they’re looking for, but they also want to know if it’s good or not. One advantage of online shopping versus in-person shopping is that on the internet, you can quickly read some comments that were left by other users about a product. If what you offer is of good quality, then allowing users on your site to leave a rating or comment about the product will be beneficial for you, as an online shopper will instantly see that people were satisfied with their purchase.

 

  • Get Your Company in Business Directories

 

This serves several purposes. It helps people find your business, it provides useful backlinks for SEO purposes and it also helps you build your reputation in a few different ways. First, the more your company is “out there”, as in listed in several online business directories, the more it appears to be a stable and legitimate business. Furthermore, many online business directories have a feature that allows their users to leave reviews about businesses that they’ve used in the past. Another excellent way to get positive user comments to show up when someone Googles your company’s name.

 

  • Participate in Social Media

 

Again, this is great for marketing, but is also great for building your reputation online. All you need to do is to set up accounts on social media sites such as Facebook, Google+, Twitter, LinkedIn, etc. People can now comment about your company and leave reviews of your products. You can also use your social media accounts to release important announcements related to happenings in your business.

 

There are also a few other channels that you can use to quickly build your online reputation. We’ll take a look at these tomorrow.

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Getting Followers to Build Your Online Authority

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Getting Followers to Build Your Online Authority


Previously, we’ve seen how important it is to build social media authority and what benefits it can bring to your online business. Many online marketers are curious to know how they can build up their authority on social networking sites such as Facebook and Twitter. The first thing that you need to think about is that authority has to be built over time. For this, you need to create an online presence that is solid and large. Of course, this may sound easy in theory, but in practice, it will demand that you make a lot of efforts.

The first thing that you need to think about is to attract as many people as possible around you. Give them an opportunity to comment on your updates and to share information about you. The more people you get following you, the better. What you post is extremely important, as it will serve to build interest. If you simply post links to a few popular articles that you’ve found on the web, this will not do much to increase the amount of followers. Simply because there are so many people doing it already.

On Twitter, you will want your account to be followed by the most active users. Those are the users which will frequently retweet messages to others. Find out more about the people who are marketing in your niche on Twitter. Look at their followers. See what they comment about and what they retweet.

Getting followers is important, but you will also want people to find out more about your business. Now how do you do this if you’re sometimes sharing third party content? There are some ways around this. If, for example, you found a certain YouTube video to be interesting, instead of linking directly to it, why not create a blog post and embed it? That way, you can give your own opinion on it and allow users to comment on it. Chances are, some of the people who ended up on your site will be curious to see what else is there and keep exploring it.

Encourage your users to share the content you’ve placed on your site. Make sure that you’ve placed some buttons for Twitter, Google + and Facebook on all of your pages. But simply placing the buttons may not be enough to get the full effect. Including a call to action on your page to encourage users to share the content could make a big difference. If you’ve watched YouTube videos lately, you will find many users encourage their viewers to not only subscribe to their channel, but also to follow them on Twitter or Facebook. So if you produce your own YouTube videos and post them on your website or blog, include a call to action in the video itself may serve to increase the number of users sharing your content. Then of course, more people will see it and more could eventually follow you. This is how you build a network of followers by leveraging the power of social networking.

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Is SEO Important For You?

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Is SEO Important For You?


As we all know, any webmaster wants their website to get traffic, and as much targeted traffic as they possibly can get. Of course, there are certain ways to get that traffic and a webmaster needs to do some actions in order to receive it. People will not just randomly type your website address in their browser to get to your site. They have to somehow find it first. One of the most common ways for people to find a website online is to make a query in a search engine for a keyword that they are interested in. In order to get your site as close as you can to the top of the search results, you need to do some SEO work. But SEO is not always the right solution to get traffic to your website. Let’s take a look at for what type of webmaster is SEO important for:

  • You are building a long-term business centered around 1 main site

If you expect your website to be the online address of your main business, then doing SEO will have many advantages. You will not need to spend as much money advertising, as people will be able to find your site through natural search results. By doing proper SEO, you will be able to eventually get ahead of your competitors on search engines like Google. Since you have long term plans, then you have a bit more time to get your site to get a decent amount of traffic.

  • You don’t want to spend too much time or money on advertising

There are many solutions available online where you can advertise your site and pay either for the number of views that your ad has received or the amount of clicks that it gets. But, not everybody wants to spend time tracking and optimizing various ad campaigns so that they will yield the maximum results. Also, not everyone has the budget necessary to constantly pay for online advertising. In that case, focusing on getting traffic from natural search results could be the right path for you to go on.

  • Your business is in a niche that is not very competitive

If your business is in a niche that is quite specialized and doesn’t have many competitors, then using SEO techniques to get your site to the top is a great way to get the traffic that you want. Since you do not have a lot of competitors, it will be a lot easier to get your site to number one of the search results on Google. You will also spend far less time on SEO work than someone who is operating in a very competitive niche.

But are there cases where SEO is not the best choice? Yes, it depends on what kind of site you are putting up. We’ll take a look at these cases tomorrow and see what other ways you could use to bring traffic to your website in these cases.

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WHY Do People Fail In Online Business?

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WHY Do People Fail In Online Business?


They say most people who decide to build an online business end up failing. While there is no way to get the exact numbers, some estimate that over 75% of people who start an online business end up failing. Others put the numbers as high as 90%. If you are thinking of starting or expanding an online business, these numbers are not quite encouraging. They just might push you to think that there is no way to have success in the online world. Obviously, this is not true. Just like in any other business, there are some people who will do better than others.

Now the main question remains, WHY did these people actually fail. And did they really “fail” or simply gave up? Don’t believe for a second the “gurus” out there who tell you that people fail in IM because they didn’t know the “top secret success formula” that they are selling. This is simply a marketing tactic and nothing more. In the online world, there is no such thing as “lack of information”. In fact, there is plenty of information available out there, for free, to anyone that wants it. People can find free ebooks, guides, blog posts, videos, discussion forums, etc. where they can find all about online business methods, techniques and strategies. You just have to find the information and apply it.

But you have to ask yourself a question: are you an entrepreneur, or just someone looking for a quick buck. There are some differences between the two. The true entrepreneur will always look for ways to make their business achieve its goals and grow. He is willing to adapt to change and learn new ideas to make money. Someone thinking that internet marketing is about “making money fast from home” simply wants that: to make some money easily. The problem is, once they have made the money they needed this month to pay their bills or go shopping, they are happy. They stop. They don’t think of ways they can reinvest their profits to make even more money. What’s more, they don’t structure their business properly.

In the online world, diversifying your activities and having multiple backup plans available will make or break you. Bad things happen. Affiliate programs fold without paying members. Servers can crash. Products could lose their popularity, etc, etc. Someone who is actually building their online business understands that and will have multiple tools, strategies and income streams at their disposal so that they can continue operating no matter what happens. And if a project they are working on doesn’t give them the results they want, they ask themselves why. Then they apply the necessary corrections and try again, until they found something that actually works and let them achieve their goals with regards to the income they want to generate.

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Improving Search Traffic To Your Site

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Improving Search Traffic To Your Site


Search engine traffic is one of the most important ways to be successful online. When people can find your blog or website just by typing into Google your keyword, that is a very powerful thing.

Google and other search engines love new content. It has been said that Google prefers websites that have new content on a consistent basis. So one of the ways to get to Google’s heart is to consistently update your blog or website.

New content is a powerful thing for many reasons, not just search engine ranking.

New content brings visitors back again and again.
New content means your RSS feed goes out, again and again.
New content keeps you engaged with your site.
New content forces you to continue promotion of your site, you’d hate for that great content to go to waste, wouldn’t you?

New content is one of the driving forces behind the next big part of organic, search engine traffic. In order to get that content to show up and rank in Google however, there are some things you have to do first.

Make your site SEO friendly, use good title tags and make good use of heading tags as well. Also make sure you submit your Sitemap to Google’s Webmaster Tools, this will help Google crawl your site more efficiently.

Getting backlinks to your site will also help your site start to rank higher and get crawled more often. What happens when the Google Bot gets to another site with your link on it, is it then follows it back to your. A lot of people call this “Google Juice.” Call it whatever you want, it is one of the most important parts of the organic traffic equation.

If you are just getting started on your website, be patient and make sure you submit your site to all of the search engines so that they can begin crawling your site as soon as possible.

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