Starting your own web marketing agency and acquiring clients who will pay you for your services is not as difficult as it seems like in the first place. You can start this with just a part-time, one man operation and then scale things up when business starts picking up later on. Now we’ve already covered the basics on what you need to get started in the previous post. It’s now time to actually put things into action and get going.
First thing you need to do is to build your website. Just a simple one will do, all you actually need is to describe the services that you are offering as well as give customers your contact information to get in touch. Putting in a simple contact form works well too.
Now some of you may be wondering here: what kind of services will you have to offer? The short answer would be everything needed for a business to maintain an online presence and make profit from it.
The first thing you would need to do is to offer basic web site creation. If you are experienced in building multimedia, flash websites, then you can offer that too. However, all that is really needed is the ability to create a functional website for a business that will showcase their products/services, give background information on their company, and allow customers to contact them. You can either opt to host it on your own hosting account (it’s better to use reseller hosting, so that the client can also log in and make changes to their site). Or you could have the client sign up for a web hosting plan with your affiliate link and manage their own site after that.
What you also have to offer is web promotion services. How will you make this happen? Easy. You will need to offer a combination of various ways to attract traffic to your client’s site. Here are some:
Classified ads
Very simple to do and practical. A lot of small, locally owned businesses use these sites to advertise online. All you would have to do is post ads on a regular basis for the client, based on their specifications.
Social networking
Here, you will create a social media page for your client. Again, nothing complicated. All you would need to do is create a page with information about what they do, their products, current promotions that they are running, etc.
SEO
Optimize your client’s website so that it gets a decent rank for relevant keywords. Depending on competition in the niche that they are in, this could vary in difficulty from easy to quite hard. Follow best practices for SEO, create and upload original articles to high traffic sites which have a link back to their site, etc.
Paid ads
You could also create a pay per click, or media buying campaign in order to attract traffic to your clients sites if you are experienced in this method of advertising. You will simply charge them a bit more than what you are spending on advertising to make profit.




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