We all know about how to bring in quality traffic to an online shopping website is important, as well as having good site layout and content that is supposed to make your visitors convert into buyers. We’ve seen many things about the reasons why so many people shop online and buy products from good online retailers. But what about those that leave a site without buying anything? There has been a few online surveys and studies on this topic and here are some of the most common responses given by online shoppers. Also, you will see ways to prevent this from happening to your visitors as well.
Site was slow/not working properly/not loading
This is actually one of the most common reasons as to why people abandon a website and move onto the next one. Having a site that is loading slowly, or is giving database errors all the time, or using a payment processor that’s giving customers trouble when checking out are all reasons as to why some leave a site without buying anything. Obviously, there are ways to prevent this from happening. Use a reliable hosting solution and an appropriate hosting type for your website. If you get thousands of visitors to your site a day, using a shared hosting account may not be the best. Make sure that all elements of your website work and use diagnostic tools that scour your website to make sure everything is in order.
Deceptive advertising/unclear promotion terms
When you advertise something that’s on your site, try to make the advertisement as clear as possible to prevent confusion. For example, putting “50% Off” prominently in an add and then omitting the fact that it’s only for orders of $200 or more is likely to make some visitors turn away, feeling that you lied to them. All this does is wasting bandwidth as many of these people who clicked on your ad would not have seen your site otherwise if they knew the promotion was only for orders of “$200 or more”. So make sure that your ads don’t mislead people into visiting your site. Doing so only generates bad traffic anyways.
Prices too high
This is a popular reason given by people especially those who are more conscious of their shopping budgets. To prevent this from happening, there are some simple steps that you can take. Look around the web and check out your competitors websites. See what products they have and what their prices are. This is a tactic used by many retail establishments as well as online commerce sites as well. If you see that a competitor offers better value, see if there’s something that you can do to beat what they’re offering.
Unclear product descriptions
If you’re selling physical items such as clothes, make sure you include high resolution, detailed pictures on your site. Also, for any product you sell, give all the details that are relevant, like sizes, technical specifications, uses and advantages of the product, etc. Visitors are more likely to buy a product if they have some information about it.







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