Tag Archive | "Online News Sources"

Facebook May Expand the Reach of its Advertising Network

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Facebook May Expand the Reach of its Advertising Network


When a social networking site has close to a billion users and has truly become a household name, many would wonder: what’s next for the company? Will it seek to expand past simply being a social networking website? Based on some recent information from online news sources, it may appear that Facebook may be trying to expand its presence in the online advertising market.

Advertising is what keeps Facebook running as a business. This is the main way that the company makes its money. So it’s only natural that Facebook would want their ads to be displayed in more places, generating more exposure for the advertisers, who can then turn these views into traffic to their websites or Facebook pages, and hopefully, conversions. Traditionally, advertising on Facebook has only been displayed on the social networking site itself. While in the last few weeks, there has been an increase in discussion over how Facebook is changing the way the ads appear, for example through sponsored stories, there is one thing that remained constant. Facebook ads would only be displayed to Facebook users that were connected to the site.

But there is news that Facebook has made a deal with Zynga where Facebook ads are also going to be displayed on their website. Zynga is a popular creator of Facebook apps and games, which are used by a great number of Facebook users. It it therefore logical that Facebook would start expanding their reach in the world of online ads through them.

There is some speculation as to whether the ads would soon start appearing on other websites too. According to more official information obtained from Facebook, they don’t plan on showing ads on other websites for the time being. However, this is something that may of course, change in the future.

Displaying ads on other sites isn’t really all that difficult. There are already millions of websites that have the Facebook Connect integration set up, so serving ads on these sites isn’t too much of a challenge. This gives Facebook a rather larger amount of sites that could be publishers of their ads. If this happens, this would mean that their advertising platform would work in a similar way to Google Adsense. The webmaster that publishes the ads on their site would be paid a certain amount per click or per thousand ad impressions. Advertisers would still pay as usual to have their ads displayed, but then they could select where they would want them to appear, giving them the choice of only making them viewable on Facebook itself, through the content network of other websites, or through just a few websites that were chosen by the advertiser.

For now, the only thing that is official and proven is the ad partnership between Zynga and Facebook. Whether these ads will expand to other websites is still a matter of speculation. But we must remember that the infrastructure for them is already really well laid out, plus interest from advertisers is likely to be quite high as well.

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How You Can Keep Going Even When Google Changes

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How You Can Keep Going Even When Google Changes


As we’ve seen before, Google has made some changes to their search engine, which has a goal of improving the relevance of search results by displaying pages that are more likely to be relevant and more in tune with what the searcher is looking for. When it comes to consumers, this move is likely to be well received and even welcome by some. The reason behind this is that there are a lot of users who are getting tired of seeing “spammy” pages show up in search results, which don’t give them what they need at all. But for online marketing experts of all specialties, such as e-commerce site managers, SEO experts and more, it simply means that they would need to be more vigilant so as to not fall in a trap and have problems with Google.

 

For marketers, it mans making a few changes to their approach. Now that cheap marketing solutions exist, such as spinning programs that can automatically generate unique content from an original document, Google has taken notice of this impact on their business and stated limiting their scope of operation.

 

There is a lot more emphasis placed on the human aspect of marketing and this has been emphasized a lot in a recent article that was published by many online news sources regarding Google updates. Primarily, it means never resolving to using cheap outsourcing providers to create web content that is “just passable”, meaning that the English is readable but the text seems to be riddled with spelling, grammar mistakes plus in many cases just doesn’t answer what the searcher wanted. For example, if after typing a query of “How Do I Change A Flat Tire”, the user is simply given pages which serve as advertising outlets for a certain product, such as a car maintenance guide or e-commerce site that actually sells new tires. While some may think that this could be profitable from marketers, this is never a long term strategy. So, how do you avoid these problems? Here are some simple ways you can do that:

 

  • Write quality content and publish it on your site or blog.
  • If you need to outsource some of the creation of your content over to someone else, be completely sure that they would do it the right way, rather than the cheap way. They would need to know that the content you need has to be mainly unique and interesting.
  • Don’t focus on strategies to try to outsmart the search engines, as your business will come out losing in the end. Rather, focus your efforts on developing your site over time.
  • Now, more importantly than ever, don’t buy links from poor quality sites, as too many of these will get you penalized very quickly.
  • Adapt your keywords targeted to the type of visitor you want. Do you have an informational site that makes its money by publishing ads or some affiliate offers, or are you selling a specific product? Remember that you don’t want people looking for free stuff as visitors if you’re selling something.

 

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