Tag Archive | "Online Ads"

Facebook May Expand the Reach of its Advertising Network

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Facebook May Expand the Reach of its Advertising Network


When a social networking site has close to a billion users and has truly become a household name, many would wonder: what’s next for the company? Will it seek to expand past simply being a social networking website? Based on some recent information from online news sources, it may appear that Facebook may be trying to expand its presence in the online advertising market.

Advertising is what keeps Facebook running as a business. This is the main way that the company makes its money. So it’s only natural that Facebook would want their ads to be displayed in more places, generating more exposure for the advertisers, who can then turn these views into traffic to their websites or Facebook pages, and hopefully, conversions. Traditionally, advertising on Facebook has only been displayed on the social networking site itself. While in the last few weeks, there has been an increase in discussion over how Facebook is changing the way the ads appear, for example through sponsored stories, there is one thing that remained constant. Facebook ads would only be displayed to Facebook users that were connected to the site.

But there is news that Facebook has made a deal with Zynga where Facebook ads are also going to be displayed on their website. Zynga is a popular creator of Facebook apps and games, which are used by a great number of Facebook users. It it therefore logical that Facebook would start expanding their reach in the world of online ads through them.

There is some speculation as to whether the ads would soon start appearing on other websites too. According to more official information obtained from Facebook, they don’t plan on showing ads on other websites for the time being. However, this is something that may of course, change in the future.

Displaying ads on other sites isn’t really all that difficult. There are already millions of websites that have the Facebook Connect integration set up, so serving ads on these sites isn’t too much of a challenge. This gives Facebook a rather larger amount of sites that could be publishers of their ads. If this happens, this would mean that their advertising platform would work in a similar way to Google Adsense. The webmaster that publishes the ads on their site would be paid a certain amount per click or per thousand ad impressions. Advertisers would still pay as usual to have their ads displayed, but then they could select where they would want them to appear, giving them the choice of only making them viewable on Facebook itself, through the content network of other websites, or through just a few websites that were chosen by the advertiser.

For now, the only thing that is official and proven is the ad partnership between Zynga and Facebook. Whether these ads will expand to other websites is still a matter of speculation. But we must remember that the infrastructure for them is already really well laid out, plus interest from advertisers is likely to be quite high as well.

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Improving the Performance of Your Online Advertising

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Improving the Performance of Your Online Advertising


Previously, we’ve seen how important it is to keep track of how your online ads are doing and what you can do to make this happen. But if you notice that you’re not really getting the results that you were hoping for from your online marketing efforts, then there are a few things that you can do to try and solve the problem. Here are some areas that you can examine more in detail to try to change the way things are going:

Your Ad Copy

Having a good ad copy is essential to success in the online world. The ad copy is basically the ad itself, which could be a text ad, video ad, or banner. Look at how your ad is made. If it’s a text ad, like in a classified ads site, is it well written, without 10 spelling mistakes per sentence and gives people an accurate representation of your business (products, prices, etc). Does it have a call to action? For a banner ad, is it visually appealing? Does it at least give some information about what you’re promoting? Having a good ad copy can make a big difference.

Keywords/Demographics/Other Parameters

These would be factors that are specific to each type of online advertising method you use. For example, if you use PPC ads on search engines, you will need to target the right keywords. If you use media buying, you can select demographics so that your ad will be displayed on websites that are more likely to be frequented by the section of the population which are your target market. You can also select your ad to be displayed on specific sites, etc. Don’t forget geo targeting. If you have a local business, showing your ads world wide is simply a waste of money. Get familiar with the advertising method that you’re using and tweak some of the parameters as necessary.

Marketing Channel or Specific Site/Service

Not every single advertising channel will be appropriate for every business. Also, certain specific sites or services could yield better results for some users. For example, a company may not get much luck getting good customers on the classified ad site Craigslist, but could get much more quality visitors and customers from Backpage, etc. Don’t hesitate to drop a certain service or advertising channel from your portfolio completely, especially if after making many changes, plus putting in time and money you aren’t able to make anything work well for you. There will always be other options available to you.

Obviously, these are just some general tips on what you can change to get some improvement. There are plenty of free resources available online such as e books and forum posts which deal with the specifics of certain advertising channels, or give advice on how to promote a specific kind of business online. By reading these materials, you will get a better look at some additional things that you can do to improve the way your online ads are now doing.

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 3

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 3


“Earn money playing roulette” / “Guaranteed sports betting method” / Various gambling related products.

These are all advertised in a similar fashion. Someone claims to have developed an “ultra secret” method that would let them win at a game of chance (such as roulette or sports betting) and surprise, surprise, they are willing to share it with a “limited few exclusive buyers”… for a price, of course. Many people will (and rightly so), discard such ideas straight into the rubbish bin where they belong. But the language used on the page is especially designed to draw you in and to make you leave your reason and logic at the door. Don’t do that… Let’s analyze these claims a bit:

“Guaranteed to win”. No. Wrong. If there was such a system, then casinos and book makers would have all gone bankrupt by now. There are systems which can, if used properly, increase your chances of winning (slightly, only slightly). But none can guarantee that you will be able to walk away a winner every time. Gambling is a game of chance, not a way to make stable income.

“Super secret, only shared with limited amounts of people”. Lie. Big one on top of that. Their sites have been up for months, and sometimes even several year. Almost all have affiliate programs which encourage other marketers to re-sell the ever-so-secret system to others. Not exactly the type of thing you would engage in if you wanted to keep something “secret”.

And here’s the kicker, ladies and gentlemen. The site owner claims he has a system that can make you rich by gambling (which is super secret, don’t forget). Then WHY, oh WHY is he selling it? Doesn’t he make enough money already from using his system? Why does he care about the $39.99 or $77.77 or $99.97 that he will make by selling his system, if he can simply use it and win thousands every day?

Avoid these types of sites. The “systems” are usually little more than basic strategies you can find for free online or in any gambling book. If not, they are simply variations of the “martingale system” (doubling the amount of your bet every time you lose in a hope to eventually regain your losses and come out ahead) or simple bankroll management strategies that while they may increase your chances of winning, will not guarantee it and are also freely available online as well.

When searching for ways to earn money online, we can easily get sucked into beautiful marketing materials that promise everything. The important thing is not to stop using common sense. If something looks too good to be true, then it probably is. Before spending money on any “system” or “method” carefully examine all the claims and see whether they make sense to you or are simply hype.

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 1

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An Overview Of Some “Make Money Online” Ads You Will Come Across – Part 1


When you are seeking for ways to make money online, chances are you will be bombarded with advertising for many different earning methods. And of course, the majority of these will require you to spend some money in order to join the program or “unlock the top secret power to become rich”, etc. Here is an overview of some of the most common ads related to money making found online and the truth behind them.

“Single mom makes $600 a day with Google!/Earn $500 an hour online!/Join my top secret money making club, etc”

These are advertisements for either electronic guides (also called ebooks) or membership sites which show you information on how you can earn online. Due to the fact that the offers are varied (there’s thousands of them out there), it is not possible to make a judgment as to whether the information found in each one of them is valid or useful. In general, they will show you some ways that are used to generate some income on the internet. Here are some things that they conveniently fail to mention or hide deep in the fine print of their site:

  • It’s not easy. People who earn impressive figures online have spent countless hours building up their business ad still need to work several hours a day to run their online business.
  • You will probably need to invest money (and may lose it). While it IS possible to start a online business with little or no money, if you hope to earn any significant amount you will need to put up your own funds.
  • The earning figures are exaggerated. The chances that you will be earning anything remotely close to what was advertised during your first attempts are quite remote themselves.

Furthermore, many of these are “trial” offers. You are told that you can access the site right away for just $1.97 or some other small amount. What is buried in the fine print is the fact that if you fail to cancel your subscription to the site within a certain period (varies between 3 days and 2 weeks), you will be charged the full amount which ranges anywhere from $30 to $100 a month. Sure, you can call to cancel, but be prepared to wait on hold, then sometimes have a rep try to “retain” you as a member of the site by trying to talk you out of canceling, offering you a discount or a “super exclusive bonus just for you because you are such a great person”.

Once again, not all money making guides or membership sites are inherently bad. Just make sure you know what you are getting yourself into. If you pay for something, make sure that there is a money back guarantee that you can use if you are not satisfied with the product. If you sign up for a trial offer, find the number to call if you want to cancel and make sure that this number actually works.

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