Tag Archive | "One Of Two Things"

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Building a Sale-Securing Landing Page

Landing pages are short one page websites where you do nothing but sell your product, you have probably come across a lot of ugly landing pages with blinking lights and auto playing videos (a couple of tricks to avoid) and while many landing pages look scammy by their very nature it is possible to build a legitimate looking page that will make your product sell.

The Hot Zone
I like to refer to it as the hot zone, there are a lot of other ways of referring to it but they all are referring to the same thing, the part of the screen that is first viewable by a user when they come to your site. One excellent tactic for the hot zone is to stall your visitor, a good way to do this is by asking a compelling question in large font, bolded, something like “Do you want to make $50 every day online?” or “Are you tired of looking in the mirror and feeling depressed?” asking questions of people will either force them to at least answer it in their head (taking up a couple seconds) or spark their interest enough to get them to scroll down the page, once they start scrolling you are very close to making a sale. Other tactics to use in the hot zone are stating compelling facts such as “Doctors make new discover, cigarettes ARE healthy” or something else that will confuse the visitor and make them want to read on to learn more.
Another essential piece of the hot zone is to include a graphic, something related to your topic and also compelling, oftentimes a graphic can draw a visitor in more than text so go for something good like an attractive girl or an adsense screenshot showing hundreds of dollars made.

The Rest of the Page
If a visitor gets to this part of the page you are looking good for making a sale. Here is where you want to do one of two things, either pack in facts about your product or niche, or sell your products benefits like a mad man. Get right in their face about how the product can “CHANGE THEIR LIFE!!!” or whatever else the product can do, do not be shy about this part of the page, what you are banking on is your visitor generating some sort of high, some sort of act-now-or-miss-out-forever feeling deep in their gut where they absolutely cannot reject your offer. Continue including graphics that will draw the eye and lead them to continue reading (many people will exit your page if there are no graphics to draw their eyes). Keep up this sort of text for the length of at least 4 or 5 pages, then drop a sales link in, a common tactic is the “slash price” where you strike out the “old” price and give them a new one, even though this might seem cheesy, it works well, do not be too proud to use tactics that work.

In conclusion, making sales out of your visitors can be done with a landing page but it takes compelling content and pictures that will ruffle your potential clients feathers and get them interested, once you have this covered you are on your way to your own “$50 PER DAY GUARANTEED!!!” method.

Image source:http://anhblog.net/Images/landing-page.jpg

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Picking An Effective Domain Name

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Picking An Effective Domain Name

No matter what kind of business you have, it’s extremely important to have a website for it. Whether you own a local store, or you’re just starting out as an affiliate marketer, you’re going to need a website, and the first step to getting that website up and running is getting a domain name. Picking a domain name requires a little thought and effort, and sometimes, you’re going to have to spend a little extra money to get the right name.

Your domain name should directly reflect your business. Whenever possible, you should use the name of your business as your domain name.  If, for example, you have  a business called Carl’s Carpets, you would want to get carlscarpets.com if it were available. Search engines look at a site’s domain name when determining search rank, and in order to show up at the top of search engine results when someone searches for your company’s name, you’ll need a domain name with your company’s name in it. It’s not only okay, but a great idea to include a city state, or other location in your domain name if you run a local business.

If you run an affiliate site, or really any site where the name isn’t as important as the content, try to pick a domain name that contains keywords relevant to the content. For example, if you are starting an affiliate site that focuses on carpet cleaners, you would want a domain name like carpetcleaners.com. Having a domain name that contains keywords relevant to your content will help you to show up near the top of search results for those keywords.

Whenever you can, you should get a .com domain name as opposed to a .net, or a .org. Most people think of the .com address first, and if your domain name isn’t the .com version, you run the risk of having people get frustrated trying to find your site. Most of the best .com domains are already taken, so you’re going to have to do one of two things if you want a high quality domain. You’re either going to have to get creative with your domain name, or you’re going to have to buy a domain from a private seller rather than a registrar. Private owners will sell domain names at prices ranging from hundreds to thousands of dollars, so think carefully about what you’re willing to pay before you go this route.

Picking the right domain name is the first step to a successful website. By starting with a strong name, you are starting off right.

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