Tag Archive | "Offerings"

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Free Ways to Get Visitors to Your Business Website


When it comes to getting visitors to your business website, there are plenty of ways to do it. Some of these methods are free, while some others require an investment to be made in terms of advertising budget. But what if you don’t have that much money to get started? Is it still possible to get free visitors to your website? The answer would be yes. Here are some of the ways that you can employ.

  • Get Listed in Google Places

Time and time again, online marketing experts will recommend that anyone who has a website for their business gets a free listing in Google Places. Why? A few simple reasons: its free and can help you get visitors, both to your website and to your actual business. All you need to do would be to list your business and it would appear in a few days.

  • Put your website on your receipts, bags, printed materials, etc.

Some of your existing and potential clients may not even know that you have a website. By putting it out in front of them, you are increasing the chance that they will see it and go visit it. This also has the effect of increasing customer loyalty. A customer who visits your website will be more likely to buy from you again in the future, as it serves as a reminder that your business exists.

  • Use social networking

Facebook is the second most popular website in the world, right after Google. So if you don’t have a Facebook page, then you are leaving traffic on the table. Simply create a Facebook page for your business, filled with information about your latest offerings, and prominently include links to the relevant portions of your website. Create special, Facebook only discounts and promotions to boost its efficiency.

Twitter is also a popular social networking service. It works a bit differently from Facebook: you send out short messages to your followers, called Tweets. These Tweets can include a link to the relevant part of your site, such as the page for a new product, or to a promotion that you are having for the season.

  • Have your website on your business sign, your vehicles, etc.

This can serve as a very effective way of getting free traffic. For example, if your business is closed and someone passes by who might be interested in what you have to offer, they could remember your website and then check it out later. Keep in mind that very few people will actually note down your website URL, but will rather remember it from memory. Therefore, it needs to be something that is memorable and something that would not be confused with one of your competitors websites. Remember, you can have multiple domain names pointing to your main website, so if you think your main domain would be too hard to remember, consider getting an alternate one. This definitely has the potential of getting a few extra visitors to your site when you need them.

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Your SEO Goals Should Be Realistic

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Your SEO Goals Should Be Realistic


When it comes to SEO, there are plenty of misconceptions, especially among new webmasters and those who have just started out in online business. Some people seem to believe that just by doing the most basic SEO work or by hiring some SEO “expert” for $5 at Digital Point, they would be able to propel their site to 1st place on Google within a few days. For anyone that thinks that way, well sorry but this is just not how SEO works.

 

If you want to improve your websites ranking on the search engines, then your goals will need to be realistic. One of the ways of doing so would be to take a look at the websites that are already ranked for the keywords that you are targeting. Do a keyword analysis of your site to see which keywords you would be better off targeting. In many cases, you will be able to find some long tail keywords that are more specific to your offerings and that have less competition. If you do business at a local level, then targeting some local keywords can also be very helpful. Once again, the reason behind this is that the competition for local keywords is a lot lower than for the more general ones, thus it would be much easier for you to rank for them.

 

One thing that you will need to understand about SEO is that it is more of a long term process, rather than an instant solution to get traffic to your website right away. If you have just created your website, then it can take several weeks or even months before you are able to get any decent amount of traffic from natural search engine results in certain high competition, popular niches.

 

For this reason, you need to consider using some other advertising methods in the meantime to bring some traffic to your website. Pay per click search advertising obviously comes to mind here. Many would say that it brings you the same results than SEO, but is able to do so a lot faster. The major drawback, however is that you will need to spend some money on it, sometimes considerable amounts if the keywords that you are targeting are quite competitive and thus very valuable.

 

If you truly want your website to bring you the money that you want, then you would need to understand that online advertising is a very diverse environment, where you have dozens of different ways to generate traffic to your website besides using SEO. Using media buying, article marketing, social media marketing or video marketing are all things that you can do alongside SEO to make your site more popular. Remember what the main focus behind creating a website is: to make money for you. By employing the proper strategies to get the visitors that you need, you will be able to improve your ROI by getting more visitors and turning these website visitors into profitable clients for your business.

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Using a Blog to Promote Your Business

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Using a Blog to Promote Your Business


Blogs are increasingly being used by businesses, who are making it an important part of their overall internet marketing strategy. Thus, blogs are not only a tool for individuals to share some information with their friends, but can also become a very effective business tool. Even though they can be effective for business, there are certain things that you need to keep in mind before you put together a blog with the goal of promotions your website or your business.

The primary advantage of using a blog is that it will serve to give your business some personality as well as originality. Unlike a website where the primary purpose is to sell the product or service that you are offering to the visitor, a blog gives you the chance to connect more with your visitors and provide them with some useful information about your line of business. So, let’s say that you own a web hosting company. In that case, you can make a blog and make posts about the various types of web hosting, the differences between them, providing web development and online advertising advice, etc.

This will give you the opportunity to better connect to your audience and not sound like you are trying to sell them things all the time. Your blog should also feature images, graphs and videos where applicable. Don’t choose a bland template as a design for your blog and simply make it a wall of text. Many readers would be turned off by this and even though the content may be very interesting, they will not be very inclined to read it if it is not presented in a good way to them.

Another important point that every webmaster needs to keep in consideration when building a business blog: don’t start a blog with the simple intention of advertising your products, services or websites. While you can include links to your website and your offerings, don’t make blog posts whose only purpose is to promote what you have without adding any real value for the reader.

The rise in popularity of affiliate marketing and CPA offers has had the effect of also increasing the number of fake blogs or “flogs”, which are websites that are designed to look like a normal blog, but where all the posts are actually thinly disguised advertising. If a user is web savvy, chances are they have seen such pages a few times before. So if you make your blog look too much like a flog, readers will assume that it is one and will simply move on to another site. Obviously this is not something that you want.

The best thing to do is to create a blog that is informative to the users, friendly and does not contain too much advertising material. Your site visitors will be more likely to find interest in it if the blog looks attractive to them and provides them with information that they find useful.

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Efficient Use Of Social Media

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Efficient Use Of Social Media


Everyone notices that the world around us is always changing at a fast pace. After all, we don’t live in the dark ages anymore, so technology, culture and society are always evolving. The same can be said for the internet and especially social media sites.

If your business is not on social media sites such as Facebook or Twitter, it is the time that you consider joining them and create a page for your business or website on these social networks. It doesn’t cost anything and it can be done in less than an hour if you are not the most computer savvy user, or a few minutes if you are an internet expert.

But how do you truly take advantage of all the social media sites? To do this, you need to be aware of one thing: the social media world is always evolving as well. Let’s take a look at Facebook. It currently has over 500 million active users around the world. But there is a fact about the site that very few people actually know. At first, Facebook was only designed for students who were currently enrolled in a college or university. The site then opened up so that anyone could sign up and also create fan pages for businesses. This created a wealth of opportunity for business owners to promote their offerings on the site.

Besides the most famous sites like Facebook, Twitter and YouTube, there are plenty of smaller social networking, social bookmarking and video sharing sites that, while being used by thousands of people, are often ignored by marketers. Not expanding your reach to the smaller sites out there could be a big mistake. Here’s why:

1. The potential for growth

The internet world can be quite unpredictable at times. There is obviously no way to predict whether a certain site will one day detrone Facebook or YouTube in terms of popularity. But it could happen. By creating a profile and being active on various social media sites, you will be one of the first ones in should a site explode in popularity. And it doesn’t take much time: creating the pages and making regular posts only takes about an hour each day. You can outsource it if your schedule is really tight and you want to save time.

2. These sites still have traffic

Even if they aren’t as popular, smaller social sites still have people who visit them, otherwise their owners would simply close them down. Even though having a presence on a certain site may only bring you a few hits a day, this is still good traffic that is going to your site. With online traffic, you never know which visitor will be profitable for you. Out of these few visitors that you get from small social sites, one of them could become a great client who makes regular orders, or could turn out to be an excellent business partner who could help your company get even more online profits than it is doing now.

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Bundling Packages of Content

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Bundling Packages of Content



One of the areas a lot of internet marketers overlook is creating their own product. Many think in one way: affiliate revenue.

Now, affiliate marketing is great, however you sometimes need more than one way to generate revenue, and creating your own products is one of the best ways to do it.

The content doesn’t necessarily have to be 100% unique either, sometimes rebranding some parts of master resale rights products along with some unique offerings of your own can build a great product for potential buyers.

Here is a hypothetical example. Imagine that you are a prolific SEO specialist that is great at giving speeches and presentations, but lack the attention span to do long form writing such as ebooks or reports for potential clients.

Creating a video series could be a great way to create some passive income for yourself as well as your affiliate revenue. But sometimes you need to have more than just a video series. Luckily, you have several options, including hiring a virtual assistant or contractor to create an ebook for you. You could have them create a unique offering for your, including all of the areas you touch on in the video series as well as other things you may have overlooked at the time of recording. Or you could have them write a supplemental ebook that gives different looks and case studies on different websites and proper SEO work in practice.

Building a package of content like this is very enticing for potential buyers, because it will give them more content for the same price. If you could buy one ebook that comes with an audio only version, or an ebook on the same subject with a video series, a free case study, and a follow up series giving tips and tricks for 3 months after your purchase, which would you choose (given the prices are in the same ballpark obviously).

Packaging different product types together is the best way to reach a broader audience, every person learns differently — so having different ways to reach them with the same consistent message is very important and essential to a great product launch. Make sure you diversify your offerings in order to reach the most people.

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Learn From The Competition

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Learn From The Competition


When running an online business, there are a lot of great resources you can look to for inspiration about improvements you can make to your site. The biggest source of inspiration is often overlooked.  You can actually learn a lot about how to improve your site by looking at what your competitors are doing.

Start by making a list of five to ten competitors in your niche that you feel are doing things the right way. Try to pick sites with better Alexa ranks and Google page ranks than your own. Then sit down and take a good long look at each site. Read some of their articles, browse through their archives, check out their store if they have one, and take notes on the experience. Be sure to jot down both your likes, and dislikes about their sites. Then, take some time, and think about how each like or dislike can be applied to your site. If, for example, you really like the image gallery set up they have, see if you can find a similar script to implement on your site. If they’re implementing an interesting feature that you don’t have in place, think about putting that feature on your site. The ultimate goal here is to make your site stronger by implementing strengths found on other sites. If a particular feature you find on another site won’t work on yours, don’t force it. It’s better to skip a feature rather than to try to implement it poorly, and hurt your site’s usability.

This practice doesn’t just apply to your website either. If your competitors have email lists, sign up for them. See what they’re doing with their list that you aren’t doing. Find out what sort of information they’re sharing with their subscribers, and see if you can find any useful ideas to help you adjust your own strategy.

If they have a membership site, consider signing up for their free trial, if they offer one. That way you can get a look at exactly what they’re charging for, and how it stacks up against your offerings.

There’s no shame in learning what you can from your competition. If they’re implementing interesting features, your users will expect your site to start implementing those features. By paying attention to the competition, you can get a feel for how things are changing in your niche, and what you need to be doing to keep up.

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Using Forums to Market Your Website

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Using Forums to Market Your Website


Online forums are sometimes overlooked as a means to market your product or website to a large audience, but in reality, forums are still alive and thriving no matter the newest social network which comes along.

The reason forums are still a mainstay online is that they are very niche offerings. Sure, you can go to Twitter to talk about internet marketing, but 1/2 your audience might not care. On a forum dedicated to Internet Marketing such as Warrior Forum, everyone there is there to work on their internet marketing business or to learn more about internet marketing. Social networks are great for a broad market, but to get very targeted “social” interaction a forum still remains the top choice. You see the difference?

One of the main ways to use forums as a marketing tool for your website is to use the signature allowed in your posts that you create. This signature which usually can allow links (and usually dofollow links) will allow you to create numerous backlinks to your website. The more you post, the more times your link appears on different pages of the website. This is good for two reasons mainly, 1) that your link will gather you some Google “juice” (aka backlinks) and 2) that your fellow forum members might happen to click on it.

The two are very different, one is traffic for the future and the other is traffic now. It is very important however, to make sure you are providing relevant content and not spam. Forum members hate when new members come into their forum and start spamming comments that are generic or add no value to the conversation. Much like a social network such as Twitter. Make sure, for your future readers sake and your reputations sake, that you do not come off as spammy, that you promote your site in a respectable way and that you provide some sort of value to the other forum members.

Another minor way, but another way that might be important are forums with “websites” in their profiles. So when you are signing up and a forum asks for your personal website, put your product website there that you want to promote. That will provide you with one backlink at least for your effort, better than nothing, right?

Good luck and don’t be a bad forum member – make sure you follow the rules and add value to the conversation.

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