Tag Archive | "Niche Marketing"

Online Business Security Tips: Part 2

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Online Business Security Tips: Part 2


Yesterday, we have seen some tips that you can apply when doing business online, which will help you protect the security of your online enterprises. Here is some more advice that you can use to help your websites, as well as your overall business be safer in the online world.

  • Make backup copies of everything

Creating backup copies of your website, as well as your other files is very important when it comes to securing your online business. All good quality web hosting service providers have a service in which they can make an automatic backup copy of your website every day, or you can make a manual backup at any time that you want. It would also be a good idea to download and store an additional backup copy of your websites either on your local computer, or on another server that is not connected to your main web hosting provider. This is because there have been cases where even some of the top hosting companies have had equipment failures or security breaches and were unable to restore all of the data from their own local backup copies.

When it comes to files that you keep in your computer, such as sites that you’re currently building, or databases of business contacts, etc. it’s always a good idea to create a backup copy of those as well. You can store them on an external device such as a USB drive that you store in a safe place, or upload them to an online backup facility. For increased security, encrypt the backup data if it contains any sensitive information. There are plenty of free encryption programs that you can download online to do that.

  • Be careful who you give access to your websites and accounts to

It can be quite convenient to hire freelancers or assistants to help you run your business. However, be sure to research the people you work with before. You wouldn’t want someone copying your website or going into business for themselves and stealing your niche marketing ideas.

  • Watch out for scripts and software that you use on your website

If you use scripts, plugins or site management software, be sure that the product that you’re using is legitimate. It’s better to get software directly from the website of the developers even if it’s free software, rather than use programs that were uploaded to online forums or file sharing services. Some scripts could contain hidden malware that could facilitate intrusion into your website or steal sensitive information.

  • Use the most up to date software

Any software that you use with your websites should be up to date to the latest version. This is because there are sometimes security vulnerabilities that are patched when new releases of web scripts, content management systems or plugins are made available to the users. Taking the time to check for updates every few days could avoid you a lot of trouble, so this is definitely something you should get into the habit of doing.

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Be An Internet Marketing Success

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Be An Internet Marketing Success


When you first start out with internet marketing, success can seem very far away. There’s no guarantee that any new project you launch will succeed, and the work can be hard. There are a few things you can do to set yourself up for success though.

Build A Network

Having a network of other internet marketers, and influential people in your niche at your disposal can be a great help in launching any new project you might be working on. ¬†You can get valuable advice that might help with your launch, as well as a little free word of mouth advertising. The easiest method for building a good internet marketing network is through social networking sites like Facebook and Twitter. Do a search on either site for your niche, and for internet marketing, and try to befriend anyone who has a lot of other friends or followers. Once you’ve made some friends in internet marketing, and your niche, they can help you to launch your next project successfully.

Keep Up With Technology

The internet, and technology as a whole are constantly evolving. In order to be successful with internet marketing, you need to pay close attention to what direction the internet, and technology as a whole are taking. If you know what people are talking about online, and how they’re doing that talking, you’ll be better equipped to join in the conversation. For example, a few yars back, when social networking sites started popping up, the first people to figure out how to effectively use them as marketing tools were hugely successful. For a little while, they didn’t have a lot of competition to worry about, and as such, they enjoyed a great deal of success. If you stay on top of trends, you might find yourself getting a head start on the competition the next time a new service catches everyone’s attention.

Target Your Audience

Once you know what product or service you want to sell, you have to figure out who you plan to sell it to. You’re going to have to do a little market research about who is going to want to buy your product. Think about their age group, income bracket, and any other factors that might help you determine the right way to get their attention. With this information in hand, you’ll be able to construct a well thought out marketing campaign.

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