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Becoming A Merchant – The Other Side Of CPA – Part 1

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Becoming A Merchant – The Other Side Of CPA – Part 1


Are you pushing CPA offers? Have you ever wondered who are the merchants behind many of the rebill/trial offers? Some of you imagine them being some large corporation, with hundreds of staff members and an owning an entire skyscraper in downtown New York. Nothing could be further from the truth. In many cases, these companies are owned by one main owner or a few people. They may also employ a handful of employees. But that’s it. How do they make money? And HOW could you become a merchant, rather than a publisher of CPA offers?

I will explain it to you in a simplified way. But a BIG word of caution here. This is not for the lazy. It demands some hard work and a lot of entrepreneurship. If all you want to do is whip together a web page with some nice graphics and call it a day, it is not for you.

What do you need? First: a product.

The product doesn’t need to be an advanced revolutionary breakthrough that will marvel people for generations to come. Nope, it can be something very simple actually.

There are 2 categories of products that you can base your business on: digital products (most commonly the “make money online” niche) and physical products (usually “health products” niche).

If you go with the digital products, what you have to offer is simple. A series of guides related to your “make money online” idea, i.e. earn with Google, earn with eBay, earn with Amazon, earn by being a freelance writer/online photographer/ etc. or a more general “start an online business” which explores various possibilities to earn money online.

The main guides don’t have to be groundbreaking and revolutionary. All of the information on how to earn money with various methods is freely available online. But you will also need to provide some content that will make the users want to keep their membership active month by month. This includes updates, new methods that are added, or services such as affiliate tracking services, PPC tools, etc.

If you go with providing a physical product, think of filling a need. People want to: lose weight, get rid of acne, whiten their teeth, etc. Now you don’t have to spend millions of dollars researching, developing and testing a product. Here’s some news for you in case you missed it: all of these health products sold through CPA offers are no better than generic stuff you would find in a natural products store or your local pharmacy. The rest is just hype. The “super results” and “great benefits” are based on anecdotal evidence at best, pseudoscience at worst.

What you need is to find a supplier which can provide you with the product related to your niche and simply apply your branding label to the packaging, and then send it out to the end customer. You start by offering a free trial, and if the user didn’t cancel, they get a monthly shipment of the product. Your profit margin will be quite high, since these products can be purchased in bulk very cheaply.

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Using Private Label Rights Products to Promote Your Site

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Using Private Label Rights Products to Promote Your Site


Private Label Rights (PLR) products are products that you can use for a variety of projects, including rewriting it, putting your name on it, or sending it to your newsletter readers for free.

All PLR products have different rules about what you can use them for, but in reality your options are pretty limitless.

Podcasting
As a podcaster, one of the hardest things about it is the research on the topic and finding information on your subject and getting it together so you can easily access it for your recording session.

PLR products can be used for great podcasts. You can simply read the article from the PLR pack and use it as your free audio content. It will save you a ton of time when it comes to researching your subject. It is a lot less work to record off a PLR article then improvise your responses and tidbits of information in between the PLR content. It can produce a really unique podcast with some great information.

Make it into an eBook
Taking PLR content and repackaging it into a eBook could be a great idea. If you take the 10 articles for example from a pack of articles you bought, you could easily create a PLR product yourself, or an eBook to sell to your readers, etc. Each article could be a chapter of your eBook or whatever you want. You can be as creative as you want with this. It is such a great idea to get a cheap and very easy eBook created, as most PLR is less than $15, you can do the rest of the work and have an eBook in no time. Adding more information, some photographs, and some nice graphics can really make the eBook an enticing offering for sale or giveaway.

Make sure you read the terms of the PLR before you do this however. Many packages have the same restrictions on them, for example most you can not sell master resale rights (as in, the other people can do whatever they want with them), and others do allow all access.

Have fun when you buy PLR content, try to do some creative things with it and create a unique product from everyone else. Do not buy PLR just to buy PLR though, as it tends to accumulate on your desktop and never get used. If you are going to buy it, plan on using it right away.

Photo Credit: nDevilTV

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