Social media sites like Twitter and Facebook can be a great marketing tool if you know how to use them the right way. They can also be an incredible source of valuable information if you know what to look for. Social media sites can teach you a lot about your target audience, and their needs and wants.

Search

Take the time to do a series of searches related to your niche on social media every week. Pick a set of terms, or phrases that relate directly to what you’re doing, and search them on social media. The results will contain people talking about your niche, and what’s going on in it. If you take the time to read through some of those results, you’ll get two things out of  it. First, you’ll get new friends and followers. By taking the time to connect with the people you find through these searches, you’re gaining high quality friends and followers. Second, you’re gaining valuable information about what people in your niche are talking about. The more you know about their interests, the better off you’ll be in the long run.

Polls

Set up a poll on your website that asks questions about your customers, and their wants and needs, and what they think of your products. Use social media to spread that poll around to your friends and followers. If you’ve been using social media the right way, and interacting with them on a regular basis, they’ll most likely leap at the chance to give you feedback. If you don’t get the response you’re hoping for right off the bat, create a contest around the poll, and offer one lucky poll taker a prize.

Questions

If you want to know something about your customers, just ask. By asking questions on social media sites, you’re achieving two different things. First, you’re interacting with your friends and followers in a meaningful way. Second, if they’re answering your questions, you’re learning about them and their needs at the same time.

By spending some time with social media, you can turn it into a valuable market research tool. The more you can learn about your customers, the better equipped you’ll be to sell your products to them.

Whether you’re involved in email marketing or social media marketing, it can be extremely tempting to buy more friends or subscribers. Resist that temptation. A lot of companies offer thousands of subscribers, or friends for one “low low price”, but the ACTUAL price of those new subscribers and friends is much higher than you want to pay.

The first thing to keep in mind is that you have no way of knowing how those subscribers or friends were obtained. In the case of email addresses, the addresses could have been obtained either illegally, or at the very least, fraudulently. If that’s the case, well, we don’t need to explain to you why you don’t want any parts of that.

Social media friends could also have been obtained through nefarious means. If someone is offering you a lot of friends for a low price, it’s possible that all of these friends are either fake accounts, or accounts that have been hacked, and used as part of this deal. Again, if that’s the case, you don’t want any parts of it.

Let’s assume for a minute that all of the subscribers and friends you buy were obtained legally. If that’s the case, then you have no way of knowing how many of those email addresses, or social media accounts are still active. People abandon both every day, and there’s nothing stopping these companies from selling you inactive users.

Let’s assume that all the accounts were legally obtained, and that they’re all active. There’s still no way to know that all of the new subscribers or friends you’re buying will be interested in your products or services. You might very well be buying subscribers and friends that are just going to mark you as spam, and ignore you.

If enough people flag you as spam, then you’ll have a hard time getting your emails to make it to anyone’s inbox, and your social media accounts could get closed. In short, the price of those cheap friends and subscribers could be an extreme slow down in your online marketing efforts. In the long run, it’s just not worth it.

One of the biggest complaints internet business owners have with social media is that it’s hard to track it’s direct influence on your bottom line. While it can be difficult to track that influence, it’s not impossible. There are a few factors you need to pay attention to in order to determine what impact your social media marketing campaign is having on your sales.

Sales

This one’s s fairly obvious, and you’re probably already doing it, but in order to determine what impact your social media marketing campaign is having on your sales, you first need to start tracking your sales. When you see a sales spike, there’s usually a reason for it, and that reason might be your social media marketing efforts.

Incoming Traffic

Every traffic monitoring utility on the market will show you where your traffic is coming from. Pay close attention to how many visitors to your site show up from social media sites. Direct traffic isn’t the only mark of social media success, but if your sales go up as your direct traffic from social media goes up, there’s a strong chance those things are related.

Activity

Track all of the activity coming into your social media accounts. Pay close attention to how many new friends you get each month, how many messages you get, and how many wall posts, and @replies you receive. Social media is great for raising your brand awareness, and if you see an increase in these activities, then people are becoming more aware of you and your brand. If you see an increase in sales around the same time you see an increase in these activities, then there’s a good chance that the brand awareness social media is bringing you is paying off.

It’s hard to track the effectiveness of a social media marketing campaign, but it’s not impossible. Pay attention to your sales, your traffic, and your social media activity, and you’ll be able to draw solid conclusions about how effective your social media marketing campaign is.

Online marketing can be a daunting task, especially if you’re on a tight budget. Fortunately there are a few ways you can drive traffic to your website without having to spend any money.

Never underestimate the power of word of mouth. The first thing you should do once your website is completed, and ready to be shared with the world is tell your friends and family about it. Be sure they’re clear on what niche your site serves, and let them know that you’d love it if they recommended it to anyone they knew who might enjoy it. Depending on your niche, and the size of your circle of friends, this can actually bring in more traffic than you might expect.

Using social networking sites like Twitter and Facebook to promote your site is very similar in nature to the word of mouth marketing mentioned above. The first goal of your Twitter or Facebook account should be to make friends. Once you’ve got that down, it’s time to start showing those friends your site, and encouraging your new internet friends to pass that site along. Keep in mind the part about making friends. If you just fire your link off to random strangers seconds after sending them a friend request, you won’t get very far. Take the time to send messages, and reply to theirs. It really doesn’t take as much effort as it sounds like it does, and the benefits are worth the investment of time.

Social bookmarking sites are another great way to spread your link around. Start an account on a social bookmarking site, and fill it with sites you like. Include plenty of things from your niche, but don’t be afraid to include other things too. Over time, throw in links to your own site, and as your account gains attention, so to will your website. Take some time, and send friend requests to people with similar interests, and you’ll be on your way to more traffic.

All of the above mentioned ways to build traffic are completely free, but they all require an investment of time, but it’s worth the effort. That investment of time will yield quality visitors to your site that are interested in your niche. These methods are highly effective at reaching your target audience, and at the end of the day, that’s what really matters.