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Better Use of Social Media

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Better Use of Social Media


We all know that social media use is very important to promote a business online. In fact, the majority of businesses, both large and small, now have a social media presence. But there are a few things that you should know if you want to make the most out of your social media marketing efforts. Here are a few tips that are used by some of the leading online marketers:

 

  • Understand Your Audience and What They are Looking For

 

Having an understanding of who will read your social media pages will allow you to tailor your overall marketing strategy to their needs. For example, if you want to get maximum response to your new posts, you should time them correctly. If the majority of your readers will be working between 9 to 5, for example, making new posts during these hours will not get you as much readership as you want, as by the time the user gets home and logs into his Facebook account, your update will probably be buried under a dozen others on their news feed.

 

You should also consider what your audience is looking for when they visit a company’s social media page. Some may be motivated by discounts and saving as much money as possible on their next purchase. Others may be looking for the latest and most innovative products in your niche without too much regard as to how much they cost. Then, there are readers who also want to be informed about some of the happenings in your industry without feeling that they’re constantly being marketed to and enticed to buy something from you.

 

  • Encourage User Participation and Feedback

 

Remember that social media pages allow two-way communication and aren’t just a “billboard” for you to promote your products. Encourage your users to talk to you on your page, by asking them what type of content they would find useful, or what they think of a certain post. This will help capture people’s attention and keep them engaged. You may also get some good ideas on what you would want to post on your page in the future.

 

If you want to know a bit more of what your users think, consider creating a poll or short survey and post it on your page. Ask users what they think of a certain piece of niche related news, how they use products they’ve bought from you, how they like to shop online, etc. While this may not be the most scientifically correct way of gathering market research data, it can give you some ideas on what you can do to improve your business overall.

 

  • Get Everyone Involved

 

Should all your staff be involved in your social media efforts, or should you have a dedicated team to manage your pages? Actually, it’s best if everyone was involved at some level. Tomorrow we will see how everyone in your business can participate to improve your social media presence.

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Building Your Online Reputation: Which Channels to Use – Part 2

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Building Your Online Reputation: Which Channels to Use – Part 2


Yesterday, we’ve seen some channels that you can use online to get your business a good reputation. There are a few others that you can use as well. Of course, you will need to adapt these to the niche that your business is in and not all may apply to you, but you should try to use as many as possible as it will reinforce positive information about your company online.

 

  • Discussion Forums and Online Bulletin Boards

 

Forums related to your industry are a great way to make your products and business shine online, by showing your potential customers that you’re active in engaging them and also available to quickly answer any questions. But you should remember to follow all the rules specific to the forum that you’re using. Spamming online forums is definitely not the best way to build your reputation online and will probably accomplish the exact opposite. The best way to use forums is to advertise in the “Buy/Sell” section, participate in general discussion and have your company website in your forum profile and signature. This can also help you get useful backlinks for SEO purposes.

 

  • Review Sites

 

There are plenty of business review sites that are specific to certain industries. Here you won’t have much to do, as it’s your customers that will be leaving reviews on them after they’ve made a purchase from you. What you can do, however, is to add your business to some of these sites and keep checking them regularly to see if users have posted comments.

 

  • Blogs

 

Having your own blog can definitely be a good way to help promote your business online, but when it comes to establishing your reputation, you can do a lot by participating in other people’s blogs. Leave comments that include a link to your website on blogs that are related to your line of business. You can also become a guest blogger on another person’s blog. This will get you a link to your website at the bottom of the post and will establish you as a knowledgeable person in your niche.

 

  • Press Releases

 

Online press release sites are quite good if you want your business to get more recognition. You can write a press release and submit it to several free sites when you do something new, such as opening up a new location or launching a new product. Those who search for your company or products that you offer online will see the press release under “News” results in Google and will often be interesting in reading more. In many press release directories, you can also include a link back to your main site, which again will be very helpful as far as SEO is concerned.

 

These are the main methods that you can use to establish a good reputation online. Tomorrow we will go into more details on how you can more efficiently use some of these channels.

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Building Your Online Reputation: Which Channels to Use

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Building Your Online Reputation: Which Channels to Use


Your online reputation is essentially everything that can be found about your business online, whether it’s content that’s created by you or by other people. Obviously, if you want to build a solid online reputation, there are certain basic things that you need to do, right from the very beginning. If your business is brand new, it may seem to be a bit difficult to get started, but in reality you just need to take a few steps in the right direction. We will now present you some useful tips on how to make this all happen:

 

  • Have a Website With All the Necessary Information

 

Obviously, you know that if you want to be found in the online world, your business will need a website. But your site should also be complete, with detailed information about your products, as well as information on what they’re good for and how to use them. This will give more pages from your company in search results and will also help your site get found more easily.

 

  • Allow User Reviews and Ratings of Your Products When Possible

 

When people shop online, they not only want to find the product that they’re looking for, but they also want to know if it’s good or not. One advantage of online shopping versus in-person shopping is that on the internet, you can quickly read some comments that were left by other users about a product. If what you offer is of good quality, then allowing users on your site to leave a rating or comment about the product will be beneficial for you, as an online shopper will instantly see that people were satisfied with their purchase.

 

  • Get Your Company in Business Directories

 

This serves several purposes. It helps people find your business, it provides useful backlinks for SEO purposes and it also helps you build your reputation in a few different ways. First, the more your company is “out there”, as in listed in several online business directories, the more it appears to be a stable and legitimate business. Furthermore, many online business directories have a feature that allows their users to leave reviews about businesses that they’ve used in the past. Another excellent way to get positive user comments to show up when someone Googles your company’s name.

 

  • Participate in Social Media

 

Again, this is great for marketing, but is also great for building your reputation online. All you need to do is to set up accounts on social media sites such as Facebook, Google+, Twitter, LinkedIn, etc. People can now comment about your company and leave reviews of your products. You can also use your social media accounts to release important announcements related to happenings in your business.

 

There are also a few other channels that you can use to quickly build your online reputation. We’ll take a look at these tomorrow.

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Google May Still be on Top – But Don’t Forget Bing

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Google May Still be on Top – But Don’t Forget Bing


Everyone that has used a computer in the last decade will have heard of Google search. There are many articles talking about how Google is number one in the search market and how it’s expected to keep it’s place as King of Search for a long, long time. Obviously, any potential competitors will be facing an uphill battle if they want to create a better search engine than them. Many online marketers and business owners believe that if you want to be successful online, you need to optimize everything about your site so that it’s easy to find on Google. While this is definitely true, one fact that is often overlooked, even by some of the SEO experts, is that Google isn’t the only game in town.

 

There have been some market share numbers released a few weeks ago by Compete and comScore. Google may be popular in search, but what may be surprising to some is that it doesn’t have 99% of the search market cornered as many would want you to think. In fact, Google has approximately 67% of search market share. The rest is spread mainly among Yahoo! And Bing.

 

Yahoo has experienced many problems recently in keeping it’s search engine attractive to web surfers and the recent studies show that their market share dropped to around 14% of all search queries. Bing, on the other hand is growing and is getting more use as of the last months. In fact, 20% of all web searches are now being done on Bing.

 

What does this mean to you, as an online marketer? First, you need to accept the fact that not everyone will be using Google when they perform queries online. The reasons for this are too many to name here and are themselves open to debate and speculation. But the fact remains: Bing can bring you the targeted traffic that you’re looking for on your website. Less than Google, sure, but at approximately 20% of all web searches, it can still deliver a good chunk to you if you know how to take full advantage of it.

 

One thing that you can do is learn more about SEO and specifically how it relates to Bing. While the basic principles are essentially the same, there are certain on and off site factors that you can tinker around with that will help you get better SERPs on Bing, without compromising your current position on Google. In fact, it has been shown that getting your site to move up in Bing’s rankings can often be a lot simpler than on Google.

 

We all know that Bing isn’t too likely to take away a large portion of Google’s market share anytime soon. But with 20% of all searches and growing, it remains a big player in the online world and should not be ignored by marketers that are trying to get the most traffic possible from search engines.

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Making Your Business Look Trustworthy Online: Part 2

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Making Your Business Look Trustworthy Online: Part 2


It’s a known fact: the online world is filled with shady businesses that engage in questionable practices or sell bad products. Your website visitors will want to be assured that they’re dealing with a legitimate site and not a scammer. The way that your website looks and the elements that it contains will be instrumental in helping reassure your buyers that they’re on a reputable website. Here are some more elements that you can include:

 

  • Original photos of your items

 

Even though you may be selling items that are very common (for example, everyone knows what an iPod looks like), avoid using stock photos or the same pictures that are found on the manufacturer’s website. This doesn’t do much to help assure the buyer that you actually have the items that you claim that you’re selling.

 

Whenever possible, take pictures of the items you sell and post them on your website. Include pictures from different angles, as well as any accessories that normally come with them item. To help prevent unauthorized use of your photos by other sites and to make the photos look more legitimate, you can add a digital watermark to them with your business and website name. If you run a small business, including a card with your business name and website next to the item in question is another good way of showing buyers that you’re legit.

 

  • Allow comments, reviews and ratings

 

One thing that is noticeably absent from websites that sell shady products or have questionable billing practices is a section where real buyers can leave comments about their purchase. That’s quite logical. A scammy site wouldn’t want to give buyers the chance to sound off on their products, as the review section on their website will quickly fill up with negative information.

 

But if you do business honestly and sell good products, there is no reason as to why you shouldn’t incorporate the option for buyers to leave feedback on your products. Having feedback that is perceived by the visitor to be authentic and coming from people who have bought from you will automatically send the message that your site is the real deal. It is far more useful than having “testimonials”, which are often simply fabricated by some of the less scrupulous operators out there.

 

  • Information about your company’s management or employees

 

Having a section which shows the names, pictures and a short bio of your company’s management team and key employees will avoid making your company look like a “faceless” business. Visitors to your site will be more likely to feel safe if they know that they’re buying from real people. Genuine entrepreneurs who are building a long term business will be proud of that fact and won’t have any problem associating their name with the companies they run.

 

It is the scammers that hide behind aliases and structure their corporations in a way that requires hours of detective work to find out who is actually running the show.

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Making Your Business Look Trustworthy Online

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Making Your Business Look Trustworthy Online


When shopping online, one of the things that makes many internet users hesitant at buying from a specific site is their perceived reliability and honesty of the business that they’re dealing with. Sure, you can offer the best quality products and offer your customers with top notch customer service, but you will need to convince them that this is something that you truly offer. There are quite a few methods that you can use to make your site appear more trustworthy in the eyes of online shoppers. It’s nothing too complicated, really. All that you have to do is to include certain elements on your website.

 

  • The main design

 

Your site should be neatly designed and load correctly in all browsers without errors. Every element should work, such as the links and graphics. Text on your site should be free of grammatical and spelling errors. It has been demonstrated time and time again, a site that looks “professional” will immediately get more trust from visitors than a website that looks like it was put together in 10 minutes.

 

  • Contact information

 

If something goes wrong, buyers will want to have the assurance that they will be able to contact you to resolve the issue. They also want a quick way to get in touch with you should they have questions about your products.

 

The contact information that you provide will depend on the type of products that you sell and the specific kind of business that you run. If you have a physical location, including your address prominently on your site will help reassure visitors that they’re dealing with a “real” business. But even if you only sell digital products, posting some contact information prominently on your site is still a necessity. Include a phone number and email address if possible. Make sure that the “Support” or “Contact Us” button is well visible on your site.

 

If visitors need to read through the fine print at the bottom of the page just to see your contact information, this gives the impression that the only purpose of your site is to sell things, but that you don’t really care too much as to what happens after the buyer completes the purchase.

 

  • Social media buttons

 

Linking to your company’s social media pages from your website will give the impression that you’re a more established company, rather than a fly by night website. Therefore, you should include some links on your website to your Facebook, Twitter or Google+ pages. Not only will this help with marketing, but it also reassures the visitor that they would have a way to contact you or post comments about a purchase that they’ve made from you.

 

While these are some of the top elements you can include on your website, they’re not the only ones. Tomorrow, we will take a look at a few other things that you can do which will help instill trust in the people who come across your website.

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Content Types that Your Website Really Needs: Part 2

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Content Types that Your Website Really Needs: Part 2


On the web, your website’s content is what will convince your website visitors to become paying customers of yours. Have poor quality content on your site and no matter how good your products may be, you will be causing many customers to flee to somewhere better. Yesterday, we’ve seen a few types of content that you may want to include on your website. Here are some more examples that will help you transform your website into a useful vehicle for acquiring new sales:

 

  • Optimized landing pages

 

The landing page is the first thing a visitor sees when they click on one of your ads. This is really the reason as to why you should work hard on creating landing pages that are efficient. The landing page should give sufficient information on the product to entice the buyer to make a purchase. It needs to be laid out in a neat way and keep the visitor’s attention focused on the content. Also, a clear call to action needs to be present.

 

Are your landing pages giving you the results that you want? The easiest way to find out is by trying out several versions and then split testing them to see which ones perform the best. Your landing page should be optimized for SEO and also have interesting content elements such as inforgraphics or video if you want it to have the maximum impact.

 

  • Industry specific guides and glossaries

 

Not everyone that visits your website is sure that the products you offer are right for them. If you sell something that’s simple enough, such as clothing and accessories, a user can simply browse through your site a bit to see if they like any of the items you have available. But in case you have products that are a bit more complicated, such as business telecommunication solutions, including some explanatory materials is definitely recommended.

 

You should give your visitors a good idea of how the technology that you’re selling works, which types of applications it is suitable for, as well as arguments that will try to convince the visitor that your products are right for them. Including a glossary which explains common industry terms is also recommended.

 

By having all of that on your site, you will transform it into an authority site, that has all the information that a visitor needs when they want to find out more about your niche. This will save them the trouble of bouncing around different websites as they do research to find if your products are right for them. Remember that if a visitor needs to access outside sources of information, they could see an offering for a competitors product, or get “lost” and forget that they’ve visited your site in the first place. Obviously, this can result in lost sales opportunities for you, but this can all be prevented by having the maximum amount of information available all on your website.

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Content Types that Your Website Really Needs

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Content Types that Your Website Really Needs


Would you like to establish your business website as a relevant site, one that has authority in its niche? Then there are a few content types that you should include in different sections of your site. The exact type of content that you add will largely depend on the type of business you’re running and what your goals are. If you run a small shop and are satisfied with the results that a one page website brings you, then of course you can keep on doing that. But if you want to expand and make your business grow, then you would need to get a bit more creative.

 

We’ll present the content types your site should have, as well as show you why they’re important in today’s online world:

 

  • Video

 

Internet users watch billions of videos every single month. Therefore, having video on your website won’t get you the “Wow!” factor that it would 15 years ago. But it will still help make it more complete and useful for your visitors. The videos that you present can be about anything that’s useful to your visitors, such as a presentation of your products, a “walkaround” of your business, a clip of your products being used normally or being subjected to torture tests just to prove how durable they are, etc.

 

  • Inforgraphics

 

You’ve probably seen these on a growing number of websites. They’re actually a very rapidly growing form of website content and this trend is expected to continue in the next few months. Read up more on infographics and how they can help you connect to your audience. Even if you’re not a good graphic artist, there are plenty of free tools and programs available out there that will help you create some attractive looking inforgraphics. Of course, you can also outsource the process if you’d like. Inofrgaphics are hot right now and are definitely something that you would want to look into.

 

  • Industry specific news and unique commentary

 

Having news items about your industry on your website or corporate blog can definitely be useful, but it you want to keep your readers interested, you need to mind what type of news you post. Don’t simply re-write things that have been posted all over the major industry news sites already.

 

For example, anyone who hasn’t been stranded in another galaxy for the past few weeks will already have known that the new iPhone 5 is coming out at the end of September, so repeating the launch announcement will not do much good. Instead, you can offer unique insights and commentary on the new product, how it relates to your business, as well as the issues surrounding it. For example, if you sell smartphone cases, you can talk about durability issues in new smartphones as well as some of the reports that the iPhone scratches easily. This will help you encourage site visitors to buy your cases to protect their mobile phone.

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Planning Your Holiday Email Campaigns: Part 2

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Planning Your Holiday Email Campaigns: Part 2


Yesterday, we’ve seen a few tips that will help you get your email campaign ready for the upcoming holiday shopping season. As it’s one of the busiest times of the year for e-commerce sites, all online sellers need to have a good strategy during the holidays. Here is some more advice on how you can plan and execute your campaign well during this shopping season:

 

Acquire As Many Emails as Possible

 

The more interested people sign up for your list, the more effective your overall email marketing will be. This applies any time of the year, but is especially important during the holidays. Remember that shoppers will be looking to get the best deals possible during the holidays. Because of this, you should not only advertise your offers prominently on your website, but also include the email capture box in a place where it will be better seen. If it’s usually located somewhere in the margins of the page, move it closer to the top and center, then make it bigger. Use a call to action that will encourage the visitor to give you their email so they can save on their purchases.

 

Also, try to acquire the visitors email at the very beginning of the checkout process. This will allow you to send special emails to those who abandon their shopping cart and leave without completing their purchase.

 

Segment Your Email Lists

 

Again, this is something that is important at any time of the year, but more so during the holidays. If you plan to send out a lot of emails, maybe several in a day, it may be a good idea to have a separate email list for your holiday promotions, as opposed to your regular mailing list. The subscribers who specifically sign up to get regular emails during the holidays are more likely to be actively shopping for something to buy, rather than just looking around. They’re also less likely to drop out of your email list by unsubscribing.

 

Be Original

 

Stand out from the crowd. You’re not the only one that will be mailing your subscribers during the holidays, so your emails need to catch their attention. Do some research and testing to determine what the best subject lines would be. Work on perfecting the content of your messages as well, as this will have a definite impact on your click through rates.

 

Finally, the promotions that you offer will also be very important at driving conversions. You offer free shipping? That’s nice, but it has become such a common practice by online retailers during the holidays that consumers actually EXPECT to get free shipping, so it’s not much of a special for them. Try to craft a promotion that will truly make your offerings stand out from the rest. This will grab some attention and result in more sales for you.

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Profiting From Tablet Devices: Part 2

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Profiting From Tablet Devices: Part 2


Yesterday, we’ve seen some ways that you can profit from the increasing number of people who are interested in using a tablet as their secondary, or maybe main internet access device. There are a few more ways for entrepreneurs to make money from them. Here are some more ideas that you may want to consider:

 

  • Developing and marketing apps

 

As the amount of tablet users grows, so does the demand for applications that run on the common tablet platforms like iOS and Android. In the last 2 years, the demand for these apps has, in fact, exploded. Businesses are looking for a way to get their brand better known and would love to have an app made for tablets. Software developers are looking to cash in on this new trend by making various kinds of programs that can run on these devices.

 

So if you have some experience developing software, you could make some money either by creating apps that someone else requested, or by coming up with unique ideas for apps and creating your own. One business model that works really well for many tablet apps like games and accounting tools is the “freemium” one. The basic version of the app is free, but in order for the user to unlock more levels, or to get a more powerful version of the app, they would need to pay a small amount. This helps draw users attention to the application and like it, they may want to spend some money in order to upgrade.

 

Furthermore, it is also possible to integrate ads in some types of apps, which means that you can profit either from selling a paid version of the app, or get ad revenue from the free version.

 

  • Selling Tablet Insurance

 

When spending anywhere from $200 to $700 on a tablet, people naturally want to protect their investment. Obviously, there’s a manufacturer’s warranty available, but the problem is that it only covers manufacturing defects for a year or so and nothing more. Mobile devices that people often take with them anywhere they go are naturally prone to some hazards such as accidental damage, loss or theft.

 

There is a small, yet growing market for mobile device insurance, which provides repair or replacement in case someone’s device gets lost, stolen or damaged. While selling insurance can sometimes be a bit complicated as you would have to follow some regulations and obtain the proper permits in many jurisdictions, it can still be quite a profitable venture if you’re willing to try and enter a relatively new industry and act as a true entrepreneur.

 

These were some ways to make money with the rising popularity of tablet PCs. Of course, there are definitely many more that you can find if you make a bit of effort and research some money making opportunities.

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Profiting From Tablet Devices

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Profiting From Tablet Devices


We‘ve seen how tablets tablets are becoming a lot more popular among the general population and new models, like the Kindle Fire are getting a lot of attention. Tablet PCs have actually had a run that is similar to smartphones. Previously a business tool that was used only by a segment of the population, they have now fallen into mainstream consumer devices, with all classes of people having an interest in owning one.

 

There are, of course, several different models of them on the market today, so if you want a comparison of their features and specifications, there is plenty of free information to look at. But as marketers and online entrepreneurs, what interests us mainly is the online money making opportunities that come from these devices. Actually, there are several ways that you can make money off the surge in popularity of tablets. Here are some of them:

 

  • Selling the devices themselves

 

If you look at eBay, for example, you will find that there is a large selection of tablets available, sometimes at prices that are better than what you would pay if you go through the official channels like in an Apple store. There is also a growing market for refurbished or used devices, as plenty of consumers would like to get a tablet, without paying the full price for a new one.

 

To profit from these, all you need is to find a source that can supply the devices at a low price and then you can resell them online (or even offline if you want) at a profit. There are now businesses which make money by buying back damaged tablets, fixing them and then selling them again as refurbished to budget conscious consumers.

 

  • Selling accessories and parts

 

Now that there is a bigger demand for tablets, there is also a bigger demand for items that are related to these devices. All kinds of cases and skins are now being sold to owners of tablet PCs. There is also a market for other aftermarket accessories like wall chargers, USB cables, innovative charging devices that let someone recharge their mobile device by using solar power and more.

 

Finally, just like with PC parts, we have tablet parts that are being sold, which are often bought by independent repair technicians, as well as some individual consumers that want to try and fix the device themselves after the warranty runs out. Most common parts that sell well online include replacement screens and batteries. Again, the simple concept of buying low and selling high applies. You check which items are in demand, find a good supplier that provides them at a lower price and then resell them at a profit through online marketplaces or an e-commerce site that you’ve put together.

 

There are a few other ways we can make money from tablet PCs. Check back tomorrow for a few other ideas that could let you make some money.

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New Kindle Fire May Boost Popularity of Tablets

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New Kindle Fire May Boost Popularity of Tablets


There has been some talk in technology blogs about Amazon working on a new smartphone that may be a viable competitor to the Apple iPhone. But for now, nothing has been made official yet and Amazon’s event focused on the Kindle without announcing a new smartphone.

 

Some new versions of the Kindle have been released, which aim to make the tablet even more popular than it is right now. Upgrades have been made to the 7 inch Kindle Fire, which is now priced at $159. The 7 inch Kindle is now available in HD at a price of $199, plus 2 new versions with an 8.9 inch display are available, one of which has 4G connectivity. This makes it quite obvious that Amazon is seeking to take some market share away from Apple in the tablet market. This seems to be working somehow, since the Kindle Fire is the second most popular tablet, after the iPad, of course.

 

If you want to see the specifications of the new Kindles and how they compare to the iPad, there are plenty of technology news articles that provide more details. What’s more interesting to us is the fact that tablet usage is growing and how one can profit from this expansion as a marketer or business owner.

 

Amazon’s strategy is to profit from content sales for their mobile devices. The company has even taken shots at Apple, saying that it’s better to try to make money by selling content than by making upgrades to hardware. And in a way, they are right.

 

The demand for tablet based content is expected to grow as an increasing number of people get a tablet of some sort, whether it’s the Kindle, the iPad or any other one. Publishing eBooks and selling them on the Amazon marketplace is still a popular source of revenue for many, especially amateur authors who are seeking to get their works read. But the written word isn’t the only type of content that consumers want. Multimedia content, such as video and apps are also in high demand. This explains why there is a lot of demand for developers who can make applications that will run on tablet devices. Productivity tools, games, communications programs and many other applications are being downloaded by tablet users.

 

These users also browse the web on their devices. Marketers need to take a look at some numbers and statistics, in an effort to see what web based content tablet users commonly seek out, how they behave with regards to online advertising and which products and services they commonly buy when using the web on their mobile devices. This will allow the creation of advertising campaigns that are specifically targeted to tablet users, as many advertising services already allow marketers to create specific campaigns that will show only to users of tablets.

 

The devices will change and evolve over time, just like the PC has changed. But one thing that will remain is that a new opportunity has been created for entrepreneurs and will remain there for quite some time.

 

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Taking Full Advantage of Mobile Searches

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Taking Full Advantage of Mobile Searches


In an increasingly mobile world, an equally increasing number of users from all demographics are now using smartphones to find what they need. We have seen before that a great amount of searches made by mobile users result in a purchase being made by the person using the smartphone. Local business owners, as well as the online marketing experts responsible for promoting these businesses need to know all about mobile marketing and how they can harness its power. It gives businesses a great opportunity in the online world, but mobile marketing needs to be done right for it to be effective.

 

Here are some tips that will be useful:

 

  • Have a mobile compatible site

 

We’ve probably gone through this about a hundred times in the past year, but it’s worth repeating. Your business site needs to be mobile compatible if you want to benefit from smartphone traffic. It’s simple to do if you know the right tools, many of which are available for free. Too much trouble? Not good in web design? Just hire an affordable freelancer who could make a good site for $50 to $100. It will be worth it. Your site content should be direct and to the point. Yes, do include calls to action and a good sales copy, but keep the fluff to a minimum and save the purely informational stuff for your blog. While smartphone users do conduct research, it is SHORT research and they just want the basic attributes of your products. It’s highly unlikely that putting the history of your company on your homepage will have much influence on a mobile user’s decision.

 

  • Local SEO and targeting is of utmost importance

 

When someone searches for a product on a smartphone, they usually need something local to them. If you use paid advertising services, geotarget your ads appropriately. If you do SEO, make sure that you do the right local SEO which will help users within range of your business to find its site.

 

  • Put a map on your mobile site

 

Some who are looking for your business may not be familiar with the area. Google Maps is your friend here. Include a map on your website, as well as the option for the user to get driving directions to your location. This increases the chance the user will go to your business first before checking out any competitors. If they have a map on their site and you don’t… guess what… you lose.

 

  • Have a call button too

 

Sometimes the user will want to call your business first. Having a phone number on your site is good, and obviously something you should do. But what’s even better? A “Call Us Now” button that when pressed will cause the smartphone to automatically call you. This makes it simpler for the user to get in touch with you.

 

  • Add your business to local directories and social media

 

Add your business to social media sites, local business directories and place a few classified ads. This will not only help with SEO, but further increase the chances that a smartphone user will become aware of your business and use its services.

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Smartphone Searches Much More Likely to Convert

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Smartphone Searches Much More Likely to Convert


Smartphone usage has been seen in different ways by marketers all around the world. As an ever increasing number of consumers now use the internet on a mobile device, this naturally brings in more opportunities that a a lot of online marketers have been nothing but happy to take advantage of. But for some, learning to market to mobile users has been a bit complicated. It’s true that mobile users share many similarities to those on PCs, in fact most consumers that have a smartphone also use the internet on a regular PC. But the way that marketing should be done, as well as the expected results are quite different.

 

One thing that marketers have often questioned themselves about is whether mobile ads have a higher conversion rate than ads geared towards PC users. The answer, of course, will vary depending on the niche of your website and the marketing channels that you are using. But as a general rule, mobile ads will bring a higher conversion rate, especially in the select industries of dining, auto and travel.

 

In fact, the numbers are in from a Nielsen Panel that surveyed over 6000 smartphone users. The conversion rates may look surprising to a few. Results show that 85% of searches for dining, 51% of automotive searches and 46% of travel related searches result in a purchase made the very same day. This is a simple fact that marketers should not ignore if they want to experience success. Smartphone users are more likely to be “ready to buy”, while PC users may be unsure or still in the “comparison shopping” phase.

 

It doesn’t take a marketing expert to figure out why. People use their smartphone quite often when they need to find something quickly and don’t have the time to do intense research. They’re searching for a product that will fill a need and when they find it, they’re quite likely to buy it if the attributes of that product and the price range is acceptable to them.

 

Take someone who is traveling to a city they’ve never been to before. They’re sitting in their hotel room and are wondering which restaurants are nearby. They do a search for a type of restaurant that they would want to eat at. They then see a list of results. It is quite likely that they would just look at the pages of one, two, maybe three restaurants before heading out and getting their food.

 

For automotive, many users who do a search need to find a replacement car part quickly. With travel, it’s quite possible that the user needs to travel urgently to their destination and are looking to find transportation that will get them there, whether it’s by bus, train or air.

 

But how do marketers ensure that they’re able to capture the attention of those mobile searchers and make the sales that they need to keep their business going? It’s actually quite simple, but may demand some adjustments for certain marketers. Tomorrow we will take a look at a few techniques that can be employed to increase success.

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