There are many different types of CPA offers available for you to run and promote. There are also various different methods that can be deployed in order to take profit from these offers. One thing that many marketers notice is that it can often be hard to get people to fill out a CPA offer, even if it is one that doesn’t require a credit card number to be entered by the user. In order to overcome this, it is possible on some offers to give the user something in exchange for filling out the offer. These are called incentive or incentivizable CPA offers.

There are a few things that you should know about incentivizing. First off, not all offers allow you to give incentives to the user in order to complete them. Second, the payment for incentive offers will usually be lower than for regular offers. Wondering why that is? From the merchants point of view, the quality of the traffic will be lower if an incentive is given to the user. This is because the user’s motivation in order to complete the offer will not be based on their interest for the offer itself, but rather to collect the reward that is given in exchange for them completing it. Think of it this way, if you walk around the street asking people to complete a survey without giving anything in exchange, most people will refuse. But let’s say that you promised them $5 in exchange for completing the survey… Things will change and more people will be willing to do it. But they are doing it not out of interest for your survey or because they are interested in its topic. They simply want to get the reward. And this motivation for the reward can sometimes cause people to just give random answers or not to think much before giving one.

A CPA gateway is a tool that is used as “content protection” on a website. Let’s say you have a website that hosts videos or some downloadable material. You can install a CPA gateway that would require the user to complete a CPA offer before they would be able to access the content. A gateway script is set up to receive confirmation once the user has completed the offer and therefore allows them to proceed to your content. It will also determine the location of the user and present them with CPA offers that can be completed in the user’s country.

Two good CPA networks that give incentive offers almost exclusively and have a built-in gateway which can be deployed on your site are CPA Lead and Adscend Media. In order to set up the gateway on your site all you would have to do is to copy and paste a few lines of text into the code of the pages on your site that you want it to appear on. No complicated installation or scripting knowledge required.

One of the hardest parts of producing content online is because you are doing it for yourself. If you aren’t working for a customer then your motivation is sometimes less than optimal. However, there are some ways to just ship your product when you are doing it on your own, here’s how.

Set a deadline
One of the easiest ways to get nothing done is to not set deadlines. Deadlines hold you accountable, especially when it is just you doing the work. If you have no other people motivating you it is so easy to push deadlines farther and farther back and never get it done.

Be a rock on your deadlines and do not allow yourself to push them back, ever. Set them realistically and then make sure you plan accordingly to reach them. Work 2 hours per day until the project is finished.

Time Yourself
Set the kitchen timer or your timer on your cellphone. Make yourself work in 30 minute increments (or longer, depending on what you are doing or how much effort is involved).
This is one of the best ways I have found to crank articles out in a pinch or to just get something done I have been needing to do.

Don’t set unrealistic goals, like the deadlines above, but if you know it takes you 30 minutes to do something, set the timer for 27 and push yourself to get it done. Take a break, if needed and then move on to the next thing.

Ship Revisions
Don’t be afraid to make revisions on products so that you can get them out the door faster. If you launch a website incomplete that is OK. Just make sure you keep working on it and let your customers and visitors know that there are some parts of the site that haven’t launched yet. For some of my other projects I am constantly rewriting and adding features. Ship revisions, so you don’t have to try and be a perfectionist.

Market
If you really want to push yourself, start marketing beforehand that you will be launching on “x” date. That way you can start building buzz for your project and it will allow you do some preorders or whatever you want.

Market beforehand, but don’t let it kill your productivity on the actual creation of the product.

Good luck, try some of these things out today, you might be surprised at what you get done.

Photo Credit: NIOSH