Tag Archive | "Money"

Creating a Good Content Marketing Campaign: Part 1

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Creating a Good Content Marketing Campaign: Part 1


Content marketing is something that’s talked about a lot in online marketing circles. If you search any forum or online marketing information site, you will find tons of entries about it. Some people may think that it’s something that affiliate marketers use to push shady nutritional supplement CPA offers or the latest “make money now” ebook from Clickbank. Sure, it can be used for that. But it can also be an important element in a businesses overall online marketing strategy. It can help a company connect with its audience, promote its brand and draw attention to itself. Sometimes it can lead to direct sales. Other times, it will just inform the site visitor and let them make the decision as to whether the company’s products are right for them at this very moment.

If you’re serious about deploying a content marketing strategy for your business, then you need to do things in a well planned way. You wouldn’t start a Google Adwords campaign without doing the proper research beforehand. You shouldn’t start content marketing without a plan either. Before you even define your objectives and see what you want to accomplish by using this kind of marketing approach, there are a few questions that you need to ask yourself.

Here are some of the main ones:

Do you really know your company and your brand?

You may say “sure I do!” but when it comes to creating content, you need to ask yourself: what exactly does my company do and what is its purpose. What do you want it to do in the future and how do you want to get there successfully. This will help guide you into producing the right kind of content.

You also need to be aware of your brand and its overall style. Do you want to keep going as you’ve been doing right now, or are there certain things you want to change? If until now, you’ve taken a more traditional and serious approach, it may not be a good idea to start loading every page with jokes and using memes just because it “looks cool” and you’ve seen others do it. If your brand isn’t that popular online yet, changing direction may be possible, but you should know that it will affect the way your audience sees your company for a long time. Therefore, you need to think about both the short and long term implications of the content that you’re going to post online for marketing purposes.

These are the two main things that you need to reflect about when you’re starting an online content marketing campaign. Of course, there are other elements that you need to keep in consideration to build a complete marketing strategy that you can use in the long term. There are additional elements that we will explore tomorrow and will give you a clearer picture.

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Holiday Selling Tips for Affiliates – Part 2

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Holiday Selling Tips for Affiliates – Part 2


So you’re an affiliate and are promoting products that may be of interest to shoppers during Black Friday and Cyber Monday. If you do your campaigns the right way, you definitely stand to make some money from this popular holiday shopping event, as millions of shoppers go online to buy what they want instead of going to retail stores. Here are some final tips to help you run your affiliate campaigns:

Price is Important but So is Value

It is not enough for products to have a good price, they must also be valuable in the eyes of many shoppers. For this reason, you should try to put an emphasis on promoting online retailers that are known brand names and also emphasize products made by manufacturers which have a good reputation for quality. While it’s true that budget conscious customers may want to get the lowest price possible on a product that they want and won’t care whether it’s a “no name” brand, the majority of shoppers will be more comfortable with brands that they’ve seen before.

Know at What Times People Shop

Remember that online shoppers are human too and many of them will be working on Cyber Monday. Previous statistics show that traffic increases begin in the morning around 7 AM, then taper off at around 9 AM. Things start to pick up again after 5 PM when people return from work. Of course, this doesn’t mean that you should only be running your ads and promotions during these times. After all, there are many people who can do their shopping from work or who won’t be working on Cyber Monday. However, you should keep in mind that traffic will be the heaviest during this period and you should therefore take action in order to profit from it.

Black Friday Isn’t Just one Day

If you’ve been watching some online shopping sites, you will find that many online retailers now begin their Black Friday promotions at the start of November, then make even bigger promotions and discounts on Black Friday itself. Bigger discounts for customers and better payouts for affiliates are common during that 24 hour period. Again, if you want to maximize your profits, don’t focus exclusively on that 24 hour time frame. Shoppers will begin searching for items to buy before that day.

Ensure Backup Plans are In Place

In internet marketing, things can sometimes go wrong. Retailers may change promotions, products or affiliate deals for whatever reason. Affiliate networks, merchant websites or tracking systems could run into problems due to technical failures or deliberate sabotage by DDOS attacks. Same goes for advertising services. While you may think you have a good strategy in place, don’t put all your eggs in the same basket. You should have preferred offers to promote, as well as preferred advertising channels, but you should always have a backup plan in place. This would mean that if something goes wrong, you can still make money, even if it’s not as much as you may have originally planned.

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Profiting From Tablet Devices: Part 2

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Profiting From Tablet Devices: Part 2


Yesterday, we’ve seen some ways that you can profit from the increasing number of people who are interested in using a tablet as their secondary, or maybe main internet access device. There are a few more ways for entrepreneurs to make money from them. Here are some more ideas that you may want to consider:

 

  • Developing and marketing apps

 

As the amount of tablet users grows, so does the demand for applications that run on the common tablet platforms like iOS and Android. In the last 2 years, the demand for these apps has, in fact, exploded. Businesses are looking for a way to get their brand better known and would love to have an app made for tablets. Software developers are looking to cash in on this new trend by making various kinds of programs that can run on these devices.

 

So if you have some experience developing software, you could make some money either by creating apps that someone else requested, or by coming up with unique ideas for apps and creating your own. One business model that works really well for many tablet apps like games and accounting tools is the “freemium” one. The basic version of the app is free, but in order for the user to unlock more levels, or to get a more powerful version of the app, they would need to pay a small amount. This helps draw users attention to the application and like it, they may want to spend some money in order to upgrade.

 

Furthermore, it is also possible to integrate ads in some types of apps, which means that you can profit either from selling a paid version of the app, or get ad revenue from the free version.

 

  • Selling Tablet Insurance

 

When spending anywhere from $200 to $700 on a tablet, people naturally want to protect their investment. Obviously, there’s a manufacturer’s warranty available, but the problem is that it only covers manufacturing defects for a year or so and nothing more. Mobile devices that people often take with them anywhere they go are naturally prone to some hazards such as accidental damage, loss or theft.

 

There is a small, yet growing market for mobile device insurance, which provides repair or replacement in case someone’s device gets lost, stolen or damaged. While selling insurance can sometimes be a bit complicated as you would have to follow some regulations and obtain the proper permits in many jurisdictions, it can still be quite a profitable venture if you’re willing to try and enter a relatively new industry and act as a true entrepreneur.

 

These were some ways to make money with the rising popularity of tablet PCs. Of course, there are definitely many more that you can find if you make a bit of effort and research some money making opportunities.

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Common Mistakes in Affiliate Marketing

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Common Mistakes in Affiliate Marketing


If you’re new to affiliate marketing, you should know that there are some mistakes made by many newcomers to this industry that you should avoid if you want to build a business that is profitable both in the short term and in the long term. Here are some of the most common mistakes done by newcomers to affiliate marketing and how you can easily avoid them:

Joining Every Affiliate Program Under the Sun

The experts always talk about how building multiple streams of income is important for success in affiliate marketing and with business in general. They show you how they’re part of dozens of affiliate programs and make money from them. But should you do the same? Not right from the start. Exploring various earning opportunities is definitely great, but when you’re just starting out, you should rather focus on a few programs and not overload yourself. This will make it far more complicated to find the right offers to promote, as you will have way too many to choose from. You will also get plenty of promotional emails from affiliate networks and managers urging you to run their campaigns, but you simply won’t be able to handle all of this at the same time when building your business.

Not Testing the Links and Merchant’s Page

If you make a mistake when copying the affiliate link over to your landing pages, this could be quite costly, as it will probably mean that any sales that you make won’t be tracked and so you won’t get paid for them. You should test your links to ensure that they work correctly. Also, you should check whether the clicks you make register correctly in your affiliate account, though bear in mind that there could be a delay between 15 minutes and a few hours before they appear. You should also see that the merchant’s site is loading correctly and not experiencing any technical problems at the moment. Obviously, sending traffic to a site that doesn’t work is pretty pointless as you will be left wondering why you haven’t made any money from your visitors.

Not Tracking Properly

Chances are, you will be promoting your affiliate offers through different channels. If you want to increase your chances of success, then you need to set up a tracking solution that will allow you to know how many clicks and sales came from which of your websites or advertising channels. This will be very helpful when you want to optimize your campaigns, as you will know which methods that you’ve used in promoting the offers worked and which ones didn’t really do anything. Many affiliate programs will allow you to generate different link codes for the same offer, allowing you to track your clicks more easily. There are also simple scripts that you can integrate into the back end of your website that will let you know exactly where your conversions came from, such as the keywords used, which ad was clicked by the buyer, etc. Any serious affiliate marketer maintains detailed statistics and has a good tracking solution set up.

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How Mobile Payment Solutions Work: Part 2

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How Mobile Payment Solutions Work: Part 2


You’ve now learned a lot more about how mobile payment solutions work online and what they’re good for. But before you implement them as a method of payment on your site, there are a few final considerations that you would need to keep in mind. This will let you know what you can expect if you want to use mobile billing with your online business.

Everyone Gets a Share of the Action

Getting the funds from the customer’s mobile account into your hands may seem simple in theory, but the reality is far more complex than that. There are thousands of mobile carriers around the world. In order for a payment processor to be able to collect money from them, they need to go through some rather complex networks of financial agreements and clearinghouses. Of course, this means that they will discount a fee for each transaction made. So you can’t really expect to get the full $5 if a customer makes a $5 purchase on your site. Due to the fact that billing to a mobile is far more complex than billing to a credit card, the fees charged to merchants are usually very high. For each transaction, you can expect to receive only 40 to 70% maximum of the total amount that was actually paid for by the customer. Now there is a possibility that the system will change in the future and more efficient networks will be set up to deal with collecting the payments and forwarding them to the merchants, but for now, high transaction fees are simply part of the game and it will probably stay that way for a few years at least.

Getting Paid is Slow

Don’t expect to get the money in your bank the next day, or even next week. In fact, settlement for all transactions can take anywhere from 30 to 90 days after they were made. This is because the payment processor needs to collect the funds from each mobile phone carrier before they’re able to pay you as a merchant.

On the Bright Side, Fraud and Chargebacks are Low

When a customer disputes a mobile billing transaction with their carrier, due to the low amounts involved, most simply have a policy of crediting the customer the amount they’re disputing and giving them information on how to cancel the subscription. This happens quite often when a teenager buys a few dozen songs or items for an online game and then claims not to know anything about it when his parents get the mobile bill. Therefore, unless there is evidence that a merchant attempted to mislead customers about the cost of the transactions or otherwise deliberately engaged in malicious business practices, chargebacks, although theoretically possible, are very rare.

With all the information presented here, you should have a clearer picture of what accepting mobile payment entails to you as a merchant and can now make a better decision as to whether or not you will want to accept them on your website.

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Facebook May Expand the Reach of its Advertising Network

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Facebook May Expand the Reach of its Advertising Network


When a social networking site has close to a billion users and has truly become a household name, many would wonder: what’s next for the company? Will it seek to expand past simply being a social networking website? Based on some recent information from online news sources, it may appear that Facebook may be trying to expand its presence in the online advertising market.

Advertising is what keeps Facebook running as a business. This is the main way that the company makes its money. So it’s only natural that Facebook would want their ads to be displayed in more places, generating more exposure for the advertisers, who can then turn these views into traffic to their websites or Facebook pages, and hopefully, conversions. Traditionally, advertising on Facebook has only been displayed on the social networking site itself. While in the last few weeks, there has been an increase in discussion over how Facebook is changing the way the ads appear, for example through sponsored stories, there is one thing that remained constant. Facebook ads would only be displayed to Facebook users that were connected to the site.

But there is news that Facebook has made a deal with Zynga where Facebook ads are also going to be displayed on their website. Zynga is a popular creator of Facebook apps and games, which are used by a great number of Facebook users. It it therefore logical that Facebook would start expanding their reach in the world of online ads through them.

There is some speculation as to whether the ads would soon start appearing on other websites too. According to more official information obtained from Facebook, they don’t plan on showing ads on other websites for the time being. However, this is something that may of course, change in the future.

Displaying ads on other sites isn’t really all that difficult. There are already millions of websites that have the Facebook Connect integration set up, so serving ads on these sites isn’t too much of a challenge. This gives Facebook a rather larger amount of sites that could be publishers of their ads. If this happens, this would mean that their advertising platform would work in a similar way to Google Adsense. The webmaster that publishes the ads on their site would be paid a certain amount per click or per thousand ad impressions. Advertisers would still pay as usual to have their ads displayed, but then they could select where they would want them to appear, giving them the choice of only making them viewable on Facebook itself, through the content network of other websites, or through just a few websites that were chosen by the advertiser.

For now, the only thing that is official and proven is the ad partnership between Zynga and Facebook. Whether these ads will expand to other websites is still a matter of speculation. But we must remember that the infrastructure for them is already really well laid out, plus interest from advertisers is likely to be quite high as well.

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More Tips to Build Your Authority Online

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More Tips to Build Your Authority Online


If you’re using social media to try to build your authority on the internet, you’re using one of the best tools available to accomplish this. But in order for this to bring you the results you expect, there are certain things you need to do in order to succeed. We’re now presenting you some more tips that you can use to reach your goals:

  • Ensure That Your Website Works and Works Well

Building authority means that you will get more traffic to your site and that you will get a lot more interaction with your visitors, such as getting comments on your blog posts. For this reason, you will need to make sure that your website is accessible at all times and doesn’t run into any type of problems. Using a shared web hosting account for a site that gets 50 visitors a day and a few comments on your blog may be fine. However, many webmasters have reported running into problems as soon as the traffic picked up, people started interacting with their site more and viewing more pages on it, as well as using interactive features such as comments and discussion forums on a site. Because of this, you need to start thinking of your options about what happens when you outgrow your shared hosting account. If you stay with the $5 a month “unlimited” hosting account you have now, you may soon realize that it wasn’t all that unlimited when your site keeps crashing all the time or your host takes you offline because you’re putting too much strain on their server. Consider getting a dedicated or VPS web hosting solution instead. It will cost a bit more, but you will also be making a lot more money from your website to compensate.

  • Make Sure That All Pages of Your Site Are Sociable

People love to share information that they found interesting, such as a blog post or article on your site. But this can also apply to pages that talk about products that you’re selling, such as sales pages. Include buttons for social media on all areas of your site, no matter what kind of content they carry. Enable comments on your blog posts and articles. Include social bookmarking options as well. And don’t forget email lists. While many people will be following you on Twitter or Facebook, this doesn’t mean that e-mail marketing is dead and doesn’t work anymore. Have an opt-in square where users can input their e-mail address and include a call to action as well. This works especially well for content pages. If a user is reading something and finds it interesting, they may be looking to get more from you later on. An opt-in link that offers access to more updates and information may work well for you.

There are a few other things that you can do to develop your online authority. Tomorrow we will take a closer look at what you can do to attract some followers and keep them interested.

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Tips for Online Entrepreneurs: Part 2

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Tips for Online Entrepreneurs: Part 2


We’ve seen two good tips to help build a good online business yesterday. There are more that you can use. These are all strategies that are used by some of the most successful names in online business. They aren’t specific to a particular subset of online business, so you can use them whether you own content websites, are selling items on eBay, are an affiliate, etc.

  • Do everything possible to work smarter and not harder

In the online world, most businesses don’t demand “hard” work in the sense that you would constantly need to solve complex problems. However, in many cases it is simply a large quantity of seemingly very simple work that keeps people from achieving their goals. For example, if you’re promoting a dozen different affiliate offers using different advertising channels, you may need to build over 30 separate landing pages for them, complete with graphics, unique text content and other elements. Not particularly difficult, but can become quite tedious. A lot of people lose their motivation if they spend hours performing the same tasks over and over.

The solution to this is actually quite simple. First, find and use any tools that you can use to automate processes in your business. There are scripts, programs, apps, etc. which can save you a lot of time and reduce the amount of tedious work you need to do. For example, there are programs which can submit articles to directories automatically.

You may also want to outsource some parts of your business to others, such as content creation, graphic design, etc. This may reduce your profits, however the time that you gain will keep your more motivated and can be used to search for more business opportunities, thus making you more money in the long run.

  • Keep track of how your different businesses are doing

If you own several online businesses that are in different niches, you should ensure that you’re keeping an eye on all of them. This will allow you to constantly monitor your performance and make adjustments if necessary, even for businesses that run on “autopilot”.

  • Keep up new developments

There are two kinds of developments that you should keep up with: those that are related to online marketing in general and those which are more specific to your niche of products or to the type of business that you run.

Be sure to read any emails that you get from partners, such as affiliate programs. They may contain important information about upcoming changes that could have an effect on how you earn online. Read some posts on online marketing forums. Also, check out websites which specialize in aggregating news related to online business. You don’t have to spend too much time on this, just a few minutes a day to scan the headlines or new posts, then take a bit of time to read something that you find interesting.

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Running a Successful Blog: Why SEO Shouldn’t Be Ignored

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Running a Successful Blog: Why SEO Shouldn’t Be Ignored


There are millions of blogs found online today. Some are quite famous, while many others receive practically no traffic at all. One thing that determines the success of a blog is the amount of people that visit it on a daily basis. So just like any other website, getting traffic is of great importance here. Using search engine optimization to get visitors to a blog is definitely one of the top traffic generation methods. However, there are still those who don’t use it at all. There are a few reasons given by bloggers who don’t take advantage of SEO methods. Here are the most common:

  • Other sources of traffic are available

These bloggers get most of their traffic from other sources, such as social media, links from forums, etc. and believe that deploying SEO efforts is simply not worth it, considering that they are usually  happy with the amount of traffic that they’re getting now.

  • Belief that SEO is too complicated

This one is actually quite common. Some bloggers believe that SEO is something for “computer geeks” and that even basic SEO techniques are too complicated to handle.

  • Belief that SEO is expensive

Some believe that in order to get good rankings on search engines, they would need to spend a fortune. They simply don’t have the budget to spend money on getting traffic and for this reason skip out on SEO.

All 3 of these reasons aren’t really good ones. First, SEO is a good way of getting additional traffic to a blog, even if for some it isn’t the main one. By using SEO, more readers will come to a blog who may not have seen it otherwise. These readers can then share the blog with others, resulting in even more traffic coming in without any effort from the blog owner.

While SEO does take some time to learn, it is by no means a very complicated traffic generation method. It’s not like you would need to be coding scripts manually or spend hours calculating complex formulas. There are plenty of guides for beginners related to SEO and many more are directly related to how SEO can work well with a blog. All it takes is a few hours to learn and to begin implementing the methods.

SEO being expensive is another incorrect assumption. In fact, if you do everything yourself, it could very well be free. There could be some tools that you can buy, or services you can hire to make your SEO work easier and less time consuming. But if you don’t want to spend a dime on it, then there are ways to do everything for free. You would just need to spend a little bit more time working on making your blog more likely to get better search engine rankings. Basic SEO tools and services, if you do choose to use them, are actually quite affordable and will pay themselves in the end as you get more traffic and thus more opportunities to profit from your blog, which is a win win situation.

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More Online Marketing Mistakes You Shouldn’t Do

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More Online Marketing Mistakes You Shouldn’t Do


Previously, we’ve seen some of the online marketing mistakes that are commonly done by those new (and sometimes not so new) to the whole industry. But there are more errors that those who promote their business on the internet do. Here are some of them, as well as some tips that you can use to avoid them as well:

  • Focusing Only on One Way of Generating Traffic/Revenue

In the world of online marketing and advertising, there are many ways to get traffic to your website, which then brings you the sales that you need to make money. Of course, if you found a way of getting visitors to your website which works well and helps you attain your goals, it’s normal that you would want to keep using it. However, diversifying would be a good idea and is actually recommended by some of the top online marketing experts.

Let’s say that you only use SEO to get traffic and your website is well ranked in Google. You may get a lot of traffic, but there is room for potential problems. Let’s say Google updates their search algorithm or a competitor launches an aggressive SEO campaign that pushes you out of that top spot. You would get problems as your traffic starts to drop. Same thing if you’re used to using a certain website, such as a marketplace, to advertise or sell your products on. Problems and disputes can arise, and your account could get suspended or banned. Smaller websites, such as classified ad sites, forums and marketplaces could experience problems, such as being the victim of a hacking attack, server failure or other problem and get knocked offline for quite some time. This can cause you to lose a lot of money each day that they’re down. Or, they could shut down permanently for a number of different possible reasons. Therefore, having all your eggs in one basket when it comes to online marketing is not the best course of action to take.

You may of course have on main way of getting your traffic and there’s nothing wrong with that. However, you should also have some secondary options opened to you as well. So, if you use a certain forum to sell your products, for example, you may want to explore other advertising options, such as different forums, classified ad sites, social media marketing, etc.

There are numerous ways that you can employ to get the traffic that you need to your website. Start by researching them, then narrowing down your search to the ones that would be potentially a good fit for your kind of business. Then, study how they work and start using them on a limited scale. That way, if there’s a problem with your main traffic source, you will be able to quickly switch to another method of getting visitors, without losing too much money in the process. In any line of business, having a backup plan in case things go wrong is a smart thing to do, and for businesses that sell products and services in the online world, things are definitely not different.

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Outsourcing the Creation of an Info Product

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Outsourcing the Creation of an Info Product


When you create an info product, there are several parts to the whole product development process. The first thing is naturally thinking up of a niche for your product. Then you would need to think about the information that will be actually included in it. Some people may ask: is it a good idea to outsource all or part of the actual creation of the product? Even some of the best selling information products out there were ghostwritten, so it’s normal that you may be interested in hiring someone else to do the actual product creation for you. But this idea does have its pros and cons, however. Here are some of the main ones:

Pros

  • You get to spend more time on the marketing and pre-selling of your product.
  • If writing well in English is not your strong point, it can allow you to create an e-book or guide that looks a lot more “professional”.
  • You don’t need to spend as much time on writing or recording content.

Cons

  • It’s going to cost you more money upfront. A quality ghostwriter is not one that will create an entire 20 page e-book for $15.
  • You still need to spend time searching for someone that will do the job.
  • There is no guarantee that the final result will be good if you hire someone that you don’t know, such as a writer on a forum or freelancing website.

So as you see, outsourcing the product creation does have its share of disadvantages. But it can still be done successfully in some cases. If you want to increase your chances of getting good results, then here are some tips that you should follow:

Plan and research what you want included in the product, rather than leaving it all up to the freelancer that will be creating it. That way, you will at least have some control over the content that goes into your product.

Preferably hire someone that has experience in creating info products in your niche and that you’ve worked with in the past. This will increase the chances that you will be satisfied with the results that you get. Avoid hiring someone simply because they’ve said they would do the project for you at a low price. Cheap ghostwriters will usually leave you disappointed and can leave you with a bad result, such as poor grammar or plagiarized content.

As an alternative, you can outsource only part of your project. So if you have good ideas on what to include in your book, but you’re not too sure about your writing abilities, you can hire someone who is a native English writer to proof read your text and correct any spelling or grammar mistakes. Or you can have only part of your e-book ghostwritten.

But if you want to do the entire job yourself, this is definitely possible as well. Tomorrow we will see some tips on how you can create a very good info product by doing the project all by yourself.

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Tips To Start Your Blog Right

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Tips To Start Your Blog Right


If you’re thinking of starting a blog, then there’s obviously some things that you would need to do in order to get started. While starting a blog may look easy, if you’re going to make some money from it, then there are a few things that you need to think about before you get going. Here are some things that you need to do in order to start a profitable blog:

  • Decide on a Domain Name

Avoid using free hosting services that don’t give you your own domain name. It’s now possible to get a domain for about $8 and the most basic hosting service for less than $5 a month, even without paying in advance or taking a commitment with a web host.

  • Install Blogging Software

There are a few blogging platforms that are now popular, however WordPress remains a favorite. Other content management systems that you can use for your blog are Joomla and Drupal. It’s recommended to go with WordPress if you don’t have too much experience as a webmaster, due to the fact that it allows easy customization and is also relatively simple and straightforward to use.

  • Customize the Look and Feel of Your Blog

Actually changing the design is quite easy, since WordPress has a library of hundreds of free blogging templates. There are also many more commercial templates that you can buy and use together with your WordPress blog. The main issue is that these templates will determine just how your blog looks, so it’s important to pay close attention to them. What you can always do, is to install some templates, make some test posts and look at them one by one to see which of them would be the best suited for the type of blog that you’re going to be putting up. You can also ask others for advice about which blog theme would work best for you.

  • Think of Your Content

Create a strategy to add content to your blog before you even launch it. This is because content is the most important element of your blog and what draws readers to it. The more interesting content you post on a regular basis, the more others are likely to find your blog informative, come back to it and also link to it from their own blogs.

Will it be something informative, something related to recent news, or will it be more of an opinion blog where you share your views on a variety of topics with your readers? Will you add other kinds of content besides text, such as graphics, diagrams and videos? How often will you post? Will you be doing all the content writing yourself, or will you hire a freelancer to do all or part of your blog posts? Before you launch the blog, these are the most important questions that you will need to ask yourself.

Tomorrow, we will see some more ideas on how you can get more traffic to your blog and optimize it to get the maximum amount of visitors possible.

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Safely Using Social Media For Business: Part 3

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Safely Using Social Media For Business: Part 3


Using social media safely for your business is possible. We’ve seen a few pieces of advice previously that will help you do this. Here are some few final tips on this topic that will help you make the most of social networking sites all the while keeping your business safe from hacking and other security breaches.

  • Beware of compromised accounts

Just because your account is safe and you follow good security practices, doesn’t mean that everyone else in your contacts necessarily does the same thing, however. Be careful, as your clients, business partners, as well as personal friends accounts could be compromised. While most hacked accounts are used simply for posting spam, there are some other uses that hackers make of them. Beware of any strange links given to you by your contacts, especially if you don’t expect to be sent any links by that person. Very often, these would go to a phishing site, or a site that has been compromised by malware. Be careful about friends claiming that they need to borrow money or that they urgently need you to make a purchase for them on an e-commerce site. These are common scams that target social media users as well. If you’re unsure if the person that you’re talking to is really your contact, then get in touch with them in another way, such as by email, IM, text message or phone call.

  • Avoid discussing sensitive information on social networking sites

Don’t publicly post information that should be kept in private messages. For example, don’t post on your suppliers Facebook wall that you’ll be making an order for such and such product. This just gives information about your business to competitors. If one of your clients or partners wants to talk about something related specifically to business between you and them, then it’s better to do this in a more private environment such as by phone or email. Remember, there is always the potential that someone is impersonating a contact that you know on social networking sites, or that one of your contacts accounts has been compromised.

  • Keep up with developments in the security and social networking world

Read technology websites such as ZD Net, etc. They’re not just for computer geeks, but contain some very useful information about the latest technologies, in terms of online services, hardware as well as software solutions. You may learn more about a product that you’re currently using, or that you may find useful to get. But the most important reason why you need to keep up with technology news is that information about the latest security threats is reported a lot more quickly and thoroughly on these sites than on “general purpose” media websites. That way, if there’s a security threat such as a loop hole in site security that was found by hackers, or a piece of malware like a worm or trojan that is circulating through social networking sites, you will be the first to know about it and can find out ways to protect yourself from that security threat.

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Tips for Promoting Your Blog: Part 1

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Tips for Promoting Your Blog: Part 1


Now that you’ve created your blog and added some useful and informative content to it that is sure to keep your visitors interested in it, you may still have one issue: how to get more visitors to see your blog. We all know that in the online world, quality traffic to any website equals more money for the webmaster. But unless you send your blog to one friend and it suddenly goes viral (which can happen, though is very rare), you will need to take some action yourself in order to promote your blog to your targeted audience. This isn’t complicated and it simply requires that you follow a few tried and tested internet marketing tips. Here are some of them:

Establish Good SEO Practices

If you have a blog, then you’re already at a slight advantage over other sites, since search engines such as Google tend to love blogs. But you would still need to take some actions to give your blog “better SEO”. The first thing would be to think about the inclusion of targeted keywords in your blog posts. Optimize your posts for your targeted keywords by maintaining a density of around 1% to 2%. Try not to over do it, as it would look like you’re just keyword stuffing. Also, don’t force keywords in phrases where they would make no sense. Search engine algorithms have been updated recently to detect such things and you will end up being penalized for having nonsensical phrases in your posts that are obviously designed to boost your rankings rather than give your readers some useful content. There are a few plugins that will help you analyze the SEO qualities of your blog posts, for example SEO Pressor for WordPress. Use them to your advantage.

Link to it From Your Main Site

If you already have some steady traffic flowing to your main website, then including a link to your blog can be a logical thing to do. If you’ve just launched your blog, then including a mid size square button on your site or making an announcement on it can build some interest in your blog rather quickly and bring your some much needed traffic to it. After all, if your site visitors don’t know that your blog exists, they won’t visit it and will just stay on your website.

Announce it in your Email Campaigns or Link to it in your Email Signature

If your blog is new, having an entry about it in one of your email messages that you send to your mailing list is recommended. You already know the importance of linking to your main website in your messages by including a link to it in your signature at the bottom of the email. You can do the same thing with your blog in your subsequent communications to your customers. Of course, if you’ve made a new and interesting blog post, you can also make this the topic of one of your email newsletters. Rather than copying your blog post in your message, link to the relevant post on your blog.

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