Tag Archive | "Mobile Version"

Mobile Traffic Now Amounting For Over 16% of Total Web Traffic

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Mobile Traffic Now Amounting For Over 16% of Total Web Traffic

During the last few years, we have seen a steady trend of mobile traffic taking a bigger piece of the pie. Some are even speculating that mobile web traffic will one day overtake regular PC traffic. But is it really the case? There are some stats that were released by Shareaholic in October that are based on data from the network’s publishers. While it doesn’t give a completely global view of the situation, as Shareaholic is a large network, it does give a good idea of the type of traffic in the online world right now.

According to traffic going from publishers to various merchants, 16% of users are on mobile devices and 84% of users are on PCs. Another similar compilation of stats was released by Web Meters, which included information from page counter applications such as StatCounter. According to the data, 11% of all web traffic in the United States is coming from mobile users, as opposed to 89% being generated from regular PCs. This has remained rather stable from 2011 to this year, which means that mobile traffic still has a long way to go before it dethrones the PC completely.

But there’s another interesting statistic regarding web usage. Site abandonment, or bounce rates, are higher on mobile traffic than for PCs. They hover around 10% according to a few different sources on the web. There are a few reasons behind this and what you can do to prevent site abandonment:

Sites not built for mobiles. If a user sees that the website can’t display properly, they will simply leave and visit one that does. Hence the importance of building a mobile version of your site and testing it with several different mobile browsers to see if it works well. The testing should be comprehensive and done on all pages of your site, ensuring that design elements are well displayed on the smaller screen and that the text remains easily readable.

Information not quickly available. Mobile sites should be direct and to the point. Many mobile users want to find something in a hurry. They don’t have the time and patience to go through 50 different pages on a site before they finally find what they wanted. Furthermore, the smaller screen of the mobile devices makes conducting long research a tad uncomfortable. Check how your site is designed. Your users should be able to quickly find your business information, prices and products. If you let them make purchases on your mobile site, then the entire process, from product selection to checkout, should be as simple as possible.

Sites loading too slowly. While the speeds of mobile networks has gone up with the introduction of 4G and LTE networks in many places, in general, browsing the web on a mobile is a tad slower than browsing on a PC. Combined with the fact that mobile users are often in a bit of a hurry, if your site is too slow to display, they leave. Ensure that your mobile site is designed in a way that uses as little bandwidth as possible, while remaining functional and visually appealing. The faster it loads for the user, the more likely they are to do business with you as opposed to leaving.

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Making Your Site Mobile Friendly: Some More Options

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Making Your Site Mobile Friendly: Some More Options

Previously, we’ve taken a look at how making your site more “mobile friendly” is not only necessary in today’s world, but also relatively simple to do. Webmasters and online marketers have many options available to them when they want to create a website that will display well on mobile phones, such as the Apple iPhone and Android based devices.


We’ve seen that it is relatively simple to build a mobile site from the ground up, by using a content management system such as WordPress or by using a free site publishing service such as Google Pages or the Tumblr blogging system. Of course, there is always the option of building an HTML website without using a CMS and just ensuring that it will display well on mobile devices.


But what about webmasters that already have a website up and want to transform it so that it’s mobile friendly? There are a few options for that.


If your site is an e-commerce website, then you should do a bit of research on the shopping cart solution that you’re using right now to see if it supports mobile websites. Many shopping cart systems can let you easily take your existing site and transform it into a mobile version, either right out of the box or through the use of a plugin. Accessing the community help forums dedicated to your e-commerce system may provide you with some good help and advice.


If your site is based on a CMS such as WordPress, Drupal or Joomla, then you will probably have it easy. You can use some of the plugins mentioned in yesterday’s post to instantly make your website mobile compatible. Again, if you want to ensure that everything will work right, all three of the major content management systems have help libraries and community support groups that can provide you with advice, as well as point out any known issues or compatibility problems.


In other cases, there are some more solutions available. You can use a third party service that allows you to take content from your existing website and create a separate mobile version of it. If you search around, you will see many such services being advertised online. One of the most popular ones is called Duda Mobile. The advantage of using it is that it has both a free version and a paid one.


The free version wouldn’t be recommended for online business due to its limitations. You only get 500 MB of bandwidth per month, plus third party ads will be displayed on your site. The premium version is available for just $9 per month. You get an unlimited amount of pages, unlimited bandwidth, no ads, plus access to technical support by email.


As you can see, there are plenty of options available out there for webmasters who want to have a mobile version of their site up and running. By spending a little bit of time and money to accomplish this, you can greatly increase the profitability of your site in the long term, as an ever increasing number of internet users are browsing through a mobile phone.


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Making Your Site Mobile Friendly

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Making Your Site Mobile Friendly

We’ve already covered the issue of mobile marketing numerous times in the past. You’ve probably seen just how important it is for your website to have a mobile version if you don’t want to be left behind and let the competition take your customers. You’ve also seen some statistics on how many mobile users there are in the world, what platforms they’re using (Android, iPhone, etc) and what they like to do when they’re online. But what about the practical aspect of it? Actually building a mobile friendly version of a website?


This is where many webmasters and internet marketers get stuck. They may recognize the large importance of having a mobile site up, but don’t really know how to make it happen. Many research some option, but then have trouble deciding which one would be the best for them to use in their case. Then of course there is the issue of cost. If your site is making several hundreds of dollars a day in profits, you may not think twice about spending $500, $1000, $2000 or more on getting a mobile version of your site designed professionally, complete with all the bells and whistles. But if you are a small time entrepreneur or a start up, with a business that’s just earning a few dollars a day in profits, you may be a bit hesitant to drop a huge chunk of coin on a mobile version of your site, especially if it may take months before you get any sort of tangible return on your investment.


There is, of course, a way to get a site going at low or no cost to you and that would be designing it yourself. But not every webmaster has the skill needed to create a complete mobile site from scratch. Also, this is a process that is seen as time consuming. So what are your options?


There are actually several of them, which are all either free or quite inexpensive. You also get to choose whether you will be creating a new website from the ground up, or you will simply be adapting your current site to better fit the smaller screen of a mobile device.


One word of advice is not to choose the first option that you see (here or in another resource), but rather, to compare the different systems and providers available to see what will fit your site and your business better. Remember that every website is unique. Therefore, you will need a mobile solution that will be well adapted to the type of content and services that you provide on your business website.


Tomorrow we will go into more details about the options available to webmasters who want to build a mobile version of their site. You will see, it’s actually a lot easier than it may seem at first and you can get the whole thing completed in one day.


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Taking Full Advantage of Mobile Traffic

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Taking Full Advantage of Mobile Traffic

It is a fact that the devices that we use to access the internet have changed. Of course, the regular PC, desktop or laptop, is still the main way for the world’s internet users to get online. But the PC is rapidly losing “market share” to mobile devices such as smart phones and tablets. Now that the Microsoft Surface is making big news and that there is speculation that Apple is going to unveil yet another version of its iPad as an “iPad Mini” with similar features but a smaller form factor, many online marketers are starting to pay attention to the fact that not all their traffic will be coming from PC users. In fact, an ever growing number of website visits are made from other devices, most notably smart phones, followed by tablets. And it’s not just site visits that are made. Visitors are also profitable for site owners because they make purchases. Signing up for services, buying digital goods and even purchasing physical merchandise just like they would on a PC.

One question that comes to mind is what online entrepreneurs should do about it to take better advantage of this new trend and to be among the first to profit from it. There are a few easy tips which a webmaster or online marketer can follow:

The most important thing is ensuring that the websites you own either have a mobile version, or at least are compatible with the common mobile browsers. There are free online services that would allow you to test your site’s compatibility. Remember that if a user can’t get your site to display properly on their device, they will probably do what comes naturally: hit the back button and go somewhere else, which will potentially result in lost sales and revenue for your business.

A second thing would be to understand exactly what mobile platforms are principally used by your users and what these mobile users do on your website. By taking a look at server logs and statistics, you are able to see how many of your visitors come to your website by using a device other than a PC. You can also see which sections of your site they visit the most and what they do on it. Do they mainly browse for information, or are they looking to buy something that you offer? Remember that trends in mobile platforms may change and new types of devices can appear in the future, so it is best if your site is easily compatible with all mobile browsers and not just aimed at a specific one, unless your main niche is specifically aimed at users of a certain platform (i.e. selling accessories and providing information on Android based mobile phones).

There are a few other ways that you can take full advantage of your traffic which comes from mobile devices and to profit from it. We will take a look at some of the ideas you can implement on your site tomorrow.

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Some Design Tips For Your Website

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Some Design Tips For Your Website

If you are going to design your online shop website, or any other kind of business website yourself, then there are a few important tips that you need to keep in mind. These will help you give your users a better browsing experience when they look at your site and it will also be helpful for SEO in certain cases.

  • Use the right color scheme

There is a variety of backgrounds and templates that you can use for your website. Some are simple solid colors, while others feature intricate and creative design elements. The most important thing here is that the text of your website is clearly visible to your users. So if your website background is black, then you will need to make your text a bright color, such as white or gold, to stand out.

  • Avoid using pre-fabricated templates

There are hundreds of free website templates that you can find online and use for your website. This is great, however you should know that if you were able to download that template for free and use it on your site, then so did hundreds of others webmasters on the internet. Therefore, there will probably be many sites that look just like yours. Don’t be afraid to modify the design to make it look more unique. You can easily do this with a graphics manipulation program such as Photoshop or GIMP. This would allow you to customize things like backgrounds, headers, buttons, etc. You can also pay for a custom template to be designed for you, however this can cost between $25 and $1000 depending on what you want done and how complex it is.

  • Check to make sure your site works with all browsers

Test out your website in all browser, like Internet Explorer, Firefox and Chrome to make sure that it works well and all elements appear correctly. This will provide a better user experience for your visitors. Also, it is a good idea to create a mobile version of your site as well. Since there is an increasing amount of visitors that use smart phones like the iPhone or Android phones to shop online, this can be very useful. There are many free tools and tutorials that are available online to webmasters which would allow you to accomplish this.

  • Test all elements of your site before deploying it

This is an important part. Once you are done designing your website, make sure that everything works well and is bug free. Check to make sure that all your links work, for example. There are automated tools that can let you easily do that and can save you a lot of problems, as it often happens that a typo could make a link not working or an image not displaying correctly. Also, check your payment gateway to be sure that it sends your customers to the checkout page correctly and that the prices, minus any discount offers or promotions, are reflected in the right way on your site. Many payment gateways have a “Sandbox” mode for testing purposes.

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Make Your Website Mobile Browser Friendly

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Make Your Website Mobile Browser Friendly

The biggest growing segment on the internet for traffic is mobile web browsers. Every smartphone (minus BlackBerry until BB 6.0, at least) has a very capable web browser able to display rich content just like you are used to on your computer.

The problem is, it isn’t always fluid. What does that mean? When you are viewing your website on the web browser, and you have an iPhone or Android phone (without Flash) your header image might not be there because it was Adobe Flash based instead of HTML. That ruins the experience for the viewer, and with more and more people that will be viewing your website on their phone you need to do something about it.

First thing first, no Flash. I don’t care if Android just announced they would be getting Flash today, you are still segmenting a huge piece of the market if you continue to use Flash on your website. It simply isn’t worth the hassle.

Another thing to be conscience of is your navigation. I have a Motorola Milestone and it doesn’t have the best touch screen (actually, it is horrendous). The inability to click on tiny links is very frustrating to me and ruins my experience (and wastes my time) on may of my favorite sites.

By making navigation bigger and easier to select (and not select the wrong one) you will improve your user experience both on computer and mobile browsers. Drop down menus are a great example, Android phones can click the first link fine, but any links in the drop down menu can be easily mis-clicked while on a mobile device, breaking the experience.

You can have a great website for a computer, but make sure you also consider the mobile device. Having your designer code for the mobile version as well is really important. Keep the mobile market in mind when doing anything, or have a complete mobile version. WordPress and many other platforms have great mobile plugins that allow you to easily transform your design into a mobile version, or create your own.

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