Tag Archive | "Mobile Phones"

How B2B Email Marketing Works: Part 2

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How B2B Email Marketing Works: Part 2


One thing that you need to do when you run email campaigns for B2B offers is to do your research properly before you execute them. And what better way is there to research than by taking a closer look at some of the successful marketers doings and examining how they run their campaigns. For those who want to get a bit of insight into the B2B email marketing world, the 2012 Pardot survey on B2B email marketing has recently released its figures. Plus, we have some information that was collected from experienced email marketers on how to better run the campaigns.

 

Here are a few other things you need to consider:

 

  • Your messages MUST properly display on mobiles

 

Mobile phones have always been a business tool, ever since they came out about 3 decades ago. So it’s not really any secret that a large number of business professionals are using smart phones right now to check their email messages. For this reason, you will need to run a few basic tests to ensure that any message you sent out will properly display on a mobile phone. Unfortunately, not all marketers seem to “get it”. In fact, survey results show that only 25% of marketers check their messages to see if they will properly show up on a smart phone. You should be part of that 25%. Because if someone can’t see your message on their smart phone, they probably will just skip or delete it. And now you have a lost opportunity.

 

  • Date and time where your messages are sent matter a lot as well

 

In the business world, there are times where people are more motivated to do work and other times where they’re “busy” daydreaming or just waiting to get out of work. So it’s quite obvious that your email messages will have a bigger impact if they come to the recipient at a time where they’re in “productivity” mode.

 

53% of marketers say that Friday, the last day of the work week, is the worst day to send out emails due to poor open rates. On Friday, people may simply ignore any emails that aren’t seen as important, believing that they’ll get to them on Monday.

 

Also, 53% of respondents say that sending a message between the hours of 8 and 12 in the morning will yield better results in terms of click through rates.

 

Of course, these are just survey results and show the opinion of 100 people. So if you want to find out for yourself when your emails will get the best opening and click through rates, there’s only one sure fire way to do it: run some tests yourself. This will let you see the dates and times where your messages get the most attention. Then, you can of course set up your campaigns so that most of your messages get sent out during these periods.

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The Future of Mobile Advertising: What Users Want

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The Future of Mobile Advertising: What Users Want


When dealing with digital marketing and advertising, it is important to pay attention to what consumers actually want to get. This will help marketers create ad campaigns that are more successful, as they’re more likely to be well received by their targeted audiences. Yesterday, we’ve seen that mobile advertising, in general, is very well received by users. As opposed to being bothered by it, mobile phone users see ads as a way to learn more about a certain product or service that may be of interest to them.

 

Mobile marketing is still an industry that is quite young. While internet usage has started to become extremely popular since the year 2000, smart phone usage gained in popularity only about 3 years ago, caused by the introduction of new web enabled mobile phones and data plans.

 

A study published by Market Watch in the beginning of the month has asked smart phone users what they would want to see in the future with regards to mobile marketing content. These were the most common answers given:

 

  • Receiving alerts by email, SMS or social media message when products that shoppers regularly use, or are planning to get become available in store, or are subject to a promotion, discount or price reduction.
  • Having the ability to pay for an item through their mobile phone and then pick up that item in store, thus simplifying the check out process and making shopping faster.
  • Better access to unbiased product information (user comments and reviews from experts and consumers alike).
  • Easier ways to compare prices, for example listing a product on a website and then showing how much it costs at different local stores or e-commerce sites.
  • Receiving loyalty points, discounts or special promotions when shopping for an item by mobile phone.
  • Faster and more reliable browsing experience. Websites that are specifically designed to be used on mobile devices, giving better text clarity and readability.
  • Development of a standard for mobile wallet services. While there are a few “mobile wallets” currently in service, they are still something relatively new and few brick and mortar merchants currently support payments made by scanning a mobile device.
  • Better access to coupons from their favorite stores and brands, which can then be scanned at the register like a normal coupon would.

 

These are the main comments received from users with regards to shopping from mobile phones. Business owners, both large and small, as well as independent marketers, affiliates and webmasters should take note of these and see whether they could implement something that would make life easier for shoppers who are using mobile devices.

 

Of course, there is no doubt about the fact that mobile shopping will evolve in the next couple of years and that new innovations will take place. But just like with many other industries, those who are the first to implement positive changes and innovative solutions are those who will profit from them the most.

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Building Your Blog for Online Marketing

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Building Your Blog for Online Marketing


You’ve probably heard about how effective it can be to build a blog to help you with your online marketing efforts. It is true that if you have a website, adding a blog can be very useful, as it will deliver interesting content that will be both useful for your readers and also will be well loved by search engines like Google. This will help you rank higher for your targeted keywords and ultimately lead to more money for you in the end. Building a blog is straightforward enough, but there are some things you would need to be aware of first. You will see some of the things you can do to make your blog a more effective tool.

Choosing a Good Blog Hosting Provider

If you already have a website, then your web host will probably allow you to add another website either on its own domain, or as part of a subdomain of your existing one. If you don’t then you should sign up for a basic shared hosting account to begin. Avoid using the free services like Blogger, as they’re not really a good choice if you want to make money from your blog. A paid hosting account gives you more flexibility and reliability over the content of your blog.

Figure out How You Will Make Your Blog Profitable

If you already have a website where you’re selling your own products, one of the ways to make your blog some money for you would be to link to the relevant pages of your main website from articles posted within your blog.

But there are also other ways that you can monetize a blog even if you’re not selling anything directly online. For example, you can include affiliate links to products that you provide information on in your blog, or that are related to its content. So if your blog deals with mobile phones, you can include mobile related affiliate offers on your blog. It is also possible to add some pay per click ads from a service such as Adwords or Bidvertiser, where you will get paid for every click that someone makes on one of the ads served on your blog.

Decide What Kind of Content You Will Have On Your Blog

Of course, you need to decide on a niche for your blog. But also, you will need to determine what you will be talking about more specifically in that niche on your blog. Your blog could, for example deal with new happenings in your niche/industry. Or you could provide product reviews of products that you sell on your own site or are an affiliate of. And then there is the possibility of putting up informational and educational content that’s related to your main niche. Of course, you can also combine all of these possibilities in your blog, but it is a good idea to know what kind of posts you will be making once the blog is up.

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Getting the Most Out of YouTube

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Getting the Most Out of YouTube


It is no secret that video marketing is an excellent way to bring in visitors to your website, and simply to promote your business on the internet. However, just like any other kinds of marketing activities, video marketing needs to be done well in order to bring you good results. While many online “gurus” claim that YouTube can bring you instant success, the reality of things is a bit more subdued. Yes, video sites such as YouTube are an excellent marketing platform, but they are not magical solutions where you can expect to get thousands of visitors to your website just because you have uploaded one video. Here are some quick tips that will help you get the most out of the time, money and effort that you spend on creating videos. You will see that by applying them, the returns that you get from your YouTube videos will probably increase.

And remember one thing, while many experts mention “YouTube” all the time because it is the most popular video sharing site, these tips will work on any other video sharing site that you can use as well.

  • Keep current about recent news developments related to your industry

When something new comes out, or people hear about something that they are interested in happening, they increasingly turn to YouTube to watch some information about the issue. It is thus important that you upload a video as soon as something interesting happens in your niche. For example, if you sell mobile phones, this could be the release of a new model of the iPhone or BlackBerry.

  • Give practical information (how to videos)

In addition to finding out about recent happenings, people use YouTube for video guides on how to accomplish something. If possible, provide some interesting content which tells the viewer how to do something that is related to your niche and don’t forget to include a link to your site for them to find more information and related products and services.

  • Integrate your social media efforts

This simply means that you can include a link to your Twitter or Facebook profiles in your videos or in the video description. The more people you have that follow you on social networks, the more effective your efforts will be and using video sharing sites to gain more followers is definitely a great idea.

  • Give something for free or another type of special offer

People always like to feel special and to have something given to them for free. The possibilities are endless with video marketing. For example, if you promote IM related products on your site, you could offer a free report on how to make money online and include a link to it in the video description.

If you don’t have anything to give away, why not instead give a special discount for viewers of your video who click on your link and proceed to your website? It is much more effective than simply linking to your site with no special offer for your viewers.

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Marketing For Local Businesses: Your Options – Media Buying Part 3

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Marketing For Local Businesses: Your Options – Media Buying Part 3


Now that you know about the kinds of ads that you can run when you buy media, let’s take a look at where you can actually place your ads. While there are plenty of places where you can place them, you will need to choose wisely so that you are able to get the maximum benefit from them. Many websites sell advertising space to cover their hosting costs and make a profit. You will often see “advertise here” or “your ad here” somewhere near the ads on the site. If you don’t, you can always contact the webmaster directly to see if you can place an ad for your business on their site.

  • Sites Often Visited By People from Your City

These could be the websites of local newspapers, TV stations, radio stations, etc. Basically any website where people that live in your city will visit. This will give you exposure to the local traffic that you want.

  • Sites Related to Your Niche

Obviously, you can’t advertise on the website of a business that offers the same thing than you. Would you ever see an ad promoting Honda cars on a Ford dealer’s website? Definitely not. But you can find websites of businesses that are related to your niche without being competitors. For example, if you run a moving company, then you could advertise on a site that people who are about to move will visit, such as real estate sites or websites that list rental properties.

  • Discussion Forums

Web forums that are related to your niche can be an excellent place to get traffic from. For example, if you sell mobile phones, placing your ad on a mobile phone discussion forum would be a great match. However, if you only do business locally, be sure to deal only with forums that have mostly local traffic, or at least that offer geo targeting for their ads, which will let you display your ads only to people who are from the area in which you do business.

Advertising Networks

When you look for places to place your ads, you will see that many websites are affiliated with an advertising distribution network such as Adbrite. The main reason is that managing advertising on a website can be quite time consuming for the webmaster, as he will have to manually put up the ads, collect payment for them, etc. This is why many websites instead sell advertising space to networks, who then resell them to advertisers.

This is also advantageous to you as an advertiser. By signing up for an advertising network, you will discover many other sites on which you can promote your business. All you would need to do is select the payment options, choose any settings such as geo targeting and then give them the ad copy you want to use. You can thus easily manage your media buying campaigns and keep track of things more efficiently.

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