Tag Archive | "Mobile Marketing"

Taking Full Advantage of Mobile Searches

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Taking Full Advantage of Mobile Searches


In an increasingly mobile world, an equally increasing number of users from all demographics are now using smartphones to find what they need. We have seen before that a great amount of searches made by mobile users result in a purchase being made by the person using the smartphone. Local business owners, as well as the online marketing experts responsible for promoting these businesses need to know all about mobile marketing and how they can harness its power. It gives businesses a great opportunity in the online world, but mobile marketing needs to be done right for it to be effective.

 

Here are some tips that will be useful:

 

  • Have a mobile compatible site

 

We’ve probably gone through this about a hundred times in the past year, but it’s worth repeating. Your business site needs to be mobile compatible if you want to benefit from smartphone traffic. It’s simple to do if you know the right tools, many of which are available for free. Too much trouble? Not good in web design? Just hire an affordable freelancer who could make a good site for $50 to $100. It will be worth it. Your site content should be direct and to the point. Yes, do include calls to action and a good sales copy, but keep the fluff to a minimum and save the purely informational stuff for your blog. While smartphone users do conduct research, it is SHORT research and they just want the basic attributes of your products. It’s highly unlikely that putting the history of your company on your homepage will have much influence on a mobile user’s decision.

 

  • Local SEO and targeting is of utmost importance

 

When someone searches for a product on a smartphone, they usually need something local to them. If you use paid advertising services, geotarget your ads appropriately. If you do SEO, make sure that you do the right local SEO which will help users within range of your business to find its site.

 

  • Put a map on your mobile site

 

Some who are looking for your business may not be familiar with the area. Google Maps is your friend here. Include a map on your website, as well as the option for the user to get driving directions to your location. This increases the chance the user will go to your business first before checking out any competitors. If they have a map on their site and you don’t… guess what… you lose.

 

  • Have a call button too

 

Sometimes the user will want to call your business first. Having a phone number on your site is good, and obviously something you should do. But what’s even better? A “Call Us Now” button that when pressed will cause the smartphone to automatically call you. This makes it simpler for the user to get in touch with you.

 

  • Add your business to local directories and social media

 

Add your business to social media sites, local business directories and place a few classified ads. This will not only help with SEO, but further increase the chances that a smartphone user will become aware of your business and use its services.

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Making Your Site Mobile Friendly

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Making Your Site Mobile Friendly


We’ve already covered the issue of mobile marketing numerous times in the past. You’ve probably seen just how important it is for your website to have a mobile version if you don’t want to be left behind and let the competition take your customers. You’ve also seen some statistics on how many mobile users there are in the world, what platforms they’re using (Android, iPhone, etc) and what they like to do when they’re online. But what about the practical aspect of it? Actually building a mobile friendly version of a website?

 

This is where many webmasters and internet marketers get stuck. They may recognize the large importance of having a mobile site up, but don’t really know how to make it happen. Many research some option, but then have trouble deciding which one would be the best for them to use in their case. Then of course there is the issue of cost. If your site is making several hundreds of dollars a day in profits, you may not think twice about spending $500, $1000, $2000 or more on getting a mobile version of your site designed professionally, complete with all the bells and whistles. But if you are a small time entrepreneur or a start up, with a business that’s just earning a few dollars a day in profits, you may be a bit hesitant to drop a huge chunk of coin on a mobile version of your site, especially if it may take months before you get any sort of tangible return on your investment.

 

There is, of course, a way to get a site going at low or no cost to you and that would be designing it yourself. But not every webmaster has the skill needed to create a complete mobile site from scratch. Also, this is a process that is seen as time consuming. So what are your options?

 

There are actually several of them, which are all either free or quite inexpensive. You also get to choose whether you will be creating a new website from the ground up, or you will simply be adapting your current site to better fit the smaller screen of a mobile device.

 

One word of advice is not to choose the first option that you see (here or in another resource), but rather, to compare the different systems and providers available to see what will fit your site and your business better. Remember that every website is unique. Therefore, you will need a mobile solution that will be well adapted to the type of content and services that you provide on your business website.

 

Tomorrow we will go into more details about the options available to webmasters who want to build a mobile version of their site. You will see, it’s actually a lot easier than it may seem at first and you can get the whole thing completed in one day.

 

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The Future of Mobile Advertising: What Users Want

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The Future of Mobile Advertising: What Users Want


When dealing with digital marketing and advertising, it is important to pay attention to what consumers actually want to get. This will help marketers create ad campaigns that are more successful, as they’re more likely to be well received by their targeted audiences. Yesterday, we’ve seen that mobile advertising, in general, is very well received by users. As opposed to being bothered by it, mobile phone users see ads as a way to learn more about a certain product or service that may be of interest to them.

 

Mobile marketing is still an industry that is quite young. While internet usage has started to become extremely popular since the year 2000, smart phone usage gained in popularity only about 3 years ago, caused by the introduction of new web enabled mobile phones and data plans.

 

A study published by Market Watch in the beginning of the month has asked smart phone users what they would want to see in the future with regards to mobile marketing content. These were the most common answers given:

 

  • Receiving alerts by email, SMS or social media message when products that shoppers regularly use, or are planning to get become available in store, or are subject to a promotion, discount or price reduction.
  • Having the ability to pay for an item through their mobile phone and then pick up that item in store, thus simplifying the check out process and making shopping faster.
  • Better access to unbiased product information (user comments and reviews from experts and consumers alike).
  • Easier ways to compare prices, for example listing a product on a website and then showing how much it costs at different local stores or e-commerce sites.
  • Receiving loyalty points, discounts or special promotions when shopping for an item by mobile phone.
  • Faster and more reliable browsing experience. Websites that are specifically designed to be used on mobile devices, giving better text clarity and readability.
  • Development of a standard for mobile wallet services. While there are a few “mobile wallets” currently in service, they are still something relatively new and few brick and mortar merchants currently support payments made by scanning a mobile device.
  • Better access to coupons from their favorite stores and brands, which can then be scanned at the register like a normal coupon would.

 

These are the main comments received from users with regards to shopping from mobile phones. Business owners, both large and small, as well as independent marketers, affiliates and webmasters should take note of these and see whether they could implement something that would make life easier for shoppers who are using mobile devices.

 

Of course, there is no doubt about the fact that mobile shopping will evolve in the next couple of years and that new innovations will take place. But just like with many other industries, those who are the first to implement positive changes and innovative solutions are those who will profit from them the most.

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Will Mobile Marketing Change Online Marketing in a Significant Way?

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Will Mobile Marketing Change Online Marketing in a Significant Way?


The fact that mobile marketing is growing in the online marketing arena has been discussed numerous times, with facts and figures being posted. The main thing about it is that businesses are now investing a larger amount of money than ever to reach consumers who are using internet enabled mobile devices. One question that many have is how will mobile marketing change the game?

First, we need to understand why so many businesses are now focusing on consumers using mobile devices. This can be explained at the base by the advancements in mobile technology. A couple of years ago, mobile marketing was limited to sending text messages to subscribers who gave a business their mobile phone number. Few people owned web enabled phones as they were relatively expensive, both in terms of hardware and in terms of monthly data plans. This meant that very often, only business people were using them, giving marketers a limited demographic.

Now that smart phones are becoming more adopted by all segments of the population, marketers are noticing increased opportunities to reach more people and are therefore taking action to profit from it. There is nothing that is “revolutionary” about a smart phone for marketers, it is just another channel that has opened for them to reach their intended audience.

Even in mobile marketing, many advertising types have remained the same. We still have search marketing, content marketing, email marketing, etc. It is just that the format of the pages has been better adapted to the screen of a mobile device.

One thing that has changed the landscape of internet marketing is the attributes that are unique to smart phones. There is the development of apps that are made for the various mobile platforms. These apps include games, communication tools, productivity programs, etc. Marketers can profit from these apps in two ways, either by selling them, or by using in app advertising for those that are free.

Mobile payment solutions are also on the rise. Users can now pay for certain items directly with their mobile phone account. For now, the majority of items that are paid for by mobile payment are intangibles. This can include things like electronic books, videos, virtual items for online games, dating site subscriptions, etc. However, mobile payments have some potential to go beyond that. Already, some services exist which allow users to make small purchases at retail stores and pay with their mobile phone. Again, there is a lot of profit to be made with this. Payment processors, carriers, as well as affiliates who promote a product or service all get a share of the pie when a mobile transaction occurs.

When we look at how things are going now, it’s not really that mobile marketing is going to completely scrap everything we know about internet marketing and replace it with a different kind of marketing. It is just an additional channel to be used, just like social media when it made large gains in popularity in the past couple of years.

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All Types of Online Advertising Have Seen Growth in 2011

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All Types of Online Advertising Have Seen Growth in 2011


In the United States alone, revenues for internet marketing have totaled more than $31.7 billion in 2011. This is seen as an increase of around 23 percent from 2010 and there have been a few reasons cited for this jump in growth. One of them is the increase of mobile marketing and advertising.

 

According to data from PricewaterhouseCoopers, online advertising revenues have gone up in a steady way all through the 2011 year, reaching a peek during the fourth quarter, at $8.97 billion in reported revenue. Many would be interested in seeing a breakdown of this revenue, to see where businesses have spent their online advertising dollars in 2011. Search related spend is still at the top, with 46.5 percent of all online ad revenue in 2011. Display advertising, such as on site ads, were in second place with 34.8 percent of advertising spend during the year. However, mobile advertising did play a sizable part, contributing just over 5 percent to total ad revenues. According to statistics collected during the year, mobile ad spending has reached $1.60 billion.

 

Even though mobile ad spending is still a relatively small part of the total ad spend that businesses put out, it is rapidly gaining ground and is expected to increase in the near future. The reasons behind this growth may seem pretty obvious. An increasing amount of consumers own internet enabled mobile devices, such as smart phones. Furthermore, a large amount of them are using the devices to either shop online, or to look for a brick and mortar business that they would want to visit.

 

For purchases made online, digitally delivered content of various sorts, such as games, music, wall paper graphics, adult entertainment content and ring tones are still very popular purchases made from mobile devices. However, the popular e-commerce sites are also reporting that there is a growing amount of consumers which are ordering goods directly from their smart phones.

 

There are many people who would be interested in knowing that mobile related ad spending is growing. First, there is the ad networks themselves, which are rapidly implementing mobile advertising solutions that are getting increasingly targeted. Advertisers are now able to select certain criteria to serve mobile ads, such as geographic area, type of mobile device used, demographics of the website being advertised on, etc. There are also ad networks and specialist marketing companies which are appearing on the market, who offer advertising and marketing solutions that are made to reach the mobile audience.

 

Businesses of all kinds, as well as affiliates that are promoting their products are also seeing an interest in mobile advertising solutions. By being among the first to develop a complete mobile marketing plan, they can stay ahead of the competition and attract those in their targeted market who are using mobile devices to browse the web. But in any case, businesses are still seeing the value offered by traditional online advertising channels, such as on page display and inclusion of their site in paid search results.

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Which Changes Will be Brought to Online Marketing in 2012 – Part 3

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Which Changes Will be Brought to Online Marketing in 2012 – Part 3


We’ve seen some interesting new trends when it comes to online marketing and the changes that are expected to happen in 2012. Online business model changes, rise in social media advertising, online television, as well as mobile marketing are all things that are expected to take place in 2012. But there are a few other things that are expected to be more important this year. Mainly when it comes to promoting your website through natural search results on Google. Here are some of them:

  • Content and Site Design Will Matter More

Google has recently made some changes to their algorithm which penalizes low quality websites that are built for the sole purpose of attracting clicks on search engines. This increases the quality of search results overall, as searchers are now less likely to be directed to a website that has irrelevant content or is just a dumping ground for advertisements. Quality, relevant content will be necessary. As Google is now showing snippets of websites when a user hovers over the search results, having a site that is attractive to the user is also going to be a lot more important. Working on the design elements of your site is thus recommended.

  • Google + Will Matter More For SEO

While there is some debate as to whether Google + will ever have any relevance as a personal social network and few people now expect it to be a serious rival to Facebook, it looks like Google + will matter to business users a lot more. This is because Google + results will also be indexed in search engine results and will be given a high degree of relevance, just like YouTube videos are shown in search results. Whether or not you believe Google + will be important in your online marketing strategy overall, it would be a very good idea to have an account on the network.

  • Rating, Review and Consumer Opinion Sites Will Become Very Important

While these sites have existed for more than 15 years now, review websites are going to get more relevance in search results. Already, we can see results for comments left about a certain business appearing near the top of search results when that business name is searched for on Google. For business owners, this means two things. First, offering a quality product or service, which will avoid consumers complaining about them on these sites. Second, monitoring search results for their business name, associated keywords as well as entries regarding them on review and opinion websites. Many of these sites give the chance for business owners to respond to any comments, both positive and negative. This will give potential customers that are checking out your business a good feeling that you care about their opinions and that you want to help them resolve any issues that they may have. This applies to any business that targets the consumer market, whether online or offline. Review websites for Business to Business companies, while not as popular, still exist and should be paid attention to as well if this is the line of business in which you operate in.

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Which Changes Will be Brought to Online Marketing in 2012 – Part 2

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Which Changes Will be Brought to Online Marketing in 2012 – Part 2


As we look at the changes that are expected to take place in 2012, there are a couple more things that online entrepreneurs can expect during the 2012 year. It would be a good idea to review these changes and see if there is something that you can do for your online business which would make it more competitive, as well as take advantage of some of the marketing methods that are expected to get a high degree of popularity in 2012.

  • Mobile Based Marketing Solutions Will be More Popular

There is now an increase in the use of smart phones, as well as other mobile devices such as tablet computers. People who use these devices use them for a lot more than just communicating with their friends or playing Angry Birds… this is why online marketers have noticed them and are taking steps to profit from the rise in mobile device use around the world. Websites that are specifically targeted to mobile users are going to be built in much higher numbers. Applications of various kinds that run on these devices will also go up. Mobile based payment and transaction solutions, which are already seen in action, are expected to grow in 2012. We can now see some physical merchants experimenting with mobile payments, as well as mobile coupons. If you’re selling anything online, or even if you own a physical business, inform yourself more about the potential that mobile marketing can have for you. Many advertising networks such as Google AdWords are now letting their clients target mobile device users.

  • Online TV and Video Use Will Go Up

Online video isn’t exactly anything new and it has been a few years that video sharing websites such as YouTube have been in existence. What might change, however, is that an increased amount of commercial programming, such as live television as well as online video rentals, is going to occur in the next year. Many communications companies have implemented or are thinking of implementing IPTV, which is like regular television, but delivered over an broadband internet connection instead. It’s a bit too early to say whether IPTV is going to become a serious challenger to the currently used cable and satellite systems. It probably won’t take over completely in 2012, but this doesn’t mean that online video and television should be ignored by marketers and advertisers.

Websites that deliver video content, whether it is pre recorded videos, or live television streaming, offer some interesting advertising opportunities for marketers everywhere. This ranges from playing video ads before, during or after content has been played, to including text or graphic advertisements on the site itself. As more TV’s that are sold include internet functionality, combining traditional internet advertising with video advertisements will be something that is expected to be on the increase during the 2012 year. This means that online video will offer increased advertising opportunities, even for marketers that don’t have a huge online advertising budget.

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