Tag Archive | "Mobile Devices"

Mobile Promotions, Ads and Coupons Increasingly Being Shared

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Mobile Promotions, Ads and Coupons Increasingly Being Shared


If you’ve set up a mobile advertising campaign, you may wonder whether users are more likely to share the things that you have to offer them. After all, mobile devices are being used not only to browse the web, but also to access social media sites, which are all about sharing. There was a study done last month and published by Market Watch that sheds some light on the topic, which should give some good information for marketers, affiliates and e-commerce site operators.

One of the first things mentioned in the survey is that young adults, between 18 and 35 years of age are much more likely to use mobile devices when transacting online, of which a sizable proportion prefer their mobile device as their primary way of shopping online. Of course, this isn’t really a surprise, as we all knew that younger people are more likely to use mobile technology and to shop online on a mobile as opposed to a PC. The survey of 1 500 adults in the USA shows that those under 35 have a 30% chance of saying that they enjoy using the internet more on their mobile device than on a PC.

Additionally, 47% of users state that they’ve clicked an ad they saw on a mobile web page or an app. 55% made a mobile purchase within the last 6 months, however this also includes “mobile specific” content, such as music, images, ringtones, apps, etc. The same amount (55%) admit to using their smartphone to make comparisons between prices offered by different merchants at least once a week.

But what is even more important for online merchants is this: 50% of users indicated that they shared coupon codes, sales materials or promotions with others by using a mobile device at least once during the past month. A good proportion of these users (19%) are even more engaged and responded that they share this type of material 3 times or more every month.

What this means to marketers is simple: create mobile ads and use marketing materials or strategies that are easily shared via social media. Coupons are among the favorite type of content by those who share online shopping information, for several reasons. First, they don’t seem as “spammy” as just sharing an ad. Second, they allow the user’s friends to save money, so if someone is happy with getting a good deal thanks to the use of a coupon code or link, they are more likely to share that happiness with their friends, especially if they believe that these friends will be interested in the type of merchandise sold and will benefit from the coupon.

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Mobile Traffic Now Amounting For Over 16% of Total Web Traffic

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Mobile Traffic Now Amounting For Over 16% of Total Web Traffic


During the last few years, we have seen a steady trend of mobile traffic taking a bigger piece of the pie. Some are even speculating that mobile web traffic will one day overtake regular PC traffic. But is it really the case? There are some stats that were released by Shareaholic in October that are based on data from the network’s publishers. While it doesn’t give a completely global view of the situation, as Shareaholic is a large network, it does give a good idea of the type of traffic in the online world right now.

According to traffic going from publishers to various merchants, 16% of users are on mobile devices and 84% of users are on PCs. Another similar compilation of stats was released by Web Meters, which included information from page counter applications such as StatCounter. According to the data, 11% of all web traffic in the United States is coming from mobile users, as opposed to 89% being generated from regular PCs. This has remained rather stable from 2011 to this year, which means that mobile traffic still has a long way to go before it dethrones the PC completely.

But there’s another interesting statistic regarding web usage. Site abandonment, or bounce rates, are higher on mobile traffic than for PCs. They hover around 10% according to a few different sources on the web. There are a few reasons behind this and what you can do to prevent site abandonment:

Sites not built for mobiles. If a user sees that the website can’t display properly, they will simply leave and visit one that does. Hence the importance of building a mobile version of your site and testing it with several different mobile browsers to see if it works well. The testing should be comprehensive and done on all pages of your site, ensuring that design elements are well displayed on the smaller screen and that the text remains easily readable.

Information not quickly available. Mobile sites should be direct and to the point. Many mobile users want to find something in a hurry. They don’t have the time and patience to go through 50 different pages on a site before they finally find what they wanted. Furthermore, the smaller screen of the mobile devices makes conducting long research a tad uncomfortable. Check how your site is designed. Your users should be able to quickly find your business information, prices and products. If you let them make purchases on your mobile site, then the entire process, from product selection to checkout, should be as simple as possible.

Sites loading too slowly. While the speeds of mobile networks has gone up with the introduction of 4G and LTE networks in many places, in general, browsing the web on a mobile is a tad slower than browsing on a PC. Combined with the fact that mobile users are often in a bit of a hurry, if your site is too slow to display, they leave. Ensure that your mobile site is designed in a way that uses as little bandwidth as possible, while remaining functional and visually appealing. The faster it loads for the user, the more likely they are to do business with you as opposed to leaving.

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Which Tablet is the Most Popular?

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Which Tablet is the Most Popular?


It is of course no surprise that tablets are gaining a lot of popularity among consumers and therefore there will be a lot more traffic coming from these mobile devices. Increasingly, webmasters, online entrepreneurs and affiliates are making tablet friendly versions of their websites in order to increase conversions by ensuring that users get a page that displays properly on their device, thus boosting overall user experience. But which tablet is really the most used among consumers right now?

Recent numbers show that while Android based tablet devices are gaining a bigger market share day by day, there has yet to be a significant increase in web traffic from these devices. Therefore, as many could have guessed by now, the iPad is currently at the top of tablet generated traffic. Market Watch recently published the results of a study that was done by mobile publishing firm Onswipe. According to the report results, over 98 percent of tablet based traffic was generated from the iPad. This means that less than 2 percent of traffic is coming from other tablets. Other sources tell a similar tale. A Tech Guru study shows that 94% of all web traffic from tablet devices involves users with an iPad.

There are some other interesting facts that came to light with the study. Users on an iPad are a lot more likely to spend time on a web page. In fact, iPad users spend 56% more time on a site than iPhone users. This can be explained by the bigger screen and better suitability for web browsing of the device, which makes it more comfortable for users to actually spend time reading what’s on a page.

As for time spent using the device, the Kindle Fire from Amazon actually outranks the iPad. However, this shouldn’t come too much as a surprise to online marketers, considering the fact that the original Kindle was meant to be used as an e-reader to view books and documents, rather than as an internet browsing device. This is something that is still seen today. A lot of users who have a Kindle Fire use it to read books and online magazines and spend very little time browsing the web, even if the new version of the Kindle is in color and offers web browsing, plus integrated social networking functionality. Unless Amazon’s device gains a lot of market share in the near future, this isn’t expected to change much either.

What does all of this mean to marketers? Users of iPad tablets spend a lot of time browsing the web with their devices and it is rapidly becoming a replacement for the full featured PC in the hands of many users. Developing websites that are compatible with the iPad, as well as creating advertising campaigns that are focused towards the users of this tablet are some things that marketers can do to profit from it. Of course, it is possible that Android based devices may pick up some steam in the coming years, but for now, they still have a lot of catching up to do.

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Holiday Selling Tips for Affiliates

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Holiday Selling Tips for Affiliates


So Black Friday and Cyber Monday are right around the corner, which means that e-commerce site owners as well as affiliates are all getting busy to give their shoppers the best possible experience and try to draw as many of them as they can to their site. But how should you do it as an affiliate? What sites should you promote and why? Here are a few pieces of advice that affiliates will find useful:

Look for Merchants that Offer Great Deals and Free Shipping

There are many reasons why people shop online: good prices, convenience and the ability to find products that they wouldn’t be able to get in stores. But in the case of Black Friday and Cyber Monday, people will be looking for more than “good” deals, they want great ones. Look for merchants who will be giving their customers special offers that have prices far below what they would normally charge during the shopping holiday.

Also, another thing to watch out for is free shipping. Research has shown that online shoppers are more likely to make a purchase at a site that offers them free shipping on their order. After all, what good is it to save $25 on a product if you need to pay $30 to have it shipped to you? This is why you need to look after sites that ship for free, either just for the holiday or all the time. Also, be careful about free shipping that comes with conditions, such as requiring that shoppers spend $50, $100 or more before being eligible to get their items delivered for free. While this may work for certain items, you should prioritize sites that give free shipping without any conditions attached. Finally, make sure to emphasize the “free shipping” part in your marketing materials.

Be Mindful of Mobile Shoppers

A recent survey published at Market Watch finds that about 4% of e-commerce transactions come from mobile devices and this is expected to nearly double in the next 4 years. This shows that there are many people who shop from their mobile devices like tablets or smartphones, but these aren’t yet the platforms that are preferred by shoppers, who will mostly be using a regular PC. Smartphones are the most popular mobile device at the moment, but tablets are rapidly catching up and are expected to become the main mobile device used for shopping in the next 5 years. Still, this doesn’t mean that you should ignore mobile shoppers.

The most simple thing you should do is ensure that your site will display properly when viewed on a smartphone or tablet PC. Even though the percentage is small, remember that there are millions of online shoppers out there and that there’s a relatively good chance that some of your sales will come from them. Test out your sites and also ensure that any affiliate links work properly when they are accessed from a mobile device.

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Profiting From Tablet Devices: Part 2

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Profiting From Tablet Devices: Part 2


Yesterday, we’ve seen some ways that you can profit from the increasing number of people who are interested in using a tablet as their secondary, or maybe main internet access device. There are a few more ways for entrepreneurs to make money from them. Here are some more ideas that you may want to consider:

 

  • Developing and marketing apps

 

As the amount of tablet users grows, so does the demand for applications that run on the common tablet platforms like iOS and Android. In the last 2 years, the demand for these apps has, in fact, exploded. Businesses are looking for a way to get their brand better known and would love to have an app made for tablets. Software developers are looking to cash in on this new trend by making various kinds of programs that can run on these devices.

 

So if you have some experience developing software, you could make some money either by creating apps that someone else requested, or by coming up with unique ideas for apps and creating your own. One business model that works really well for many tablet apps like games and accounting tools is the “freemium” one. The basic version of the app is free, but in order for the user to unlock more levels, or to get a more powerful version of the app, they would need to pay a small amount. This helps draw users attention to the application and like it, they may want to spend some money in order to upgrade.

 

Furthermore, it is also possible to integrate ads in some types of apps, which means that you can profit either from selling a paid version of the app, or get ad revenue from the free version.

 

  • Selling Tablet Insurance

 

When spending anywhere from $200 to $700 on a tablet, people naturally want to protect their investment. Obviously, there’s a manufacturer’s warranty available, but the problem is that it only covers manufacturing defects for a year or so and nothing more. Mobile devices that people often take with them anywhere they go are naturally prone to some hazards such as accidental damage, loss or theft.

 

There is a small, yet growing market for mobile device insurance, which provides repair or replacement in case someone’s device gets lost, stolen or damaged. While selling insurance can sometimes be a bit complicated as you would have to follow some regulations and obtain the proper permits in many jurisdictions, it can still be quite a profitable venture if you’re willing to try and enter a relatively new industry and act as a true entrepreneur.

 

These were some ways to make money with the rising popularity of tablet PCs. Of course, there are definitely many more that you can find if you make a bit of effort and research some money making opportunities.

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New Kindle Fire May Boost Popularity of Tablets

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New Kindle Fire May Boost Popularity of Tablets


There has been some talk in technology blogs about Amazon working on a new smartphone that may be a viable competitor to the Apple iPhone. But for now, nothing has been made official yet and Amazon’s event focused on the Kindle without announcing a new smartphone.

 

Some new versions of the Kindle have been released, which aim to make the tablet even more popular than it is right now. Upgrades have been made to the 7 inch Kindle Fire, which is now priced at $159. The 7 inch Kindle is now available in HD at a price of $199, plus 2 new versions with an 8.9 inch display are available, one of which has 4G connectivity. This makes it quite obvious that Amazon is seeking to take some market share away from Apple in the tablet market. This seems to be working somehow, since the Kindle Fire is the second most popular tablet, after the iPad, of course.

 

If you want to see the specifications of the new Kindles and how they compare to the iPad, there are plenty of technology news articles that provide more details. What’s more interesting to us is the fact that tablet usage is growing and how one can profit from this expansion as a marketer or business owner.

 

Amazon’s strategy is to profit from content sales for their mobile devices. The company has even taken shots at Apple, saying that it’s better to try to make money by selling content than by making upgrades to hardware. And in a way, they are right.

 

The demand for tablet based content is expected to grow as an increasing number of people get a tablet of some sort, whether it’s the Kindle, the iPad or any other one. Publishing eBooks and selling them on the Amazon marketplace is still a popular source of revenue for many, especially amateur authors who are seeking to get their works read. But the written word isn’t the only type of content that consumers want. Multimedia content, such as video and apps are also in high demand. This explains why there is a lot of demand for developers who can make applications that will run on tablet devices. Productivity tools, games, communications programs and many other applications are being downloaded by tablet users.

 

These users also browse the web on their devices. Marketers need to take a look at some numbers and statistics, in an effort to see what web based content tablet users commonly seek out, how they behave with regards to online advertising and which products and services they commonly buy when using the web on their mobile devices. This will allow the creation of advertising campaigns that are specifically targeted to tablet users, as many advertising services already allow marketers to create specific campaigns that will show only to users of tablets.

 

The devices will change and evolve over time, just like the PC has changed. But one thing that will remain is that a new opportunity has been created for entrepreneurs and will remain there for quite some time.

 

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Why Google + Has Happier Users

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Why Google + Has Happier Users


The data from the American Customer Satisfaction Index is in and the results may have surprised quite a few in the online marketing world. Google + is the social network which currently boasts the highest rate of user satisfaction.

 

Does this mean that Google + will soon become the king of social media and take Facebook’s place? In theory, anything could happen in the social media world. Remember when MySpace was hugely popular among all categories of users a few years ago? Now, it lost the majority of its market share to Facebook and has been re-branded as a site that mainly caters to music fans, as well as people with “alternative” tastes, such as those into the punk or goth lifestyle. However, to be realistic, this isn’t something that is likely to happen with Facebook anytime soon, if at all. What is more likely, however is that Google + will keep on growing and attract more users.

 

There were several reasons cited as to why users were more satisfied with Google + than with Facebook. Here are some of them:

 

  • A feeling that Google + has more respect for users privacy than Facebook. In the study to measure customer satisfaction, 42 percent of respondents have stated that Google has an “excellent” commitment to protecting their privacy. Much fewer Facebook users have rated them as “excellent” for that point. Online privacy and security concerns are now becoming more important than ever for many users, especially those older than 35. People want control over who gets to see their data and how it’s used. Without getting into specifics, it just seems that according to the public opinion, Google + does a better job than Facebook on this point.
  • A better experience on mobile devices. We’ve said this time and time again. A lot of people now get online with a mobile device. Their numbers will just keep on growing as mobile device sales are up, up and up everywhere in the world. According to user perceptions, Google + offers much better functionality for its mobile apps, especially the apps for Apple products such as the iPhone and iPad, which have received very positive reviews both from professional IT reviewers and individual consumers.
  • Google + offers a better approach to advertising. Online advertising is everywhere and for many people reading this, it is their career and the reason why their business is in existence. Users are far more satisfied with the advertising scheme of Google + as opposed to Facebook for one huge reasons: there aren’t any ads on Google +. No search ads and no banner ads. Google understands that displaying pay per click or CPM ads on its social network may not go too well with users. This is why it uses a different advertising scheme, such as showing recommendations and reviews from friends. This, based on what we’ve seen so far, goes through a whole lot better with users, who don’t really like being distracted or bothered with banner and text ads when they’re busy socializing.

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Some Data on Email Open Rates

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Some Data on Email Open Rates


Are you wondering how many emails sent by marketers are actually opened and read, at least in part, by their intended recipients? Many online marketers and small business owners are actually asking themselves the same questions. We all know that email marketing is a powerful way to reach clients and potential clients in an effort to get them to generate more revenue for an online business. But emails are only useful if they are actually opened by the recipient. Otherwise, they simply rot in the recipient’s email box or end up getting deleted.

 

There are many reasons as to why an email doesn’t get opened. It could be because the recipient didn’t like the subject line and didn’t feel like reading the message. Or, they already get too many emails and don’t really have the time to pay individual attention to each of them. Then, there is another possibility, that the recipient created an email that’s just used when signing up for websites and is not their main email. They don’t really check it that often, sometimes emails go for months without even being looked at, as the user doesn’t receive any personal or important mails at that address.

 

But are more consumers opening their emails? A study recently done by Return Path gives a few details of this. During the period from March 2011 to March 2012, email opens have actually gone up. There is an increase of 82.40% of email opens during this period. Obviously, this is welcome news for marketers who want their message to be seen by their audience.

 

But one thing that should be noted is that mobile devices, such as smart phones, have accounted for 30% of all email opens during this period. A more detailed breakdown shows that all Apple devices, like the iPhone, iPod Touch and iPad represented 85% of all email messages that were opened. Furthermore, email opens done on mobile devices were more likely to be done by users on weekends. For regular PC (laptop and desktop), the opens usually happened during the weekdays.

 

This is a useful piece of data for email marketers. An ever increasing number of internet users browse the web through a mobile device like a tablet or smart phone. Since Apple device users have a higher open rate than others, it would be beneficial for marketers to more aggressively promote their email lists to these users. On your mobile site, you can make sure that the email subscription option is featured more prominently. Perhaps there could be a certain incentive that you could give to mobile users so that they become more likely to open messages that come from your business. And since messages are more likely to be accessed during the weekend by these users, it would only be logical that you send out your more important emails to mobile users on Saturday or Sunday. This is where properly segmenting your email list by device type used could be very important as it will let you get more exposure for your messages.

 

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Making Your Site Mobile Friendly: Some More Options

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Making Your Site Mobile Friendly: Some More Options


Previously, we’ve taken a look at how making your site more “mobile friendly” is not only necessary in today’s world, but also relatively simple to do. Webmasters and online marketers have many options available to them when they want to create a website that will display well on mobile phones, such as the Apple iPhone and Android based devices.

 

We’ve seen that it is relatively simple to build a mobile site from the ground up, by using a content management system such as WordPress or by using a free site publishing service such as Google Pages or the Tumblr blogging system. Of course, there is always the option of building an HTML website without using a CMS and just ensuring that it will display well on mobile devices.

 

But what about webmasters that already have a website up and want to transform it so that it’s mobile friendly? There are a few options for that.

 

If your site is an e-commerce website, then you should do a bit of research on the shopping cart solution that you’re using right now to see if it supports mobile websites. Many shopping cart systems can let you easily take your existing site and transform it into a mobile version, either right out of the box or through the use of a plugin. Accessing the community help forums dedicated to your e-commerce system may provide you with some good help and advice.

 

If your site is based on a CMS such as WordPress, Drupal or Joomla, then you will probably have it easy. You can use some of the plugins mentioned in yesterday’s post to instantly make your website mobile compatible. Again, if you want to ensure that everything will work right, all three of the major content management systems have help libraries and community support groups that can provide you with advice, as well as point out any known issues or compatibility problems.

 

In other cases, there are some more solutions available. You can use a third party service that allows you to take content from your existing website and create a separate mobile version of it. If you search around, you will see many such services being advertised online. One of the most popular ones is called Duda Mobile. The advantage of using it is that it has both a free version and a paid one.

 

The free version wouldn’t be recommended for online business due to its limitations. You only get 500 MB of bandwidth per month, plus third party ads will be displayed on your site. The premium version is available for just $9 per month. You get an unlimited amount of pages, unlimited bandwidth, no ads, plus access to technical support by email.

 

As you can see, there are plenty of options available out there for webmasters who want to have a mobile version of their site up and running. By spending a little bit of time and money to accomplish this, you can greatly increase the profitability of your site in the long term, as an ever increasing number of internet users are browsing through a mobile phone.

 

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Taking Full Advantage of Mobile Traffic

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Taking Full Advantage of Mobile Traffic


It is a fact that the devices that we use to access the internet have changed. Of course, the regular PC, desktop or laptop, is still the main way for the world’s internet users to get online. But the PC is rapidly losing “market share” to mobile devices such as smart phones and tablets. Now that the Microsoft Surface is making big news and that there is speculation that Apple is going to unveil yet another version of its iPad as an “iPad Mini” with similar features but a smaller form factor, many online marketers are starting to pay attention to the fact that not all their traffic will be coming from PC users. In fact, an ever growing number of website visits are made from other devices, most notably smart phones, followed by tablets. And it’s not just site visits that are made. Visitors are also profitable for site owners because they make purchases. Signing up for services, buying digital goods and even purchasing physical merchandise just like they would on a PC.

One question that comes to mind is what online entrepreneurs should do about it to take better advantage of this new trend and to be among the first to profit from it. There are a few easy tips which a webmaster or online marketer can follow:

The most important thing is ensuring that the websites you own either have a mobile version, or at least are compatible with the common mobile browsers. There are free online services that would allow you to test your site’s compatibility. Remember that if a user can’t get your site to display properly on their device, they will probably do what comes naturally: hit the back button and go somewhere else, which will potentially result in lost sales and revenue for your business.

A second thing would be to understand exactly what mobile platforms are principally used by your users and what these mobile users do on your website. By taking a look at server logs and statistics, you are able to see how many of your visitors come to your website by using a device other than a PC. You can also see which sections of your site they visit the most and what they do on it. Do they mainly browse for information, or are they looking to buy something that you offer? Remember that trends in mobile platforms may change and new types of devices can appear in the future, so it is best if your site is easily compatible with all mobile browsers and not just aimed at a specific one, unless your main niche is specifically aimed at users of a certain platform (i.e. selling accessories and providing information on Android based mobile phones).

There are a few other ways that you can take full advantage of your traffic which comes from mobile devices and to profit from it. We will take a look at some of the ideas you can implement on your site tomorrow.

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The Future of Mobile Advertising: What Users Want

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The Future of Mobile Advertising: What Users Want


When dealing with digital marketing and advertising, it is important to pay attention to what consumers actually want to get. This will help marketers create ad campaigns that are more successful, as they’re more likely to be well received by their targeted audiences. Yesterday, we’ve seen that mobile advertising, in general, is very well received by users. As opposed to being bothered by it, mobile phone users see ads as a way to learn more about a certain product or service that may be of interest to them.

 

Mobile marketing is still an industry that is quite young. While internet usage has started to become extremely popular since the year 2000, smart phone usage gained in popularity only about 3 years ago, caused by the introduction of new web enabled mobile phones and data plans.

 

A study published by Market Watch in the beginning of the month has asked smart phone users what they would want to see in the future with regards to mobile marketing content. These were the most common answers given:

 

  • Receiving alerts by email, SMS or social media message when products that shoppers regularly use, or are planning to get become available in store, or are subject to a promotion, discount or price reduction.
  • Having the ability to pay for an item through their mobile phone and then pick up that item in store, thus simplifying the check out process and making shopping faster.
  • Better access to unbiased product information (user comments and reviews from experts and consumers alike).
  • Easier ways to compare prices, for example listing a product on a website and then showing how much it costs at different local stores or e-commerce sites.
  • Receiving loyalty points, discounts or special promotions when shopping for an item by mobile phone.
  • Faster and more reliable browsing experience. Websites that are specifically designed to be used on mobile devices, giving better text clarity and readability.
  • Development of a standard for mobile wallet services. While there are a few “mobile wallets” currently in service, they are still something relatively new and few brick and mortar merchants currently support payments made by scanning a mobile device.
  • Better access to coupons from their favorite stores and brands, which can then be scanned at the register like a normal coupon would.

 

These are the main comments received from users with regards to shopping from mobile phones. Business owners, both large and small, as well as independent marketers, affiliates and webmasters should take note of these and see whether they could implement something that would make life easier for shoppers who are using mobile devices.

 

Of course, there is no doubt about the fact that mobile shopping will evolve in the next couple of years and that new innovations will take place. But just like with many other industries, those who are the first to implement positive changes and innovative solutions are those who will profit from them the most.

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A Complete Mobile Wallet Solution May Be Coming Soon to Apple Users

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A Complete Mobile Wallet Solution May Be Coming Soon to Apple Users


If you look at the major players in the online world, such as Google, Facebook, Amazon, eBay (with their PayPal system), you will see that despite their different offerings they do have one thing in common. No it’s not their popularity, but rather the fact that they either have a mobile payment solution ready or they are seriously considering to develop one. Of course, it’s not only the big players in the online world that want some of the action. Banks and financial institutions, as well as mobile phone carriers are all trying to put something out. And of course there is the smaller start ups that hope to achieve popularity but that few have ever heard of.

 

But there is one company that has put out a unique concept for a mobile wallet solution: Apple. A new app has been released called the Passbook. What makes it different (at least for now) is that it doesn’t yet have the functionality to make payments with the iPhone at a point of sale, but rather it functions as a kind of virtual wallet, allowing the user to hold event & movie tickets, coupons, boarding passes, transportation tickets, gift cards, vouchers, points & rewards cards, etc. When a user is present at a participating retailer, the card can be brought up on the screen and scanned.

 

The app also combines the feature of location detection, showing the relevant card when a user is near or at a participating merchant. This concept has already been adopted by some merchants and more are expected to follow. But the main question remains here: when will Apple integrate full payment functionality into the app?

 

For now, in the United States, payment systems that are fully integrated with mobile devices are still something a bit “futuristic” and aren’t expected to reach a mainstream status until 2016 or later. Some merchants have began to upgrade their systems and infrastructure, but those who accept mobile payments are still in the minority for now.

 

Another issue is: will Apple be able to dominate the market? It is in the lead with the most popular smart phone and the most popular tablet PC. However, Android based hardware and devices are not far behind at the moment. There are some who believe that there will be two or more mobile payment solutions that will be popular in the next few years. They will all function on the same principle: the user presents their smart phone, where an app generates a secure, one use only bar code that is scanned, allowing the purchase to be charged to the user’s credit card, or deducted from an online wallet account that has been filled up in another way (bank transfers, payments received from businesses, person to person payments, etc.). Apple seems like a trusted solution however it is still not known how much of the market they will be able to corner in the payments industry, as this is something the company doesn’t have too much experience with for now.

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Will Mobile Marketing Change Online Marketing in a Significant Way?

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Will Mobile Marketing Change Online Marketing in a Significant Way?


The fact that mobile marketing is growing in the online marketing arena has been discussed numerous times, with facts and figures being posted. The main thing about it is that businesses are now investing a larger amount of money than ever to reach consumers who are using internet enabled mobile devices. One question that many have is how will mobile marketing change the game?

First, we need to understand why so many businesses are now focusing on consumers using mobile devices. This can be explained at the base by the advancements in mobile technology. A couple of years ago, mobile marketing was limited to sending text messages to subscribers who gave a business their mobile phone number. Few people owned web enabled phones as they were relatively expensive, both in terms of hardware and in terms of monthly data plans. This meant that very often, only business people were using them, giving marketers a limited demographic.

Now that smart phones are becoming more adopted by all segments of the population, marketers are noticing increased opportunities to reach more people and are therefore taking action to profit from it. There is nothing that is “revolutionary” about a smart phone for marketers, it is just another channel that has opened for them to reach their intended audience.

Even in mobile marketing, many advertising types have remained the same. We still have search marketing, content marketing, email marketing, etc. It is just that the format of the pages has been better adapted to the screen of a mobile device.

One thing that has changed the landscape of internet marketing is the attributes that are unique to smart phones. There is the development of apps that are made for the various mobile platforms. These apps include games, communication tools, productivity programs, etc. Marketers can profit from these apps in two ways, either by selling them, or by using in app advertising for those that are free.

Mobile payment solutions are also on the rise. Users can now pay for certain items directly with their mobile phone account. For now, the majority of items that are paid for by mobile payment are intangibles. This can include things like electronic books, videos, virtual items for online games, dating site subscriptions, etc. However, mobile payments have some potential to go beyond that. Already, some services exist which allow users to make small purchases at retail stores and pay with their mobile phone. Again, there is a lot of profit to be made with this. Payment processors, carriers, as well as affiliates who promote a product or service all get a share of the pie when a mobile transaction occurs.

When we look at how things are going now, it’s not really that mobile marketing is going to completely scrap everything we know about internet marketing and replace it with a different kind of marketing. It is just an additional channel to be used, just like social media when it made large gains in popularity in the past couple of years.

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All Types of Online Advertising Have Seen Growth in 2011

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All Types of Online Advertising Have Seen Growth in 2011


In the United States alone, revenues for internet marketing have totaled more than $31.7 billion in 2011. This is seen as an increase of around 23 percent from 2010 and there have been a few reasons cited for this jump in growth. One of them is the increase of mobile marketing and advertising.

 

According to data from PricewaterhouseCoopers, online advertising revenues have gone up in a steady way all through the 2011 year, reaching a peek during the fourth quarter, at $8.97 billion in reported revenue. Many would be interested in seeing a breakdown of this revenue, to see where businesses have spent their online advertising dollars in 2011. Search related spend is still at the top, with 46.5 percent of all online ad revenue in 2011. Display advertising, such as on site ads, were in second place with 34.8 percent of advertising spend during the year. However, mobile advertising did play a sizable part, contributing just over 5 percent to total ad revenues. According to statistics collected during the year, mobile ad spending has reached $1.60 billion.

 

Even though mobile ad spending is still a relatively small part of the total ad spend that businesses put out, it is rapidly gaining ground and is expected to increase in the near future. The reasons behind this growth may seem pretty obvious. An increasing amount of consumers own internet enabled mobile devices, such as smart phones. Furthermore, a large amount of them are using the devices to either shop online, or to look for a brick and mortar business that they would want to visit.

 

For purchases made online, digitally delivered content of various sorts, such as games, music, wall paper graphics, adult entertainment content and ring tones are still very popular purchases made from mobile devices. However, the popular e-commerce sites are also reporting that there is a growing amount of consumers which are ordering goods directly from their smart phones.

 

There are many people who would be interested in knowing that mobile related ad spending is growing. First, there is the ad networks themselves, which are rapidly implementing mobile advertising solutions that are getting increasingly targeted. Advertisers are now able to select certain criteria to serve mobile ads, such as geographic area, type of mobile device used, demographics of the website being advertised on, etc. There are also ad networks and specialist marketing companies which are appearing on the market, who offer advertising and marketing solutions that are made to reach the mobile audience.

 

Businesses of all kinds, as well as affiliates that are promoting their products are also seeing an interest in mobile advertising solutions. By being among the first to develop a complete mobile marketing plan, they can stay ahead of the competition and attract those in their targeted market who are using mobile devices to browse the web. But in any case, businesses are still seeing the value offered by traditional online advertising channels, such as on page display and inclusion of their site in paid search results.

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