Previously, we’ve seen quite a few ways to improve the overall conversion rates on your website. If you have an e-commerce site which sells something online, then conversions are obviously something that you want to have. Here are some more ways to increase your website‘s conversion rates in addition to what we’ve covered before:

• Optimize your website for mobile visitors

Depending on the geographical location of the visitors that you are targeting, as well as your niche, anywhere from 10% to 25% of website visitors will be using mobile devices such as smart phones. What does this mean to you? Quite simply, you need to make sure that your website will work well to someone who is using a mobile device to access it. All parts of your site should be functional on mobile browsers, especially the checkout process. If a visitor that is using a smart phone notices that your website is not loading as it should, then they will obviously go somewhere else, which is definitely not what you want when it comes to your sales.

• Find ways to capture visitors contact information

In most cases, this will be limited to just their e-mail address. It is also a good idea to give visitors a certain incentives in exchange for getting their e-mail. For example, you could have a contest where one of your subscribers will win a free product. Or if you offer intangible products, such as e-books or software, you could give a free trial of your software, or a free guide in exchange for the user signing up for your mailing list.

Some of you may think: how does this increase conversions? The user is not buying anything right now… Well, even though they are not making a purchase at the moment, they may very well return to buy something later on. By getting their e-mail address, you will obviously be able to send them a newsletter which contains information about your business, updates on your products and current promotions.

• Include videos on your site

Including videos on your website can increase conversions by giving your website a look of authority on your niche. These can include instructional videos, a presentation of what your business is, as well as customer testimonials. Whether the video should play automatically when your page is opened is still the topic of debate. Some believe that it simply annoys users to have to hear your video if they didn’t want to, while others say that it will focus the customers attention to the video. In any case, you can put up a video on your site and simply put in a call to action for the visitors to watch it if they want to.

If you follow the tips that were presented in this series, you should definitely see at least some improvements in your conversion rates. But of course, there are many other things that you can do, which are left only to your own creativity.

For those of you who have thought about being an online freelance writer, here is some information that will help you out on your new journey to making money by writing content on the internet. Being a freelance writer in the online world is not as difficult as it may seem in the first place. In most cases, you won’t need to have much literary talent. After all, most online writing jobs involve writing information and advertising, rather than works of fiction. Therefore, you won’t need experience in writing epic novels that have won awards for best literary work of the century.

But there are a few things that you will need. One of them is a capacity to learn quickly. When you freelance online, you will be writing about various different topics. Sure, you could be an expert in one or two of them, but it’s going to be quite hard to only get work related to things that you are knowledgeable about. When you write about things that you’re not very familiar with, you are going to need to do some research on the topic quickly. This isn’t like in high school where you get two weeks to turn in your research paper. You will need to be able to find the necessary information that you need online and use it to write the article. For example, you may need to write a review about a certain model or cell phone or car. This would involve finding the specifications and details on the subject, as well as looking up online comments to see what other people are saying about it.

This is why it is always a good idea to keep yourself on top of the news and what goes on in different industries. That way, you would be better prepared and already have some information about your disposal if you are asked to write about, say a new social networking site that has become very popular, or a revolutionary new mobile device that is changing the world of communication.

As a freelance writer, you need to be reliable and be able to meet deadlines. You also need to pay attention to client instructions in order to make sure that your work will reflect what the client wanted. By doing quality work and delivering it on time, you will be very likely to get regular clients which can be quite profitable for you.

Another thing that you must have is the ability to work fast. Especially when you are just starting out, most article writing jobs will only pay you from $5 to $10 per 500 word article. Now if it takes you all day just to produce one article, it will not be a very lucrative activity for you. Learn to optimize your research to be able to get the info that you need quicker and also be able to rapidly write down what you are thinking about.

The biggest growing segment on the internet for traffic is mobile web browsers. Every smartphone (minus BlackBerry until BB 6.0, at least) has a very capable web browser able to display rich content just like you are used to on your computer.

The problem is, it isn’t always fluid. What does that mean? When you are viewing your website on the web browser, and you have an iPhone or Android phone (without Flash) your header image might not be there because it was Adobe Flash based instead of HTML. That ruins the experience for the viewer, and with more and more people that will be viewing your website on their phone you need to do something about it.

First thing first, no Flash. I don’t care if Android just announced they would be getting Flash today, you are still segmenting a huge piece of the market if you continue to use Flash on your website. It simply isn’t worth the hassle.

Another thing to be conscience of is your navigation. I have a Motorola Milestone and it doesn’t have the best touch screen (actually, it is horrendous). The inability to click on tiny links is very frustrating to me and ruins my experience (and wastes my time) on may of my favorite sites.

By making navigation bigger and easier to select (and not select the wrong one) you will improve your user experience both on computer and mobile browsers. Drop down menus are a great example, Android phones can click the first link fine, but any links in the drop down menu can be easily mis-clicked while on a mobile device, breaking the experience.

You can have a great website for a computer, but make sure you also consider the mobile device. Having your designer code for the mobile version as well is really important. Keep the mobile market in mind when doing anything, or have a complete mobile version. WordPress and many other platforms have great mobile plugins that allow you to easily transform your design into a mobile version, or create your own.