Tag Archive | "Mobile Ads"

Mobile Promotions, Ads and Coupons Increasingly Being Shared

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Mobile Promotions, Ads and Coupons Increasingly Being Shared


If you’ve set up a mobile advertising campaign, you may wonder whether users are more likely to share the things that you have to offer them. After all, mobile devices are being used not only to browse the web, but also to access social media sites, which are all about sharing. There was a study done last month and published by Market Watch that sheds some light on the topic, which should give some good information for marketers, affiliates and e-commerce site operators.

One of the first things mentioned in the survey is that young adults, between 18 and 35 years of age are much more likely to use mobile devices when transacting online, of which a sizable proportion prefer their mobile device as their primary way of shopping online. Of course, this isn’t really a surprise, as we all knew that younger people are more likely to use mobile technology and to shop online on a mobile as opposed to a PC. The survey of 1 500 adults in the USA shows that those under 35 have a 30% chance of saying that they enjoy using the internet more on their mobile device than on a PC.

Additionally, 47% of users state that they’ve clicked an ad they saw on a mobile web page or an app. 55% made a mobile purchase within the last 6 months, however this also includes “mobile specific” content, such as music, images, ringtones, apps, etc. The same amount (55%) admit to using their smartphone to make comparisons between prices offered by different merchants at least once a week.

But what is even more important for online merchants is this: 50% of users indicated that they shared coupon codes, sales materials or promotions with others by using a mobile device at least once during the past month. A good proportion of these users (19%) are even more engaged and responded that they share this type of material 3 times or more every month.

What this means to marketers is simple: create mobile ads and use marketing materials or strategies that are easily shared via social media. Coupons are among the favorite type of content by those who share online shopping information, for several reasons. First, they don’t seem as “spammy” as just sharing an ad. Second, they allow the user’s friends to save money, so if someone is happy with getting a good deal thanks to the use of a coupon code or link, they are more likely to share that happiness with their friends, especially if they believe that these friends will be interested in the type of merchandise sold and will benefit from the coupon.

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Mobile Apps Are a Profitable Business

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Mobile Apps Are a Profitable Business


When it comes to making money online, there are certainly hundreds of different ways to make this happen. But if you have coding experience, it may be even easier for you to pull in some profit. Sure, you can freelance and help others develop applications, but wouldn’t it be better if you could create your own apps and make money from them? Who knows, you might create something that will be liked by millions of users.

The possibilities are endless as far as app types go. Remember, what you create doesn’t have to be particularly advanced or even too useful. You could make an app whose only purpose is to play animal sounds and still get hundreds of thousands of downloads.

If you’re new to mobile app development, there are plenty of resources that will help you get started out rather quickly. You can find guides, as well as software development kits for both the iOS and Android platforms. Now that an ever increasing amount of people own a smart phone or tablet device (many times they have both), there has never been a better time to get in and start cashing in on this new trend. All statistics show that the number of downloads for mobile applications is only expected to grow.

But how do you actually make money from the apps? There are two ways. The first one is to charge people a fee to purchase your app, which is often relatively small, usually ranging from $1 to $5. But this may not always be the best approach, especially if you’re new to the game and people don’t really know who you are or what your app is supposed to do.

There are other solutions in that case. You can release the app for free and still make money from it, by embedding mobile ads in it. These can either be links to affiliate offers, or ads that pay you for each click or impression. However, remember not to over do it. Remember that mobile screens are small and nothing ruins the user experience more than an app which has ads that cover nearly half of the screen.

You can also do a combination of both. This is often called the freemium model and is used by some of the best app developers in the world. You release one version of your app for free, which has basic features. A “pro” or advanced app is also made, but this version has a small cost. You can entice your users to upgrade to the paid version by offering more functionality as well as reminding them that the paid version doesn’t display any ads.

If you’re thinking of joining the market, be sure to do some research first. Look at some success stories, but also some failures and problems that other developers had. Try to find a specific niche and an idea that is truly original. The apps that were the most successful are usually those who were the first to offer something which wasn’t previously available.

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Invalid Clicks a Growing Concern for Mobile Marketers

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Invalid Clicks a Growing Concern for Mobile Marketers


Mobile advertising is something that’s relatively new. It has only been about 3 years that the availability of innovative devices, combined with well priced data options has caused many consumers to use the internet on smartphones on an increasing basis. Naturally, what followed was an explosion in the demand for mobile advertising solutions. Of course, some of the major ad distribution networks such as Google Adwords have stepped in, ready to cater to the needs of advertisers, publishers and consumers. There are also many smaller networks, some of who are just new start up companies that are trying to get their name out there in the mobile advertising scene.

 

But no matter whether you deal with a giant or with a smaller network, there are some problems that have started being reported with mobile ads and which marketers and advertisers everywhere are following with a closer look. Publishers who run ads on their websites naturally want to maximize their earnings by getting as many people to view or click the ads they run. Advertisers want traffic. But just like with regular PC traffic, they want good quality traffic, meaning clicks from users who are actually interested by the ad and who have a chance of buying something from the advertiser or taking any other action that they want, like downloading an app for their smartphone.

 

But a new study that was recently published by Market Watch shows many problems with the mobile advertising industry. Up to 18% of clicks on mobile ads were probably fraudulent and 22% are probably accidental.

 

These accidental clicks can happen even on a PC, but on a smartphone, they are unfortunately more likely to occur, as it is much easier for someone’s fingers to slip and cause them to click on an element of the page that they didn’t really want to. Accidental clicks are usually characterized by a user who stays on your page for a couple of seconds and then leaves to return to the previous page right away. The only way to prevent these is to ensure that the sites where you publish your ads on are well designed and don’t have important elements, like menus, located in an area very close to your ad, where the chance of accidental clicks is a lot more common. Advertisers that target mobile sites should therefore be more selective on the sites where they advertise on. If they notice that there is a large number of accidental clicks coming from a few websites only, then there is more than likely a problem with the way these sites are laid out.

 

But there is a percentage of clicks that aren’t accidental, but are rather downright fraudulent. Click fraud has one simple goal: to get paid for clicks sent to your site which don’t come from a legitimate visitor.

 

Tomorrow we will examine more closely some of the methods that you can use to rapidly detect and prevent click fraud before it starts to become a major problem for your business. This is something you should look into if you advertise online, whether you target mobile users or are simply targeting PC traffic, as with click fraud, you’re paying for visitors that are of no use to your business.

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Smartphone Searches Much More Likely to Convert

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Smartphone Searches Much More Likely to Convert


Smartphone usage has been seen in different ways by marketers all around the world. As an ever increasing number of consumers now use the internet on a mobile device, this naturally brings in more opportunities that a a lot of online marketers have been nothing but happy to take advantage of. But for some, learning to market to mobile users has been a bit complicated. It’s true that mobile users share many similarities to those on PCs, in fact most consumers that have a smartphone also use the internet on a regular PC. But the way that marketing should be done, as well as the expected results are quite different.

 

One thing that marketers have often questioned themselves about is whether mobile ads have a higher conversion rate than ads geared towards PC users. The answer, of course, will vary depending on the niche of your website and the marketing channels that you are using. But as a general rule, mobile ads will bring a higher conversion rate, especially in the select industries of dining, auto and travel.

 

In fact, the numbers are in from a Nielsen Panel that surveyed over 6000 smartphone users. The conversion rates may look surprising to a few. Results show that 85% of searches for dining, 51% of automotive searches and 46% of travel related searches result in a purchase made the very same day. This is a simple fact that marketers should not ignore if they want to experience success. Smartphone users are more likely to be “ready to buy”, while PC users may be unsure or still in the “comparison shopping” phase.

 

It doesn’t take a marketing expert to figure out why. People use their smartphone quite often when they need to find something quickly and don’t have the time to do intense research. They’re searching for a product that will fill a need and when they find it, they’re quite likely to buy it if the attributes of that product and the price range is acceptable to them.

 

Take someone who is traveling to a city they’ve never been to before. They’re sitting in their hotel room and are wondering which restaurants are nearby. They do a search for a type of restaurant that they would want to eat at. They then see a list of results. It is quite likely that they would just look at the pages of one, two, maybe three restaurants before heading out and getting their food.

 

For automotive, many users who do a search need to find a replacement car part quickly. With travel, it’s quite possible that the user needs to travel urgently to their destination and are looking to find transportation that will get them there, whether it’s by bus, train or air.

 

But how do marketers ensure that they’re able to capture the attention of those mobile searchers and make the sales that they need to keep their business going? It’s actually quite simple, but may demand some adjustments for certain marketers. Tomorrow we will take a look at a few techniques that can be employed to increase success.

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Mobile Phone Users Actually Like Mobile Advertising

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Mobile Phone Users Actually Like Mobile Advertising


Digital advertising can come in many formats, such as search ads, content ads, personalized social media ads, video ads that play before a user can access content, etc. Then, there’s mobile advertising.

 

One of the main issues of digital advertising is how well it’s received by the users. The questions are: do the users targeted by the ads welcome them, or oppose them. And more importantly, do they actually pay attention to the ads, or just do their best to ignore or skip over them. The last part is of great importance, as it’s not sufficient to just display an ad to a user, but a marketer also needs to create some engagement. This is one of the main reasons why pop up ads are in decline now, even though they were very popular about a decade ago. They had the effect of annoying users, who simply closed them without even looking. To take things even further, “popup blocker” tools and browser add ons have gained so much popularity that they’re now a regular feature in web browsers.

 

When it comes to mobile advertising, do users like the ads that they receive and do they pay attention to them? According to information from a study done by the Interactive Advertising Bureau in May of 2012, the majority of survey respondents (70 percent), saw mobile ads in a favorable light, viewing them as an invitation to learn more about a certain product, rather than an unwanted intrusion.

 

The survey also asked smart phone users what they used their phone for when they were shopping. 28% of respondents stated they used it to find out more about a product or service, 18% used a phone to look up store locations and 12% used a web enabled phone to compare the prices of certain items.

 

Even though their numbers are growing, there are still few mobile phone users who reported making purchases of non digital items on their mobile phone (5% of respondents).

 

What this shows is that, for now, users consider their smart phone to be a platform with which they look up information, rather than to make purchases on. They still prefer to buy most items from a retail location, or from a regular PC.

 

This means that marketers need to ensure that their brands and products are visible to mobile phone users. This can be accomplished by building a mobile friendly version of their website, by using advertising channels that target smart phone users, and if they have a physical retail location, by ensuring that their business can easily be found by someone who is out of their house and looking for either a specific business, or a product / service that they would need but don’t really know where they can find it.

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