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More Tips to Build Your Authority Online

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More Tips to Build Your Authority Online


If you’re using social media to try to build your authority on the internet, you’re using one of the best tools available to accomplish this. But in order for this to bring you the results you expect, there are certain things you need to do in order to succeed. We’re now presenting you some more tips that you can use to reach your goals:

  • Ensure That Your Website Works and Works Well

Building authority means that you will get more traffic to your site and that you will get a lot more interaction with your visitors, such as getting comments on your blog posts. For this reason, you will need to make sure that your website is accessible at all times and doesn’t run into any type of problems. Using a shared web hosting account for a site that gets 50 visitors a day and a few comments on your blog may be fine. However, many webmasters have reported running into problems as soon as the traffic picked up, people started interacting with their site more and viewing more pages on it, as well as using interactive features such as comments and discussion forums on a site. Because of this, you need to start thinking of your options about what happens when you outgrow your shared hosting account. If you stay with the $5 a month “unlimited” hosting account you have now, you may soon realize that it wasn’t all that unlimited when your site keeps crashing all the time or your host takes you offline because you’re putting too much strain on their server. Consider getting a dedicated or VPS web hosting solution instead. It will cost a bit more, but you will also be making a lot more money from your website to compensate.

  • Make Sure That All Pages of Your Site Are Sociable

People love to share information that they found interesting, such as a blog post or article on your site. But this can also apply to pages that talk about products that you’re selling, such as sales pages. Include buttons for social media on all areas of your site, no matter what kind of content they carry. Enable comments on your blog posts and articles. Include social bookmarking options as well. And don’t forget email lists. While many people will be following you on Twitter or Facebook, this doesn’t mean that e-mail marketing is dead and doesn’t work anymore. Have an opt-in square where users can input their e-mail address and include a call to action as well. This works especially well for content pages. If a user is reading something and finds it interesting, they may be looking to get more from you later on. An opt-in link that offers access to more updates and information may work well for you.

There are a few other things that you can do to develop your online authority. Tomorrow we will take a closer look at what you can do to attract some followers and keep them interested.

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Debunking Common Myths About Google Panda

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Debunking Common Myths About Google Panda


Ever since Google rolled out their “Panda” Update in February 2011, there have been many myths that have circulated all over the web about it. Here are some of the more common ones and answers to them:

 

  • Google Wants to Get Rid of Affiliate Marketing as We Know It

 

The Panda update has nothing to do with affiliate marketing, CPA offers, etc. It can affect any website, whether it is selling its own products, promoting affiliate offers, or even not selling anything at all and not containing any ads. Those who do affiliate marketing or promote cost per action offers properly (using different traffic sources, ensuring the quality of landing pages and web content, etc) should not suffer too much from it. It’s designed to stop marketers who use Black Hat SEO techniques, such as publishing content designed to attract those who search for certain terms and then trying to get them to buy a product.

 

  • The Panda Update Only Affects Content Repositories

 

Every website on Google’s index will go through the Panda filter, no matter what kind of site it is. Whether you have just a few pages that were written by yourself, or you run a site where hundreds of different authors submit content, your site will be filtered through it just the same. While some of the websites that were the most affected by the Panda update were indeed content repositories, the reason behind this is that they had a higher chance of having poor quality content on their sites to begin with, as they have submissions from many different authors.

 

  • Panda Only Targets Queries done in US English

 

This was true at the beginning, but it’s just not the case anymore. Content in all languages, except Chinese, Japanese and Korean will be affected by Panda. Therefore, if the content on your site is written in a language other than English, this will not let you “escape” the new filter created by Google. While it is not known as of now if the same criteria is used to filter sites in all languages, according to some online marketing news, it seems that sites published in other languages can indeed be penalized if they have too much content that is irrelevant, poorly written, or repetitive.

 

  • If a Page has Gone Through the Filter the First Time, Everything is OK

 

Google has made several adjustments and tweaks to Panda which have the goal of making it more effective for its intended purpose. Google is expected to continue rolling out updates to it. Therefore, attempting to “outsmart” Google by using black or gray hat SEO techniques is unlikely to work well in the long term. The only way forward if you want your site to rank well on a consistent basis is to provide your users with quality content at all times.

 

There are a few other myths about Panda that are circulating. Tomorrow we will take a look at some more.

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Picking An Effective Domain Name

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Picking An Effective Domain Name


No matter what kind of business you have, it’s extremely important to have a website for it. Whether you own a local store, or you’re just starting out as an affiliate marketer, you’re going to need a website, and the first step to getting that website up and running is getting a domain name. Picking a domain name requires a little thought and effort, and sometimes, you’re going to have to spend a little extra money to get the right name.

Your domain name should directly reflect your business. Whenever possible, you should use the name of your business as your domain name.  If, for example, you have  a business called Carl’s Carpets, you would want to get carlscarpets.com if it were available. Search engines look at a site’s domain name when determining search rank, and in order to show up at the top of search engine results when someone searches for your company’s name, you’ll need a domain name with your company’s name in it. It’s not only okay, but a great idea to include a city state, or other location in your domain name if you run a local business.

If you run an affiliate site, or really any site where the name isn’t as important as the content, try to pick a domain name that contains keywords relevant to the content. For example, if you are starting an affiliate site that focuses on carpet cleaners, you would want a domain name like carpetcleaners.com. Having a domain name that contains keywords relevant to your content will help you to show up near the top of search results for those keywords.

Whenever you can, you should get a .com domain name as opposed to a .net, or a .org. Most people think of the .com address first, and if your domain name isn’t the .com version, you run the risk of having people get frustrated trying to find your site. Most of the best .com domains are already taken, so you’re going to have to do one of two things if you want a high quality domain. You’re either going to have to get creative with your domain name, or you’re going to have to buy a domain from a private seller rather than a registrar. Private owners will sell domain names at prices ranging from hundreds to thousands of dollars, so think carefully about what you’re willing to pay before you go this route.

Picking the right domain name is the first step to a successful website. By starting with a strong name, you are starting off right.

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