Tag Archive | "Marketing"

Twitter to Give Away Free Ads to Small Businesses

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Twitter to Give Away Free Ads to Small Businesses


Advertising on Twitter has been something that’s been talked about a lot in online marketing circles. The microblogging service has now become part of many companies overall social media strategies. In fact, millions of businesses around the globe have created a Twitter accounts to promote their brand and share information with users who may be interested in what they have to offer. There are two ways a company can advertise on this social media site.

The first one is free and simply involves creating a Twitter account. You can then post messages on your profile, which can be read by users that follow you. But for those who want more exposure, Twitter has recently expanded its paid ads option, which allows your messages to be seen by Twitter users based on your selected demographic. Many companies, especially large and well known brands, have taken advantage of this paid advertising option.

But now, it seems that Twitter wants to increase the number of small and medium sizes businesses that advertise on its network. The company has made an announcement on November 20th that it is going to give away $100 in ad credits to small businesses that qualify. The conditions to receive the ad credit are quite simple: it requires a business based in the United States, which has a completed Twitter profile and image, sends tweets on a regular basis, hasn’t used Twitter’s paid advertising features before and has at least 20 users following them. The first 10 000 small business who sign up and fulfill these conditions are going to receive the advertising credit in their account and can begin using it right away.

Now, some may think that there isn’t anything spectacular or particularly generous about this offer. And this is actually quite true. Advertising credits have been given out by Google Adwords, Bing and Facebook through various channels. For example, it is common to receive $100 in Google Adwords credits and a $100 Facebook Ads voucher when signing up for a webhosting package. But it seems that Twitter has been a lot slower in rolling out its paid ad services and hasn’t been aggressively going after small business advertisers like Google.

But this seems to be changing and the company is now actively on the lookout for new advertisers, especially small businesses. And it also seems to be working. In fact, all statistics show that Twitter ad revenue has been steadily growing since 2010. This growth is expected to continue again in the next 2 years, with projected Twitter ad revenues reaching $808 million by 2014.

This recent promotion will give small businesses the chance to try out Twitter’s ad service without spending any money. This will give them a more “hands on” look at how Twitter advertising work and they can determine for themselves whether it is likely something that they will want to keep paying for in the future, or if other ad networks will give them better results for their online advertising campaigns.

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Final Advice on Content Marketing

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Final Advice on Content Marketing


Recently, we’ve gone through many things related to content marketing and how you can better use it to promote your business in the online world. While creating web content may seem easy, there are some things you need to know about if you want your efforts to actually be beneficial to your business. Here are some additional tidbits of advice on the topic:

Organize Your Content Well on Your Site

Don’t just throw articles around randomly on your website. Make sure that it is structured, so that the users can rapidly find the content they’re looking for and also navigate efficiently to the rest of your website. You can consider adding a blog to your main site as a place where you will put most of your articles too.

Your Articles Should Also be Well Structured

Nothing will annoy a reader more than a poorly written article. And this doesn’t simply refer to the quality of the English used either. The general structure of the article should make it easy for the reader to get answers to their questions, without having to go through the entire piece to see if it contains what they’re looking for. Don’t write a wall of text. This is unbearably hard to read. Structure the article by using paragraphs and include lists or bullet points if the type of article that you’re creating can benefit from this.

Vary the Types of Articles You Post

Unless you have a content-based site that is strictly reserved for certain types of articles (such as technology reviews, political commentary, etc), you should try your best to try to vary the type of content that you include on your site. Include some news, company announcements, reviews, how to articles, etc.

Include an Image in the Article

Ever notice how industry magazine articles very often have an image, such as a piece of clip art that is related to the topic? This can serve many purposes, such as focusing the reader’s attention on the article and making it more inviting to read. Just like on this blog, you should include a small image that is related to the topic of your article in it.

Don’t Forget to Let Readers Share Your Content

We’re in 2012 and are living in a world where sharing information through social media has become more commonplace than ever. So why not let readers share your content with others who may be interested in it? Include various social media buttons, like Twitter, Facebook, etc. which will allow readers to share the article with their friends and followers. You can also include an option that will allow the reader to forward the article by email to their friends. Sure, someone dedicated enough to share your article can copy/paste it and share it that way, but we’re not in 1995 anymore. The easier you make it for readers to share your content, the more likely it is that they will actually do so. And this means more readers, more exposure and more traffic to your website.

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Does Content Length Matter?

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Does Content Length Matter?


When it comes to writing articles and using them for content marketing, one of the biggest debates that is ongoing is “what length of article is the best”. Is a 1000 word article going to perform better than a 400 word article? And with all the changes that have been going on with Google recently, with the search engine putting a strong emphasis on “quality content”, some may think that longer content will be better for SEO purposes.

But the thing is, there is no standard in terms of number of words that defines what is a “good article”. When you measure how a certain article performs, there are numerous things you need to take into consideration. You need to ask yourself: what do I want this article to do? It could be: clicks to the rest of your website, views to the article in order to build up your brand image and reputation, having the article syndicated on other sites, having others post links to the article or getting an overall better ranking on Google.

A good way to approach the question is to ask yourself: what length is required to discuss the topic of the article? If you’re writing something about the economy or politics, a 1 500 word article may be needed. But if you’re writing about “animal shaped mailboxes made out of recycled organic materials”, chances are if you write 1 500 words, you will either go completely off topic, or start repeating yourself over and over again. This will simply bore the reader.

You should also remember that there will be human readers actually reading the content that you put out. In many cases, they’re not reading things just for fun, but are actually looking for an answer to their questions. In some cases, the answer can be provided in 250 words or less. In some other cases, it will take far more than that. When you do a search, you’ve probably had frustrating results where the page you click on either gives just a few bits of vague information that you already knew, or keeps rambling on and on and on and you have to pay close attention to the content to see whether it will eventually contain what you’re looking for or not.

Proper organization and structuring of the article will also matter greatly. If it’s a “How To” article, having well defined paragraphs, with bullet points that contain concise information will be much more satisfying for the reader than a 4 000 word piece of content that looks like a doctoral thesis on the topic. So for example, if someone wants a guide on how to change a watch battery, remember that they’re not coming to the page to read a history of watchmaking or to read several paragraphs where you critique different styles of watches.

The bottom line is, there is no hard and fast rule for article length. Just like with anything else, basic common sense prevails: it should be long enough for its intended purpose and not more.

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Is Your Facebook Page Not Giving You the Results You Wanted?

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Is Your Facebook Page Not Giving You the Results You Wanted?


One question that some business owners ask is: why aren’t people actually participating on my Facebook fan page? The question isn’t one that’s easy to answer, as there could be a myriad of reasons as to why this is happening to you. Facebook is of course, the biggest social networking site around, with nearly a billion active users. So we all know how important it is for a business to set up their presence on the network. If you read any online marketing material that deals with social media, you will see the message: get on Facebook and promote your business. So you go out, create a page, then maybe add some content on a semi-regular basis. But it’s still not working out for you. The content is there, you may get some fans, but the “connection” with them isn’t happening as you may had planned before.

What you need to do is to actually motivate your fans, so that they will like your posts, comment on them, share their own ideas and also share the stuff that you’ve posted with other on their own profiles. But it’s just not happening and you’re now busy looking for what the reason is. This is something that you would need to identify yourself. Sure, you can hire an outside firm to do it for you and this is something that many businesses have done, usually with good results. But the problem here is that many small businesses, especially startups, don’t have thousands of dollars a month to spend on “social media experts” who will go over their pages and tell them what improvements to make.

In this case, you need to develop an action plan. This is actually the most simple part of the operation. You will plan what you should change about your social media presence and the steps that you will execute in order to get there. It may take a bit of time, so there’s no sense in rushing it at this point. Once you have everything planned out, it will be time to execute. Actually do the changes that you’ve planned out and carry out any improvements that you feel are necessary in order for your Facebook page to turn into something that is interesting to your users and actually profitable for your company.

The first step of the plan involves identifying the issues that are causing poor results. We’re going to present you a list of things that may cause your fans to be “less than enthusiastic” about your social media presence. We will also give you some ways that you can employ to change all of that and turn things around once and for all. Consistently applying these changes will get you what you were hoping for: a Facebook page this is more “alive”, that has fans which participate in the discussion, like your posts, add content and share some of the content that you’ve put up.

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Ultra Targeted Ads May be Coming to Facebook Soon

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Ultra Targeted Ads May be Coming to Facebook Soon


When advertising via social networking sites, targeting is the key, just like with any other marketing method. You want your ads to be seen by the right demographics, people whose profile and interests will make them more likely to become paying customers of yours. One of the most common issues with advertising on the social networking giant Facebook is that advertisers can’t target specific users with their ads.

 

But there are reports that this could change, maybe in the next few months. Facebook advertisers could have the opportunity to target users that are already their customers, or who have given them their information in some way, such as by signing up for their email list. The company is currently testing ways for advertisers to target Facebook users specifically by their user ID, email or phone number.

 

However, the information comes from a user who reported seeing a “custom audiences” tab in the Facebook advertising control panel, but then the tab was soon gone. It looks like a temporary bug allowed that user to see a feature that wasn’t intended to be operational yet. While this, in itself, is not surprising and has happened with many other websites, it doesn’t necessarily mean that Facebook will actually roll out this change. No official statements have been made by the company at this time. Furthermore, having the ability to target specific users that are on social media by using their personal information is likely to raise a few eyebrows among consumer and privacy advocates, many of whom already see social media as a serious concern for individual privacy.

 

This, however, may be resolved in a simple way. Facebook could make a setting that would allow users to opt out of being specifically targeted by marketers while they browse the social network. The feature could be left on by default and users who would see this as an intrusion on their privacy or who just don’t like being marketed to on social media could disable it if they wish.

 

Targeting your existing clients by social media also isn’t as bad as some other marketing methods, particularly those in use before the internet became popular. It’s actually quite common for many large companies to sell their user information to telemarketers as well as direct (postal) mail companies and while there is a possibility to opt out, the information is usually written somewhere in fine print on the subscription form or contract.

 

In any case, targeting your existing clients and people who have expressed an interest in your business is a good way to put your online presence to good use. This can be done in various ways, not just by social media. Among the most common ways to do this already is sending marketing emails to them, physical mailings like pamphlets and catalogs, or text messages on their mobile phones. Facebook’s move will just create a new opportunity for marketers to perfect something that many of them have already been doing for quite some time now.

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Consumers Increasingly Using Multiple Devices

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Consumers Increasingly Using Multiple Devices


There has been some talk in the marketing world about how to adapt campaigns to multiscreen users. First, it’s important to know what the term “multiscreen” actually means in this context. It doesn’t really apply to users who use more than one monitor with their PC, which is a practice that’s common in some businesses like network operations control and stock trading, but usually quite rare for personal use. Rather, it refers to users who perform a certain task using multiple internet enabled devices.

 

For example, a user would see an ad for a certain product while browsing the web on their smartphone. Then, they would continue shopping in front of a regular PC and maybe finish it on a tablet.

 

But how common is the practice? A study that was published last week by Google and Ipsos gives some details on this. It reveals that 90% of consumers will move in a sequential way between screens during the same day. Usually, they would start on a smartphone, move to a PC and then go on to a tablet.

 

An example of sequential usage would be someone who uses their smartphone on their way to work in order to check their email and social media accounts, uses a regular PC to browse the web while at work and then uses a tablet to play games when they get back home.

 

But simultaneous screen usage also exists and is rapidly becoming very common. In the majority of cases, a PC or web enabled TV would be the main screen, while the smartphone will be the second one. A few examples of this include: a user who is day trading stocks on his PC has his trading platform open on it, but has his email and social media open on his smartphone. This allows him to easily monitor the markets on the PC while being alerted on his smartphone if he gets a new message. He’s also less likely to get distracted for too long, as he doesn’t have any other tabs opened on his browser on the PC.

 

Another type of simultaneous usage that is increasingly becoming common is someone who is watching TV, but has their smartphone with them. If he sees an interesting ad that has a website given, he can browse to that site on his phone and check out the product being advertised. Or, he could research something about the show that he’s currently watching.

 

TV advertisers are now paying more and more attention to this phenomenon. In fact, many of them are now including mobile friendly websites in their ads, which will allow someone on a smartphone to get more information about the product being advertised and even conveniently make a purchase.

 

Many advertisers that run TV campaigns are now also mirroring these campaigns on mobile channels, in order for the viewers of the TV ads to recognize the ads more easily.

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Facebook Coming Down on Fake Likes

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Facebook Coming Down on Fake Likes


The amount of likes that a Facebook page receives is definitely the biggest way to determine its popularity with its targeted audience. There are plenty of ways to get more Facebook likes on your page, such as by including social media buttons on your main websites and blog, or including a link to your Facebook fan pages with the emails that you send. But there has been some controversy surrounding Facebook likes recently, which affected some corporate, as well as political pages.

 

The issue of fake Facebook likes has existed for quite a long time, but it seems that it’s only recently that it was given a good amount of attention by the social network. Facebook has released an update on their blog on August 31st saying that they are taking action to remove likes that are deemed to be fake. However, the numbers don’t seem to be too dramatic. The update states that less than 1% of the likes for any particular page will be affected.

 

This includes likes that were purchased, generated by malware, as well as those that were generated by users who were deceived into liking a page. The latter category is one that has been often discussed in online marketing circles. Certain video sharing sites were using scripts that would force a user to like the page before they could have access to the videos. This goes against the basic concept of the Facebook likes, which are meant to be given only once a user has seen a certain page and found the content to be worthy of being included on their page and shared with their friends. Other ways of deceiving users was creating fake contests or giveaways, where users were promised non existent prizes if they liked a certain page. Of course, the prizes never came and very often the pages were then used to send spam messages onto the users news feeds.

 

Many online marketing experts aren’t too surprised by this recent move by Facebook. It comes a few weeks after many major advertisers have questioned whether advertising on Facebook truly brings them any benefits for their business or brand. There has also been the issue of fake accounts being used to like various pages, or friend random people only to send them spam messages. It appears that Facebook is simply trying to clean up its service by removing elements that create a bad experience for the user, in addition to lowering the perceived value of the social network to its advertisers.

 

But this recent action isn’t really likely to have any impact on most people who use Facebook as part of their social media marketing strategy. You should just stay away from any services that promise to give you thousands of likes from “real” users in exchange for payment. Very often, these likes are generated by malicious means and even if the users were real people, chances are that they wouldn’t have any actual interest in your page.

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Click Fraud Fears May Have Bad Impact on Facebook

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Click Fraud Fears May Have Bad Impact on Facebook


Anyone involved in online marketing will know that Facebook’s main source of revenue would be ads that are placed in different areas of the site. In the majority of cases, advertisers pay on a “pay per click” basis, meaning that they would pay a certain amount every time someone clicks on their ads. Obviously, this is nothing new and has been around since online advertising came into existence, and is used by most other advertising networks and websites as well.

 

But with a pay per click type of setup, there is one potential problem for any advertiser: paying for invalid clicks. This means clicks on the ad coming from users that weren’t really interested in it in the first place. Now there is no way to eliminate all invalid clicks, simply because of the way they are generated. There is always the possibility of someone accidentally clicking on your ad instead of another area of the site that they wanted to click on. They would then quickly hit the back button or close the new browser tab that was created.

 

Then, there are clicks coming from competitors who want to gain some insight on the products that you sell, how your landing pages look like and what type of advertising techniques you practice. While many would decry this as a waste of their advertising budget, as the click is coming from someone who will obviously not buy anything from you, it is actually not really a serious issue. You are likely to get just a few clicks from competitors and chances are, you’ve also clicked on the ads of competitors in your niche just to check out what they were up to.

 

But a more serious problem with pay per click advertising is click fraud, which is also referred to as “invalid clicks” in the industry. These clicks could make a big hole in your advertising budget, as you’re spending money getting visitors to your website which have absolutely zero chance of converting. If it happens once or twice a day, it’s not a big deal and is just part of the cost of doing business online. But if it starts to happen a few dozen times a day or more, depending on the size of your advertising campaigns, then this could become a much bigger problem for you.

 

While there are many who would talk about the virtues of advertising on Facebook, there are a few problems with its advertising platform that came to light recently and have sparked some debate in the industry. One of these main problems was invalid clicks reported by advertisers. So what really are these invalid clicks, what can you do about them and what has Facebook done to address the issue? We will examine this important problem more in details tomorrow so that you can become more aware of how it affects today’s businesses.

 

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Changes to Facebook Advertising and the Benefits it Could Bring You

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Changes to Facebook Advertising and the Benefits it Could Bring You


Having a page on Facebook for a business or product is obviously the first step to take when leveraging the potential of social networking. Then comes getting people to subscribe to the page. But in order for a page to be useful as a marketing platform, the posts will need to be seen by a good portion of the subscribers.

 

The standard way of determining who gets to see your updates and posts in their news feed is by using the Facebook EdgeRank which aims to deliver to the user content that is the most relevant to them based on their interests and activity on the site. But for businesses that have just gotten started with Facebook marketing, this may make it a bit difficult for them to get the kind of exposure that they want. It needs to be remembered that few users will manually check for updates on the fan pages that they’re subscribed to.

 

The promoted post is the answer to this. When you make a post to your Facebook page, you will have the opportunity to promote your post and make it appear in the news feed or a larger percentage of your users. This gives the post a better “reach”. Obviously, the more users that see the post, the more effective it will be at promoting your business. Users who otherwise may not have even known that the post existed would see it and can potentially take action on it if they like what they see. This takes them to your page where they can see the other posts they’ve missed, where there is also a chance that they will take action such as clicking a link that goes to part of your website.

 

Another, less expensive advertising solution which is common on sites like eBay and classified ads websites is to highlight your story in the users news feed. More attention is drawn to it and therefore the user is more likely to notice it, then take an action if they want to explore the post further because they found it interesting or relevant.

 

There is also a solution for businesses who want get more “Likes” on their page. Again, it is based on an existing concept. When the Facebook friend of a user likes a certain page or otherwise interacts with it such as by posting a comment, the update can be displayed in the news feed. However, it is not always too visible.

 

Sponsored stories is the solution to that problem. Now, more users will be able to see when one of their friends interacted with your page. You can also control your spending better, by specifying an “Objective” for your sponsored story, such as showing this to users that are the most likely to like your page or the most likely to click on your sponsored story to check it out.

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Getting Followers to Build Your Online Authority

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Getting Followers to Build Your Online Authority


Previously, we’ve seen how important it is to build social media authority and what benefits it can bring to your online business. Many online marketers are curious to know how they can build up their authority on social networking sites such as Facebook and Twitter. The first thing that you need to think about is that authority has to be built over time. For this, you need to create an online presence that is solid and large. Of course, this may sound easy in theory, but in practice, it will demand that you make a lot of efforts.

The first thing that you need to think about is to attract as many people as possible around you. Give them an opportunity to comment on your updates and to share information about you. The more people you get following you, the better. What you post is extremely important, as it will serve to build interest. If you simply post links to a few popular articles that you’ve found on the web, this will not do much to increase the amount of followers. Simply because there are so many people doing it already.

On Twitter, you will want your account to be followed by the most active users. Those are the users which will frequently retweet messages to others. Find out more about the people who are marketing in your niche on Twitter. Look at their followers. See what they comment about and what they retweet.

Getting followers is important, but you will also want people to find out more about your business. Now how do you do this if you’re sometimes sharing third party content? There are some ways around this. If, for example, you found a certain YouTube video to be interesting, instead of linking directly to it, why not create a blog post and embed it? That way, you can give your own opinion on it and allow users to comment on it. Chances are, some of the people who ended up on your site will be curious to see what else is there and keep exploring it.

Encourage your users to share the content you’ve placed on your site. Make sure that you’ve placed some buttons for Twitter, Google + and Facebook on all of your pages. But simply placing the buttons may not be enough to get the full effect. Including a call to action on your page to encourage users to share the content could make a big difference. If you’ve watched YouTube videos lately, you will find many users encourage their viewers to not only subscribe to their channel, but also to follow them on Twitter or Facebook. So if you produce your own YouTube videos and post them on your website or blog, include a call to action in the video itself may serve to increase the number of users sharing your content. Then of course, more people will see it and more could eventually follow you. This is how you build a network of followers by leveraging the power of social networking.

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Is Google Secure Search Bad for Marketers?

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Is Google Secure Search Bad for Marketers?


Google secure search isn’t really that new. It was unveiled in November 2011 as a feature of the ever popular search engine. What it does according to Google is to help protect online privacy during searches, as the data stream is encrypted between the users computer and Google’s servers. This ensures that nobody else can see the keywords being searched for.

 

While this may be good for some security conscious individuals, for marketers it may not be the best thing to happen. There is one major issue with Google secure search: when a user performs a query on the search engine, the keywords that were used to find a website are no longer visible in Google Analytics, which is the world’s most popular online analytics program. This has left many SEO experts and independent marketers frustrated. Knowing which keywords drive traffic to your website is one of the best ways of knowing which changes you can make to your website in terms of SEO. When a user makes use of the secure search feature of Google, the data will simply show up as not available.

 

One of the comforts that marketers and webmasters have for now is the fact that Google secure search is still used in a minority of all search queries. Currently, it represents about 25% of all the search volume on Google. But what worries many is that this number may rise in the future.

 

The reasons as to why Google is hiding keyword information for organic searches is not yet known, which has many speculating and wondering as to why that is. It is probably not there for technical reasons, as advertisers who use the Google Adwords platforms still have access to information about which keywords have led a particular user to their website. There is also discussion as to whether this will finally change and Google will un cloak search data even for organic searches.

 

According to a few online marketing and SEO experts, there are some ways around the problem. One of the solutions is to look at which pages are getting the most traffic and then checking to see which keywords that page has been optimized for. This can give a website owner a general idea of which of their keywords are pulling in the bigger amount of visitors to their website.

 

One important lessons that online marketers can learn from all of this is that search engines can and will change how they do things in the future. And these changes may not always have the needs of marketers as a priority. Therefore, it is necessary to be creative in finding ways to market your website in the online world. Marketers need to remember that organic search on Google, while a big bringer of traffic to many websites, is not the only way that can be used to get visitors to a site. There are other free and paid traffic generation methods that can be used by webmasters in many different niches.

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Building Multiple Streams of Income

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Building Multiple Streams of Income


If you want to make more money online, there are a few ways that you can make this happen. While the specific details will vary according to what kind of online business you are in at the moment, there is some good advice that you can use no matter what you are doing at the moment and what you would like to do in the future.

One of the important things is to: Work on building multiple streams of income, but do it well

We all hear that earning money online successfully involves having multiple streams of income. This is a common topic that comes back in nearly every “Make Money Online” ebook being sold. And this is not just another marketing gimmick to get authors to sell more products. The reason why so many give this advice is because it works, period.

This is even true in the “offline” world. If you ask a person who is very successful financially and has a net worth of several million about how they make their money, they will probably tell you that they run several businesses at the same time. They may own a restaurant franchise, an apartment building, a car wash, a gas station, etc. All of these businesses bring them money.

This gives them the opportunity to not only make more money, but to ensure that they would keep making money should conditions change and one of their businesses wouldn’t be as profitable anymore.

The same is true online. It is better to have 4 websites in different niches making $25 a day than just one website making $100 a day. However, some people don’t approach this concept the right way. They see “multiple streams of income” and believe that it means “do everything at once”. Obviously, this is not a winning strategy, because it would probably degenerate into “do everything at once but do nothing well enough”.

A better strategy for success would be building each site or business one at a time. Focus your efforts on only one or two things at the same time, maximum. Then, when this business starts rolling well and brings you revenue like you want it, you can then start thinking about whether you’re ready to build something else that would work too.

After some time, you would be able to get multiple streams of income coming in from different websites, businesses, products, etc. that you own. This is one of the principal elements of successful online money making.

There are other tips that you can apply in the online business world that will help you earn the revenue that you’ve always wanted from your activities. Tomorrow we will consider some other pieces of advice that you can use to do just that.

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Understanding the Target Market for Your Info Product

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Understanding the Target Market for Your Info Product


If you’re going to be selling an info product, one of the things that you need to do to get the most sales is to understand who your target audience really is. This will help you set the price of your product at an appropriate level and also advertise, promote and market your product through the right channels. Understanding your audience means knowing who your potential buyers are going to be, as well as how much they would be willing to spend in order to find a solution to their problems or to answer the questions that they have. Here are some questions to ask yourself about your buyers:

  • How Motivated are They to Find a Solution to Their Problems?

Are your buyers people who are going to be really hungry for the information, or are they going to be people who will be merely curious about the niche? For example, if you create a beginners guide to online marketing, chances are that your buyers may not know that much about the niche and would be simply curious to see how online business works. However, if you’re selling a complete course on using social media to make money online, your buyers will already have some knowledge about the topic and have a stronger interest in it.

  • Have They Already Seen Plenty of Ads for Similar Products?

This depends on just how “unique” your product is. Is there a high chance that your potential buyers have already seen information about competing products and maybe even bought some of them? In this case, the price of your product will be a bit more important, as you will be competing for your buyers attention with other products out there.

  • Is Your Product Aimed at Newbies or People Who Already Have Experience?

Products that are at the introductory level and aimed at newcomers to a certain niche will usually do better if they’re priced at low, attractive rates such as $9.95 or $14.95. People who already have experience in a certain niche and are looking to expand their knowledge, on the other hand, are often willing to spend more money to get that information. They would be happy to pay more, as long as the product that they would be getting will genuinely give them what they’ve been looking for.

  • Do Your Buyers Spend a Lot of Time Online? What Sites do They Visit?

Knowing this will help you with your marketing and advertising. Is your target audience known for spending a lot of time on the internet each day? What kind of websites do they usually frequent? Do they visit niche related sites such as discussion forums? By knowing this, you can have a better idea as to where you can advertise your product for maximum exposure to your targeted audience. Remember that the more targeted your advertising will be, the more likely it will end up being seen by someone with an interest in what you’re going to be selling them online.

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Outsourcing the Creation of an Info Product

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Outsourcing the Creation of an Info Product


When you create an info product, there are several parts to the whole product development process. The first thing is naturally thinking up of a niche for your product. Then you would need to think about the information that will be actually included in it. Some people may ask: is it a good idea to outsource all or part of the actual creation of the product? Even some of the best selling information products out there were ghostwritten, so it’s normal that you may be interested in hiring someone else to do the actual product creation for you. But this idea does have its pros and cons, however. Here are some of the main ones:

Pros

  • You get to spend more time on the marketing and pre-selling of your product.
  • If writing well in English is not your strong point, it can allow you to create an e-book or guide that looks a lot more “professional”.
  • You don’t need to spend as much time on writing or recording content.

Cons

  • It’s going to cost you more money upfront. A quality ghostwriter is not one that will create an entire 20 page e-book for $15.
  • You still need to spend time searching for someone that will do the job.
  • There is no guarantee that the final result will be good if you hire someone that you don’t know, such as a writer on a forum or freelancing website.

So as you see, outsourcing the product creation does have its share of disadvantages. But it can still be done successfully in some cases. If you want to increase your chances of getting good results, then here are some tips that you should follow:

Plan and research what you want included in the product, rather than leaving it all up to the freelancer that will be creating it. That way, you will at least have some control over the content that goes into your product.

Preferably hire someone that has experience in creating info products in your niche and that you’ve worked with in the past. This will increase the chances that you will be satisfied with the results that you get. Avoid hiring someone simply because they’ve said they would do the project for you at a low price. Cheap ghostwriters will usually leave you disappointed and can leave you with a bad result, such as poor grammar or plagiarized content.

As an alternative, you can outsource only part of your project. So if you have good ideas on what to include in your book, but you’re not too sure about your writing abilities, you can hire someone who is a native English writer to proof read your text and correct any spelling or grammar mistakes. Or you can have only part of your e-book ghostwritten.

But if you want to do the entire job yourself, this is definitely possible as well. Tomorrow we will see some tips on how you can create a very good info product by doing the project all by yourself.

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