Tag Archive | "Marketing Planning"

Creating a Good Content Marketing Campaign: Part 2

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Creating a Good Content Marketing Campaign: Part 2


Creating a successful content marketing strategy requires planning and thinking before you actually go ahead about it. Yesterday, we’ve seen two of the main things you need to think about. Here are some more:

Know who your audience is and what they want

While you may know what your target market is for your main business, you should also find out more specifically about the visitors to your website. Find out who they truly are, what they’re looking for and what’s important to them. There are many methods available online to truly discover your website’s audience. You may be surprised by the findings.

The point here is that your content should be something that your audience will like and will want to read.

Ask yourself why you’re creating the content

You need to be honest with yourself on this one, as it is something that’s directly linked to what your content marketing campaign is going to achieve. Since you’re running a business and not just creating a website for fun, your goal probably isn’t to “spread knowledge and increase the global intelligence levels”.

But you need to know what the purpose of the content will be. Is it to get people to know your brand better, to know that you’re out there and you exist? Do you want to establish yourself as an authority in your niche? Do you want to offer your readers solutions to their problems, while pointing them to how your company’s products and services can solve them? Do you want clicks on your PPC ads, or visitors to buy something from affiliate offers that you’re promoting?

All of these are valid objectives that your campaign can have. Of course, the list is not exhaustive and you can have some other things in mind too. But the most important thing here is that you know WHY you’re creating the content in the first place.

How often will you post things?

We’re not talking about SEO methods here, so you can forget the “post something every day” rule. You need to know how often you will be posting things. Will it be whenever you have something meaningful to say, or will you follow a certain schedule? If so, what will the schedule be: every day, every few days, every week, every month, etc.?

While posting on a regular schedule can have SEO benefits and also bring in some regular readers, you should be careful not to start posting just for the sake of posting. If you keep repeating the same things over and over, post bland content or simply restate what was said on other websites a million times already, people will rapidly lose interest in your content.

What Type of Content Will You Use?

“Content” usually refers to the written word, but there are other types as well, such as infographics, videos, and other multimedia. Think of what content types will fit your company well and will interest your visitors. Remember that you can mix content types as well, such as an article that contains an infographic within the body that provides a visual complement.

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Some of Facebook’s Biggest Changes in 2012

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Some of Facebook’s Biggest Changes in 2012


This year, Facebook has made a great deal of changes to the way its social networking site works. Many of these changes have a good impact on those who use the site for marketing purposes. While the social network itself may have evolved, the main principles behind social media marketing seem to remain unchanged for now. It’s just that it’s now easier and more convenient for marketers to connect with their audience and share information. Here are some of the most noticeable changes we’ve seen and some that we’re expecting.

 

Timeline for marketers. The adoption of the timeline design for profiles has been met with quite a lot of controversy when it was announced in 2011. Some users didn’t mind it, while many others resisted the change believing that the old design was better. But just like many other Facebook changes, people have eventually come to get used to it and accepted it. The Timeline is responsible for changing the way in which people interact with the social network. It has also had some positive effects on businesses that use the site for marketing. Some studies suggest that since the Timeline was introduced, brands receive over 40 percent more engagement for each post that they make.

 

The “Want” Button. Currently, we have the ever present “Like” button on Facebook. But there are many rumors that are now circulating in online marketing circles that Facebook may be planning to launch a “Want” button. As some of you may have guessed by now, this type of feature would be most beneficial for e-commerce site owners. Having a Want button can be useful when it comes to seeing just how many people are interested in what you have to offer them. If it was available when you launch new products and inform your Facebook fans, the Want button could generate a lot more interest for your new additions. However, it should be known that this feature is, for now, little more than a rumor. It is not yet known when, if at all, Facebook will make it available and whether this feature will be available to all marketers on the site, or only to a select group at the beginning. Perhaps marketers would have to pay to get the ability to have a Want button? But the real answers might be coming soon, perhaps in a few months.

 

Scheduled Page Posts. This isn’t anything revolutionary, but it does make things more convenient for marketers. You may be planning to release a new product soon and want the Facebook page post to be displayed as soon as it becomes available. Now with the ability to schedule your posts, you can opt to have them displayed at a pre determined date and time. That way, you will never be late in making your announcements to your fans.

 

There are still a few more changes we will look at. Check back tomorrow for some more information about them.

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Get More Sales This Holiday Season: Your Marketing Plan

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Get More Sales This Holiday Season: Your Marketing Plan


If your goal is to profit from the busy holiday shopping season as an online entrepreneur, then there are a few things that you would need to do. Of course, there are certain things that you must do on your site to get it ready. But what about the overall marketing strategy that you will be employing to get visitors to your website and turn them into profitable buyers for you? Again, there are ways to make this happen. Let’s take a look at some of the methods that you could use to do this.

  • Make a marketing plan for the season

In order to succeed and get the most benefits, you will need to create a well thought of marketing strategy. This means planning it right ahead of time. Yesterday, we have seen that you should start preparing your website in the beginning of November and the same holds true for your marketing strategies. So get ready to develop your marketing strategy early as well. It will require some thought, but with the resources available online, it is not as difficult as you think it is. Start writing down ideas on which marketing channels you will be using, as well as how you plan to attract your customers to your site.

  • Get your tools and marketing materials ready

Do you plan on using Adwords but didn’t yet create an account? Do you plan on getting on Twitter for the first time? Now would be the time to start creating accounts at these places. This will be one less thing that you will need to take care of before you kick off your holiday sales season. Then, there is preparing the ads themselves. Previously, we have seen that it is important to have good landing pages, especially when using pay per click advertisements.

But there are many methods of online and offline advertising and you need to get your materials ready for these as well. If you have a Facebook page, then it will be a very good idea for you to create some Christmas graphics to advertise your promotions. Same thing if you buy banner space, you will need to redesign your ads to reflect the holiday season as well as your current promotions.

  • Decide what kind of specials and promotions you will give for the season

This can be obviously a certain percentage off selected merchandise, but could be anything else that gives more value to your shoppers. For example, it could be free shipping for orders, a two for one special on certain of your items, free gift wrapping services, etc. Basically, think of a way of still being profitable, while attracting more customers to buy from YOU. Also it is never a bad idea to see what your competitors are offering, so that you can try to beat their offers or give something better to your own customers. You want them to buy from YOUR site, so you will need to make it worth it for them.

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