Tag Archive | "Marketing Mistakes"

More Online Marketing Mistakes You Shouldn’t Do: Part 3

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More Online Marketing Mistakes You Shouldn’t Do: Part 3


There are quite a few mistakes that online entrepreneurs sometimes commit when they build an online business, or promote a brick and mortar business through the internet. Here are some last things that you should know about when you use online marketing. By avoiding these common mistakes, you will be able to do your online marketing activities with less potential problems and hassles.

Here are two more mistakes that you should know about:

  • Associating with rogue marketing services providers

There are a lot of individuals and companies which offer marketing services to businesses online, most of which focuses on getting traffic to your website. While hiring a company to provide you with marketing services can be quite useful and help your business a lot, you should be careful about who you hire, as this can cause problems for you if you hire a “rogue” operator.

There are plenty of ways to get traffic to a website, however not all of them are ethical or in accordance with the terms of services of search engines and other sites. Some rogue marketing providers may engage in practices such as blackhat SEO techniques, forum spamming, email spam, creating social media apps that redirect traffic to a site without the user’s consent, promoting websites through adware that is difficult for a user to get rid of, etc. If you want to build a long term business, then staying away from these types of practices is the way to go. If you aren’t careful about the marketing techniques that are used by your partners, you can find yourself in trouble, such as by getting your site penalized in search engines, taken down by your web host, banned from certain websites and generally gain a bad reputation for your business.

  • Having an unreliable website

Your website is probably going to be the main way that you connect with your target audience online, so the most important thing is that it works and works well all the time. The first thing to consider should be your choice of hosting. Make sure you do some research on the web host that you intend to use and see if they’ve had any reliability problems or other troubles that their users have reported. Stay away from free hosting services or small companies that charge very cheap rates, as they’re the least likely to give you reliable service.

Besides the hosting, another common source of problems is the site itself. If you use a content management system or an e-commerce platform, make sure that you’re picking a reliable product that can handle your websites traffic well. Do some research on any content delivery systems and plug ins that you intend to use on your site, so as to make sure that you will only be using the best ones.

By knowing and avoiding these common mistakes, you will make your online marketing experience more profitable, easier and the whole experience will be more pleasant, both for you as well as your website visitors.

 

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More Online Marketing Mistakes You Shouldn’t Do: Part 2

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More Online Marketing Mistakes You Shouldn’t Do: Part 2


When it comes to online marketing, there are many mistakes that marketers and website owners should beware of and avoid as much as possible. Avoiding these mistakes will simply mean that you can take better advantage of all the opportunities that internet marketing has to offer you, in addition to giving you the potential to make more money from your online business, with less worries and potential problems down the road.

Here are some more of these mistakes that you would want to avoid as the owner of a business that has an online presence, no matter how big or how small:

  • Ignoring the feedback, comments and opinions from site visitors and past customers

The web has gotten to be an increasingly social place, where information is being shared not only by businesses, but also by the consumers themselves, who often give feedback and advice to others about where to shop online. Google Places, for example, allows people to leave a rating and comments regarding local businesses that are listed. Specialized websites that are built around a certain niche, for example, Trip Advisor for travel related services, have an extensive section of customer reviews and ratings of different businesses and services. And of course, let’s not forget discussion forums that are related to the niche where your business is operating in, where users frequently share advice about which businesses are the best ones and which ones should be best avoided.

All of these sites provide a very useful service to consumers, allowing them to get more information about the experiences of others before they do business with someone. If you own any kind of business, look up your name on Google to see if there are any ratings and reviews that were posted about it. This will give you the chance to see if any customers or site visitors have had problems with what you’re offering and in many cases you can give a response and invite anyone that had a problem to get in touch with you.

Regarding web forums and social media groups, it’s well worth it to register and take the time to participate a bit in them, even if there were no posts, positive or negative, about your business. Simply by being present on social sites that are related to your niche, you will increase the visibility of your business and have the potential to get some new customers, even if you don’t actively advertise on that specific website.

Also, if someone has had a problem that wasn’t resolved, it gives them the chance to contact you through the website to work something out rather than posting a negative review.

With all of these things considered, you should be aware that watching your online reputation is something very important. Since it doesn’t even take that much time to do, maybe an hour every 3 days, being on top of what is being said about your business in the online world is definitely something that you shouldn’t be skipping out on.

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More Online Marketing Mistakes You Shouldn’t Do

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More Online Marketing Mistakes You Shouldn’t Do


Previously, we’ve seen some of the online marketing mistakes that are commonly done by those new (and sometimes not so new) to the whole industry. But there are more errors that those who promote their business on the internet do. Here are some of them, as well as some tips that you can use to avoid them as well:

  • Focusing Only on One Way of Generating Traffic/Revenue

In the world of online marketing and advertising, there are many ways to get traffic to your website, which then brings you the sales that you need to make money. Of course, if you found a way of getting visitors to your website which works well and helps you attain your goals, it’s normal that you would want to keep using it. However, diversifying would be a good idea and is actually recommended by some of the top online marketing experts.

Let’s say that you only use SEO to get traffic and your website is well ranked in Google. You may get a lot of traffic, but there is room for potential problems. Let’s say Google updates their search algorithm or a competitor launches an aggressive SEO campaign that pushes you out of that top spot. You would get problems as your traffic starts to drop. Same thing if you’re used to using a certain website, such as a marketplace, to advertise or sell your products on. Problems and disputes can arise, and your account could get suspended or banned. Smaller websites, such as classified ad sites, forums and marketplaces could experience problems, such as being the victim of a hacking attack, server failure or other problem and get knocked offline for quite some time. This can cause you to lose a lot of money each day that they’re down. Or, they could shut down permanently for a number of different possible reasons. Therefore, having all your eggs in one basket when it comes to online marketing is not the best course of action to take.

You may of course have on main way of getting your traffic and there’s nothing wrong with that. However, you should also have some secondary options opened to you as well. So, if you use a certain forum to sell your products, for example, you may want to explore other advertising options, such as different forums, classified ad sites, social media marketing, etc.

There are numerous ways that you can employ to get the traffic that you need to your website. Start by researching them, then narrowing down your search to the ones that would be potentially a good fit for your kind of business. Then, study how they work and start using them on a limited scale. That way, if there’s a problem with your main traffic source, you will be able to quickly switch to another method of getting visitors, without losing too much money in the process. In any line of business, having a backup plan in case things go wrong is a smart thing to do, and for businesses that sell products and services in the online world, things are definitely not different.

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Some of the Internet Marketing Mistakes to Avoid

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Some of the Internet Marketing Mistakes to Avoid


If you use the internet to sell, or promote anything, then there are many useful methods and strategies that you can employ to accomplish whatever you’re trying to do online. Reading about success stories, as well as understanding what successful online marketers do can definitely help you succeed and achieve your goals. However, knowing about some of the mistakes done by other individual marketers and businesses can also be very beneficial, as it will help you understand what should be better avoided. Here are some of the most common mistakes made when using online marketing methods of any kind and how you can avoid them:

  • Not planning or setting goals

This is a mistake commonly done by those new to the online marketing world. They simply go in, without any direction or any idea of what they want to accomplish, and most importantly how they will accomplish this. Before you get started, draft a plan, in which you put down in writing what you want to do online, what goals you hope to accomplish and by when, as well as the methods that you hope to use to accomplish these same goals. Remember, your plan can be changed at any time in the future. But it’s important to have a basic framework in place, whether you’re starting a new business, or are now using the internet to promote one that has already been in operation for decades.

  • Disregarding the competition

Large companies have an entire staff, plus million dollar budgets dedicated to following what their competitors are doing and finding solutions on how they can offer something better to their targeted market. While you may not have the same resources available to you, this doesn’t mean that you should simply go about your business without paying any regard to your competition. Take some time to see who the competitors in your niche are, what products they offer and at what prices, how their business operates and which online marketing methods they are currently using. This will help you stay one step ahead of the competition and develop strategies to make your business more attractive to people who are looking for it on the internet.

  • Lack of involvement in the whole marketing process

Many small business owners simply outsource their some or online marketing to a third party, such as an agency or individual, then just leave them to “do what they have to do”. While there are many competent agencies and individuals that can help you with specific areas of online marketing, such as SEO work, you’re still much better off being involved in the process yourself. This will allow you to monitor your progress, see if any new opportunities arise and make adjustments to your overall marketing strategy. Remember, nobody knows your business better than you do, so don’t be afraid to learn more about how online marketing works yourself, rather than leaving everything in the hands of outsiders, no matter how competent they may seem or the results they’ve given you in the past.

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Avoid Common E-Mail Marketing Mistakes

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Avoid Common E-Mail Marketing Mistakes


E-mail marketing can be extremely difficult. Even if your list contains nothing but high quality subscribers, getting them to read your e-mails can still be a challenge. Converting those readers into sales can be harder still. There are a few common mistakes you might be making that could be turning your readers away, and costing you sales.

Your subject line is your introduction to the reader. Your subscribers decide whether or not to read your e-mail based strictly on that subject line, so you should take some time to make sure it’s right. A lot of people use stiff, boring, or dull subjects for their e-mails, and that only hurts your chances of getting sales. For example, “HTML Programming Course Is Ready For You” is a bad subject line. It delivers the facts, but it doesn’t entice the customer at all. “Learn HTML 5 In Two Weeks!” delivers the message, and gets the customer excited about learning HTML 5 quickly. You can’t just deliver the facts, you have to entice the customer to open the e-mail. If they don’t open it, they won’t click any of your links.

A lot of people make the mistake of sending the same e-mails to everyone on their lists. The problem with that is that everyone on your list might not be interested in the same information. Consider breaking  your list down into several sublists. For example, existing customers should get a different set of e-mails than potential customers. That way, you can offer your potential customers different deals to entice them to sign up for your site, and make a purchase.

Another all too common mistake people make with e-mail marketing is using bad sales copy in their e-mails. You want to keep your e-mails light on text, and easy to read. A lengthy e-mail won’t get read, it will get skimmed, or ignored. Keep your e-mails clear and concise, and they’ll get a lot more attention in the long run.

A lot of people skip one very important step that should never be ignored. It’s important to test every e-mail for compatibility. Your readers are looking at your e-mails in a wide variety of ways, and you should be testing your e-mails to make sure each of your users can read them. What works in Outlook Express might not work in Gmail. Take the time to run a few tests, and it will help you retain your subscribers.

So remember, keep your e-mails clear, and enticing. If you present your e-mails the right way to the right people, you’ll see your sales increase in no time.

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