Tag Archive | "Marketing Industry"

A New Way to Profit From Ebooks

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A New Way to Profit From Ebooks

Anyone following the online marketing industry, even a bit, will know that sales of info products such as eBooks are vastly increasing. In fact, it is a billion dollar industry that is constantly expanding and creating profits for product creators, as well as their affiliates. As of right now, the most popular eBooks that you see being sold online are informational products, that teach people how to do something specific.


However, there is a new trend that is emerging in the online world that is definitely worth exploring. A few months ago, popular online book seller Amazon.com has announced for the first time that sales of eBooks on its website has surpassed the sale of physical books. Now what does this mean?


Not that “people don’t read” anymore, because this clearly shows that people are still interested in books. It’s just that the format of books is changing and many books, including fiction books, are increasingly being published in digital format. Amazon has capitalized on this by creating the Amazon Kindle store, which sells millions of different book titles in electronic format, as well as releasing an e-reader device called the Kindle.


Can this be profitable for you? Maybe. But it is definitely something worth looking at. You see, one thing that is different with eBooks is that you do not need a publisher or editor’s approval before you can market a book. Anyone can write a book and then sell it online. Are you a freelance author and want to make some money from the books that you have written? Perhaps you have submitted them to several publishers, but were turned down or simply received no reply? Well, in that case, adding your books to the Amazon Kindle store could be just the right solution for you. By doing so, you can sell your eBook online for any price that you want and it will be included in Amazon’s collection.


So no matter what genre your book is, whether it’s a romance novel, horror story, science fiction book or something more practical like a travel guide, you can sell it online through the Amazon Kindle Store. For many, doing so would be much more advantageous than having your own website, as most of the marketing is already done for you. The people who are browsing this virtual store are all there for the same thing: they are looking for books to buy. If you price your books attractively, say at $3 or $4, you can get some people who will buy it simply out of impulse. And if you need a bit of marketing to get your name out there as an independent author, you can leverage the power of social media to do so. There are many groups on Facebook, for example, which deal with literature and books created by independent authors, which could be a great place to showcase your work and find some people who would be interested in reading your works.

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Why Many Internet Marketers Give Up – Part 2

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Why Many Internet Marketers Give Up – Part 2

We all know that there are plenty of success stories to be found when it comes to the online marketing industry. Some people have built million dollar businesses right from their homes. But what about those who simply gave up. Let’s keep looking at some of the common reasons. But, maybe you are asking yourself: why does this guy want me to see what people who failed did? I want success!! Well the answer is simple: because you sometimes need to see where people messed up so that you don’t repeat their errors. There is a quote that I often like to use: “The wise man learns from his mistakes, but the genius learns from the mistakes of others.” Now let’s get back to seeing some of what causes people to give up:

  • They Let Others Talk Them Out Of It

This happens, and it does quite often actually. Somebody could have a million dollar business plan, but then their friend/wife/mother/uncle/dog tells them that “that’s stupid, it will never work” or that “you can’t make money on the internet, it is all a big scam” and then they simply put their plans behind. To have success in any business, whether its online or not, you have to believe in yourself. Do you really think that nobody was laughing at Bill Gates when he quit college to start Microsoft? Well, considering the fact that he’s now the richest man in the world, I somehow have a feeling that these people are saying: “Damn! If only I was more friendly with that geeky guy in glasses!!”.

  • They Wanted Someone To Hold Their Hand Every Step of the Way

Part of running any business is that you need to be able to make the right decisions by yourself. There will be nobody explaining to you what you have to do, how to do it and when to do it. YOU will need to look up the information necessary to build, operate and expand your business. While you may partner up with others who can give you advice, remember that these people also have their own businesses to run and therefore won’t want to constantly be looking out for you.

  • They Had a Problem or Setback and Quickly Got Discouraged

Again, this is a common occurrence. If I said to you that everything will always be A-OK in the online business industry, I would be lying to you. Things can go wrong. Sometimes, your ads and sales pages will not convert as well as you want them to. A “super money maker method” could turn out to be completely worthless. An affiliate network could go bankrupt, leaving hundreds of affiliates high and dry. This happens. Deal with it. When a problem occurs, the best thing to do is to start thinking of logical solutions: what could I have done differently so that this doesn’t happen to me again in the future? That is the question that you need to be always asking yourself in case of an issue with your business.

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Understanding the Importance Of Long Tail Keywords

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Understanding the Importance Of Long Tail Keywords

If you are doing search engine optimization or search engine marketing, it is possible that you have seen some advice pertaining to long tail keywords. It is quite possible that you may have asked yourself: what exactly is a long tail keyword? And what benefit does it bring to my site exactly?

To give you a quick answer, long tail keywords are those which have more than 2 words in the main keyword phrase. What makes them so powerful is that these keywords are often what people search for when they are ready to purchase a certain product or service online. By making your site rank high for these keywords, you increase the chance that a buyer will see your site and therefore make a purchase from you.

Targeting long tail keywords during your online marketing efforts has a lot of advantages. Here are some of them:

These keywords convert better than general ones

Traffic that comes from long tail keywords is more likely to convert than traffic which comes from general ones. This is a known fact throughout the internet marketing industry. The reason behind this is because these keywords are a lot more targeted and specific than general ones. People who are searching for more detailed keywords such as “buy iphone” or “iphone discount” or “used iphone New York” are more likely to buy a product rather than someone who is just seeking for “iphone”.

You can put in your product name in them

Basically, people who are looking for a specific product online can be in two categories. They either have already made a decision to buy a certain product or they are seriously considering to buy it but they are seeking more information about it. In both cases, what you need to do is to target the necessary keywords and have a landing page that will be able to convince visitors that your product is exactly what they have been looking for.

Don’t require as much efforts to rank higher

In the internet marketing world there is plenty of competition. Unless you have a product or service that is extremely unique with no competition (highly unlikely… chances are somebody will copy you sooner or later) or is in a very obscure and specific niche, you will see others online promoting the same product or service that you are.

If you are in the dog training niche, you will see, for example that keywords such as “dog training” or “dogs” are already dominated by your competitors. The problem is that many of these competitors are large businesses which have a large budget and staff that is making sure that they stay on top of search engine results. Therefore, going against them is not the best idea. However, if you target a more specific, long tail keyword, such as “make your dog stop barking”, you will find that there are far fewer pages with that keyword phrase. This means that you will not have to do as much SEO work if you want to rank high for it.

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Getting Started In Online Writing – Part 4

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Getting Started In Online Writing – Part 4

Now you have seen a few ways to find work if you want to become an online article writer. The main places where you can find work are internet marketing forums, article writing sites and freelancing sites. Even if those are the main places to get some work, they are not the only ones.

You can try searching for article writing work on classified ads sites such as Craigslist, Gumtree and Backpage. Although it is not guaranteed that you will find something there, if you do it will more likely be long term projects rather than just people who seek to order a few articles. This can work out to your advantage, as you will then have some regular clients who will pay you for your writing. Some of them could even offer you full time work for many months in a row.

Another way to find work is simply by networking with others. By participating in various online marketing communities, you will make contacts who could offer you some projects if they need content written for their sites or introduce you to someone who does. In the internet marketing industry in general, networking can be very profitable for you. Just because you are self employed doesn’t mean that you can’t share ideas and information with others in the industry. Networking will also give you the chance to learn new things or find additional sources of income that you wouldn’t have discovered on your own.

Now that you have some ideas on how to find some projects to work on, you are probably wondering about some ways to increase your earnings from freelance writing. The first thing that you need to keep in mind is that the amount you can earn will increase gradually. While it is possible to make a full time income from article writing, it may take a few weeks or months before you are able to reach that level.

Here are some tips to maximize your profits:

Always do the best quality work and follow the instructions of the clients. By doing so, you will increase your chances that they will either give you repeat work or recommend your services to one of their friends or business partners that could use them.

Respect deadlines by submitting your work on time. Believe me, there is nothing worse for a client than to have a service provider not complete a project by the time they need it. Clients don’t want to hear excuses or be left wondering as to whether you are actually going to complete their order or not.

Seek out long term partnerships and projects. These tend to pay more in the end as you will be spending a lot more time actually writing rather than searching for work all over the place. You are also more likely to get work on a niche that you are familiar with, which will be easier to write about than a few different articles on various topics that you are only vaguely knowledgeable about.

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Getting Approved For a CPA Account

It is a known fact that CPA networks are a great way to earn money online and have made many people very successful in the internet marketing industry. This is in part due to the fact that they have a wide selection of offers that can be promoted by their affiliates. When you join a CPA network, you will have the chance to run a variety of different campaigns, like trial offers, email submit offers, ring tone campaigns and more. The problem for many people new to the internet marketing industry is joining a network and getting accepted into one.

There is one main reason why CPA networks have gotten harder and harder to get into as an affiliate: increasing amounts of fraudulent affiliates singing up. Remember, CPA networks have a responsibility towards the merchants who run offers on them. If half of transactions made through the network end up being fraudulent, the merchant will often consider leaving the network. Furthermore, merchants do not want to pay for fraudulent transactions, so the network will often be left holding the bag if they have paid the affiliate but the merchant refuses to pay due to fraud.

Since you are a legitimate affiliate, you must make every effort to appear as one when you apply for a network. The first thing to do is to get a company name. Most of the fraud comes from “individual affiliates”, so simply registering a sole proprietorship such as “Max Marketing” will help a lot. The next thing is to get a domain name for your company, which you will use for your email. Your email should simply be something like “you@yourcompany.com”. You have to admit, it sound way more professional and serious than “cute_kitty_princess2839389@hotmail.com” or “bob_the_big_gangster2821@yahoo.com”.

While a website is not 100% necessary if you don’t plan to promote offers on your own site, it is still recommended that you set up a site for your company. It doesn’t have to be elaborate and have any bells and whistles. Just a one page site that you have done with a freely available template will do. Simply state what your company does and your contact details on the page.

Now comes the phone call. The vast majority of CPA networks will want to talk to you on the phone before accepting you into their network. Generally, they will call you within 2 – 3 business days. But if they don’t, go ahead and give them a call. This shows that you are serious about joining the network. During the phone call, you will be asked a few simple questions, such as your marketing experience, how long you have been doing internet marketing, which offers you plan on running, which other affiliate programs you are taking part in, how will you be promoting the offers (PPC, SEO, email, media buys, etc). Just have your answers ready and you should be able to get approved in no time.

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