Tag Archive | "Marketing Campaign"

Creating a Good Content Marketing Campaign: Part 2

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Creating a Good Content Marketing Campaign: Part 2


Creating a successful content marketing strategy requires planning and thinking before you actually go ahead about it. Yesterday, we’ve seen two of the main things you need to think about. Here are some more:

Know who your audience is and what they want

While you may know what your target market is for your main business, you should also find out more specifically about the visitors to your website. Find out who they truly are, what they’re looking for and what’s important to them. There are many methods available online to truly discover your website’s audience. You may be surprised by the findings.

The point here is that your content should be something that your audience will like and will want to read.

Ask yourself why you’re creating the content

You need to be honest with yourself on this one, as it is something that’s directly linked to what your content marketing campaign is going to achieve. Since you’re running a business and not just creating a website for fun, your goal probably isn’t to “spread knowledge and increase the global intelligence levels”.

But you need to know what the purpose of the content will be. Is it to get people to know your brand better, to know that you’re out there and you exist? Do you want to establish yourself as an authority in your niche? Do you want to offer your readers solutions to their problems, while pointing them to how your company’s products and services can solve them? Do you want clicks on your PPC ads, or visitors to buy something from affiliate offers that you’re promoting?

All of these are valid objectives that your campaign can have. Of course, the list is not exhaustive and you can have some other things in mind too. But the most important thing here is that you know WHY you’re creating the content in the first place.

How often will you post things?

We’re not talking about SEO methods here, so you can forget the “post something every day” rule. You need to know how often you will be posting things. Will it be whenever you have something meaningful to say, or will you follow a certain schedule? If so, what will the schedule be: every day, every few days, every week, every month, etc.?

While posting on a regular schedule can have SEO benefits and also bring in some regular readers, you should be careful not to start posting just for the sake of posting. If you keep repeating the same things over and over, post bland content or simply restate what was said on other websites a million times already, people will rapidly lose interest in your content.

What Type of Content Will You Use?

“Content” usually refers to the written word, but there are other types as well, such as infographics, videos, and other multimedia. Think of what content types will fit your company well and will interest your visitors. Remember that you can mix content types as well, such as an article that contains an infographic within the body that provides a visual complement.

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Creating a Good Content Marketing Campaign: Part 1

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Creating a Good Content Marketing Campaign: Part 1


Content marketing is something that’s talked about a lot in online marketing circles. If you search any forum or online marketing information site, you will find tons of entries about it. Some people may think that it’s something that affiliate marketers use to push shady nutritional supplement CPA offers or the latest “make money now” ebook from Clickbank. Sure, it can be used for that. But it can also be an important element in a businesses overall online marketing strategy. It can help a company connect with its audience, promote its brand and draw attention to itself. Sometimes it can lead to direct sales. Other times, it will just inform the site visitor and let them make the decision as to whether the company’s products are right for them at this very moment.

If you’re serious about deploying a content marketing strategy for your business, then you need to do things in a well planned way. You wouldn’t start a Google Adwords campaign without doing the proper research beforehand. You shouldn’t start content marketing without a plan either. Before you even define your objectives and see what you want to accomplish by using this kind of marketing approach, there are a few questions that you need to ask yourself.

Here are some of the main ones:

Do you really know your company and your brand?

You may say “sure I do!” but when it comes to creating content, you need to ask yourself: what exactly does my company do and what is its purpose. What do you want it to do in the future and how do you want to get there successfully. This will help guide you into producing the right kind of content.

You also need to be aware of your brand and its overall style. Do you want to keep going as you’ve been doing right now, or are there certain things you want to change? If until now, you’ve taken a more traditional and serious approach, it may not be a good idea to start loading every page with jokes and using memes just because it “looks cool” and you’ve seen others do it. If your brand isn’t that popular online yet, changing direction may be possible, but you should know that it will affect the way your audience sees your company for a long time. Therefore, you need to think about both the short and long term implications of the content that you’re going to post online for marketing purposes.

These are the two main things that you need to reflect about when you’re starting an online content marketing campaign. Of course, there are other elements that you need to keep in consideration to build a complete marketing strategy that you can use in the long term. There are additional elements that we will explore tomorrow and will give you a clearer picture.

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Creating a Good Social Media Page

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Creating a Good Social Media Page


If you are going to create a Facebook page for your business, then you may be asking yourself as to what you should put on the page. Social media sites such as Facebook can be a very useful business tool, however in order for them to be effective for your business, you would need to use it in the most efficient way.

Obviously, establishing your presence on social networking sites such as Facebook is the first thing you would need to do. Getting started is very easy and doesn’t cost anything, unlike with some other forms of online advertising. All that you need to do is to sign up and create a page for your business. Generally, this will be named after your company, however if you are running a specific marketing campaign or want to promote a specific product, you can also create a fan page based on that specific product.

Another creating your page, the first thing that you would want to include is your contact information. While Facebook is definitely not a search engine like Google, people still use it to find information, thanks to its search feature that presents relevant pages on the network. As such, in the info section of your Facebook page, you should include contact details such as a link to your main website, phone number, address, email, etc. This will ensure that someone who was interested in dealing with your company and found your Facebook page has your contact information.

Next, on the page itself, you can create different sections besides the main wall. For example, you can put in an email capture box, information about a new promotion or contest that you are running, etc. This is done simply by making use of the tabs on the side of your Facebook page.

The “wall” of your page will be the main place where you will share information with your visitors. Use this to make new announcements about your products and services, as well as about your upcoming promotions. Your page visitors can also leave comments on your posts. Make sure that you monitor these comments so that you can answer questions rapidly. By being active on your Facebook page, you automatically give your visitors a trustworthy appearance, as they will know that you are available to answer their questions.

Remember to keep your Facebook page updated at least every few days, even if you do not have anything that is spectacular to announce. If your page looks like a ghost town and hasn’t been updated in months, visitors are less likely to want to Like your page and add it to their profile.

You have the option of either creating your business Facebook fan page by yourself, or there are also companies which can create one for you. Remember that the more professional and attractive your fan page looks, the more useful it will be as a tool for promoting your business throughout social media websites.

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Aweber Basics


     One of the most successful email marketing software companies is Aweber communications. Aweber.com is centered around creating a strong relationship with customers so that a business owner can in turn generate revenues. Although there are fees associated with the products offered by Aweber, they are in no way going to take food from your mouth, instead these services are going to pay for themselves.

     Aweber has a strong and accurate autoresponse system that will take the worry out of managing a successful email campaign. All you have to do is create and email and assign a day when it will reach the members on your subscriber list. There are even services available to let you know how many people actually open your business emails or merely threw them in the trash bin.

     There is also a subscriber list service offered by Aweber that allows you to generate lists of subscribers based on categories that you group them into. You can create categories for new subscribers, previously purchased clients, and so on. This service also allows you to personalize your emails with the name of the recipient, making the client feel a little more valuable to your business.

     Additional services offered by Aweber include template emails, in case you are not creatively-inclined there are great templates for any business. Blog to newsletter creation is a genius implementation that allows you to take information from your websites blog and place it into your upcoming newsletter, this is a great way to highlight an important conversation with followers to your other consumers, and a great way to advertise your blog to subscribers.
  

     Just these few benefits should be enough to consider seeking out some of the services Aweber.com has to offer online businesses, especially if you need just a little more help with your marketing campaign.

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Measure Social Media Success

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Measure Social Media Success


One of the biggest complaints internet business owners have with social media is that it’s hard to track it’s direct influence on your bottom line. While it can be difficult to track that influence, it’s not impossible. There are a few factors you need to pay attention to in order to determine what impact your social media marketing campaign is having on your sales.

Sales

This one’s s fairly obvious, and you’re probably already doing it, but in order to determine what impact your social media marketing campaign is having on your sales, you first need to start tracking your sales. When you see a sales spike, there’s usually a reason for it, and that reason might be your social media marketing efforts.

Incoming Traffic

Every traffic monitoring utility on the market will show you where your traffic is coming from. Pay close attention to how many visitors to your site show up from social media sites. Direct traffic isn’t the only mark of social media success, but if your sales go up as your direct traffic from social media goes up, there’s a strong chance those things are related.

Activity

Track all of the activity coming into your social media accounts. Pay close attention to how many new friends you get each month, how many messages you get, and how many wall posts, and @replies you receive. Social media is great for raising your brand awareness, and if you see an increase in these activities, then people are becoming more aware of you and your brand. If you see an increase in sales around the same time you see an increase in these activities, then there’s a good chance that the brand awareness social media is bringing you is paying off.

It’s hard to track the effectiveness of a social media marketing campaign, but it’s not impossible. Pay attention to your sales, your traffic, and your social media activity, and you’ll be able to draw solid conclusions about how effective your social media marketing campaign is.

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General Tips For Social Media Success

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General Tips For Social Media Success


Social media sites like Twitter and Facebook have become an important part of any online marketing strategy.It can be tough to run an effective social media marketing campaign, but if you keep some simple things in mind, you can succeed with social media.

Username

Try to use the same username across all the sites you sign up for. If your Facebook friends see your username pop up on Twitter, they’ll follow you, and if your Twitter followers see your Facebook page, they’ll friend you. Being consistent about your username makes it very easy for other people to figure out who you are quickly. If you can’t get the same exact username on all of the sites you use, try to pick something very similar. The easier it is for people to figure out who you are, the more attention you’ll get in the long run.

Picture

Every social media site lets you upload a picture to use as your icon. A lot of people will tell you to use a professional looking head shot of yourself, but that’s not necessarily the right choice. The picture you use is going to depend on the niche you’re marketing to. Sure, sometimes the professional head shot will be the right choice, but if you’re running a website about TV shows, and you’re using your social media accounts to promote it, you might want to use something TV related as your icon instead. The one thing to keep in mind when picking your icon is that it be memorable. Whether it’s a head shot or not, your friends and followers should be able to identify you by your icon easily.

Profile

Take the time to fill out your profile completely. The more information you include, the better off you’ll be. People use social media to have a social interaction with other users, and the more you tell them about yourself, the more likely they are to feel like they’re getting that interaction from you.

There’s a lot to learn about social media, but if you keep these things in mind, you’ll be off to a good start. You can’t build a strong social media marketing campaign without taking the right steps when setting up your accounts. Keep that in mind, and you’ll succeed with social media.

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Choose A Social Media Manager

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Choose A Social Media Manager


Running a social media marketing campaign can be a tricky process. Each different social media site has it’s own pro’s and cons, and if you don’t know how to work within the confines of a particular site, you’re not going to be able to use it effectively as part of your marketing campaign. If you’re not familiar with all the ins and outs of social media marketing, you might want to hire a social media marketing manager.

If you’re going to hire a social media manager, it’s important to hire the right person for the job. Your reputation can take a lot of serious, irreversible damage if your social media marketing campaign is run poorly, so you need to be sure you’re hiring someone with experience, and knowledge about how to use social media effectively.

When you’re talking to a candidate, don’t be afraid to ask for references. Take a look at any other social media campaigns they have worked on or are currently working on, and take the time to examine those accounts closely. Make sure that your candidate handled themselves professionaly on the social media accounts they ran for other people. If you see any signs that they may have been inconsistent, or anything other than professional when dealing with previous clients, they may not be the social media manager for you.

It’s also a good idea to take a look at their own social media accounts. A good social media manager will have accounts set up to promote themselves. Those accounts should be updated regularly, and they should have high quality friends and followers. Numbers aren’t everything – just because they have a lot of friends or followers that doesn’t mean they are high quality friends and followers. Look to see how often they interact with other people on social media sites, and you’ll get a good idea of how well they manage their own social media accounts

If you take the time to pick the right person for the job, you’ll be on your way to a successful social media marketing campaign. Social media can have a huge impact on your reputation, so it’s important to treat it with the right level of importance.

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More Tips For Driving Traffic To Your Site

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More Tips For Driving Traffic To Your Site


A strong internet marketing campaign is nothing without traffic. The more traffic you can generate for your website, the more potential customers you’ll have looking at your products. There are a few important things you can keep in mind in order to help you drive traffic to your site, and ultimately, generate more sales.

Research

Do some research to determine what qualities your audience is looking for in a website. If you already have a little bit of traffic, offer your current audience a poll about what features they’d like to see you implement in the future. If you’re just starting out, take a look at other sites in your niche, and see what types of features they’re offering their audience. Do everything in your power to offer your audience a rich set of attractive features.

Strong Writing

No matter what niche you’re in, chances are, you’re not alone. That means your content has to stand out if you’re going to succeed in driving more traffic to your site. Take the time to write strong articles, and other interesting content for your site. Don’t just try to recreate what other sites in your niche have done, try to do something different, and unique. If you’re having trouble writing high quality content, there’s no shame in hiring a writer.

Advertise

In addition to the Google and Facebook ads you’re probably already familiar with, you can also set up deals with larger sites in your niche whereby you can get an ad placed on their site for a fixed amount of time. Be sure to get any and all information you can about their traffic, and their audience before agreeing to place the ad on their site. Also, don’t advertise on sites that don’t relate directly to your audience. You’re more likely to get new visitors from your target audience that haven’t heard of your site than you are to get visitors from a different audience all together.

So remember, do some research about your visitors’ wants and needs, set your writing apart from the crowd in some way, and advertise with larger sites in your niche. These things will help you to generate more traffic to your site in no time.

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What Type Of Blog Should You Start?

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What Type Of Blog Should You Start?


If you’ve decided to start an online business of any sort, you probably know that blogging is a great marketing tool. A blog can help you get the word out about any products you’re promoting, and adding a blog to your marketing campaign is a great idea. There are a few different types of blog you can use, and it’s important to pick the right one to suit your needs.

Personal Blog

Personal blogs are typically written from the first person perspective, and they detail the happenings of someone’s life. Personal blogs are very effective at creating a sense of trust between the blogger and the reader,  because the blogger is sharing pieces of their personal life with the reader. As you make mention of any products or services you might be promoting on your personal blog, include affiliate links to them so that you can use your blog to bring in some money. Personal blogs tend to be the easiest for people to write, but the hardest to profit from. It can be difficult to work in links to products you’re promoting without sounding fake, or impersonal, and being personal is the cornerstone of a successful personal blog.

Niche Blog

You’ve probably read at least one niche blog today – in fact you’re reading one now. A niche blog is just a blog that covers a particular topic or set of topics on a daily basis. Niche blogs are a great way to generate ad revenue. Just write about what you want to write about, and put ads related to that topic on the blog. As time goes on and your traffic grows, you’ll start generating ad revenue without even trying.

Product Blog

A product blog displays various products in an informative or entertaining way. Most of the time, those products are tied together by some common factor, and most every product displayed on the blog leads to an affiliate link so that the blog owner can generate profits from the blog. If you’re going to run a product blog, it’s very important to keep the writing high quality. If the blog is boring, or if it comes of as “spammy” to the reader, your blog won’t get very far. Whether or not a product blog succeeds is directly related to how good the write ups for each product are.

Each type of blog has some strengths and weaknesses, and it’s important to figure out which one is right for your project. Choose carefully, and you’ll have a profitable blog in your future.

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Effectively Promote Your Site With Social Networking

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Effectively Promote Your Site With Social Networking


Facebook and Twitter have become a part of the lives of a great number of people, so it only makes sense to try and use those services to get your message out to your target audience. So all you have to do is sign up for them, and put up a few links to your website, and the traffic will just pour in, right? Wrong. There are a lot of things to consider before diving into marketing your site through socian networking services.

The most important thing to remember whether you’re thinking about a Facebook or Twitter account is that there has to be an actual human being running the account. There is plenty of software out there that will post updates about your website to either service automatically, but that software should be used alongside a person making regular updates, not instead of a person making regular updates. Just remember, the key word in social networking is “social”. People use Facebook and Twitter to connect with other people, and giving them that connection is a big part of using social networks effectively as marketing tools.

When using Twitter, make sure you take the time to talk to your followers. If someone @ replies you, be sure to answer their question or address their statement. Same thing goes for direct messages. If you have a healthy number of real tweets crafted by a real human being, your followers are way more likely to click on links to your site when you tweet them.

Facebook works a little differently. When you’re setting up a Facebook page, you should take a minute, and think of something elated to your niche, and create a page about that rather than about your specific website. For example, if you have a website that sells luggage, start a Facebook page about travel. Once the page has a good number of fans, start throwing in some links to deals on your site in between posts about travel. That way you’re certain to reach your target audience in a meaningful way.

If you’re careful to give your social marketing campaign a friendly, human feel rather than just letting software post updates to Twitter and Facebook for you, you will drive more traffic to your links, and get more attention from your target audience. With no sign up fees or other costs involved, Facebook and Twitter can be affordable, and powerful marketing tools if used correctly.

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Software for Pulling Together Effective Internet Marketing

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Software for Pulling Together Effective Internet Marketing


When promoting a website through advertising, it is important to choose better courses for effective marketing than to just jump right into it. There are many proven methods for gaining consistent traffic through proper marketing and they are usually quite time consuming. There are various options that help to ensure that you can do this process in an entirely automated fashion which will increase the maximum amount of exposure for websites in the least amount of time. The benefits are that residual traffic will also be compounding over time with these options so you will get even more traffic when you use these options.

Marketing software makes it possible to really take control of the internet market through the use of Search Engine Optimization and manipulation techniques to give you the edge over other competitors. Most internet marketing software packages are suites of tools which are designed to make the process simple or even automated enough to set and forget. Most of these software options will boast specialized features which will help to improve the quality of your traffic as well as orders for products and services when offered.

Several software options for internet marketing will provide you with marketing analytics through closed loops to get better feedback on marketing techniques. The ability to monitor social media and networking to provide more effective marketing strategies to everyday people online is an invaluable resource in today’s marketing era. Nurturing your advertising leads by using automated email campaigns and other resources or materials to increase exposure helps to reduce work time spent on doing this on your own. Many of these software options will also provide quality help and expertise from real people sources who can help you along the way if you hit a snag.

Some great software to consider using for free as part of your internet marketing campaign:

  • Google Analytics – The premiere, free, site analytics tool that allows you to track all of your traffic statistics for free. It also integrates into your Adsense and Adwords accounts to allow you to track what is working and what is not.
  • Twitter – The best way to get your information to the most people, fast. Build a solid network and provide value — and you will drive traffic to your properties.
  • StumbleUpon – A great way to get a ton of traffic, StumbleUpon can be used very effective if used correctly.
  • Ezine Articles – One of, if not the best article directory online today. Great for using in your article marketing campaign.

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