Tag Archive | "Marketing Business"

Common Mistakes in Affiliate Marketing

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Common Mistakes in Affiliate Marketing


If you’re new to affiliate marketing, you should know that there are some mistakes made by many newcomers to this industry that you should avoid if you want to build a business that is profitable both in the short term and in the long term. Here are some of the most common mistakes done by newcomers to affiliate marketing and how you can easily avoid them:

Joining Every Affiliate Program Under the Sun

The experts always talk about how building multiple streams of income is important for success in affiliate marketing and with business in general. They show you how they’re part of dozens of affiliate programs and make money from them. But should you do the same? Not right from the start. Exploring various earning opportunities is definitely great, but when you’re just starting out, you should rather focus on a few programs and not overload yourself. This will make it far more complicated to find the right offers to promote, as you will have way too many to choose from. You will also get plenty of promotional emails from affiliate networks and managers urging you to run their campaigns, but you simply won’t be able to handle all of this at the same time when building your business.

Not Testing the Links and Merchant’s Page

If you make a mistake when copying the affiliate link over to your landing pages, this could be quite costly, as it will probably mean that any sales that you make won’t be tracked and so you won’t get paid for them. You should test your links to ensure that they work correctly. Also, you should check whether the clicks you make register correctly in your affiliate account, though bear in mind that there could be a delay between 15 minutes and a few hours before they appear. You should also see that the merchant’s site is loading correctly and not experiencing any technical problems at the moment. Obviously, sending traffic to a site that doesn’t work is pretty pointless as you will be left wondering why you haven’t made any money from your visitors.

Not Tracking Properly

Chances are, you will be promoting your affiliate offers through different channels. If you want to increase your chances of success, then you need to set up a tracking solution that will allow you to know how many clicks and sales came from which of your websites or advertising channels. This will be very helpful when you want to optimize your campaigns, as you will know which methods that you’ve used in promoting the offers worked and which ones didn’t really do anything. Many affiliate programs will allow you to generate different link codes for the same offer, allowing you to track your clicks more easily. There are also simple scripts that you can integrate into the back end of your website that will let you know exactly where your conversions came from, such as the keywords used, which ad was clicked by the buyer, etc. Any serious affiliate marketer maintains detailed statistics and has a good tracking solution set up.

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Using Twitter as Part of Your Social Media Strategy

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Using Twitter as Part of Your Social Media Strategy


Nearly everyone who has ever used the internet has heard of Twitter and many people online have used this social networking site. Either in a passive way, simply by reading posts, or by actively participating on it by creating their own Twitter account and making posts to share with others.

Twitter is unique in the social media world in the way that it is different from other sites such as Facebook, Google+ and MySpace operate. Twitter is known as a microblogging service where users can post short messages, called Tweets, which are up to 140 characters onto their profiles. They can also share pictures and include a short description, location as well as a website URL on their Twitter profile.

These attributes make it an interesting service to use as part of the overall social media marketing strategy for your business, whether you run an online business or a physical one. As you may have already noticed, the best use of Twitter is to give your audience quick descriptions of new things about your business. These “new things” could actually be quite diverse. For example, a new product or service you are offering, new promotion, post on your blog, YouTube video, or even a post that you made on another social networking page such as your businesses FaceBook Fan Page.

One of the keys to success with Twitter marketing is the integration aspect. While it can be a good tool to use alone, you obviously want to use more ways to communicate with your existing and potential customers. Linking to other content, such as blog posts is an excellent way to draw attention to them.

As such, your Twitter messages need to be clear and to the point. Remember, you only have 140 character, so every single one of them counts for you. For example, if you want the reader to look deeper into something that is on your website or your blog; and you want them to click on the link, include a call to action. A clear call to action has been shown to increase click through rates on Twitter, just like it increases conversions on your main website.

Remember to keep your Twitter profile updated on a regular basis, otherwise your followers may soon lose interest if you haven’t posted anything in a while. However, if you are saying something, be sure that it will be of interest to your followers. Repeatedly posting mundane Tweets such as “Everyone! We’re the best! Check out our Website!” will also get them to lose interest in you. Those who look at your profile without being subscribers will also be unlikely to follow you if all your Tweets look boring and “spammy”.

Getting more followers is not complicated at all. Include a link to your Twitter profile on your other social media pages. Include a button on your main website. Put a link to it whenever you send out a newsletter to your mailing list. Your users will then see that you are on Twitter and will follow you if interested in what you have to say to them.

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Internet Marketing Use In Small Businesses

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Internet Marketing Use In Small Businesses


A recent survey taken in the United States by a technology consulting firm gives some very interesting figures about the use of internet marketing among small business owners. Based on the results, the majority (close to 80%) of small business owners had a website for their business. Of those that didn’t the majority were planning to create one in the coming year. This result is really not something that is surprising. It has been said time and time again that creating a website is beneficial for any business owner, even those that run a very small local enterprise. It makes them easier to find by their prospective clients, many of who exclusively use the internet in order to locate a business that they want to use.

 

While this first statistic was not especially surprising to anyone, what followed next may raise a few eyebrows. Of all business owners that had an online presence, nearly 40% were not entirely satisfied with the results that it was bringing them. Some were not happy with the way their website looked and wanted one that was more professional and more attractive to customers. Some others had a website and were quite happy with the way it looked and worked, but they were not convinced that it was doing them any good, as they did not see their website bringing them the amount of customers that they needed. It has also been said that small business owners (outside of the technology or marketing sectors) did not have much knowledge of how internet marketing worked and only a minority of them (14%) wanted to spend some time studying techniques to make their site better and to figure out how to deploy betting marketing efforts such as SEO and other internet advertising, in order to get more visitors to their website.

 

Ok, this maybe news and it is always nice to know some stats… but what does this mean to internet marketers? The bottom line is that there is a wide open market of local business owners who would want to use your services. Some of them want better websites. Some want to do some SEO on their site to get a better ranking on search engines. Others would want to use internet advertising in order to bring in more customers but are not sure which kind to use and are hesitant to buy ads on their own.

 

For those of you who are just learning internet marketing, or who are doing something else (CPA, Clickbank, eBay sales, affiliate stuff, etc.) and don’t get the results you want, this is a great opportunity. What you need to do is simple: learn how to create simple, yet functional websites. Learn how to optimize pages for SEO and build backlinks. Learn about the different kinds of online ads (business directories, classified ads sites, PPC, etc) and how they work. Compile a list of tutorials and learning materials (there are hundreds of videos, articles and blog posts on these topics, all free) and study them for about 2 weeks. Then you can start targeting local business owners and providing them your services as an internet marketer.

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Start Your Own Web Marketing Agency – Expanding Your Business

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Start Your Own Web Marketing Agency – Expanding Your Business


Another thing that you will need to take into account when you open up a web marketing agency is how much you will be charging your clients for the services that you provide. You will want to have prices that are very competitive and yet still allow you to make a decent amount of profit.

Of course, the exact way that you structure your pricing remains your decision. After all, it’s your business, right? In order to get an idea, look at what your competitors are charging and then make your price list accordingly.

Another thing that you should do is to create a few different packages for your clients to choose from. That way, you will be able to suit everyone’s needs, no matter what their budget is. Let’s say you are offering a web promotion service in which you place classified ads for your clients and also write articles and submit them to various article directories. You could create several different packages depending on how many ads you will post each day and how many articles will be created in total for the client.

Now what happens if you get so many clients that you don’t always have the time to complete all the work quickly? Or what if you truly want to expand your business and make even more money? All of this is of course possible. Remember, even the top web marketing agencies that employ dozens of people have probably started as a one man operation out of someone’s house.

If you want to expand, there is one big thing that you have to do: hire some staff to help you. Here, you basically have two choices: you can either hire freelancers from anywhere in the world, or actually hire some local staff members as full time employees. If your business is just starting to pick up steam, the best bet is to go with the first option for now. If you browse internet marketing forums, or freelancing sites, you will find that there are plenty of people who are capable of doing tasks that will be useful for you such as designing web sites, creating graphics and logos, posting on classified ads sites, writing articles and content for sites, etc. Freelancers have the advantage of being much more cost effective versus actually hiring full time workers, as you would only need to pay them when you actually need them to work on a project.

Later on, as your business grows, you can then hire a full time staff that will produce the required work for your clients or help you with general administrative tasks such as processing payments from clients, answering their questions and explaining your services, etc. Of course, this is not something that you absolutely need to do. If you only want to do this business as a part time side venture that you run from your home, you can always keep it that way. This is the advantage of being your own boss: you can set your objectives as high or as low as you want.

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Getting Started With Your Online Business

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Getting Started With Your Online Business


Recently we gave you some pointers on setting up your new online business. Once you’re all set up and ready to go, then what? There are some tips you’ll need to get off to the right start with your online business, and we’re going to share them with you now.

Take It Seriously

Just because you’re working for yourself, and you’re working out of a home office, that’s no excuse to slack off, and treat your work like it’s not important. Being your own boss requires a lot of dedication, and effort. You won’t succeed if you don’t buckle down, and work hard every day, just like you would if you were working for someone else. Once your business is up and running, and everything is going smoothly, you’ll be able to take the occasional long weekend, and be a little more flexible with your schedule, but when you’re starting out, you’ll have to work hard, and spend some long days working to get your business up and running.

Goals

It’s important to set yourself some goals to keep your efforts focused, and your business on track. That being said, it’s also very important to make sure those goals are reasonable. If you set the goal of making a million dollars in your first year of business, you’re probably not going to meet that goal. Instead, try to set goals based on your current business operations, and where you see them going in the near future. Instead of setting goals that are a year off, try to set goals that are only one or two months off. That way, you’ll always have an impending goal to work toward.

Budget

Running an online business doesn’t require a huge amount of money, but you will still need to spend some cash in order to keep things running. You’re going to need web hosting, and if you intend to do any email marketing, you’re going to need an autoresponder. Beyond that, your costs are going to vary depending on your marketing methods, and your overall business plan. If you have the budget to invest in high quality services, like video production, and professional writers, your business will benefit from it in the long run. Just be careful not to overspend. There are a lot of free services out there that match the features of the paid ones. For example, if you’re looking for software to manage your social media accounts, try Tweetdeck. It helps you to keep everything in one place, and you can run multiple Twitter, Facebook, Buzz, and Foursquare accounts from within it. Spend money when you have to, but spend wisely whenever you can.

Keep these tips in mind as you start out with your new business, and things should go smoothly.

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Five Steps To Starting Your Online Business

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Five Steps To Starting Your Online Business


So, you’re thinking about starting an online business, but you’re not sure about what steps to take to get it off the ground. While there is no “one size fits all” method for reaching success, there are a few basic steps you should take when you’re starting out. It’s important to start with a strong foundation for your online business, and these steps will help you do just that.

Define The Purpose

Your online business should be based on a goal, or a series of goals. Those goals will dictate the other steps in your business strategy, so it’s important to establish them before doing anything else. For example, if your business is geared at selling a product, your strategy will be different than if it’s geared at getting subscribers, or making ad revenue.

Define Your Target Audience

It’s important to know who you’ll be gearing your online business toward. Different audiences require different marketing approaches, Take the time do do some research on who is interested in your niche. Is your audience mostly male, or female? What age group do they fall into? What level of income do they have? What other interests do they have? All of this information can help you to create a more effective marketing strategy for your new business.

Look At The Competition

Your target audience probably has certain expectations from a site like yours based on what other sites are already doing. Take the time to look at your competition, and see what they’re doing. You should be offering all of the basic features they are, along with any additional features that you feel you can provide to your customers.

Marketing Strategy

Now that you know a lot about your audience, and what they expect, it’s time to form a marketing strategy. There are a lot of different ways to go about marketing your product, including ads, social media, and article marketing, but you’re going to have to pick the strategies that work best for you. There’s no guarantee that every strategy will work for every online business, so pick and choose your methods carefully based on what you know about your audience.

Learn And Earn

Online business requires you to learn as you go. Test different marketing strategies against one another, and see what works best for you. Keep looking for new methods to reach your target audience, and keep looking for ways to lower your costs. As technology changes, so too does online business.

Keep these five steps in mind as you start out, and you’ll be off to a good start with online business.

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