Tag Archive | "Marketing Budget"

How B2B Email Marketing Works

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How B2B Email Marketing Works

If you’re a company that operates in the Business to Business (B2B) industry, then you probably already know that email is a very important tool which can be used for sales, lead generation, follow ups, etc. There are many B2B companies which go ahead and set up email marketing campaigns. But not all of them are doing it the right way and reaping all of the potential benefits that this marketing method could bring them. Previously, we’ve seen a few things that you can do to make your email marketing campaigns better. But there is some recent news in the field of email marketing for B2B companies. The Pardot survey, which polled some 100 B2B marketers in the United States, sheds a lot of light on some of the most common email marketing practices in the B2B field.


Here are some findings from the survey and how you can keep them in mind when running your business:


  • Email is mainly used for lead generation in this industry


According to data collected from the 100 marketers, email is used mainly as a lead generation tool, rather than as their main sales tool In fact, 70% of marketers have responded by saying that they consider email to be one of their top lead generation tools. In the B2B industry, leads are extremely important. If you want to use email to its fullest advantage, then setting it up as a lead generation method may indeed work for you.


  • Email marketing is often a secondary marketing tool


65% of all B2B marketers polled say that they assign less than 25% of their total marketing budgets to email. Only 9% of respondents have stated that email takes up over 50% of their entire marketing budget. This isn’t really much of a surprise. For many companies, email is a secondary marketing tool that they use in conjunction with other marketing methods.


One of the reasons behind this is that to get someone’s email address, you will first need to draw them to your site or otherwise let them know that your business exists. Website traffic can be generated in various ways, such as by using search engine optimization or social networking on business networks such as LinkedIn. Once someone has shown that they have an interest in what you have to offer, then you should try to do everything possible to capture their email. You can then get in touch with them and also remind them that your company exists and that it can potentially offer them some very useful products.


But what about the smaller details about the email messages themselves, such as the content to include in the message, where to link to in your emails as well as the best times to send out a mailing? There is a lot of information on these as well, plus some interesting answers that were provided by the survey respondents. We will show you more information about these tomorrow.


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Other Ways to Save Money on Your Online Marketing: Part 2

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Other Ways to Save Money on Your Online Marketing: Part 2

Previously, we’ve seen some ways that you can use to save on the amount of money you spend every month with regards to your online marketing expenses. The main goal here is not only to find the advertising methods that are the most cost effective, but to make better use of them, so that you won’t be wasting any money. If your objective is to make a better use of your internet marketing budget, then keep reading as we have many more tips for you that will help you get more value from your advertising dollars.

  • Set Up a Tracking Solution

If you’re going to advertise your business website by using more than one website, ad or service, then you need a tracking solution that will be able to give you accurate information as to where you traffic is coming from, as well as how it converts. In most cases, your web host will provide you with a statistics page that lets you see the referring URL, time & date, plus location of the visitor. However, you should get a better tracking script than that, as you would get the potential to get some more detailed information. For example, you can set up tracking URLs for different ad groups and measure how many people click on each ad, how long they stay on your site, which pages they’ve visited, etc. You can also track conversions, to see how many of the visitors have either bought something from you, or did another action that could lead to a sale, such as filling out a quote form on your website. Free and low cost solutions are available for this purpose, so you should research them and install them on your website.

  • Get Advice From the Pros

The online world is naturally, full of information about marketing and advertising your business online. You can find plenty of complete courses, some of which sell for thousands of dollars. However, to get started, you won’t need such expensive training materials. The best way to go about doing things is to learn from the pros of online marketing at forums such as Wicked Fire and the Warrior Forum. You will find plenty of free information available regarding different online advertising methods, as well as participate and ask questions if you’re unsure about how to do something.

If you have a specific kind of business that you want to promote, you can also do a Google search for advice on online advertising that would be more specific towards your industry, as well as your location if you’re selling goods and services at a local level.

These are some basic tips that anyone who wants to promote their small business on the internet can use to make better use of their advertising budget. Tomorrow we will be looking at home you can locate low cost opportunities for advertisement, as well as some free ones that you may not have thought of before.

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