Tag Archive | "Marketing And Advertising"

All Types of Online Advertising Have Seen Growth in 2011

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All Types of Online Advertising Have Seen Growth in 2011


In the United States alone, revenues for internet marketing have totaled more than $31.7 billion in 2011. This is seen as an increase of around 23 percent from 2010 and there have been a few reasons cited for this jump in growth. One of them is the increase of mobile marketing and advertising.

 

According to data from PricewaterhouseCoopers, online advertising revenues have gone up in a steady way all through the 2011 year, reaching a peek during the fourth quarter, at $8.97 billion in reported revenue. Many would be interested in seeing a breakdown of this revenue, to see where businesses have spent their online advertising dollars in 2011. Search related spend is still at the top, with 46.5 percent of all online ad revenue in 2011. Display advertising, such as on site ads, were in second place with 34.8 percent of advertising spend during the year. However, mobile advertising did play a sizable part, contributing just over 5 percent to total ad revenues. According to statistics collected during the year, mobile ad spending has reached $1.60 billion.

 

Even though mobile ad spending is still a relatively small part of the total ad spend that businesses put out, it is rapidly gaining ground and is expected to increase in the near future. The reasons behind this growth may seem pretty obvious. An increasing amount of consumers own internet enabled mobile devices, such as smart phones. Furthermore, a large amount of them are using the devices to either shop online, or to look for a brick and mortar business that they would want to visit.

 

For purchases made online, digitally delivered content of various sorts, such as games, music, wall paper graphics, adult entertainment content and ring tones are still very popular purchases made from mobile devices. However, the popular e-commerce sites are also reporting that there is a growing amount of consumers which are ordering goods directly from their smart phones.

 

There are many people who would be interested in knowing that mobile related ad spending is growing. First, there is the ad networks themselves, which are rapidly implementing mobile advertising solutions that are getting increasingly targeted. Advertisers are now able to select certain criteria to serve mobile ads, such as geographic area, type of mobile device used, demographics of the website being advertised on, etc. There are also ad networks and specialist marketing companies which are appearing on the market, who offer advertising and marketing solutions that are made to reach the mobile audience.

 

Businesses of all kinds, as well as affiliates that are promoting their products are also seeing an interest in mobile advertising solutions. By being among the first to develop a complete mobile marketing plan, they can stay ahead of the competition and attract those in their targeted market who are using mobile devices to browse the web. But in any case, businesses are still seeing the value offered by traditional online advertising channels, such as on page display and inclusion of their site in paid search results.

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Other Ways to Save Money on Your Online Marketing: Part 2

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Other Ways to Save Money on Your Online Marketing: Part 2


Previously, we’ve seen some ways that you can use to save on the amount of money you spend every month with regards to your online marketing expenses. The main goal here is not only to find the advertising methods that are the most cost effective, but to make better use of them, so that you won’t be wasting any money. If your objective is to make a better use of your internet marketing budget, then keep reading as we have many more tips for you that will help you get more value from your advertising dollars.

  • Set Up a Tracking Solution

If you’re going to advertise your business website by using more than one website, ad or service, then you need a tracking solution that will be able to give you accurate information as to where you traffic is coming from, as well as how it converts. In most cases, your web host will provide you with a statistics page that lets you see the referring URL, time & date, plus location of the visitor. However, you should get a better tracking script than that, as you would get the potential to get some more detailed information. For example, you can set up tracking URLs for different ad groups and measure how many people click on each ad, how long they stay on your site, which pages they’ve visited, etc. You can also track conversions, to see how many of the visitors have either bought something from you, or did another action that could lead to a sale, such as filling out a quote form on your website. Free and low cost solutions are available for this purpose, so you should research them and install them on your website.

  • Get Advice From the Pros

The online world is naturally, full of information about marketing and advertising your business online. You can find plenty of complete courses, some of which sell for thousands of dollars. However, to get started, you won’t need such expensive training materials. The best way to go about doing things is to learn from the pros of online marketing at forums such as Wicked Fire and the Warrior Forum. You will find plenty of free information available regarding different online advertising methods, as well as participate and ask questions if you’re unsure about how to do something.

If you have a specific kind of business that you want to promote, you can also do a Google search for advice on online advertising that would be more specific towards your industry, as well as your location if you’re selling goods and services at a local level.

These are some basic tips that anyone who wants to promote their small business on the internet can use to make better use of their advertising budget. Tomorrow we will be looking at home you can locate low cost opportunities for advertisement, as well as some free ones that you may not have thought of before.

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More Efficient Use of Online Marketing: Checking Your Progress

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More Efficient Use of Online Marketing: Checking Your Progress


If you own a local business and use the internet to promote it, then you’re probably concerned as to whether you’re getting the results that you’ve wanted from your marketing efforts. After all, nobody wants to spend time and money on online advertising only to make little progress with it. This is why it is very important for you to monitor your progress with internet marketing and see which of your strategies work and which ones don’t work as well. This will give you an idea as to whether you should keep doing what you’re already doing, or whether there are certain changes or improvements that would be in order for you.

While this sounds easy to say, keeping up with the performance of your online marketing efforts will require a bit of work, especially if you haven’t really been paying attention to the results that it’s been bringing you. This happens to many small business owners that get caught up with their main line of work, especially if their business has been doing quite well as of late.

The first thing that you would want to do is to make a list of all of your marketing and advertising channels that you’re using. Then, divide these into sub groups. So for example if you use social media and classified ads sites, you would have these 2 as main advertising types. Then you would list the specific social networking sites that you use for your business, as well as the classified ads websites that you post your ads to on a regular basis. The same can be applied to other methods of online marketing that your business uses, such as pay per click ads, where you can further drill down the traffic and results that you’re getting by each network, each specific ad campaign & ad copies, as well as individual text or banner ads that you’re running on the network. Remember to be as detailed as possible as this will help you optimize your efforts.

Now that you have this list done, you would need to track where you website traffic is coming from. If you haven’t already set up a tracking script (there are many free ones out there that you can use), look at your server logs to see where the traffic on your business website is coming from.

As for tracking conversions (visitors who became paying client or took other action that is profitable for you), there are many free scripts that you can use in order to see which clicks are converting, if your site is directly selling items to customers. Otherwise, if customers contact you by phone or walk into your place of business, then tracking conversions won’t be that easy since you will be limited to asking customers how they found out about your business.

If you’re satisfied with the results, then keep doing what you’re doing… but keep paying attention to where your traffic is coming from. If on the other hand, you want to improve some things, then we have some more tips for you tomorrow.

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