There are many different types of CPA offers available for you to run and promote. There are also various different methods that can be deployed in order to take profit from these offers. One thing that many marketers notice is that it can often be hard to get people to fill out a CPA offer, even if it is one that doesn’t require a credit card number to be entered by the user. In order to overcome this, it is possible on some offers to give the user something in exchange for filling out the offer. These are called incentive or incentivizable CPA offers.
There are a few things that you should know about incentivizing. First off, not all offers allow you to give incentives to the user in order to complete them. Second, the payment for incentive offers will usually be lower than for regular offers. Wondering why that is? From the merchants point of view, the quality of the traffic will be lower if an incentive is given to the user. This is because the user’s motivation in order to complete the offer will not be based on their interest for the offer itself, but rather to collect the reward that is given in exchange for them completing it. Think of it this way, if you walk around the street asking people to complete a survey without giving anything in exchange, most people will refuse. But let’s say that you promised them $5 in exchange for completing the survey… Things will change and more people will be willing to do it. But they are doing it not out of interest for your survey or because they are interested in its topic. They simply want to get the reward. And this motivation for the reward can sometimes cause people to just give random answers or not to think much before giving one.
A CPA gateway is a tool that is used as “content protection” on a website. Let’s say you have a website that hosts videos or some downloadable material. You can install a CPA gateway that would require the user to complete a CPA offer before they would be able to access the content. A gateway script is set up to receive confirmation once the user has completed the offer and therefore allows them to proceed to your content. It will also determine the location of the user and present them with CPA offers that can be completed in the user’s country.
Two good CPA networks that give incentive offers almost exclusively and have a built-in gateway which can be deployed on your site are CPA Lead and Adscend Media. In order to set up the gateway on your site all you would have to do is to copy and paste a few lines of text into the code of the pages on your site that you want it to appear on. No complicated installation or scripting knowledge required.






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