Tag Archive | "Low Quality"

Which Changes Will be Brought to Online Marketing in 2012 – Part 3

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Which Changes Will be Brought to Online Marketing in 2012 – Part 3


We’ve seen some interesting new trends when it comes to online marketing and the changes that are expected to happen in 2012. Online business model changes, rise in social media advertising, online television, as well as mobile marketing are all things that are expected to take place in 2012. But there are a few other things that are expected to be more important this year. Mainly when it comes to promoting your website through natural search results on Google. Here are some of them:

  • Content and Site Design Will Matter More

Google has recently made some changes to their algorithm which penalizes low quality websites that are built for the sole purpose of attracting clicks on search engines. This increases the quality of search results overall, as searchers are now less likely to be directed to a website that has irrelevant content or is just a dumping ground for advertisements. Quality, relevant content will be necessary. As Google is now showing snippets of websites when a user hovers over the search results, having a site that is attractive to the user is also going to be a lot more important. Working on the design elements of your site is thus recommended.

  • Google + Will Matter More For SEO

While there is some debate as to whether Google + will ever have any relevance as a personal social network and few people now expect it to be a serious rival to Facebook, it looks like Google + will matter to business users a lot more. This is because Google + results will also be indexed in search engine results and will be given a high degree of relevance, just like YouTube videos are shown in search results. Whether or not you believe Google + will be important in your online marketing strategy overall, it would be a very good idea to have an account on the network.

  • Rating, Review and Consumer Opinion Sites Will Become Very Important

While these sites have existed for more than 15 years now, review websites are going to get more relevance in search results. Already, we can see results for comments left about a certain business appearing near the top of search results when that business name is searched for on Google. For business owners, this means two things. First, offering a quality product or service, which will avoid consumers complaining about them on these sites. Second, monitoring search results for their business name, associated keywords as well as entries regarding them on review and opinion websites. Many of these sites give the chance for business owners to respond to any comments, both positive and negative. This will give potential customers that are checking out your business a good feeling that you care about their opinions and that you want to help them resolve any issues that they may have. This applies to any business that targets the consumer market, whether online or offline. Review websites for Business to Business companies, while not as popular, still exist and should be paid attention to as well if this is the line of business in which you operate in.

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Are MLM Opportunities a Good Way to Earn Money? Part 3

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Are MLM Opportunities a Good Way to Earn Money? Part 3


Previously, we’ve seen some of the issues regarding making money online with MLM offers. But what if you’ve decided that you would like to make some money with them? Here are a few tips that will help you profit from this kind of business opportunity.

  • Don’t stay stuck on only one opportunity

If you take a look at some of the leaders in the MLM business opportunity world, you will see that they participate in various different money making opportunities. The reasons are simple: if one opportunity dries up, there are others that can be scaled up to make more money. Therefore, don’t get attached to only one program and treat MLM opportunities for what they really are: a vehicle for you to make some money.

  • Choose business opportunities with good products

The product is an important part of any business opportunity. There are certain things that you need to ask yourself about it: is it something that is really useful? Is it priced in a way that will enable you to make a decent profit from selling the product instead of constantly hounding others to become distributors? It is something that will last for at least a few years, or just a fad that will be over in a couple of months?

  • Go with MLM opportunities that do not focus exclusively on promoting to friends and family

While some people may be able to pull this off with success, promoting to friends and family is not the best way to go. Sure, a few may sign up, but if you limit yourself to just people you know, then you have a limited pool of prospects, who are actually low quality prospects to begin with (they probably aren’t interested in a business). A good business opportunity to take part in is one that will provide you with some tools and training on generating leads and prospects by advertising online.

  • Join an opportunity early

This gives you a good advantage over those who come later on. There will be less marketing material online about the business that you are in, meaning that you will be dealing with a lot less competition when you start out. Essentially, this will make acquiring leads and prospects, as well as clients who are interested in the products, much easier than an opportunity where there are already hundreds of thousands of distributors competing for the same resources.

  • Learn independently

While many MLM businesses give you some training materials on how to make your business grow, there is plenty of third part material available online for free that will teach you how to do that as well. You may even discover some things that you didn’t know and that wasn’t covered in the training materials of your business opportunity. Therefore, if you want to succeed, you need to be able to find information independently and use that information to build and grow your business as needed. Spending a few hours a week on research and learning can definitely go a long way.

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Are MLM Opportunities a Good Way to Earn Money?

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Are MLM Opportunities a Good Way to Earn Money?


One question that a lot of people who want to work from home ask is: are MLM opportunities a good way to earn some money on the internet, or are they just overhyped scams? There is no definite answer to this, as some people have built a good income from them, while others hate this form of marketing.

 

MLM, or multi level marketing, is involves independent distributors reselling products of another company. However, a large aspect of MLM is not simply the sale of products, but recruiting others to be part of the business opportunity. But there are a few issues with the industry that some people may not like. This doesn’t mean that the entire industry is a scam or that it is a bad business model. But there are some issues that you should be aware of before you join any such business opportunity. Here are some of the most common problems that you will face in a lot of MLM businesses.

 

  • Low quality, overpriced, or “fad” products

 

Ask yourself this: if the products are so great, how come they aren’t being sold through traditional e-commerce, or at retail stores? You don’t see Coca Cola or Apple running MLM programs now, do you? In a lot of cases, the majority of the money comes from recruiting new participants in the business opportunity. The products are simply there so that the whole thing would not be called a pyramid scheme.

 

A lot of the time, you will see products that are overpriced and can be found for much less than what you need to sell them for to make a profit. Or they are simply “fad” products, such as the latest hype in weight loss or beauty. Of course, it is possible to make money from a fad (think Acai Berry, merchants and affiliates made MILLIONS from it), but if your entire business is based on that, know that you are running a “temporary business” and not something that will be sustainable for years to come.

 

  • Reliance on recruiting friends and family into the business

 

While it is definitely possible to market MLM opportunities online, a lot of companies make people rely on people marketing their offers to friends and family members, telling you that they will be the easiest prospects.

 

But quite honestly, this is really not the case. Most of them will just not be interested in having a business and if they listen to your speeches or presentations, it is only out of politeness or because they don’t want to get into an argument with you if they say no. Now if you push this kind of marketing too far, you will soon be joining the NFL (no, not the National Football League… but rather the No Friends Left club) and will have people avoid talking to you. After all, if you invite someone for dinner, would you really like them to start handing out marketing materials to your family? Probably not.

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