No matter what kind of business you have, it’s extremely important to have a website for it. Whether you own a local store, or you’re just starting out as an affiliate marketer, you’re going to need a website, and the first step to getting that website up and running is getting a domain name. Picking a domain name requires a little thought and effort, and sometimes, you’re going to have to spend a little extra money to get the right name.
Your domain name should directly reflect your business. Whenever possible, you should use the name of your business as your domain name. If, for example, you have a business called Carl’s Carpets, you would want to get carlscarpets.com if it were available. Search engines look at a site’s domain name when determining search rank, and in order to show up at the top of search engine results when someone searches for your company’s name, you’ll need a domain name with your company’s name in it. It’s not only okay, but a great idea to include a city state, or other location in your domain name if you run a local business.
If you run an affiliate site, or really any site where the name isn’t as important as the content, try to pick a domain name that contains keywords relevant to the content. For example, if you are starting an affiliate site that focuses on carpet cleaners, you would want a domain name like carpetcleaners.com. Having a domain name that contains keywords relevant to your content will help you to show up near the top of search results for those keywords.
Whenever you can, you should get a .com domain name as opposed to a .net, or a .org. Most people think of the .com address first, and if your domain name isn’t the .com version, you run the risk of having people get frustrated trying to find your site. Most of the best .com domains are already taken, so you’re going to have to do one of two things if you want a high quality domain. You’re either going to have to get creative with your domain name, or you’re going to have to buy a domain from a private seller rather than a registrar. Private owners will sell domain names at prices ranging from hundreds to thousands of dollars, so think carefully about what you’re willing to pay before you go this route.
Picking the right domain name is the first step to a successful website. By starting with a strong name, you are starting off right.