Tag Archive | "Legible"

Why SEO Still Isn’t Going Anywhere For a While

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Why SEO Still Isn’t Going Anywhere For a While


It happens time and time again. Google makes an update to the way their ranking algorithm works. Business owners, webmasters and marketers are affected and some pages go down in the SERPs. Panic sets in some online marketing blogs and website articles. Titles such as “SEO is Dead” or “Google is Penalizing E-Commerce Sites” start appearing. This gives the impression that SEO is now a thing of the past and that Google has some magic and arbitrary way to rank websites which nobody can do anything about.

This has happened again recently when Google launched their Panda update and its revisions. But despite what you read on these blogs, SEO is not dead and is unlikely to die out anytime soon. Webmasters can still use various on site or off site optimization techniques with the hopes of getting their pages to rank better in search results. Except that there is one major change: Google is seeking to reward quality web pages that provide users the content that they’re looking for. The focus is now on short term growth. Not on who can cram the most keywords on a page or build a million backlinks in a day.

Ok, now that you know SEO still works. What has changed? Some of the methods and best practices used in the SEO world will need to be adjusted slightly.

The major part about the updates is the on site content. If you have a website that contains “articles” which are just stuffed with keywords and are otherwise completely nonsensical, get rid of them. They will only get you penalized. Strive to have information that is useful, legible and highly relevant to what your website is all about. Include a mix of informational content about your niche and sales materials which promote your products. This will not only lead to better user satisfaction (and more conversions), plus likely to get you better rankings, or at least keep you from getting penalized.

The quality of your website is also another factor that is apparently used by Google to determine how a page ranks. Now we don’t know which metrics Google measures exactly, but these can be guessed relatively easily: page load time, easy navigation, as well as the presence of a site map that allows users to find a specific page on your website with ease.

Then, there is something new: user engagement. What does this mean, exactly? Again, the exact metrics used by Google are unknown, but there are a few theories. User engagement means that website visitors interact with a website rather than just read the content on it. This could include social opportunities such as social media buttons, plus allowing user comments on your articles. Many webmasters have noticed that website which give users more opportunities for interaction tend to do much better in SERPs. But how do you accomplish this? There are a few ways that you can use. While they may not be guaranteed to propel you to 1st place on Google, they may help you rank better. We will take a look at these tomorrow.

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Google’s Changes Making Marketers Change Strategies

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Google’s Changes Making Marketers Change Strategies


In the past year, there are plenty of internet marketers as well as SEO specialists who have had their business completely turned upside down. Was there some kind of radical change to the way online marketing is now being done? Not quite. The same channels are available (SEO, paid search, on site advertising, email, social media, etc) and they still work in the same basic way. However, it is the world of SEO that has been the most touched lately, with updates that Google has rolled out during this past year.

 

Google’s justification for their changes to their search algorithm is simple: to deliver content that is a lot more relevant and of high quality than every before. The main benefit of this is for the users, who want to be able to find what they’re looking for without too much trouble. Previously, especially when searching for some more obscure keywords that don’t have millions of search results, it wasn’t uncommon for users to find pages listed in search results that were quite irrelevant to what they were looking for. Pages that were simply a collection of (often poorly formatted) advertisements, plus content that looked like it was written by some kind of experimental AI robot in the early stages of development, rather than a human being that actually possesses a working brain.

 

Before the updates that were made recently, called Google Panda and Google Penguin, are now starting to do their effect by cutting down on this phenomenon. Various tricks that were used by online marketers, webmasters and SEO experts, whose goal was to try and outsmart the search engine by highly ranking pages that don’t actually have anything worthwhile that would be deserving of that rank, now are no longer working. Previously, it was possible to create content in barely legible English, put a few links in it with the relevant URL and anchor text, then distribute the content to a network of blogs. Since this has resulted in poor quality search results being delivered to the user, Google has seen as it had no choice but to change the way they do their business.

 

Now the main question that many reading this will have: who will be affected by these changes, to what degree and what they can do about it to stop their website from being dropped down in rankings or severely penalized. Anyone who is building an online business for the long term will know the great importance of having a website that will be well ranked in Google and that can remain there for a long time. Even though most webmasters know that black or gray hat SEO methods only work for short term use, they didn’t hesitate too much to use them. But there are some better ways to get a website to rank well, give the user the material that they were searching for and still lead to profits for everyone involved in the entire online marketing operation.

 

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