Tag Archive | "Knowledge Base"

Is Magento E-Commerce a Good Solution for Beginners?

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Is Magento E-Commerce a Good Solution for Beginners?

If you are building an e-commerce website, you basically have two options. The first one would be to simply build a static site and add payment buttons for a service such as PayPal. While this may be OK for some people, it is not the best solution, especially not when you are building any kind of serious e-commerce site. You therefore need to use a type of content management system that will allow you to do things such as add and remove products, put some products as “featured” on your home page, etc.


There are dozens of different e-commerce platforms available out there. Some are free, while some cost thousands of dollars. One free e-commerce platform that many people talk about is Magento. It is included in the automatic installers for many web hosts and is touted as the most advanced free e-commerce platform. But is it really the best choice for you? Especially if you are new to e-commerce?


Well, to be honest, it is not. The first thing that you need to know is that Magento is an enterprise class e-commerce solution. Powerful, yes. But it is also very complicated to use for new users. But what about support? Isn’t there a knowledge base or something? Well there are support forums that are provided for users of the software. The problem with them is that there is not much “support” going on there. Mostly users saying “Oh! Darn this doesn’t work” and others joining in with “Yeah! It doesn’t work for me too! Bummer”. Magento staff rarely answer any questions on the forum and there is a reason as to why: the software is free. The support isn’t. If you want support from them, well then you would need to pay for it.


There are also a few other issues with Magento. The first thing is that the admin panel is quite slow. Sometimes it takes up to one minute for a page to refresh after you have made a change. It is not my hosting or my server that is a problem, believe me. I have tried with a cloud server and a shared hosting account. Both have given the same results.


What about customizing it? Magento says that you can customize their software fully to fit your exact needs and make the site look and work just like you want. Well, this is not a lie. It IS possible. Just extremely hard. There are some templates provided with the software, but they will not work for everybody. You can download some free ones or pay for premium templates, but the issue is that many of them are buggy and have problems working. You can also modify the code, as it is open source software. But you better be an expert on the Zend Framework. Otherwise, expect to spend several months (that’s right, months) learning it before you can accomplish anything useful with it. Quite simply Magento is not the best solution for beginners… unless you just want to take the default template and add a few products for your e-commerce site.

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Becoming A Merchant – The Other Side Of CPA – Part 4

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Becoming A Merchant – The Other Side Of CPA – Part 4

Well now that you have your product, required funding as well as a merchant account, there will be something else that you need: some staff. While at first, you may think that you can manage this business all by yourself. Sure, this might be true if you only make a dozen or so sales a day. However, when your business quickly begins to grow, it will also rapidly become too overwhelming for one person to handle every aspect of it.

One of the most important parts of owning a rebill CPA offer is customer service. You need to be able to answer your customers should they want to cancel their subscription, have not received their product, or have some other problem. If you have just one phone number that is always busy and it takes you a week to answer your emails, this will leave your customers dissatisfied. And if they want to cancel, or have not gotten their product, they will simply end up charging back through their credit card company.

There are alternatives to actually having an office and hiring staff locally. You can outsource many functions of your business, including the customer service to a 3rd party. There are plenty of call centers which can handle queries from your customers and treat requests such as cancellations. All you have to do is set up a web based interface to let them do the transactions and a knowledge base with answers to questions that customers may ask.

As for many administrative tasks, such as dealing with the vendor that is shipping out your merchandise and doing general admin and accounting functions, this can be outsourced to a virtual assistant. You can find many offshore outsourcing companies doing business on internet marketing forums. It is usually possible to have a dedicated, full time virtual assistant working for you for $200 to $400 a month.

While this short guide has given you the general framework needed in order to build and operate this kind of business, it is far from complete. After all, a truly detailed guide covering every aspect of this topic would probably be several hundred pages long. Therefore, you need to go out and seek the necessary information on this business.

There are a few ebooks and guides which deal about this topic that you can read, which will give you more detailed guidance. But don’t forget that there is something a lot more valuable than any written guide: actual human interaction. Even though this is your own business and you are the sole person responsible for its success it doesn’t mean that you have to do everything all by yourself. Network with other marketers who are running this kind of business or planning to set one up. Exchange information, practical advice and ideas with them. Ask questions on marketing forums. The better prepared you are, the less likely you will be to make costly mistakes and the more profitable your business will be.

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Start Using SEO Now to Profit in The Future

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Start Using SEO Now to Profit in The Future

Search Engine Optimization (SEO) is an important part of marketing which allows for greater exposure to your website(s) through the continued use of techniques which propagate positive influence. This influence will affect both internet users browsing websites as well as the Search Engines which serve up these websites. The way that this influence occurs is fairly simple to understand, although how it works exactly is not entirely known due to the constant changes being made to the Search Engine algorithms. Profiteers will wish to make the most amount of money in the least amount of time with these methods, but the best option is to build up earnings slowly and gradually for consistent results.

Simple Tricks to Taking Advantage of SEO:

SEO Software – SEO Software is available in many fashions and makes it simple to automate the process of Search Engine optimization. These options will usually guarantee a top ten ranking for keywords that are searched with little competition. Although you may not rank for the top keywords, you will rank for alternatives.

Blogging - Blogging helps to build a knowledge base for customers and interested parties to learn more. Not only does this help the image of the website, but it provides several opportunities to link back to the original website which is being promoted which in turn affects the ranking positively on the Search Engines. The fresh content from blogs also helps your site stay relevant in the search engines – and it also increases your chance on getting more links back to your website. A great tool is Ping-O-Matic for this, which basically “pings” (or notifies) all of the major search engines and blog engines when you make a new post. All you have to do is go to their website and input your details once (then save your information via a bookmark) then every time you visit that bookmark it will ping all of the major search engines to notify them of your changes you have made.

Using SEO Services – Many content providers and services will be able to make the process less time consuming for the original website owner/manager. The content provided will be made by real people and this is what makes it more visually appealing to the target audience. This method helps to connect emotionally to future consumers of your products to increase sales and improve profit margins.

Over time, using these techniques will help you increase your PageRank, increase the number of backlinks, and ultimately the number of sales or visitors you get to your website.

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