Tag Archive | "Job"

SEO Considerations for Blogs: Internal Linking

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SEO Considerations for Blogs: Internal Linking

When it comes to SEO, whether it’s for blog or any other type of website, everyone knows the importance of having a good linking strategy. Now most people associate linking with building backlinks. These are the links that are found on external websites which point to your blog, or to specific pages that you have on your blog. So if one of your articles gets referenced on another blog, or if you include the URL to your blog on your social media profile, for example, then this would be a backlink. Having plenty of good quality backlinks is widely known to have SEO benefits for any website and this is why plenty of people devote a lot of time and attention to getting them.


Of course, since they are useful for SEO, this is not a bad thing. However, there are other considerations that would need to be taken by those who would like their blogs to rank better in search engines. This would be the internal linking, or how pages on your blog are linked together.


One of the top reasons as to why internal linking is good is that it will help search engine spiders navigate your blog a lot easier. By making the job more simple for them, you will increase the chances that your pages get indexed a lot faster. Another element is the user experience. A proper internal linking strategy means that your readers will be able to quickly find what they’re looking for in your blog. They’re also more likely to spend time on your blog reading other entries, which can increase interest in your blog, grow your ad revenue and also increase the chances that content will be shared. A reader may not think the first post that they were reading was worth sharing on Facebook, for example, but they may like another one of your posts that they’ve clicked on and share that.


Good internal linking is easier than building external backlinks. Simply put, if you refer to a topic that was covered in a previous post, link to it and use the appropriate anchor text. Furthermore, if your blog allows readers to navigate to next or previous posts, then don’t leave this text as the default setting. Instead of using “next”, you should include the actual title of the blog post that the reader will be sent to as anchor text.


Another of the important things to remember is that you need to structure your blog well. Every page should have a link back to the home page. Also, your posts should be categorized according to what topic they are covering. This will not only help the readers find specific information that they may be interested in, but it has also shown to be helpful with SEO, as a blog that has posts in different categories is seen as being more of an “authority” in its niche by the search engines.



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Outsourcing the Creation of an Info Product

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Outsourcing the Creation of an Info Product

When you create an info product, there are several parts to the whole product development process. The first thing is naturally thinking up of a niche for your product. Then you would need to think about the information that will be actually included in it. Some people may ask: is it a good idea to outsource all or part of the actual creation of the product? Even some of the best selling information products out there were ghostwritten, so it’s normal that you may be interested in hiring someone else to do the actual product creation for you. But this idea does have its pros and cons, however. Here are some of the main ones:


  • You get to spend more time on the marketing and pre-selling of your product.
  • If writing well in English is not your strong point, it can allow you to create an e-book or guide that looks a lot more “professional”.
  • You don’t need to spend as much time on writing or recording content.


  • It’s going to cost you more money upfront. A quality ghostwriter is not one that will create an entire 20 page e-book for $15.
  • You still need to spend time searching for someone that will do the job.
  • There is no guarantee that the final result will be good if you hire someone that you don’t know, such as a writer on a forum or freelancing website.

So as you see, outsourcing the product creation does have its share of disadvantages. But it can still be done successfully in some cases. If you want to increase your chances of getting good results, then here are some tips that you should follow:

Plan and research what you want included in the product, rather than leaving it all up to the freelancer that will be creating it. That way, you will at least have some control over the content that goes into your product.

Preferably hire someone that has experience in creating info products in your niche and that you’ve worked with in the past. This will increase the chances that you will be satisfied with the results that you get. Avoid hiring someone simply because they’ve said they would do the project for you at a low price. Cheap ghostwriters will usually leave you disappointed and can leave you with a bad result, such as poor grammar or plagiarized content.

As an alternative, you can outsource only part of your project. So if you have good ideas on what to include in your book, but you’re not too sure about your writing abilities, you can hire someone who is a native English writer to proof read your text and correct any spelling or grammar mistakes. Or you can have only part of your e-book ghostwritten.

But if you want to do the entire job yourself, this is definitely possible as well. Tomorrow we will see some tips on how you can create a very good info product by doing the project all by yourself.

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Creating Passive Income

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Creating Passive Income

One term that is often mentioned when it comes to online business is “passive income”. However, many newcomers to the industry do not really understand what it means or why you should work to create such a source of income for you. While the definitions will vary somewhat, passive income for me would mean income that will come to you without you having to make ongoing efforts to get it. Too many people get discouraged when it comes to operating their own online business for one main reason : it takes too much work. After all, who wants to trade a $15 an hour job to make $15 an hour online, even if you are working for yourself. Furthermore, nobody wants to spend their entire day in front of the computer to run their business.


There are many ways to make money online, some of which require more interaction from you on a regular basis, some less. Let’s explore some of the ways that you can create an online business that will not require you to spend 10 hours a day in front of your computer.


  • Creating your own product


Of course, creating an information product and selling it will require a lot of time and effort in the beginning. However, once the product is created and you have sent some traffic to it, the amount of work that you need to devote to it will diminish as well. This is even more so when you have affiliates that are promoting your product. They will be the ones who will work to create advertising campaigns and get some sales for you, while you can simply sit back and spend an hour or so every day checking your stats and making sure that everything is going ok.


  • Selling on eBay


While many would say that selling on eBay is not a “passive income” activity, it all comes down to what you sell and how you do things. Let’s say that you have found a product that is very popular and that you can sell for a $50 profit on eBay. If you get just 2 sales a day, that will mean $100 a day of profit. To allow this to happen, all that you need to do is to work with a drop shipper. The buyer pays for the item. You then place an order with the drop shipper and tell them to ship the item to the client. The deal is done. All you would need to do is to place the orders as necessary and also place new listings. All of this would take you less than an hour a day on average and can bring you very nice profits with little effort. For you to make this work, you would just need to spend some time at the beginning finding a product that is in demand and that can be shipped to your buyers by a supplier which does drop shipping.

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Full Time Online Business: Part 1

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Full Time Online Business: Part 1

When you are building an online business that will generate a full time income, there are various things that you can do to earn some money. These things are not necessarily complicated to execute, but they will nonetheless require some more patience on your part to do properly and to yield the results that you wanted them to have.


So, what are some good ideas to earn full time cash on the internet? We will present them to you, but let’s start with the most simple ones.


Actually, what you can very well do is to take the things that you can do as part of a micro or mini online business and simply scale them up so that they can produce more revenue for you. Let’s take providing services for example:


There are plenty of people who do things such as writing articles and designing graphics to earn a bit of extra cash online. But it is possible to turn these activities to a full time business as well. There are two things that you will need to make this work:


  • Skill


The amount of money that clients will be willing to pay you will largely depend on how good you are at doing your job. For example, if you are an average article writer, you could find people willing to pay you $5 for a 500 word web article. But if you can truly write professional quality articles that are very informative to the users, you could find that some people are willing to pay anywhere from $20 to $50 for a simple 500 word piece to be posted on the web. Obviously you will need to work very hard to build up your skills to that level, but many have done it.


  • Time


Another thing that you would need to do would be to devote sufficient time to your online activities if you want them to make enough money for you. Consider this, if you write articles at $15 per article and you write 2 in one hour, this gives you a very respectable $30 per hour. Now if you work full time 5 days a week, you can make almost $40 000 a year by doing this.


If you go with the services route, then you should know that finding high paying clients will be much harder than finding some that would pay you a fraction of what you want to earn. Therefore, you will need to spend more time networking and looking for work to do than if you simply wanted to make a bit of extra cash at the end of the month.


But what if you do not want to do all the work yourself? There are a few things that you can do and tomorrow, we will take a look at some simple business models that you can take advantage of and get off the ground rather quickly.

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Online Reputation Management – Part 3

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Online Reputation Management – Part 3

Now that we have seen the importance of taking care of your online reputation and the way to respond to negative information, here are some more best practices to consider in order to make the job a lot easier for you and even prevent negative things about your business from being posted online in the first place.

  • Make your contact information easy to find

On your website, make your contact information such as your email address and phone number easy to locate. Avoid simply putting up a “contact us” form and give your customers various options to get in touch with you. While this may seem obvious, many online complaints about e-commerce sites are based around the fact that the contact information for a site operator is difficult to find on the site or is hidden somewhere in the terms and conditions.

  • Respond to inquiries rapidly

If you receive an email concerning a problem and you do not have time to look into the issue right away, inform the customer of this and let them know a realistic time frame regarding when you will be getting back to them. If you don’t understand what the specific problem is, ask them for more clarifications. Avoid using “scripted” emails or automatic responses, as these often give the message that you don’t care and do not want to provide personalized service. People will feel a lot more comfortable knowing that there is an actual human being that has read their message and is truly going to resolve the matter at hand.

  • Participate in industry forums

There are plenty of discussion forums online in various niches. Create an account on them and announce your presence to other members. That way, if someone is not satisfied of your customer service, they can contact you on the forum to resolve the issue, rather than making a public post about it. Furthermore, being present on online forums can give you the opportunity to interact with current and potential customers as well as business partners who might be posting questions related to your company.

  • Be present in social media sites

Even if you just create a simple page with your company description and your contact information, it can provide your customers with another avenue to contact you should something go wrong. It also provides you with a quick way to get in touch with customers who are not satisfied about something related to your business.

  • Delegate tasks if you don’t have time for them

If you run a larger business that gets many customers each day, it could be quite time consuming to keep checking on consumer advocacy sites, social networks and discussion forums regularly and respond to any posts. Therefore, you can assign this task to a worker who will be responsible for managing the customer service aspect of your online presence and who will forward any particular problems to you so that you can take action to resolve them.

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A Virtual Staff Can Propel You To Success – Part 4

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A Virtual Staff Can Propel You To Success – Part 4

We’ve taken a look at how useful having a virtual team of staff members can be for your online business. In theory, everything seems easy, as all you have to do is to find people who are capable of doing what you are looking for. In order for your business to run smoothly, there are a few last things you need to take into consideration. Remember, your reputation will largely depend on the quality of your workers, so these are things to take seriously.

Try Out Your Workers First

When you are recruiting new people, you need to assign them a small project for you to be able to see if their work is of good quality and whether they can deliver on what they promise. For example, if you need 100 articles written and have 5 people interested in doing the work, you will ask each of them to write 1 article. Then, you will split the project up and hire those that did the best job. So if you are left with 2 people who write really well, you will assign each of them 50 articles.

Avoid Getting Scammed

One mistake that people often make is to hire someone based only on work samples that they have provided. While they may be useful in guiding your choice, samples are definitely NOT the only thing you will want to consider. Think of it: anyone could grab someone else work and then claim it as their own. Another thing is all too common with article writers is people who can’t really write in decent English hire someone who can to write sample articles for them and then show it to their clients as examples of their own work. If you are not careful, you will soon realize the hard way that they actually have no clue as to how to write.

To avoid misunderstandings, be sure to tell the staff member exactly what needs to be done and by when you need the work completed. If you have found people on a forum or freelancing site, check their reputation, such as their feedback and the previous posts they made on the forum. If you see that all their posts are nothing but filler such as “Nice share” or “Yes, thanks for the info”, it is probable that they are just increasing their post count in the hopes of getting people to trust them.

Taking Things Further

One of the advantages of online business which I have repeated time and time again is that you have the potential to earn as much, or as little money as you want to. If you are satisfied with this making you only a few dollars a day, then that’s fine. But if you want to expand this into a full time business, it can be done as well. Some people have turned the ideas that I mentioned into an enterprise that earns in excess of six figures a year in profit. These people have started out in exactly the same way than you. All you need to expand is to get more staff and more customers who will pay for your services. If you manage the operation properly, you can definitely turn this into a great money earner.

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Work At Home Offers – Know Which Ones ARE NOT Legit – Part 2

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Work At Home Offers – Know Which Ones ARE NOT Legit – Part 2

Here are some more “scammy” earning opportunities that you will find online. Learn how to recognize and avoid them.

Payment processor / Money transfer agent.

This is actually a very big scam that can cause you to lose a lot of money and also get into trouble with authorities. It works like this: you are contacted by someone claiming to have a company in a foreign country where it is difficult for them to accept payments from customers in America or Europe. They offer you a job where you will receive payments from their clients in the form or checks or money transfers. You will then deduct your commission and forward the rest of the payment to the company that hired you via a money transfer service such as Western Union.

The problem is: there are no “clients”. The checks they send you are either stolen or forgeries. The electronic money transfers you receive come from accounts that were hacked. What will happen is that all the transactions you processed for the “company” (which doesn’t exist) will be reversed, leaving you out of your money. You will probably also have to explain to the authorities as to why you were receiving fraudulent funds.

Shipping agent.

Same scam than above, but with a twist. You will be receiving merchandise for a “company” and then forwarding it to some third world country. Items ordered are often electronics, jewelry, or industrial equipment, basically high value items that can be resold easily. They say they will pay you for each item that you ship to them. Problem is, all of that merchandise was paid for with fraudulent funds. You are quite likely to get in trouble with authorities here again. This scam is often run by the same people who run the payment processor scam as well.

Cash gifting.

The exact way this scheme operates varies. However, in general it works this way: you are told that you can make plenty of money by sending cash “gifts” to people. It all comes down to this: it’s basically a pyramid scheme. For example, you are told that you can make $500 by having 5 people send you $100 each. Then, these people get 5 people each to send them $100 and so on and so forth. Eventually, the scheme collapses as there will come a time where there won’t be enough people in the world left to sign up. The only people that will have made money are those who started the scheme and are at the top, while pretty much everyone below them will lose. This form of “business” is also banned in most jurisdictions, no matter what the promoters say that it is completely “legal and legitimate”. It’s simply not.

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Getting Started In Online Writing – Part 2

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Getting Started In Online Writing – Part 2

Online article writing can be a great way to make some quick money online. If you have what it takes, you can also turn it into a full time freelancing job. But to get started, the first thing that you need to do is to find some clients who will pay you for your writing. Here are a few places where you can do so:

Internet marketing forums:

These are forums such as Digital Point and the Warrior Forum. They are a meeting place for those who want to earn money online to discuss ideas and network with each other. They are also a place for people who offer their services, such as article writing or graphic design to make acquire some customers and make money. Internet marketing forums are a great place to find work due to the fact many people are seeking content for their website in order to advance in search engine rankings or simply to present their products or affiliate offers to prospective clients. A lot of online marketers either aren’t good enough in English to write quality articles, or simply don’t have the time to write the necessary amount of content each day. This is why they seek to outsource this part of the job to others and why these forums are a good place to get clients.


  • You set your own terms and prices. For example, you can offer discounts to repeat customers or those who make larger orders.
  • If your work is of good quality and liked by clients, you can get a lot of repeat business. In this line of work, it is much better to work with a few different clients than to be constantly hunting for more work after writing a few articles.
  • You get paid immediately. There is no waiting period of 2 weeks or 1 month to get your money.


  • Some forums require you to pay around $20 to post a thread to offer your services. Some of them also require that your thread be approved by a moderator before it is posted.
  • If you are new to the forum, a lot of the people will be wary of dealing with you and may only give you small orders to begin with.
  • Possibility of getting scammed. While the majority of people on internet marketing forums are there to conduct honest business, there are always a few scammers out there who would simply have you submit the work and then disappear without paying. This can be mitigated by using common sense: if you are dealing with a new member with only a few posts and they are making a large order, arrange to split the work in a few parts. You would then send part of the work, get paid for it, and then go on to complete the remainder. Watch out for excuses such as “I can’t, I’m only getting paid in a few days, I will pay you then, etc.”

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Services Arbitrage – Another Great Way To Earn

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Services Arbitrage – Another Great Way To Earn

Many of you are wondering if there is a quick and easy way to earn some cash online that doesn’t require much technical skills and lets you get paid very rapidly. If this interests you, keep reading. Sure, working with affiliate networks and CPA offers can be very rewarding. Some may even say that this is what internet marketing is “truly about”. But there are some other ways to make some cash online.

You probably know that you can freelance and offer some services to webmasters and fellow marketers. These include things such as logo design, article marketing, web design, etc. Now this is all fine. But there are a few drawbacks. First, these take time to do. Second, you would need to actually have the skills required to complete the client’s project.

But in comes the concept of arbitrage. It is a concept that has existed since antiquity and simply means profiting form price differences between two markets. Basically: buy low, sell high. You get clients to pay you an amount of money for a project. You then outsource it to workers and pay them less than what you get paid. So if your client pays you $100 to create a basic website for their company, you hire a web designer that can do it for say $70 and pocket the difference. Nothing complicated, your job simply consists of finding clients and maintaining a team of freelancers who can do the job at competitive rates.

Now where do you find the workers? There are plenty of places that you can look at. There are several internet marketing forums such as Digital Point where you can get people to do various tasks at inexpensive rates. Microworkers is a freelancing site where you can find the same. And for really small projects, such as article writing, try Fiverr. All workers there can charge only $5 per task.

What about the clients? Now, hey! Wait a minute… Won’t they simply go directly to the source and get workers who can do the project for cheap? The thing is, not all people are involved in the whole internet marketing scene. Many do not know where to find low-cost workers to perform the tasks. Some may prefer to deal only with local businesses. The best channels to advertise your services would be online classifieds sites, such as Craigslist, Kijiji, Backpage and Gumtree. If you are doing web design for businesses, you can also try some offline methods, such as advertising in classified ads or send out fliers.

Remember to tweak and adjust this method to your unique needs and tastes. Start out small, create relationships with your workers, create regular clients and build a reputation for yourself. Some people have built seven figure businesses by doing pretty much what was described in this post. With some dedication and entrepreneurship on your part, you can turn this into a full time business if you wanted to.

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Advertising Options Overview – Classifieds Sites

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Advertising Options Overview – Classifieds Sites

When you are promoting an affiliate or CPA offer, you obviously need to advertise in order to get traffic to your site. After all, people will not magically type your affiliate link in their browser if they don’t know it exists. There are various ways to post ads online, let’s take a look at one of them:

Classified Ads Sites:

Some examples of these sites are Craigslist, Backpage, Gumtree and Kijiji. Of course there are many others but they all have one thing in common: the ability to place classified ads for free. Using these sites to get traffic to your CPA offers has brought great results to many people, but it needs to be done properly in order to be effective. Furthermore, you would need to check with your network manager to see if promoting a certain offer on a classifieds site is allowed. Some networks may ban this type of promotion altogether or restrict it only to certain offers.

There are also a few points to remember if you don’t want to get in trouble.

Don’t post ads that are misleading or deceptive. Some examples of this is posting business opportunity offers in the “Jobs” section and making it appear like you are offering an actual job, then requiring the applicant to fill out a lead form to prove that they are “qualified”, or requiring someone to sign up for a video conferencing trial for an “interview” that will never take place.

Due to complaints to merchants and in some cases investigations by the FTC, networks are cracking down on such “blackhat” advertising.

What you should rather do is post in the appropriate category and explain what the offer is about and what benefits it could bring to the customer. Since many affiliate sites are immediately flagged as “spam”, you will probably be better off getting your own domain name and landing page for your offer.

While this flagging of ads which are not spam and posted in the correct category could get annoying, remember that these sites are mainly there for local businesses to get clients and not to push affiliate offers. If there was no system in place to deal with overposting or postings in the wrong section, these places would soon be over run with hundreds of spam messages drowning out any legitimate content.

On certain offers, such as car loan or mortgage leads, another tactic that works would be having people contact you by email. You would then send them a reply with details of the offer and your affiliate link.

While posting is usually free, some sites allow your ad to be placed on top for a certain period of time or highlighted for a small fee. This will bring some additional attention to your ad and will ultimately result in more clicks for you.

In any case, remember that some networks may forbid advertising on these sites mainly due to past abuses. Therefore, be sure to get the OK from your affiliate manager before beginning.

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Create Compelling Content

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Create Compelling Content

One of the most essential parts of a successful website is high quality content. There’s a lot of advice about how to make the b est content on the web, and some of that advice isn’t as helpful as it may seem. There are just a few essential things you need to keep in mind when writing your content to ensure that it will do well online.

Know Your Audience

It’s extremely important to know who you’re writing to. Every different niche is going to have a different set of readers, so you need to take the time to learn about the people interested in your niche. Is your audience old, or young? What income bracket do they fall into? Are they mostly men or women? Each one of these factors will help you to determine how to frame your content so that it appeals to your audience. Think about your real world conversations. You wouldn’t have the same exact conversation with a 50 year old man that you would with a 20 year old woman, would you? Different audiences require different approaches. Know your audience, and you’ll be able to do a better job of writing content that appeals to them.

Know Your Niche

Each niche has a particular set of words and phrases associated with it. In order to write to people interested in your niche, you have to first have a strong understanding of that niche, and all of the terms associated with it. The better your understanding of your niche, the better you’ll be able to write content that will appeal to others interested in your niche.

Make It Your Own

It’s important to know your audience, and your niche, but it’s equally important to know how to make the content you write feel distinct from any other content on the internet. Add your own personal flair to what you write, and use your own experiences to help illustrate the points you’re making. You’re probably writing about information  that other people have written about before, but if you do so in a unique way, your content will stand out from the crowd.

Take the time to learn your audience, and your niche, and make your content unique, and interesting by adding your own personal touch to it, and you’ll be on your way to writing effective content for your website.

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Hiring Good Contractors on oDesk

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Hiring Good Contractors on oDesk

Hiring outsourcers can either be an awesome experience or a complete nightmare, sadly I have been on both ends of the spectrum. Good contractors are hard to come by, but if you look in the right places you are going to have a much better chance of finding someone within budget and that is capable of doing the work to your satisfaction.

Today we are going to focus on outsourcing websites such as oDesk, Elance, and Guru.

Putting Out Jobs Requests

The first step of finding someone to do work for you is your job request. This is the most essential part and the area where you will make or break your chance at getting a good contractor.

Make sure you are extremely specific. If you want a native English speaker, make that a requirement. If you want someone for less than $5 per hour, make that a requirement. Make sure the task you are requesting to be completed is extremely detailed so that potential contractors can assess whether or not is worth their time and if so, what their price to complete the task is.

Choosing a Contractor

If you are looking for a long term contractor this is the time to really focus in on what you want and make sure the person is qualified to do what you are asking them to do. One great way to make sure you have the right person is to put 4-5 of your best candidates on a trial basis. What you do is simply ask them to do a task (for a reduced amount, say 50% of their asking price) and do part of the task like that. If they get hired you will hire them for their asking wage, if not you pay them for the work they did. This helps the hirer make sure they have the right person, and as a contractor makes them work harder to try and get the long term work.

Clear Tasks

Make sure you are very clear with the tasks you give to your contractors. From the start you need to give very clear and concise directions to your contractor. Ask them to explain back to you what you are requesting, so you can make sure they understand the task (especially if it is a long term task). Don’t be afraid to ask for changes or to send videos showing them how you want something done.

Once you have a good contractor, hang on to them and make sure they are happy. Keep the work coming for them and you will have a great working relationship.

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4 Must Have SEO Focused WordPress Plugins

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4 Must Have SEO Focused WordPress Plugins

One of the most discussed areas things people talk about (after social media nowadays probably) is search engine optimization or SEO. The most popular CMS in the world is WordPress and so it is important for us to discuss SEO in regards to WordPress.

WordPress does a great job with SEO from a standalone perspective, but there are a lot of other things, such as plugins that can make it better. Using just WordPress you can add meta tags, insert keywords, optimize images for SEO via titles and captions, and change the permalinks structure of the website to use full titles as the URL.

But there are some limitations, which could be for simplicity sake and to not confuse new users, or it is because for most people it simply isn’t necessary.

Luckily for power users and fanatics about SEO WordPress has a huge set of available plugins, both free and for pay that can enhance your websites search engine ranking.

Check out these 4 plugins to start on your search engine ranking journey!

All-in-One SEO
This is considered THE SEO plugin for most people. The plugin sits on the post and page editor and provides users with options for title, description, keywords, and more allowing you to customize what shows up in the Title (rather than just using the default title). An extremely handy plugin and best of all it is free, so there is no reason to not have this installed and working for your blog.

WP Google Analytics
Site metrics aren’t normally talked about when talking directly about SEO plugins, but having a Google Analytics plugin that allows you to track where your traffic is coming from and from which keywords is a great way to refine your strategy and thinking about SEO. Seeing the real results will help motivate you to continue your SEO campaign. There are a few plugins to help with Google Analytics setup so make sure you search the plugins on WordPress.org to help you out.

Google Sitemap XML
This plugin allows you to generate a .xml sitemap to submit to Google Webmaster Tools to help Google crawl your site when it visits. An easy one time thing the plugin serves the purpose great and is a must have for a new or established site.

WP Auto Tagger

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Choose A Social Media Manager

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Choose A Social Media Manager

Running a social media marketing campaign can be a tricky process. Each different social media site has it’s own pro’s and cons, and if you don’t know how to work within the confines of a particular site, you’re not going to be able to use it effectively as part of your marketing campaign. If you’re not familiar with all the ins and outs of social media marketing, you might want to hire a social media marketing manager.

If you’re going to hire a social media manager, it’s important to hire the right person for the job. Your reputation can take a lot of serious, irreversible damage if your social media marketing campaign is run poorly, so you need to be sure you’re hiring someone with experience, and knowledge about how to use social media effectively.

When you’re talking to a candidate, don’t be afraid to ask for references. Take a look at any other social media campaigns they have worked on or are currently working on, and take the time to examine those accounts closely. Make sure that your candidate handled themselves professionaly on the social media accounts they ran for other people. If you see any signs that they may have been inconsistent, or anything other than professional when dealing with previous clients, they may not be the social media manager for you.

It’s also a good idea to take a look at their own social media accounts. A good social media manager will have accounts set up to promote themselves. Those accounts should be updated regularly, and they should have high quality friends and followers. Numbers aren’t everything – just because they have a lot of friends or followers that doesn’t mean they are high quality friends and followers. Look to see how often they interact with other people on social media sites, and you’ll get a good idea of how well they manage their own social media accounts

If you take the time to pick the right person for the job, you’ll be on your way to a successful social media marketing campaign. Social media can have a huge impact on your reputation, so it’s important to treat it with the right level of importance.

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