Tag Archive | "internet marketing"

Email Marketing Changing – But It Still Works

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Email Marketing Changing – But It Still Works


The role of email marketing in the internet marketing world is a subject that has been up to some debate in the last few years. Every now and then, you are bound to see reports that claim that email marketing is “dead” or that it’s usefulness is going to be significantly reduced in the nest few months. But as of now, none of these scenarios have truly manifested themselves, and it looks unlikely that it will happen any time soon.

 

Those who advanced the theory that email marketing is going to lose its efficiency soon say that more and more users are using the social networking channel and are paying less attention to commercial email messages. But this is something that affects mainly the younger users and even then there are some very good ways around the problem, which will let you capture your subscribers attention a whole lot better.

 

It is true that people are increasingly using social networks to communicate with personal contacts. If you ask the average internet user how many non business related emails they’ve sent during the last year, the number would be quite low and in many cases it would simply be zero. When they use email, it is either for work related reasons, or to communicate with commercial entities. This is often the case when they check up on an order status, or check their inbox for a validation link to a website that they’ve signed up for.

 

But in general, users aren’t losing interest in promotional messages sent by email, as long as the email marketing campaign has been well done. Marketers need to check up on their efforts more often to see if what they’re doing is working and optimize their campaigns when necessary.

 

One of the key elements of a successful email marketing campaign, which has been recently discussed in various online news reports, is proper segmentation. Sending the same email message to everyone on your list may work if you have a really small business that only has a dozen or so subscribers on its list. But if you have thousands of them, then it’s not the brightest idea.

 

Content of email messages needs to be relevant to the user and geared towards them. Marketers need to get an understanding of who their email subscribers are and what differences exist between them. For example, some of these subscribers may be frequent visitors to their site and have repeatedly bought products and services from them. Others may just have signed up for the newsletter, but haven’t bought anything from the company yet. For the first group, simply presenting information on new products may be enough. But the second group would need a bit more convincing if a marketer hopes to turn some into paying clients.

 

No matter what is said about it, one fact still remains strong. Properly done email marketing results in very good click through and conversion rates. And for now, it just isn’t going anywhere for a while.

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Is There a “Best” Way to Market a Small Business Online?

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Is There a “Best” Way to Market a Small Business Online?


One of the questions that comes up very often in online marketing forums is something similar to this: “I own a business in such and such industry. What is the best way for me to do internet marketing?” The problem with that question is that there is often no one specific answer to it. The world of online marketing is a very vast and diverse one, with many methods, techniques, tools and services that you can use to accomplish your goals, whether these are to get more visitors to your sites, to promote a specific product that you’re selling, or to get more exposure for your business.

The exact methods that you use will largely depend on who you are and what you’re trying to do online. But in the majority of cases, it is not just one marketing method that should be used, but a combination of several of them. What will be variable, however, is the degree of attention that you will give to each of these methods.

If you’re trying to get your business more recognized and known as the leader in its field in your local area, then using search engine optimization is a must, as you will need to ensure that people who search for what you have to offer will be able to find your business. A large number of people use search engines when shopping for something, so it is imperative that your site can be easily found by them. But SEO is not the only way to do this. If you want the best results, you should use a few complementary methods to get the word out.

You can, for example, make posts on local online classified ads websites. Or you could buy advertising space on websites that are related to your niche, or frequently visited by people from the area served by your business. To gain more visibility, it would also be a good idea to create pages for your company on the popular social networking services.

Once you see that you are getting results, you can keep your website visitors interested in what you offer by offering an email newsletter that they can subscribe to. You can also create a blog where you keep users updated on new happenings in your industry, as well as new products that your business has to offer them.

As you can see, there isn’t really a “quick” solution to marketing a local business on the internet. You should spend some time putting together a complete online marketing strategy where you will think about your goals, as well as the methods that you want to use to accomplish them in the online world. Remember that it is also important to keep track of your progress, as this will let you know which areas of your marketing plan are working well and which others may need a little bit more attention so that you can improve them and make them work as efficiently as possible.

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Other Ways to Save Money on Your Online Marketing: Part 2

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Other Ways to Save Money on Your Online Marketing: Part 2


Previously, we’ve seen some ways that you can use to save on the amount of money you spend every month with regards to your online marketing expenses. The main goal here is not only to find the advertising methods that are the most cost effective, but to make better use of them, so that you won’t be wasting any money. If your objective is to make a better use of your internet marketing budget, then keep reading as we have many more tips for you that will help you get more value from your advertising dollars.

  • Set Up a Tracking Solution

If you’re going to advertise your business website by using more than one website, ad or service, then you need a tracking solution that will be able to give you accurate information as to where you traffic is coming from, as well as how it converts. In most cases, your web host will provide you with a statistics page that lets you see the referring URL, time & date, plus location of the visitor. However, you should get a better tracking script than that, as you would get the potential to get some more detailed information. For example, you can set up tracking URLs for different ad groups and measure how many people click on each ad, how long they stay on your site, which pages they’ve visited, etc. You can also track conversions, to see how many of the visitors have either bought something from you, or did another action that could lead to a sale, such as filling out a quote form on your website. Free and low cost solutions are available for this purpose, so you should research them and install them on your website.

  • Get Advice From the Pros

The online world is naturally, full of information about marketing and advertising your business online. You can find plenty of complete courses, some of which sell for thousands of dollars. However, to get started, you won’t need such expensive training materials. The best way to go about doing things is to learn from the pros of online marketing at forums such as Wicked Fire and the Warrior Forum. You will find plenty of free information available regarding different online advertising methods, as well as participate and ask questions if you’re unsure about how to do something.

If you have a specific kind of business that you want to promote, you can also do a Google search for advice on online advertising that would be more specific towards your industry, as well as your location if you’re selling goods and services at a local level.

These are some basic tips that anyone who wants to promote their small business on the internet can use to make better use of their advertising budget. Tomorrow we will be looking at home you can locate low cost opportunities for advertisement, as well as some free ones that you may not have thought of before.

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More Efficient Use of Online Marketing: Checking Your Progress

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More Efficient Use of Online Marketing: Checking Your Progress


If you own a local business and use the internet to promote it, then you’re probably concerned as to whether you’re getting the results that you’ve wanted from your marketing efforts. After all, nobody wants to spend time and money on online advertising only to make little progress with it. This is why it is very important for you to monitor your progress with internet marketing and see which of your strategies work and which ones don’t work as well. This will give you an idea as to whether you should keep doing what you’re already doing, or whether there are certain changes or improvements that would be in order for you.

While this sounds easy to say, keeping up with the performance of your online marketing efforts will require a bit of work, especially if you haven’t really been paying attention to the results that it’s been bringing you. This happens to many small business owners that get caught up with their main line of work, especially if their business has been doing quite well as of late.

The first thing that you would want to do is to make a list of all of your marketing and advertising channels that you’re using. Then, divide these into sub groups. So for example if you use social media and classified ads sites, you would have these 2 as main advertising types. Then you would list the specific social networking sites that you use for your business, as well as the classified ads websites that you post your ads to on a regular basis. The same can be applied to other methods of online marketing that your business uses, such as pay per click ads, where you can further drill down the traffic and results that you’re getting by each network, each specific ad campaign & ad copies, as well as individual text or banner ads that you’re running on the network. Remember to be as detailed as possible as this will help you optimize your efforts.

Now that you have this list done, you would need to track where you website traffic is coming from. If you haven’t already set up a tracking script (there are many free ones out there that you can use), look at your server logs to see where the traffic on your business website is coming from.

As for tracking conversions (visitors who became paying client or took other action that is profitable for you), there are many free scripts that you can use in order to see which clicks are converting, if your site is directly selling items to customers. Otherwise, if customers contact you by phone or walk into your place of business, then tracking conversions won’t be that easy since you will be limited to asking customers how they found out about your business.

If you’re satisfied with the results, then keep doing what you’re doing… but keep paying attention to where your traffic is coming from. If on the other hand, you want to improve some things, then we have some more tips for you tomorrow.

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More Online Marketing Mistakes You Shouldn’t Do: Part 2

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More Online Marketing Mistakes You Shouldn’t Do: Part 2


When it comes to online marketing, there are many mistakes that marketers and website owners should beware of and avoid as much as possible. Avoiding these mistakes will simply mean that you can take better advantage of all the opportunities that internet marketing has to offer you, in addition to giving you the potential to make more money from your online business, with less worries and potential problems down the road.

Here are some more of these mistakes that you would want to avoid as the owner of a business that has an online presence, no matter how big or how small:

  • Ignoring the feedback, comments and opinions from site visitors and past customers

The web has gotten to be an increasingly social place, where information is being shared not only by businesses, but also by the consumers themselves, who often give feedback and advice to others about where to shop online. Google Places, for example, allows people to leave a rating and comments regarding local businesses that are listed. Specialized websites that are built around a certain niche, for example, Trip Advisor for travel related services, have an extensive section of customer reviews and ratings of different businesses and services. And of course, let’s not forget discussion forums that are related to the niche where your business is operating in, where users frequently share advice about which businesses are the best ones and which ones should be best avoided.

All of these sites provide a very useful service to consumers, allowing them to get more information about the experiences of others before they do business with someone. If you own any kind of business, look up your name on Google to see if there are any ratings and reviews that were posted about it. This will give you the chance to see if any customers or site visitors have had problems with what you’re offering and in many cases you can give a response and invite anyone that had a problem to get in touch with you.

Regarding web forums and social media groups, it’s well worth it to register and take the time to participate a bit in them, even if there were no posts, positive or negative, about your business. Simply by being present on social sites that are related to your niche, you will increase the visibility of your business and have the potential to get some new customers, even if you don’t actively advertise on that specific website.

Also, if someone has had a problem that wasn’t resolved, it gives them the chance to contact you through the website to work something out rather than posting a negative review.

With all of these things considered, you should be aware that watching your online reputation is something very important. Since it doesn’t even take that much time to do, maybe an hour every 3 days, being on top of what is being said about your business in the online world is definitely something that you shouldn’t be skipping out on.

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Some of the Internet Marketing Mistakes to Avoid

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Some of the Internet Marketing Mistakes to Avoid


If you use the internet to sell, or promote anything, then there are many useful methods and strategies that you can employ to accomplish whatever you’re trying to do online. Reading about success stories, as well as understanding what successful online marketers do can definitely help you succeed and achieve your goals. However, knowing about some of the mistakes done by other individual marketers and businesses can also be very beneficial, as it will help you understand what should be better avoided. Here are some of the most common mistakes made when using online marketing methods of any kind and how you can avoid them:

  • Not planning or setting goals

This is a mistake commonly done by those new to the online marketing world. They simply go in, without any direction or any idea of what they want to accomplish, and most importantly how they will accomplish this. Before you get started, draft a plan, in which you put down in writing what you want to do online, what goals you hope to accomplish and by when, as well as the methods that you hope to use to accomplish these same goals. Remember, your plan can be changed at any time in the future. But it’s important to have a basic framework in place, whether you’re starting a new business, or are now using the internet to promote one that has already been in operation for decades.

  • Disregarding the competition

Large companies have an entire staff, plus million dollar budgets dedicated to following what their competitors are doing and finding solutions on how they can offer something better to their targeted market. While you may not have the same resources available to you, this doesn’t mean that you should simply go about your business without paying any regard to your competition. Take some time to see who the competitors in your niche are, what products they offer and at what prices, how their business operates and which online marketing methods they are currently using. This will help you stay one step ahead of the competition and develop strategies to make your business more attractive to people who are looking for it on the internet.

  • Lack of involvement in the whole marketing process

Many small business owners simply outsource their some or online marketing to a third party, such as an agency or individual, then just leave them to “do what they have to do”. While there are many competent agencies and individuals that can help you with specific areas of online marketing, such as SEO work, you’re still much better off being involved in the process yourself. This will allow you to monitor your progress, see if any new opportunities arise and make adjustments to your overall marketing strategy. Remember, nobody knows your business better than you do, so don’t be afraid to learn more about how online marketing works yourself, rather than leaving everything in the hands of outsiders, no matter how competent they may seem or the results they’ve given you in the past.

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Ideas for a Successful Info Product

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Ideas for a Successful Info Product


Selling information products is a big part of the overall internet marketing business. Every single year, there are millions of sales of info products being made, such as e-books, video courses, membership site subscriptions, etc. While the niches vary, info products all have one thing in common: they teach the reader how to do something or to solve a problem that they’re having, such as getting their dog to stop barking, starting an online business, fixing computer problems, etc.

There are many “make money online” guides and websites which tout selling an info product as one of the best ways of making money on the internet. Of course, it’s possible to be quite successful by doing it, but if you want to ensure that you will be able to actually make some money from a product that you’ve created, there are some things that you need to know first. We will look at some things you need to consider before you actually put up your product for sale.

Think Whether this is Actually Something You Want to Do

Putting together, marketing and selling a successful info product is something that will take work. Even if your goals are just to make a few hundred dollars from the a very basic product, you will need to put in at least a few days work into it. Therefore, it is not something for everyone. There are plenty of other things that you can do to earn money from an online business, such as affiliate marketing, reselling physical products on online shopping sites, providing services, etc. which can be just as profitable as creating your own product and selling it to people on the internet. The bottom line is that you would need to make sure you’re actually interested in creating an info product, as opposed to simply be interested in making money online by selling “something”.

Research and Choose Your Niche Properly

Choosing the right niche will be one of the main factors which will determine whether the product that you create will be a success or not. You can have the best and most original content, and deploy really good marketing efforts, but if you choose the wrong niche, you could end up just wasting your time. One of the most common mistakes that people make is selecting a niche that is overly broad and thus too competitive. If there are a thousand other products already being sold which claim to provide the same information to the buyer as yours, making a decent amount of sales will actually be quite difficult. Therefore, going after a niche that is still in demand but is not completely saturated with other products is the best way to achieve success.

Tomorrow, we will go into more details about selecting the niche for your product and another important part: thinking of the content that you will include in it.

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Better Marketing Habits to Establish

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Better Marketing Habits to Establish


We’ve previously seen some of the changes that could happen in the world of online marketing in the year 2012. While it’s good to know about what will be new in online marketing, it’s even better to know how you can apply this in a more practical context, as in your own online marketing efforts. If you want to establish some better online marketing habits for this year, there are certain things that you should do. Of course, not all of these tips will apply to you as some might be specific to local businesses, e-commerce websites or affiliate websites. What you should do is to think about what will make sense in your own situation and how you can integrate it within your business. Of course, you should also develop your own methods, strategies and ideas if you’ve resolved to have better success with internet marketing during 2012.

  • Establish a Plan

This is how you should start, no matter how simple your goals are. There’s no need to buy $1000 software that creates fancy graphs and flowcharts either. A simple plan drawn up with a pen and paper is sufficient. List your goals, as well as the methods that you intend to use in order to achieve them. Also, list some backup options or side goals that you would want to use if your main objectives don’t work out for whatever reason, or have already been achieved and you would like to do something more.

  • Keep Track of Changes in the Online World

Anyone that does online marketing, whether as a primary occupation, a side job, a hobby or as an alternate to other means of marketing (print, radio ads, etc) should stay on top of the new things in the online world. This is because you could find some opportunities to take advantage of that you otherwise wouldn’t have even known existed! By reading online marketing related blogs, forums and news sites you can see if there’s something that could be useful for you, such as a new advertising network which has a unique business concept, an up and coming social networking site that is starting to grow, etc.

  • Cut Costs Whenever You Can

Now this doesn’t mean that you should go for whatever is cheapest without regard to quality, but there are many ways that you can cut your business expenses online. For example, if you’re using a web host that charges you $25 a month for just 1 website and domain, you could find other hosting companies that can provide you with unlimited website hosting for just $5 a month and still be of high quality. The bottom line is that you need to look at the services that you’re using or are planning to use. Think about whether it would be possible to get the same functionality and quality for a less expensive price. This can be done by contacting your existing partners and providers to negotiate better rates, or comparing other companies online to see if they have something that would be right for your business.

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Tips for Promoting Your Blog: Part 2

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Tips for Promoting Your Blog: Part 2


Now that you know about the importance of good SEO, as well as inclusion in your email marketing, plus linking from your main site is important, you may be wondering if there are any other tips that you can apply to promote the blog you’ve just build and get a steady stream of interested visitors. There are a few final tips that I’m going to share with you regarding how to accomplish this easily. The key here would be integration with other marketing efforts, which will result in plenty of good traffic if you’re diligent and patient in your traffic building efforts.

Be Social

Social media is a topic that comes numerous times when discussing traffic generation techniques as well as internet marketing in general. This is not without good reason: the majority of people visit social networking sites, so the traffic on these sites is already there. You just need to direct it to your blog. The two best examples in this case would be using Facebook. When you post a new article in your blog, share it on Facebook. Readers will see the title of the post and a summary, where they can click through to your blog to read more if interested. For Twitter, just send out a Tweet about the update and include a link.

Also, don’t forget to include buttons so that users can like and share your posts on their social networking profiles, thus giving you exposure to their friends and followers, generating a potential for more traffic in the process.

Use RSS

RSS feeds are a good way to get people to follow your blog in a way similar to following someone on Twitter or Facebook. When they subscribe to your RSS feeds, people will be able to see in their browser if you’ve made a new blog post. If it’s something that interests them, they will then click through to your blog and read the article you just posted.

Be Patient

Building a steady amount of traffic to a blog is something that takes time and patience. It’s quite unlikely that you will receive thousands of daily visitors after just taking one of the actions presented here. But keep posting good content and keep using the techniques shown here and you will soon start seeing a few visitors on your blog. This can grow in time, you will just need to be patient and continue blogging and actively taking efforts to generate more interest and thus more traffic on the blog you’ve built.

Be Creative

You’re not limited to what was presented here when it comes to getting traffic. Think up of your own strategies to bring in high quality visitors and read up more about things such as social media, SEO and traffic generation to blogs. You may discover some new methods and techniques that you will want to try, which may very well be the solution that you were looking for to finally get the amount of visitors you wanted.

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Tips for Promoting Your Blog: Part 1

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Tips for Promoting Your Blog: Part 1


Now that you’ve created your blog and added some useful and informative content to it that is sure to keep your visitors interested in it, you may still have one issue: how to get more visitors to see your blog. We all know that in the online world, quality traffic to any website equals more money for the webmaster. But unless you send your blog to one friend and it suddenly goes viral (which can happen, though is very rare), you will need to take some action yourself in order to promote your blog to your targeted audience. This isn’t complicated and it simply requires that you follow a few tried and tested internet marketing tips. Here are some of them:

Establish Good SEO Practices

If you have a blog, then you’re already at a slight advantage over other sites, since search engines such as Google tend to love blogs. But you would still need to take some actions to give your blog “better SEO”. The first thing would be to think about the inclusion of targeted keywords in your blog posts. Optimize your posts for your targeted keywords by maintaining a density of around 1% to 2%. Try not to over do it, as it would look like you’re just keyword stuffing. Also, don’t force keywords in phrases where they would make no sense. Search engine algorithms have been updated recently to detect such things and you will end up being penalized for having nonsensical phrases in your posts that are obviously designed to boost your rankings rather than give your readers some useful content. There are a few plugins that will help you analyze the SEO qualities of your blog posts, for example SEO Pressor for WordPress. Use them to your advantage.

Link to it From Your Main Site

If you already have some steady traffic flowing to your main website, then including a link to your blog can be a logical thing to do. If you’ve just launched your blog, then including a mid size square button on your site or making an announcement on it can build some interest in your blog rather quickly and bring your some much needed traffic to it. After all, if your site visitors don’t know that your blog exists, they won’t visit it and will just stay on your website.

Announce it in your Email Campaigns or Link to it in your Email Signature

If your blog is new, having an entry about it in one of your email messages that you send to your mailing list is recommended. You already know the importance of linking to your main website in your messages by including a link to it in your signature at the bottom of the email. You can do the same thing with your blog in your subsequent communications to your customers. Of course, if you’ve made a new and interesting blog post, you can also make this the topic of one of your email newsletters. Rather than copying your blog post in your message, link to the relevant post on your blog.

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Save Time On Your Online Marketing By Outsourcing

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Save Time On Your Online Marketing By Outsourcing


One complaint that many online marketers have is that they don’t have the time to do all the things that they would want to in a day. We all know that being an internet marketer is sometimes not easy. Certain tasks, such as creating landing pages, writing articles, creating graphics and logos, etc. could be quite time consuming. However, there are ways around this which would allow you to save a lot of time and focus on your marketing efforts, rather than to get bogged down in the technicalities of doing the job.

The great thing about internet marketing is that there are many tasks which can be outsourced to others for a relatively low amount. You also don’t have to maintain a permanent staff on hand like in many other businesses (unless you actually want to). Most of the tasks related to running an online business can be outsourced to freelancers that you can find in online forums or on freelancing sites such as Fiverr or Odesk. Here are certain things that are easy to outsource:

* Content creation

If you do article marketing, or have a blog that you need updated regularly, you can have this part outsourced to a content writer that can deliver the content that you need based on your specifications.

* Landing page and website design

If you are an affiliate marketer, you probably run a few different campaigns at the same time. It can be quite hard to find time to design all the landing pages for your advertising campaigns. You can outsource this task as well. It is possible to have a freelancer with experience in online marketing and web design create landing pages for your offers based on your specifications, including lead capture boxes or affiliate links, etc.

* Graphic design

If you need graphics, logos, etc. designed, outsourcing the process can be an excellent idea. Sure, there are many programs out there such as Photoshop and GIMP that allow you to create your own graphics for your marketing materials, however learning how to use them to get professional looking results can be quite difficult if you don’t have much experienced and aren’t very skilled in the graphic arts. You can find people who can, for example, design a logo for your site, or edit a picture in Photoshop for just $5 on many freelancing websites.

* General administrative tasks

You can get a “virtual assistant” to help you with many of the aspects of running an online business. This can include things such as responding to customer inquiries, uploading new pages and videos to your web server or to various sharing sites, updating your social media pages with your recent promotions, etc. Having a virtual assistant usually doesn’t cost that much, depending on how many hours of work you would need done by them every week. On various freelancing sites, it is possible to hire someone for less than $10 an hour.

 

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Some Article Marketing Tips

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Some Article Marketing Tips


Using article marketing is a good way to drive some traffic to your sites, as it works in two different ways. First, you can receive traffic from people who are viewing your article and then decide to click through to continue on to your site. You also have some SEO benefits from it, as every time you include a link to your site, it counts as a one way backlink which can be very useful in boosting your search engine ranking. But are there some things you should do to increase the efficiency of your article marketing efforts? Definitely. Here are some of them:

 

  • Use Only Unique Content

 

In most cases, article directories only accept content that is unique and has never been posted anywhere before. It doesn’t matter if you wrote it, or if it has been posted on a site that you own. Your content needs to be unique. Search engines frown on duplicate content and so do visitors. If someone starts reading the article and notices that they have already seen the exact same information some where else, they will probably just move on to something else and not bother continuing.

 

  • Avoid Making too Many “Salesy” Articles

 

There are way too many fake “reviews” of online products being posted all over the place and this is something that seems to be especially popular when promoting internet marketing related stuff such as e-books, membership sites and courses. The articles usually go like this: “Product X is a SCAM!! Arrghh!!! Oops… Actually, It’s Not, Buy It!!!!!” See, the thing is these might have been effective 6 years ago or so… but not anymore. The problem is that there are simply too many of them and the reader will automatically see that your “review” is completely bogus and you are just trying to make money by selling your own, or an affiliate product.

 

Articles that you post should always include useful information about your niche. For example, if you are promoting an “alternative energy” guide, you could post something about the different kinds of ways you can generate alternative energy and their pros and cons. Or, you could go into detail about how a certain method works and then explain why you think that it would be suitable as a solution for someone looking for an alternative energy generator for their home. Believe me, this is much, much more likely to result in someone visiting your site and buying the product you are promoting, as opposed to simply going on and on about how great the ‘ACME Green Energy Super Guide’ is and why everyone on the planet should drop everything that they’re doing and rush to buy it. Keep the sales pitch for your website. If a user has clicked through to it, then it means they are seeking more information about what you just told them in the article and now would be a good time to propose some products to buy.

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Selling on eBay: Choosing a Good Drop Shipper: Part 2

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Selling on eBay: Choosing a Good Drop Shipper: Part 2


Previously, we have seen some tips on how you can test the dropshipper that you intend to use and the fact that it is much better to have more than one dropshipper to do business with. But how do you find a good dropshipper? There are a few ways to do this. Here are some of them:

 

  • Look through dropshipping websites

 

There are some website out there such as DH Gate, TradeTang and Alibaba that are a real treasure trove for all kinds of merchandise. Anything like clothing, electronics and jewelry can be found there. The good thing about these sites is that they are mostly aimed at business owners who are looking to acquire merchandise rather than at individual consumers. This means that you can easily find dropshippers or buy merchandise in bulk. This is the good thing. But the bad thing about these sites is that they also contain many scammers who will either rip you off and not send anything, or ship something different than what they advertise.

 

But there are ways to protect yourself from that. Obviously, you can apply what we covered in the previous article which would be to make a test order first to see if they deliver. But you should also check the seller’s feedback on the site. See how long they have been active and how many positive comments they have from others who have done business with them. Also, look to see whether they have a website and phone number. While this is not a guarantee of safety, it does make it more likely that you will be dealing with a legitimate supplier rather than a scammer. If possible pay with PayPal or a credit card and avoid sending money through Western Union or Money Gram, as these services are preferred by scammers due to the fact that the transaction cannot be reversed.

 

  • Look at internet marketing forums

 

Most “make money online” forums will have a section that is dedicated to eBay selling or dropshipping. Check it out to see what others are saying. You may find the contact information for some good suppliers, complete with comments from forum members who have used them and were happy with their transaction. You might even find some members of the forum who are suppliers for a wide variety of merchandise and who can drop ship to your eBay buyers.

 

Dealing with someone from a forum can be safer than dealing with a seller on Alibaba, as the supplier will often be well known in the forum and have members who can vouch for him. But this is not a guarantee that everything will go well. Don’t forget to use common sense when you are looking for a dropshipper, no matter where you find him. Always try to check their reputation out before you decide to use them as a supplier for your eBay online business. If you are careful, then you will reduce the chances of getting scammed when doing business with one.

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Internet Marketing Use In Small Businesses

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Internet Marketing Use In Small Businesses


A recent survey taken in the United States by a technology consulting firm gives some very interesting figures about the use of internet marketing among small business owners. Based on the results, the majority (close to 80%) of small business owners had a website for their business. Of those that didn’t the majority were planning to create one in the coming year. This result is really not something that is surprising. It has been said time and time again that creating a website is beneficial for any business owner, even those that run a very small local enterprise. It makes them easier to find by their prospective clients, many of who exclusively use the internet in order to locate a business that they want to use.

 

While this first statistic was not especially surprising to anyone, what followed next may raise a few eyebrows. Of all business owners that had an online presence, nearly 40% were not entirely satisfied with the results that it was bringing them. Some were not happy with the way their website looked and wanted one that was more professional and more attractive to customers. Some others had a website and were quite happy with the way it looked and worked, but they were not convinced that it was doing them any good, as they did not see their website bringing them the amount of customers that they needed. It has also been said that small business owners (outside of the technology or marketing sectors) did not have much knowledge of how internet marketing worked and only a minority of them (14%) wanted to spend some time studying techniques to make their site better and to figure out how to deploy betting marketing efforts such as SEO and other internet advertising, in order to get more visitors to their website.

 

Ok, this maybe news and it is always nice to know some stats… but what does this mean to internet marketers? The bottom line is that there is a wide open market of local business owners who would want to use your services. Some of them want better websites. Some want to do some SEO on their site to get a better ranking on search engines. Others would want to use internet advertising in order to bring in more customers but are not sure which kind to use and are hesitant to buy ads on their own.

 

For those of you who are just learning internet marketing, or who are doing something else (CPA, Clickbank, eBay sales, affiliate stuff, etc.) and don’t get the results you want, this is a great opportunity. What you need to do is simple: learn how to create simple, yet functional websites. Learn how to optimize pages for SEO and build backlinks. Learn about the different kinds of online ads (business directories, classified ads sites, PPC, etc) and how they work. Compile a list of tutorials and learning materials (there are hundreds of videos, articles and blog posts on these topics, all free) and study them for about 2 weeks. Then you can start targeting local business owners and providing them your services as an internet marketer.

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