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Ways to Get Traffic for A Website

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Ways to Get Traffic for A Website


In case you own a website, then you can be certain that there are a number of dilemmas that you will have to contend with. One of this is finding the best ways to get traffic for a website. Of course, you may be getting visitors to your web site. However, in case it is not making any sales for you, then this is neither here nor there.

Of course, most websites that have many websites that get visitors tend to also have great sales. However, there are also instances in which you are not getting any traffic. This means that chances are very high that you will also not be making any kind of sale. If you find yourself in this kind of situation, then you can rest assured that you will need to read on so as to understand the best tactics you can use to direct more traffic to your web site.

One of the best ways to get traffic for a website is to make use of software. There are many software programs out there that people can now rely on to direct more traffic towards their web sites.

These web sites are peculiar in the sense that they differ in the kind of work that they are engaged in. They include web site visitors tracking software, web site statistical trackers and web site analytics. As the names suggest, you can rest assured that they have different roles to play when it comes to increasing the number of visitors who come to your web site.

Still, irrespective of the name that is attached to these software suites, all you need to remember is that they will go a long way in helping you understand the true value of the traffic that is coming your way. Thus you will better know why you may be getting so many visitors but there is no clear change in the number of sales that you are actually making.

The software will also ensure that you get a clearer picture of the main reason behind how your site is performing. You will be able to discover how many people are visiting your site, how often your site is visited and the location of your most frequent visitors.

However, the number of visitors is not important except to the extent to which these visitors are converted to customers. This is referred to as the conversion rate. Therefore, you will want to ensure that it is the target customers that are your most frequent visitor because they are more likely to make sales for you.

There are many other ways to get traffic for a website apart form the use of these software suites. For instance, you will also need to improve on the overall design of your web site. This is mainly because most people normally scan sites they visit instead of reading through the content therein. Therefore, improving the  design will make it easier for visitors to scan your site and this will translate to more sales as a result of better satisfied visitors.

 

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Safely Using Social Media For Business

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Safely Using Social Media For Business


Social media use is growing among businesses everywhere. This is no surprise given the popularity of social media all over the world. However, there are some security issues that need to be taken under consideration if your business wants to use social media sites such as Facebook and Google+ in order to spread its message and connect with customers or potential customers.

Previously, the number one method of attack for cyber criminals that targeted small and medium businesses was through email. Phishing messages that were disguised as messages from legitimate companies were used to either steal information or get the unsuspecting user to install malware on their computer. While this form of cyber attack is still relatively common, hackers have instead started focusing their attention to social media sites as a channel of attack. There are already many reported instances of security breaches caused by social media use in business. The main question here would be how to use social media safely and protect yourself against such attacks. There are some good practices which you can implement across your company that will reduce the likelihood that you will fall victim to such an attack.

  • Use a good password for your social media accounts

This may seem obvious, however you would be surprised how many users, even serious business users have passwords that could easily be guessed. Don’t use anything that one could easily figure out and try to use a combination of letters and numbers. Also, don’t use the same password for all of your social media accounts and don’t re use the same password that you’ve used on another website. While social networking sites have very good security and are highly unlikely to get their databases compromised (though they’re not immune to that), many other websites that require you to register and select a user name and password run on simple scripts that aren’t too hard to compromise. There’s a high chance that if the data is compromised and shared online, hackers everywhere will first try the user name (or email) and password combinations on popular sites like Facebook to see if they could break into any accounts.

  • Keep the email address used for social media secure

Even if you have a good password, this will be quite worthless if the email address associated with your social media accounts is compromised. All a hacker would have to do is to click on the “Forgot my password” link and then have a new password sent to that email that they’ve just broken into. So use common sense and make sure that your email stays safe as well. Use a separate email address for your social media activities rather than using a “general” email address for everything related to your business. This will reduce potential risks should your email be compromised for some reason. Of course, your email password should be a good one as well, just like the password for your social networking accounts.

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Tips for Running CPA Offers on Craigslist: Part 2

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Tips for Running CPA Offers on Craigslist: Part 2


Yesterday, we have seen some tips on how to reduce problems while advertising CPA offers on classified ads sites. You’ve seen some tips such as not using an autoresponder, not direct linking and also being creative in your ads. Here are some more tips for you which will help minimize instances of your ads being flagged or reported as spam:

 

  • Don’t use a sales copy as your reply

 

You’ve probably seen what a sales copy looks like. This is what you get to see whenever you get on the home page for any Clickbank product, or any other information product that is sold through other channels. Sales copies are cleverly worded with words that are of different sizes, fonts, underlined, etc. Sales copy writing is a million dollar industry, with professional copywriters charging thousands of dollars for a single sales page. Sounds profitable and useful, right? Well, it may be good for a website, but using a “sale copy” tactic in a reply to someone who replies to your ad, or even worse, in your ad itself is pretty much a guarantee that you will get flagged or reported as spam. Don’t do it. It’s just not worth the effort. Even if most people will not flag you, they will simply pass by your reply, as it will look plainly obvious that you are trying to sell them something or are getting them to sign up for something.

 

  • Personalize your reply

 

The person who replies to your ad has written the message themselves. You should too. Use their name in the message. Answer any questions or remarks that they have made in their reply. This will give the person who is reading your message more of an assurance that you are actually a real, human being and not some spam bot that is sending out automated messages to all those who reply.

 

  • Don’t include your link in the first message

 

This is another useful tactic in minimizing the amount of times that your ads will get flagged down. In your first email, you will basically acknowledge what the person said to you, answer any questions, add some more information and then ask them to confirm that they are still interested in what you have to offer them. While some marketers may think that making someone jump through hoops to get to the offer is bad and that it will reduce conversions, this is actually not the case.

 

Yes, there are some people who will flake and not reply to you. Try sending out another message asking them if they are still interested. If they don’t reply, just drop them. The same people who will bail out at this time will be the ones that wouldn’t sign up for your offer in the first place. Plus there are also those who like to play “Internet Sheriff” and reply to some ads, only to see if there will be a web link that looks like a CPA offer included in the message you send to them. If so, they will flag your ad or report it as “spam”.

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