Each day, Twitter users post millions of tweets covering just about every topic you can imagine. No matter what niche you cover, people are talking about it on Twitter. Working with Twitter as a marketing tool can be challenging, and there’s not single strategy that’s going to apply to everyone’s situation, but there are a few tips you can keep in mind to get off to a good start with Twitter.

Multiple Accounts

If you intend to deal with multiple niches you might want to consider starting multiple accounts. There isn’t always a lot of overlap between niches, and the audience for one niche may not appreciate the content intended for another. Setting up a Twitter account for each niche you want to market to gives you the ability to target the content on each account to the audience you’re trying to reach, and it also cuts down on other users unfollowing you because they don’t care for the content that was intended for the other niche.

Entertain Your Followers

You probably want to use Twitter to promote your website, and there’s nothing wrong with that, but if you do nothing but promote your website with it, you’re going to lose followers. Instead, spend a lot of time giving your followers interesting content. Post tweets that either entertain, or inform your followers. Most of your tweets shouldn’t contain a link to your site. Most of the content on your Twitter feed should have nothing to do with your website. Instead, your tweets should provide some other sort of value for your followers. If you entertain your followers, they will be way more likely to click on links to your site when you post them.

Time Management

Anyone who has used Twitter for more than five minutes knows just how addicting it can be. That’s why it’s important to set fixed times every day when you will use Twitter. Set aside a few fifteen minute blocks of time every day for Twitter, and when that fifteen minutes is up, close Twitter, and walk away from it entirely until the next scheduled Twitter time . Learning to manage the time you spend on Twitter is an essential part of using it effectively.

Twitter can be a great marketing tool if you know how to use it. Keep these tips in mind and you will get more followers, and be more productive with your Twitter account in no time.

If you’ve ever thought about starting a new website, chances are you have looked into hiring a professional designer. A lot of design firms charge extremely high rates for simple websites, and in many cases there are additional costs for different types of functionality. With design firms charging such high rates, it’s hard to imagine getting a website off the ground on a budget, but it can definitely be done.

Setting up a site using WordPress is actually fairly simple. If you’re comfortable with some light HTML, chances are you could do it yourself, as long as you’re not looking for anything too complicated. Most hosting providers offer an automatic install of WordPress, and once it’s installed, all you really need to do is make a few simple tweaks to the theme to get it looking the way you want it to. If you’d like to add a little bit of additional functionality to your site, there are many plugins and widgets available for WordPress that allow you to do a wide variety of things. There are some plugins to help with SEO optimization, some to add things like polls to your site, and some to allow you to embed a podcast right into a post. Some of them require a little more effort to set up than others, but if you’re on a tight budget it might be worth the time.

If design firm prices don’t fit in your budget, and you don’t feel like you could learn to set up a site on your own, there’s a third option. Sites like elance.com let you connect with many freelance designers. Freelancers can often product the same quality work that a large firm would deliver, but given that their operating cost is significantly lower, you’ll get a much better price out of them. It’s important to go through a site like elance rather than just searching Craigslist for a freelancer. Elance, and other sites like it let you see a designer’s profile, along with reviews of their work. That way, you can be sure you’re getting a designer that can handle your site, and won’t leave you high and dry if there’s a problem.

Don’t be discouraged by the prices big design firms offer. If you take the time to do a little work with your site yourself, or if you can find a freelancer that suits your budget, your site can become a reality, even if your budget is tight.

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