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Some of Facebook’s Biggest Changes in 2012

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Some of Facebook’s Biggest Changes in 2012

This year, Facebook has made a great deal of changes to the way its social networking site works. Many of these changes have a good impact on those who use the site for marketing purposes. While the social network itself may have evolved, the main principles behind social media marketing seem to remain unchanged for now. It’s just that it’s now easier and more convenient for marketers to connect with their audience and share information. Here are some of the most noticeable changes we’ve seen and some that we’re expecting.


Timeline for marketers. The adoption of the timeline design for profiles has been met with quite a lot of controversy when it was announced in 2011. Some users didn’t mind it, while many others resisted the change believing that the old design was better. But just like many other Facebook changes, people have eventually come to get used to it and accepted it. The Timeline is responsible for changing the way in which people interact with the social network. It has also had some positive effects on businesses that use the site for marketing. Some studies suggest that since the Timeline was introduced, brands receive over 40 percent more engagement for each post that they make.


The “Want” Button. Currently, we have the ever present “Like” button on Facebook. But there are many rumors that are now circulating in online marketing circles that Facebook may be planning to launch a “Want” button. As some of you may have guessed by now, this type of feature would be most beneficial for e-commerce site owners. Having a Want button can be useful when it comes to seeing just how many people are interested in what you have to offer them. If it was available when you launch new products and inform your Facebook fans, the Want button could generate a lot more interest for your new additions. However, it should be known that this feature is, for now, little more than a rumor. It is not yet known when, if at all, Facebook will make it available and whether this feature will be available to all marketers on the site, or only to a select group at the beginning. Perhaps marketers would have to pay to get the ability to have a Want button? But the real answers might be coming soon, perhaps in a few months.


Scheduled Page Posts. This isn’t anything revolutionary, but it does make things more convenient for marketers. You may be planning to release a new product soon and want the Facebook page post to be displayed as soon as it becomes available. Now with the ability to schedule your posts, you can opt to have them displayed at a pre determined date and time. That way, you will never be late in making your announcements to your fans.


There are still a few more changes we will look at. Check back tomorrow for some more information about them.

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