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Building Your Blog for Online Marketing: Part 2

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Building Your Blog for Online Marketing: Part 2


Previously, we’ve seen a few tips that would help you build a blog that you can use for online marketing. While deciding on the kind of content you will have on your blog, choosing a good hosting provider and monetizing your blog are important things to consider, there are also a few other tips you should keep in mind if you want your new blog to be a great tool that will help you make more money online. Here are some more of them:

Choose a Good Theme

When you create a blog by using a system such as WordPress or Joomla, you get thousands of options when it comes to themes for your new blog. A theme is basically an overall design, sort of like a template, that will determine the look and feel of your blog. Choosing a theme is relatively easy, as when you look through WordPress or Joomla, you will see thousands of free themes, as well as some paid ones that you can instantly apply to your blog. However, this is not something that you will want to rush into. It’s better for you to look carefully at all the designs available and select one that will work well for you.

The theme that you use will need to match well with your business and should be similar in appearance to your main website. Don’t hesitate to ask colleagues for advice on which theme will be better for you.

If you have some graphics and programming knowledge, you can design your own blog theme, or edit an existing one to make it match your needs better. You can also pay someone to make a custom made theme just for your blog, however the services of a professional theme designer could cost several hundreds of dollars.

Make Sure Your Blog is Inviting to the User and Easy to Navigate

One of the most common complaints that blog readers have is that the blogs seem to be filled with ads, opt in boxes and other monetization options, so much that it is difficult to actually see what link will lead them to an actual content page and which one is an ad. Of course, it’s important for you to make money from your blog and this is probably one of your primary objectives. But remember that the first purpose of the blog is a communication tool that you use to convey information to your visitors. Therefore, it needs to be easy to navigate for the user.

To determine whether you’re doing things right, create your blog and install your theme, make any customizations necessary and add a few test posts. Then show the result to some people to see whether they like it or not. Get some input on what they think should be changed or improved on your new blog. This will allow you to make some changes before you officially launch your blog.

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Building Your Blog for Online Marketing

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Building Your Blog for Online Marketing


You’ve probably heard about how effective it can be to build a blog to help you with your online marketing efforts. It is true that if you have a website, adding a blog can be very useful, as it will deliver interesting content that will be both useful for your readers and also will be well loved by search engines like Google. This will help you rank higher for your targeted keywords and ultimately lead to more money for you in the end. Building a blog is straightforward enough, but there are some things you would need to be aware of first. You will see some of the things you can do to make your blog a more effective tool.

Choosing a Good Blog Hosting Provider

If you already have a website, then your web host will probably allow you to add another website either on its own domain, or as part of a subdomain of your existing one. If you don’t then you should sign up for a basic shared hosting account to begin. Avoid using the free services like Blogger, as they’re not really a good choice if you want to make money from your blog. A paid hosting account gives you more flexibility and reliability over the content of your blog.

Figure out How You Will Make Your Blog Profitable

If you already have a website where you’re selling your own products, one of the ways to make your blog some money for you would be to link to the relevant pages of your main website from articles posted within your blog.

But there are also other ways that you can monetize a blog even if you’re not selling anything directly online. For example, you can include affiliate links to products that you provide information on in your blog, or that are related to its content. So if your blog deals with mobile phones, you can include mobile related affiliate offers on your blog. It is also possible to add some pay per click ads from a service such as Adwords or Bidvertiser, where you will get paid for every click that someone makes on one of the ads served on your blog.

Decide What Kind of Content You Will Have On Your Blog

Of course, you need to decide on a niche for your blog. But also, you will need to determine what you will be talking about more specifically in that niche on your blog. Your blog could, for example deal with new happenings in your niche/industry. Or you could provide product reviews of products that you sell on your own site or are an affiliate of. And then there is the possibility of putting up informational and educational content that’s related to your main niche. Of course, you can also combine all of these possibilities in your blog, but it is a good idea to know what kind of posts you will be making once the blog is up.

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Choose The Right Hosting To Suit Your Needs

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Choose The Right Hosting To Suit Your Needs


Web hosting services provide space on their servers for your website in exchange for a monthly fee. That space is essential for getting your website up and running. There are a lot of different companies you can choose from, but there are only two different types of hosting. Picking the right type of hosting depends on a few different factors.

Shared Hosting

Shared hosting is a type of hosting where your site (or sites) shares a server with a other sites. The server is divided up between all the customers paying for space on it. With shared hosting, you’ll usually get unlimited bandwidth, but limited system resources. If you tax the processor, or the RAM too hard, you will likely incur additional charges from your hosting provider. Since you get unlimited bandwidth, you can get as much traffic as you’d like, as long as your site doesn’t tax the server’s hardware. There are a lot of ways you can avoid that. If you are running a site built on WordPress, you can install a caching plugin that will keep your usage well within reasonable limits, no matter how much traffic you get. Most people won’t need to move off of shared hosting.

Dedicated Hosting

Dedicated hosting is a type of hosting where you get access to your own server to host your website (or websites) on. Dedicated hosting accounts often come with limited bandwidth, but unlimited server resources. If you plan to launch a site that runs some complex software, you’re going to want to get dedicated hosting. Alternately, if you plan to run multiple high traffic websites, you’re probably going to want to use dedicated hosting. The additional system resources are necessary to handle the additional load put on the server by the additional traffic.

If you only run one website, and you don’t have any plans of running others, you can probably use shared hosting for the entire life of your website. By being mindful of the system resources your site is using, you can be sure that you’ll never outgrow your shared hosting plan. If, on the other hand, you plan to run multiple websites, or if you plan to implement features that will tax the server, you’ll want to go with dedicated hosting. If you know your needs, you can pick the right hosting program to suit your needs. Once you know which type you’ll need, just shop around for a company that suits your needs in terms of pricing and other features.

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Start Your First Website

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Start Your First Website


If you’re interested in starting a website, but you’ve never done it before, there are a few things you’re going to want to know before you get started. You need a few essential tools and services before you can really get your site off the ground.

Hosting

You’re going to need a place to house the files for your new website. There are a number of hosting options available to you, some of which are free, some of which are extremely expensive. It’s important to know your needs before you pick a hosting provider. The free, and cheap providers tend to be lacking in functionality, so it’s important to know what features you intend to put on your site before picking a hosting provider. If you don’t plan on developing the site yourself, ask the developer you have hired what sort of features you’ll need, and whether or not they have any hosting recommendations.

Domain Name

Your domain name should be representative of the content on your site, and if possible it should include a keyword relevant to any searches your target audience might do. Your domain name should be short, and easy to remember. If you can get a .com name rather than a .net, .org, or any of the other suffixes, that’s best. Most people try to go to the .com version of a site first, and then think about the others. As with hosting, there are a number of companies you can register a domain with. In fact, the hosting company you’re using probably offers domain registrations.

Content

You’ll also need a website full of content. If you’re not comfortable designing your own site, you can always hire a firm or a freelance contractor to do it for you. There are also a number of freely available content management systems like WordPress that make developing a website much easier. No matter what your budget, there’s a way to get a site up and running. Once your site is up and running, you’ll want to add content on a regular basis. By updating a site frequently, you are actually boosting your search rank, as search engines look at how frequently a site is updated when determining search rank.

There are a number of ways to get a new site up and running, and no matter what your budget, you can get started in a short amount of time.

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How To Transfer Your Domain To Another Host On Namecheap.com

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How To Transfer Your Domain To Another Host On Namecheap.com


11949855961746203850arrow-right-blue_benji_p_01_svg_hiFirst log into your namecheap account and click on Manage Domains

Click on your domain name you want to transfer to your hosting account

Click on “Transfer DNS to Webhost” one of the menus on the top left

Then enter in the addresses of the DNS servers that are managing your hoster

For example if you are hosting with our company then enter in the following addresses:

ns1.websitesforsaleworld.net
ns2.websitesforsaleworld.net

If not then contact your hosting provider for their DNS server addresses

name-cheap

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