Tag Archive | "Honesty"

Making Your Business Look Trustworthy Online

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Making Your Business Look Trustworthy Online

When shopping online, one of the things that makes many internet users hesitant at buying from a specific site is their perceived reliability and honesty of the business that they’re dealing with. Sure, you can offer the best quality products and offer your customers with top notch customer service, but you will need to convince them that this is something that you truly offer. There are quite a few methods that you can use to make your site appear more trustworthy in the eyes of online shoppers. It’s nothing too complicated, really. All that you have to do is to include certain elements on your website.


  • The main design


Your site should be neatly designed and load correctly in all browsers without errors. Every element should work, such as the links and graphics. Text on your site should be free of grammatical and spelling errors. It has been demonstrated time and time again, a site that looks “professional” will immediately get more trust from visitors than a website that looks like it was put together in 10 minutes.


  • Contact information


If something goes wrong, buyers will want to have the assurance that they will be able to contact you to resolve the issue. They also want a quick way to get in touch with you should they have questions about your products.


The contact information that you provide will depend on the type of products that you sell and the specific kind of business that you run. If you have a physical location, including your address prominently on your site will help reassure visitors that they’re dealing with a “real” business. But even if you only sell digital products, posting some contact information prominently on your site is still a necessity. Include a phone number and email address if possible. Make sure that the “Support” or “Contact Us” button is well visible on your site.


If visitors need to read through the fine print at the bottom of the page just to see your contact information, this gives the impression that the only purpose of your site is to sell things, but that you don’t really care too much as to what happens after the buyer completes the purchase.


  • Social media buttons


Linking to your company’s social media pages from your website will give the impression that you’re a more established company, rather than a fly by night website. Therefore, you should include some links on your website to your Facebook, Twitter or Google+ pages. Not only will this help with marketing, but it also reassures the visitor that they would have a way to contact you or post comments about a purchase that they’ve made from you.


While these are some of the top elements you can include on your website, they’re not the only ones. Tomorrow, we will take a look at a few other things that you can do which will help instill trust in the people who come across your website.

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5 Important Internet Marketing Tips

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5 Important Internet Marketing Tips

Internet marketing is a great way to get your message out to a wide variety of people. No matter who your target audience is, they’re online looking for the answers to their questions, and the solutions to their problems. Promoting your products, services, or your company as a whole online is a necessary part of doing business in today’s economy. Internet marketing may be challenging, but there are some things you can keep in mind to make the process go smoothly.
Be Creative
Being creative is one of the things internet marketers forget about. They are always following the latest trends, reading forums to get the latest tips, and following what someone else told them would work. Stop. Go out, be creative, and think of a unique way to market, make money, and to attract great affiliates.Market Daily

Never stop marketing your internet marketing properties, whether you are a blogger, affiliate marketer, or product creator, you always need to be marketing whatever you are doing. Evangelize your message.

Always Be Thinking
Instead of following the crowd into the latest and greatest affiliate marketing program, be thinking about what they are doing and what parts of it can be put into your already existing business plan. Don’t stop being creative, always be thinking of ways to get more clicks, how to better optimize your site, etc.

Stop Listening to Gurus
Gurus are not much help in all honesty. They create products that are meant to lure people in with get rich quick without work schemes. Internet marketing is tough work, it takes time and effort. Don’t listen to the gurus and do your own great work.

Create Unique Products
If everyone is doing a video series, don’t do a video series (only). Add something else to make your products unique and different. Think about how others are being successful and create your own mashups of their thoughts and ideas.

No matter what type of business you run, you need to be involved with internet marketing. If you keep these tips in mind, you’ll be able to reach out to your audience effectively. Everyone’s looking for answers online, and by putting yourself out there, you can be sure they’ll find your company.

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