Tag Archive | "High Quality"

More Online Reputation Tips

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More Online Reputation Tips


Building and maintaining a good online reputation for your company isn’t too difficult. It mainly revolves around using all of the available channels to make sure that positive information about your business and products appears in search results when someone looks up your company name on Google. Here is some more information on what you can do to make this all happen:

 

  • Update Your Site and Social Media on a Regular Basis

 

This is not only good for SEO, but will also help when potential customers research your company. Even if there isn’t anything new going on, you can always update your social media accounts by referring to your current product selection or promotions. This shows users that you’re actively involved in your business.

 

  • Link Your Business to Your Personal Social Media Accounts

 

People also want to know who is behind the company they’re dealing with, especially if they’re going to make a large purchase with you. When you post press releases or articles to directories, include some information about yourself and your role in the company. Also, add your company to your personal profiles on Facebook and LinkedIn. This makes it easier to see who is in charge of your business.

 

  • Get Your Products Reviewed by Experts

 

Having your products talked about in a positive way by industry experts, especially those who have a large following and are well respected for their reviews, is definitely something that can help you with your online reputation. It may not always be easy, especially if you’ve just started out, but if you know someone who does YouTube video reviews or who writes about certain products on his blog, having him review something that you sell will help reassure people that your products are of high quality.

 

  • Encourage Your Buyers to Leave Reviews

 

Link to reviews of your business and products on other sites. Encourage those who have done business with you to leave comments and reviews. You can also have a review section on each of your product pages, but having comments on external sites will be a lot more useful in gaining the confidence of buyers.

 

  • Monitor Your Reputation Actively

 

There are plenty of online services that allow you to get regular updates regarding what is said about your business online. Or, you could simply do a Google search yourself from time to time. Doing so will allow you to see how you’re doing and address any possible problems and complaints before they become problematic.

 

  • Be Easily Reachable

 

Ensure that your customers have ways to contact you should there be something wrong with a purchase they’ve made from you. Respond to their inquiries in a rapid and professional way. Take care to resolve any problem, no matter how small the amount involved is or whether you feel that it’s the buyer’s fault. This will reduce the chance of them complaining about the whole situation to other people online and will give you the chance to have a satisfied customer instead of a disgruntled one.

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More Tips to Build Your Authority Online: Part 2

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More Tips to Build Your Authority Online: Part 2


For those who want to make their site an authority in their respective niche, there are quite a few tips that could be beneficial for them. Here is some more advice about building up your website’s authority.

  • Remember That it Takes Time

If you want to get recognized as a useful source of information in your niche, then you must be aware of the fact that this is something that will take time to build properly. Building authority isn’t about adding a lot of content to your site in a short amount of time. The content needs to be of high quality and the visitors interested in your niche will need some time to arrive to your site. Remember that this is a long term project and treat it as such.

  • Reserve a Place on Your Site For Informational Content

Building authority with a website that simply sells products or that just talks about the advantages of products that you sell is going to be very difficult. Therefore, your website should have a section where you talk about your niche in general. Of course, you can always explain to your users how some of your products can be helpful for them, but this section shouldn’t be a constant sales pitch to the visitors. To make things easier, you can add a separate blog to your website, as blogging systems such as WordPress and Joomla are perfectly designed to share information with your visitors and have many features that allow sharing and information exchange, such as the ability to easily include social network and bookmarking links, plus allowing your readers to respond to what you’ve posted by putting a space for comments.

  • Don’t Be Alone in Creating Your Content

If you look at websites that are ranked very high in their respective niches (like ZDNet in the IT niche, for example), you will obviously see that they have many different people who write articles, create videos, etc. for them. Trying to build an entire authority site all by yourself might be possible, however it may get quite difficult and tedious in the end.

There are ways around this problem. You can, for example, invite guest bloggers who will write blog posts for you. There is also the possibility of outsourcing some of the website content creation to others who are experienced in your niche. You should have no trouble finding people who can write blog articles, create videos and interactive presentations, etc. This will mean some additional costs for you, however your website will be a lot richer in information for the users and therefore will stand a much higher chance of getting recognized by others as a genuinely useful source of information on your niche.

  • Ask Users What They Want to See

By doing so, you will make your website visitors feel more important. This will also make them more likely to return to your website and share the stuff that they’ve seen with others. Remember that the happier your users are, the more likely they are to go back to your site.

 

 

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Debunking Common Myths About Google Panda: Part 2

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Debunking Common Myths About Google Panda: Part 2


With all the myths floating around on the internet about the Google Panda update, it’s time that we made some sense about what that update really means and how webmasters can adjust to it. Here are some more myths about the update that we can debunk:

 

  • Large Sites that Consistently Ranked Well Will Not be Affected

 

There are some major players in the web content field that were hit by the Panda update. About.com, a site that provides information on various topics thanks to guides and FAQ’s submitted by its users has stated that it saw a “moderate” impact on its traffic due to Panda.

 

Associated Content, a site where different writers can submit articles and that was owned by Yahoo! Has also been affected. This has resulted in Yahoo! Retiring the site, opting instead to keep some of its best content and to move it over to a new site called Yahoo Voices.

 

Therefore, no matter how big or popular a site is, it can be affected by Panda.

 

  • Sites That Were Penalized Will Still Keep the Penalty After Improving Their Content

 

Web pages that are in Google’s index are run through the filter on an occasional basis. Pages that were improved will have a chance to get back on track. The important thing to know is that you should seek to make improvements to your entire site to ensure that it has quality content and not just a few pages. It may take a while for your site to recover from its penalty, however Panda is not designed to permanently ban a site from the search index.

 

  • Only the Pages With Poor Content Will be Penalized

 

Unfortunately, Panda will apply a penalty that will be valid for the entire site if there are enough pages that are classified as poor quality. It is possible that some pages on a website that have been penalized will keep their good ranking if they are of very high quality, however. But this is not something that will happen in all cases. Therefore, webmasters need to be sure that all of the pages on their site have high quality content, or risk getting penalized.

 

  • Only Websites That Have Articles on Them Will be Penalized

 

Again, all web pages will go through Panda, so it doesn’t matter what type of content you have on your site. It will still be subjected to the rules of the filter. Even if your website only has pages which have one or two hundred words on them and can’t really be classified as “articles”, your site could face a penalty if these pages are ranked as poor quality. No matter what you have on your website, you should follow the basic SEO recommendations, such as making sure that good spelling and grammar is used on all pages, not overusing keywords, not inserting irrelevant keywords into pages they don’t belong, etc.

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Improving the Quality of Your E-Commerce Site

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Improving the Quality of Your E-Commerce Site


If you run an e-commerce site, one of your main concerns is obviously how to make your business as profitable as possible. This can be done in various ways, such as by using advertising methods that would direct high quality traffic to your website, as well as using various on site and off site methods to retain existing customers and make them come back to shop at your website again. Most e-commerce website operators would say that they are satisfied with how their website is operating, but there are always some things that you can consider improving in order to make things better, both for you and your customers.

Some of these main elements are the look and feel of the site, prices and policies, promotions available to your customers, as well as general service and support that you provide for your products. Remember, it’s not just about the quality of the products themselves (though this is an important point), but also about your website and how you run your business in general.

But which improvements should you make to your website? There are a few ways to find out, however one of the most important ones would be simply to ask your customers and website visitors about how they feel about your online business.

Getting feedback from customers is relatively simple. One of the more common ways of getting it is by having a small message on your site which invites them to take a poll about what they like on your site and what they don’t. It would also be a good idea to include a form where someone can write specific concerns that they have which aren’t listed in the poll options.

If you notice that participation is low, you may consider offering an incentive, such as a small discount on their next order, an additional item for free, participation in a contest to win a prize, etc.

The next best way would be to pay attention to your social media accounts. If your customers visit your Facebook page, they could leave you some comments or questions on your wall. Take their opinions into consideration, as this will help you see how you can improve your website.

Of course, let’s not forget direct communications between your customers and you. If several of your customers contact your support about a problem during the checkout process, or a section of your website being difficult to navigate, for example, then these are certainly things worth looking into further and fixing as soon as possible.

Remember that listening to your customers and site visitors is the best way of getting the a customers perspective on how well your website is doing.

Tomorrow we will explore some more ways that you can improve the quality of your e-commerce website, which will give it the potential to be more profitable as it provides a better and more problem free online shopping experience for your buyers.

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What to Include in Your Facebook Page

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What to Include in Your Facebook Page


If you’re planning to set up a Facebook fan page for your business, then you’ve made the right decision in getting more social media exposure for your company. But how do you use social networking sites to their fullest potential? The first thing that you need to know is what you should include in your Facebook fan page. Here are some general tips that will be helpful in that aspect:

  • Your basic contact information

You want your page visitors to be able to contact you if they have any question about your business or a product that you offer. Include your phone number, e-mail address, as well as address if you have a physical location.

  • A link to your main business website

Putting a link to your website on your Facebook page means that you get one more, high quality backlink to your site, in addition to potentially getting more traffic from social media visitors that are interested in learning more about what you offer.

  • A link to your blog

If you have a blog, then include a link to it as well, for the same reasons as you would include a link to your main website. You get a backlink and potential traffic coming directly from your Facebook page, which is a winning combination in the world of online marketing.

  • Links to your other social media accounts

Do you use any other social networking services, such as Google +, MySpace, Twitter, LinkedIn, etc. ? In that case, include a link to your other profiles as well, as this will allow you to gain more followers on your other accounts.

  • Pictures and descriptions of your products

If you sell physical merchandise, include some pictures of featured items on your Facebook page. The goal here is not to copy your entire catalog (unless you sell only 3 or 4 products), but to showcase some of your products to your visitors. Of course, you should link to the relevant page on your main website which sells these products.

  • General information about your business

Include a brief description about how your business works, such as the type of items you sell, services you provide, opening hours, payment methods, etc. This will give the visitor enough information to know whether what you sell is right for them. It will also cut down on some questions being sent to you by message, such as “Do you take Paypal” or “Do you sell such and such products”, etc.

  • Updates about your business and industry

Keep your page lively and up to date, by posting information such as new products, price reductions, promotions, etc. Even if you have nothing that changed, post some information that’s related to your niche, such as advice on using some of your products, or news that’s related to your niche. This will make your page look more “alive” and keep your followers interest, as opposed to a page that hasn’t been updated in several months and looks abandoned.

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Building Links to Your Site: More Strategies

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Building Links to Your Site: More Strategies


Many webmasters are looking for ways to get an increased amount of links to their site. Link building strategies are often discussed in webmaster circles and are nothing really new. However, for those who are new to link building, here are some excellent ways to get high quality backlinks that search engines like Google will love. By using some of them you can increase the amount of one way backlinks that your site receives, helping you with SEO and potentially getting you some traffic directly from other sites as well.

 

  • Make guest posts

 

By guest posting on other blogs, you will get the opportunity to get a link back to your website in exchange for providing content to the owner of the blog. There are plenty of blog owners who would love to get some original articles posted to their blog on a regular basis and one way that they do this if they don’t want to pay someone else to write them is to invite guest blogger to make the posts for them in exchange for a backlink.

 

  • Write a press release and get it syndicated

 

A press release could be an article which talks about something new that is happening in your niche, such as a survey, poll or analysis that you’ve done. By submitting your press release to syndication sites such as PR Web, you could get some good backlinks and also some traffic coming in from the press release itself.

 

  • Write articles and get them syndicated

 

There are a lot of good quality article directories out there where you can submit an article with a backlink to your website. Some, such as Idea Marketers, allow syndication, which means that your article, including the resource box that has the link to your website, can be republished on other sites, blogs or directories. This means you will get the opportunity to get even more backlinks to your website, in addition to having the content that you’ve written seen by more people than before.

 

  • Use online classified ad sites

 

Free online classified ad sites such as Gumtree are often used by marketers for various reasons. While they may not work for all types of businesses, they can still be a good choice, especially if your site is selling something or providing a service. Not only will you be able to get some traffic coming directly from the classified site, but also you can get some backlinks to it by including your website link in the ad. For some ad categories, classified ads sites also rank quite high in search engine results.

 

  • Offer to do reviews and testimonials

 

Many companies would love to get a testimonial or positive review from you on their website. This is because it can increase their conversion rates quite well. Simply ask if you can also include a link to your website with your testimonial.

 

 

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Building Links to Your Site: Which Content Works Best

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Building Links to Your Site: Which Content Works Best


We all want high quality back links to our website. But what kind of content do you need to add to it in order to make other people want to link to it? Getting natural backlinks from other sites that are interested in what you’ve put on yours is a great way to increase your SEO rankings. Remember, the more interesting and useful your content is, the more likely it is to draw attention and make other webmasters want to link to it. Here are some examples about the type of content that you can post on your website or blog:

  • Web based tools

Sometimes, a text resource or a video just won’t be the answer that someone is looking for. However, a web based tool might be the answer for them. For example, a simple tool that checks the keyword density of an article or website, or one that analyzes the SEO worthiness of a site, etc. If you don’t have coding experience, you can easily outsource the creation of a simple web based tool for less than $50.  If people find it useful, chances are they will link to it on their own site.

  • Flash games

Flash games are one of the pieces of online content that are the most linked to in the online world. This is simply due to their popularity. If you create an original game that plenty of web users find fun and entertaining, then there is a high chance that a lot of them will link to it.

  • Be among the first to talk about an issue

One of the reasons people get online is to find information about something that has happened recently in a niche that they’re interested in. Be among the first to post an article on your blog about the news. Offer some interesting commentary or analysis about it. If you do it right, then you can have a good amount of backlinks coming in to your website before you even know it.

  • Create a resource for beginners

No matter what your niche is, chances are that you can create a quick guide that will help beginners understand it and get on the right track. Some niche site owners may get questions from beginners but don’t always have the time to answer them or to write content that will address these questions. This explains why simple and informative beginners guides are linked to very often from other websites related to the niche.

  • Create content with long term potential

Not all the content on your website or blog needs to be related to new happenings or something that is popular now but will be forgotten in the next 2 weeks. Content that has long term popularity potential is simply content which will remain useful for years to come. For example, you can post information on how to fix common computer problems or advice on choosing the best hosting company for those who want to start a website. Posts that were written 2 or 3 years ago on these topics are still relevant and useful today, thus giving them the long term potential that they need.

 

 

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Attracting Quality Traffic To Your Blog

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Attracting Quality Traffic To Your Blog


Now that you have your blog set up, as well as ideas on how you can get content to it, it’s time to think about how you will be getting some visitors to it. There are some ways to optimize your blog in order to receive the maximum amount of traffic, without spending money on advertising. Some of these ways are actually quite simple and can be implemented on a regular basis. Here is how you can get some high quality readers to your blog and keep them coming back:

  • Research Your Keywords

This applies to both your blog post categories, as well as the posts that you will be making. Research the keywords that you would expect readers to search for on search engines like Bing and Google. Do a comparison of the different keywords, such as their search volume and competition level. Select the right keywords to describe your categories. For your posts, include the keywords in a natural way. This is very important, as to ensure that your posts stay legible and not simply stuffed with keywords, you will need to include them in a fully natural way.

  • Include Sharing and Bookmarking Options

Integrate the “big three” social media buttons, such as Google+, Twitter and Facebook with your blog, by having like buttons for your blog itself as well as for individual posts. If there are other social networks that are popular among your readers, include their buttons as well. You should also put in social bookmarking links, such as Digg, Stumbleupon and Delicious, which will further allow your visitors to remember your blog as well as share it with others. An RSS feed would also be a good way to keep your readers loyal by letting them know when new content has been posted to your blog.

  • Submit Your Blog to RSS and Blog Directories

There are plenty of free blog directories that you can submit your blog to. Take advantage of them. Even if they may not bring you too much exposure in the beginning, a few visitors a day could rapidly turn into hundreds of visitors if your content is engaging enough for these visitors to share your content with others online.

  • Distribute a Press Release Regarding Your Blog

When you’re just starting out and have started adding some content to your new blog, distributing a press release about your blog could be a good way to get some attention. Press releases are often held in high regard by the “News” section of search engines, especially Google. You can find plenty of free information online on how to write an effective press release, what information to include in it, as well as where to distribute it so that you will get maximum exposure for your blog. This is one of the best ways to get some attention going to your new blog and can very well get you your first loyal readers if they like the topic of your blog and its content.

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Getting Your E-Commerce Website Off The Ground

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Getting Your E-Commerce Website Off The Ground


After you have decided on a niche and found some reliable and high quality suppliers for your e-commerce website, then it is time to take things one step further and actually get your website off the ground. There are two basic ways that you can do this, either you can get a website built for you by another company or person, or you could always build the site by yourself.

 

Many people who are not experienced in web development will probably want to have their website built by another provider. In itself, this is not such a bad idea. After all, it can save you time and frustration in getting your website started. But there could also be some potential disadvantages to all of this. If you would like to get your website done by a 3rd party, there are some things that you would need to keep in consideration to avoid problems and get started as soon as you can.

 

Here are some tips:

 

  • Get quotes from multiple providers

 

In the online world, there are thousands of web development companies that can create a professional web store for you. As such, you should compare the prices between different providers to see which one would offer the most competitive rates. Don’t hesitate to compare a dozen or so providers before making your decision and don’t feel pressured to go with one provider over the other if you haven’t made your selection just yet.

 

  • Check the reputation of the web developer in question

 

Besides getting a good price, you will want to work with a web developer that will deliver on what they promised and do so on time. You can find out a lot about a company by simply Googling their name or the name of their owner. This will often allow you to find any complaints that have been posted about them in discussion groups or web forums. Also, ask to see their portfolio of websites that they have designed in the past. Links to active websites are the best. Many web designers will have this right on their website, allowing you to easily see their previous work.

 

  • Work with a provider that is experienced with e-commerce sites

 

Building an e-commerce site involves a lot more than simple web design and graphic design skills. The website developer will also need to put together a customized back end or engine which will power your site and allow you to make changes to your site, such as add or remove products, etc. Since this is the software that will be powering your entire site, you will need to make sure that it is well configured and does its job properly. Therefore, it is best to go with a provider that is experienced with building web stores and e-commerce sites, as there will be a higher chance that they will know what they are doing.

 

 

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Keeping Your Website Visitors Loyal

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Keeping Your Website Visitors Loyal


Some websites are more designed for visitors to only visit the site once to make a purchase. After that, there is really no more reasons for the user to visit the site again. This is usually the case when it comes to eBook sales pages or landing pages for CPA offers. However, there are many other types of websites where you would want the user to come back often. This includes e-commerce sites, as well as many other sites that do not directly sell anything, but are there to provide content to the user, such as informational blogs or “arcade” type sites that provide flash games. Usually the webmaster profits from these sites by including CPA advertising banners or pay per click ads on their site. Now one question that webmasters often ask is: how do I make my visitors come back? There are a few ways you can accomplish this. Here are some of the most important ones:

  • First, provide useful content

Obviously, for a user to come back later, they must have enjoyed the site and found it interesting. So your first responsibility would be to give your audience something that they are interested in, something that they would want to look at. Also, make sure that the content that you put on your site is of high quality. So if you have an informational blog on a certain topic, make sure that the posts would actually make someone learn something, are well written and well presented. Nobody wants to read a blog that is filled with poor grammar, contains tons of information that is just copied from other places on the internet and stuffed with keywords.

 

  • Update your content regularly

Having a site that looks “dead” will not do much to bring back visitors. If a visitor sees that the last update that you have made to your site was several months ago, they will not be too inclined to come back, thinking that the website has been abandoned and will not be updated. As such, it is very important that you add fresh and new content to your website on a regular basis. If you have an e-commerce site, feature some different products on your home page every once in a while. Or better yet, offer some special promotions on some merchandise and advertise this on the main page of your site. Put in some news about upcoming products or promotions. If the user knows that you will be adding new things to your website in the future, they will be more likely to book mark the site and will come back later on to check out the new things that you have added.

 

These are all basic things that you can do to increase visitor loyalty. Tomorrow we will explore some additional items that you can add to your site to increase repeat visits and potentially make more profit from your website’s returning visitors.

 

 

 

 

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Can a Blog Help Your Business Site?

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Can a Blog Help Your Business Site?


Many small business owners have one main website which contains information about their company and their products. Sometimes it is an e-commerce site where customers can make purchases directly through the site. Obviously, having a website is useful, but what about a blog? Including a blog has many benefits. In fact, some online marketing studies have shown that sites which incorporate a blog get more traffic than a site without one. After all, who doesn’t want to attract more visitors to their website?

 

Besides the increased traffic, blogs can have many additional benefits for your site. Here are some of them:

 

  • They can increase your search engine ranking

 

Search engines such as Google love high quality blogs and having one on your site can do wonders to increase your search engine ranking. It can also provide you with useful backlinks back to your main site as well as relevant parts of it, such as product descriptions.

 

  • They can establish you as an authority in your niche

 

The purpose of a blog for a business is not really to sell anything, but rather to show you as an authority in your niche by providing content which your readers will find useful. You can give information about how to best use your products, news about your industry, as well as any advice or tips that your readers will appreciate.

 

  • Blogs give you another place to interact with your visitors

 

When you post articles on your blog, you can allow readers to leave comments. This is a great way to get feedback about your blog and your business. It is also an excellent way to answer questions that a customer might have about a certain product. Blog comments give your visitor an easy way to get in touch with you should they be interested in something that you offer, but might not be ready to buy it just yet. Of course, with blog comments there is always the issue of comment spam. However, there are various WordPress plugins that you can use to limit the amount of spam comments that you get. Of course, you can always approve each comment manually, thus eliminating most of the spam. Putting a notice that comments are moderated and approved manually will also serve to deter spammers.

 

Getting the Most out of Your Blog

 

To get the most out of a blog, it needs to be updated on a regular basis with fresh new content. This will not only help you when it comes to SEO, but will also be very useful at keeping your readers interested. After all, nobody wants to read a blog that seems “dead” and hasn’t had an update in several months. A good thing about blogs is that you can now include multimedia content such as video on them as well, so if you have a video that you would like to share with your readers, you can put it up on your blog as well.

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Learn From Social Media

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Learn From Social Media


Social media sites like Twitter and Facebook can be a great marketing tool if you know how to use them the right way. They can also be an incredible source of valuable information if you know what to look for. Social media sites can teach you a lot about your target audience, and their needs and wants.

Search

Take the time to do a series of searches related to your niche on social media every week. Pick a set of terms, or phrases that relate directly to what you’re doing, and search them on social media. The results will contain people talking about your niche, and what’s going on in it. If you take the time to read through some of those results, you’ll get two things out of  it. First, you’ll get new friends and followers. By taking the time to connect with the people you find through these searches, you’re gaining high quality friends and followers. Second, you’re gaining valuable information about what people in your niche are talking about. The more you know about their interests, the better off you’ll be in the long run.

Polls

Set up a poll on your website that asks questions about your customers, and their wants and needs, and what they think of your products. Use social media to spread that poll around to your friends and followers. If you’ve been using social media the right way, and interacting with them on a regular basis, they’ll most likely leap at the chance to give you feedback. If you don’t get the response you’re hoping for right off the bat, create a contest around the poll, and offer one lucky poll taker a prize.

Questions

If you want to know something about your customers, just ask. By asking questions on social media sites, you’re achieving two different things. First, you’re interacting with your friends and followers in a meaningful way. Second, if they’re answering your questions, you’re learning about them and their needs at the same time.

By spending some time with social media, you can turn it into a valuable market research tool. The more you can learn about your customers, the better equipped you’ll be to sell your products to them.

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Create Compelling Content

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Create Compelling Content


One of the most essential parts of a successful website is high quality content. There’s a lot of advice about how to make the b est content on the web, and some of that advice isn’t as helpful as it may seem. There are just a few essential things you need to keep in mind when writing your content to ensure that it will do well online.

Know Your Audience

It’s extremely important to know who you’re writing to. Every different niche is going to have a different set of readers, so you need to take the time to learn about the people interested in your niche. Is your audience old, or young? What income bracket do they fall into? Are they mostly men or women? Each one of these factors will help you to determine how to frame your content so that it appeals to your audience. Think about your real world conversations. You wouldn’t have the same exact conversation with a 50 year old man that you would with a 20 year old woman, would you? Different audiences require different approaches. Know your audience, and you’ll be able to do a better job of writing content that appeals to them.

Know Your Niche

Each niche has a particular set of words and phrases associated with it. In order to write to people interested in your niche, you have to first have a strong understanding of that niche, and all of the terms associated with it. The better your understanding of your niche, the better you’ll be able to write content that will appeal to others interested in your niche.

Make It Your Own

It’s important to know your audience, and your niche, but it’s equally important to know how to make the content you write feel distinct from any other content on the internet. Add your own personal flair to what you write, and use your own experiences to help illustrate the points you’re making. You’re probably writing about information  that other people have written about before, but if you do so in a unique way, your content will stand out from the crowd.

Take the time to learn your audience, and your niche, and make your content unique, and interesting by adding your own personal touch to it, and you’ll be on your way to writing effective content for your website.

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The Power Of Incentives

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The Power Of Incentives


Getting people to sign up for your newsletter, subscribe for a service you’re offering, or sign up for your website can be difficult. A lot of people will just choose not to sign up for whatever you’re offering for a simple reason, or no reason at all other than the fact that you didn’t grab their attention. One way to get people to do what you want them to is to offer them some incentive for doing what you want.

Contests

A contest is a great way to get new sign ups for your email list, or your website. Just offer a decent prize to one lucky winner who is a member of your site, Be sure to be clear about the terms of the contest, and spell the rules out clearly. Once you have your contest set up, spend some time and effort promoting it. Once people hear about the contest, they’ll start signing up for you site whether they have a healthy interest in your niche or not. That, unfortunately, is the down side of running a contest. Not every new sign up you get will be a useful, and high quality customer. Some people will sign up even if they have no interest in what you’re offering. and as such, they won’t add any value to your business. Still, a contest is a great way to draw in a lot of new customers.

Gifts

If you offer a gift to new sign ups, even if it’s a small one, it might just be the deciding factor in whether they do what you want them to or not. Even something simple like a coupon might be the final selling point that gets them to do what you’re asking them to. The gift doesn’t have to be fancy, but the better it is, the more of an incentive to do whatever it is you want people to do it will be.

If you want to draw new people to your site, or your mailing list, incentives are a great way to do that. A simple gift, or the chance to win a half decent prize might very well make the difference between getting new customers, and not getting them. People will do things they wouldn’t normally do for a gift, or a prize, so keep that in mind as you offer incentives to your audience.

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