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Becoming A Merchant – The Other Side Of CPA – Part 1

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Becoming A Merchant – The Other Side Of CPA – Part 1


Are you pushing CPA offers? Have you ever wondered who are the merchants behind many of the rebill/trial offers? Some of you imagine them being some large corporation, with hundreds of staff members and an owning an entire skyscraper in downtown New York. Nothing could be further from the truth. In many cases, these companies are owned by one main owner or a few people. They may also employ a handful of employees. But that’s it. How do they make money? And HOW could you become a merchant, rather than a publisher of CPA offers?

I will explain it to you in a simplified way. But a BIG word of caution here. This is not for the lazy. It demands some hard work and a lot of entrepreneurship. If all you want to do is whip together a web page with some nice graphics and call it a day, it is not for you.

What do you need? First: a product.

The product doesn’t need to be an advanced revolutionary breakthrough that will marvel people for generations to come. Nope, it can be something very simple actually.

There are 2 categories of products that you can base your business on: digital products (most commonly the “make money online” niche) and physical products (usually “health products” niche).

If you go with the digital products, what you have to offer is simple. A series of guides related to your “make money online” idea, i.e. earn with Google, earn with eBay, earn with Amazon, earn by being a freelance writer/online photographer/ etc. or a more general “start an online business” which explores various possibilities to earn money online.

The main guides don’t have to be groundbreaking and revolutionary. All of the information on how to earn money with various methods is freely available online. But you will also need to provide some content that will make the users want to keep their membership active month by month. This includes updates, new methods that are added, or services such as affiliate tracking services, PPC tools, etc.

If you go with providing a physical product, think of filling a need. People want to: lose weight, get rid of acne, whiten their teeth, etc. Now you don’t have to spend millions of dollars researching, developing and testing a product. Here’s some news for you in case you missed it: all of these health products sold through CPA offers are no better than generic stuff you would find in a natural products store or your local pharmacy. The rest is just hype. The “super results” and “great benefits” are based on anecdotal evidence at best, pseudoscience at worst.

What you need is to find a supplier which can provide you with the product related to your niche and simply apply your branding label to the packaging, and then send it out to the end customer. You start by offering a free trial, and if the user didn’t cancel, they get a monthly shipment of the product. Your profit margin will be quite high, since these products can be purchased in bulk very cheaply.

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